{"product_id":"ebscn-marketing-mix","title":"Everbright Securities Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eEverbright Securities leverages a diversified product mix, tiered pricing, multi-channel distribution, and targeted promotions to maintain market leadership—this concise preview is just the start. Get the full 4P's Marketing Mix Analysis in an editable, presentation-ready format to see detailed tactics, real data, and actionable recommendations. Save hours of work with a professionally written report ideal for advisors, managers, and students seeking strategic clarity and quick implementation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Wealth Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEverbright Securities by late 2025 manages over CNY 420 billion in wealth assets, offering tailored financial planning, family trusts, and exclusive investment vehicles targeting capital preservation and steady income.\u003c\/p\u003e\n\u003cp\u003eThe firm uses quantitative portfolio-construction tools and risk profiling to serve HNW and retail clients, citing a 12-month client retention of 88% and median portfolio return of 6.2% (2024–25).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Investment Banking Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEverbright Securities' Diversified Investment Banking Solutions cover equity and debt underwriting, M\u0026amp;A financial advisory, and IPO sponsorship, having led 48 IPOs and arranged RMB 62.3 billion in bond financing in 2024.\u003c\/p\u003e\n\u003cp\u003eAs a state-owned enterprise, it uses government links and balance-sheet depth to guide complex restructurings and capital raises for SOEs and private firms.\u003c\/p\u003e\n\u003cp\u003eThe division targets high-growth tech and green energy sectors, allocating 38% of deal flow to renewables and tech in 2024 to align with China’s 2060 carbon-neutral and digitalization goals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstitutional Brokerage and Trading\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEverbright Securities' institutional brokerage offers high-speed trading and liquidity for equities, bonds and derivatives, handling peak HFT flows over 1 million orders\/sec and supporting \u0026gt;RMB 800 billion daily notional in 2025 market activity.\u003c\/p\u003e\n\u003cp\u003eThe firm provides prime brokerage and custody used by hedge funds and insurers, with client assets under custody reported at RMB 1.2 trillion as of Dec 31, 2025.\u003c\/p\u003e\n\u003cp\u003eAdvanced risk-management tools—real-time VaR, margin engines, and pre-trade compliance—cut settlement exceptions by 35% in 2024 while meeting CSRC and HK SFC rules to keep execution efficient.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Asset Management Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEverbright Securities’ asset management arm offers collective investment schemes and specialized funds in fixed income, equities, and quantitative strategies, aiming to deliver alpha in volatile markets via bottom-up research plus macro analysis.\u003c\/p\u003e\n\u003cp\u003eBy end-2025, ESG-integrated funds accounted for about 18% of AUM after a targeted rollout, matching rising retail and institutional demand for sustainable options.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWide product mix: fixed income, equity, quant\u003c\/li\u003e\n\u003cli\u003eAlpha focus: bottom-up research + macro\u003c\/li\u003e\n\u003cli\u003eESG share: ~18% of AUM by end-2025\u003c\/li\u003e\n\u003cli\u003eRisk aim: stability in volatility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIn-depth Equity Research and Data Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEverbright Securities offers in-depth equity research covering macro trends, 42 sector reports in 2025, and detailed company valuations to support data-driven decisions across A-share and H-share markets.\u003c\/p\u003e\n\u003cp\u003eThe research team uses big data and AI for predictive models and sentiment analysis, claiming 68%+ hit rate on 12-month price targets in 2024 backtests.\u003c\/p\u003e\n\u003cp\u003eThese reports are a core value-add for retail and institutional clients, supporting advisory, fund managers, and wealth platforms in China.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e42 sector reports in 2025\u003c\/li\u003e\n\u003cli\u003e68% 12-month hit rate (2024 backtest)\u003c\/li\u003e\n\u003cli\u003eCoverage: A-shares, H-shares, cross-border\u003c\/li\u003e\n\u003cli\u003eAI-driven predictive and sentiment models\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEverbright Securities: CNY420bn WAM, RMB1.2tn AUC, ESG \u0026amp; Tech-Focused Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEverbright Securities’ product mix spans wealth management, investment banking, brokerage, prime custody, and asset management, totaling CNY 420bn+ WAM and RMB 1.2tn AUC by end‑2025, with 18% AUM in ESG funds and 38% deal flow in tech\/renewables (2024); research covers 42 sectors with a 68% 12‑month target hit rate (2024 backtest).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey 2024–25 metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth Mgmt\u003c\/td\u003e\n\u003ctd\u003eCNY 420bn WAM; 88% retention; 6.2% median return\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAsset Mgmt\u003c\/td\u003e\n\u003ctd\u003e18% ESG of AUM; alpha via quant+bottom‑up\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInvestment Banking\u003c\/td\u003e\n\u003ctd\u003e48 IPOs; RMB 62.3bn bonds (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrokerage\/Custody\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;RMB 800bn daily notional; RMB 1.2tn AUC\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Everbright Securities’ Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a clear breakdown of the firm’s marketing positioning grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Everbright Securities' 4P marketing mix into a concise, slide-ready snapshot that speeds leadership alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive National Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEverbright Securities runs a nationwide brick-and-mortar network of over 360 branches across major Chinese provinces and Tier‑1 cities as of 2025, providing in-person brokerage, bespoke consulting, and complex wealth-management execution.\u003c\/p\u003e\n\u003cp\u003eThese branches handle a disproportionate share of high-net-worth client flows—about 42% of institutional and private-wealth revenues in 2024—boosting trust through face-to-face advisory and cross‑sell of custody and advisory fees.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Digital Trading Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEverbright Securities has poured over RMB 1.2 billion into proprietary mobile apps and web portals, enabling 24\/7 access to 40+ global markets with sub-50ms trade latency and real-time streaming quotes for retail and institutional clients.\u003c\/p\u003e\n\u003cp\u003ePlatforms include instant execution, robo-advice and algotrading tools; active users reached 3.4 million in 2025, up 28% YoY, and average daily trades hit 1.1 million.\u003c\/p\u003e\n\u003cp\u003eCloud deployment on multi-region providers gives 99.99% uptime SLA and auto-scaling that handled 3x peak volumes during the 2024 market stress test.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic International Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEverbright Securities, via Everbright Securities International in Hong Kong, channels outbound Chinese capital and inbound international flows—handling over HKD 120 billion in cross-border transactions in 2024—enabling global asset allocation and international underwriting for clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmni-channel Customer Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpeverbright securities uses an omni-channel support model linking branches telephone hotlines and web chat so clients shift from digital research to human advisors without friction.\u003e\n\u003cpby q4 ai virtual assistants handled of routine inquiries cutting average response time from to minutes and raising remote service capacity by\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,200+ branches; 24\/7 hotlines\u003c\/li\u003e\n\u003cli\u003e42% inquiries via AI by late 2025\u003c\/li\u003e\n\u003cli\u003eResponse time down 71% (6.2→1.8 min)\u003c\/li\u003e\n\u003cli\u003eRemote capacity +35%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/peverbright\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCollaborative Third-party Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEverbright Securities partners with major Chinese fintechs like Ant Group and Tencent and leading banks to distribute funds and advisory services, reaching over 500 million combined users as of 2025; this boosted third-party channel AUM flows by ~28% YoY in 2024.\u003c\/p\u003e\n\u003cp\u003eThese collaborations tap digital payment ecosystems and commercial banking networks, increasing product reach while avoiding branch CAPEX and cutting customer acquisition cost by an estimated 35% versus offline channels.\u003c\/p\u003e\n\u003cp\u003ePartner distribution drove 42% of new retail accounts in 2024, helping Everbright scale market penetration across lower-tier cities without expanding physical infrastructure.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e500m+ users via fintech\/bank partners (2025)\u003c\/li\u003e\n\u003cli\u003e+28% AUM flows through partners (2024)\u003c\/li\u003e\n\u003cli\u003e-35% customer acquisition cost vs branches\u003c\/li\u003e\n\u003cli\u003e42% of new retail accounts from partners (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEverbright: 360 branches, 3.4M users, HKD120B flows — low‑cost, partner‑fueled growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEverbright Securities combines 1,200+ omni‑channel touchpoints and 360 branches (2025) with digital platforms (3.4M users, 1.1M daily trades) and HK cross‑border capability (HKD 120B flows 2024) to deliver low‑cost, high‑trust distribution; partners (500M users) drove 42% new retail accounts and cut CAC ~35%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e360 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTouchpoints\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive users\u003c\/td\u003e\n\u003ctd\u003e3.4M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDaily trades\u003c\/td\u003e\n\u003ctd\u003e1.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross‑border flows\u003c\/td\u003e\n\u003ctd\u003eHKD 120B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner reach\u003c\/td\u003e\n\u003ctd\u003e500M users (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew retail from partners\u003c\/td\u003e\n\u003ctd\u003e42% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eEverbright Securities 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Everbright Securities 4P's Marketing Mix Analysis you’ll receive instantly after purchase—complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750568505721,"sku":"ebscn-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ebscn-marketing-mix.png?v=1772225392","url":"https:\/\/matrixbcg.com\/products\/ebscn-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}