{"product_id":"ebix-five-forces-analysis","title":"Ebix Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eA Must-Have Tool for Decision-Makers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eEbix faces mixed pressures: concentrated buyers and moderate supplier leverage constrain margins, while digital platforms and regulatory complexity raise the bar for incumbents and newcomers alike.\u003c\/p\u003e\n\u003cp\u003eThis brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore Ebix’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud Infrastructure Dependencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEbix depends on AWS and Azure to host on-demand software and exchange platforms; by end-2025 AWS and Azure control ~60–70% of global cloud IaaS\/PaaS, boosting their pricing power and tighter SLAs.\u003c\/p\u003e\n\u003cp\u003eSwitching costs are high: migrating petabytes and revalidating compliance for global insurers risks downtime and client churn, so Ebix has limited leverage to negotiate rates or terms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Technical Talent Acquisition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe 2025 market shows a 22% shortfall in senior insurance-platform engineers versus demand, so Ebix competes with FAANG and fintechs for a tiny talent pool skilled in legacy protocols and AI, raising average hiring costs ~28% year-over-year and increasing contractor spend by 15%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Data and Content Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEbix relies on third-party data feeds—credit bureaus, market data and specialized news—to power CRM\/exchange real-time valuation and risk tools; these suppliers hold high leverage since 60–80% of institutional clients cite comprehensive data as a buying must in 2024 surveys. If licensing fees rise 10–30% (industry range in 2023–24), Ebix must absorb margins or pass costs, risking churn and reduced coverage that would cut product value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Regulatory Compliance Bodies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRegulatory bodies in the US and India act as suppliers of Ebix’s legal framework, forcing continuous product changes; by Q4 2025 over 60% of Ebix’s R\u0026amp;D sprints addressed compliance updates after India’s Personal Data Protection Act drafts and US SEC reporting rule changes.\u003c\/p\u003e\n\u003cp\u003eThe non-negotiable rules push capital to compliance: Ebix diverted an estimated 18% of 2024–25 R\u0026amp;D spend to regulatory work, constraining new feature development.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegulators supply binding rules\u003c\/li\u003e\n\u003cli\u003e60% R\u0026amp;D sprints compliance-focused (Q4 2025)\u003c\/li\u003e\n\u003cli\u003e18% R\u0026amp;D budget reallocated (2024–25)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePayment Gateway and Banking Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEbixCash relies on global banks and payment networks for cross-border remittances; these partners own rails and can raise fees or tighten compliance with little notice, forcing Ebix to absorb costs or pass them to customers to keep services running in India and the Middle East.\u003c\/p\u003e\n\u003cp\u003eIn 2024, cross-border fee changes averaged a 6–9% revenue impact for remittance processors; Ebix’s dependency raises supplier power and margin pressure, especially after tighter AML rules in 2023–24.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh supplier control: banks\/networks own rails\u003c\/li\u003e\n\u003cli\u003eFee\/compliance changes: 6–9% revenue swing (2024)\u003c\/li\u003e\n\u003cli\u003eGeographic exposure: India, Middle East dependence\u003c\/li\u003e\n\u003cli\u003eLimited bargaining: must accept terms to ensure uptime\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRising supplier power, talent squeeze and fee shocks force Ebix into compliance-heavy cuts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers hold strong power: AWS\/Azure control ~65% cloud IaaS\/PaaS (end‑2025), raising hosting costs; talent shortfall (−22% vs demand in 2025) lifts hiring costs ~28% YoY; data\/license fee hikes (10–30% in 2023–24) and bank\/remit fee swings (6–9% revenue impact in 2024) force Ebix to absorb or pass costs, diverting ~18% of 2024–25 R\u0026amp;D to compliance.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud share (2025)\u003c\/td\u003e\n\u003ctd\u003e~65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTalent gap (2025)\u003c\/td\u003e\n\u003ctd\u003e−22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHiring cost rise\u003c\/td\u003e\n\u003ctd\u003e+28% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData fee rise (2023–24)\u003c\/td\u003e\n\u003ctd\u003e10–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRemit revenue swing (2024)\u003c\/td\u003e\n\u003ctd\u003e6–9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D to compliance\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise Porter’s Five Forces analysis for Ebix that uncovers competitive drivers, buyer and supplier power, entry barriers, substitute threats, and strategic implications for pricing and profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise Porter's Five Forces summary tailored for Ebix—quickly spot competitive pressures and tailor strategy with an editable, slide-ready layout that non-finance users can update without macros.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Switching Costs for Enterprise Clients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLarge insurance carriers and financial institutions using Ebix for core agency management face high switching costs: implementations often exceed 12–18 months and integration projects can cost $1–5M, creating strong lock-in that lowers customer bargaining power.\u003c\/p\u003e\n\u003cp\u003eClients may press for price cuts, but with Ebix handling mission-critical workflows and data exchange—where downtime can cost $100k+ per day—most opt to stay within the Ebix ecosystem.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsolidation of Insurance Carriers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpby global insurance m deals totaled about billion creating a few mega-carriers that wield strong buying power and push for volume discounts bespoke platform features.\u003e\n\u003cpthese consolidated buyers can demand bespoke integrations and lower per-policy fees terms smaller carriers cannot secure or influence.\u003e\n\u003cpebix faces concentration risk: losing one top carrier of arr could cut recurring revenue sharply given its client skew.\u003e\n\u003c\/pebix\u003e\u003c\/pthese\u003e\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrice Sensitivity in Retail Fintech\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEbixCash serves millions of retail users in India who are highly price-sensitive: 2024 RBI data shows UPI transactions hit 79 billion and wallets grew 28% YoY, so users readily switch over small fee changes.\u003c\/p\u003e\n\u003cp\u003eWith over 30 major fintech rivals and wallet market share shifts of 5–10% annually, even a 10–20 bps rise in fees can push customers to competitors.\u003c\/p\u003e\n\u003cp\u003eThis dynamic forces Ebix to keep retail transaction fees near zero or subsidized, capping its ability to pass through rising costs and compressing retail margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDemand for Open Architecture and Interoperability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy end-2025 institutional clients demand Ebix platforms integrate with third-party AI and external suites, shifting buying power toward customers favoring modular fintech over closed systems; a 2024 Deloitte survey found 62% of financial institutions prioritized open APIs and interoperability.\u003c\/p\u003e\n\u003cp\u003eThis trend forces Ebix to publish APIs and adopt open data standards, reducing control over the end-to-end customer environment and increasing switching risk—industry churn for non-interoperable vendors rose to 18% in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e62% of institutions prioritize open APIs (Deloitte 2024)\u003c\/li\u003e\n\u003cli\u003e18% churn for non-interoperable vendors (2024)\u003c\/li\u003e\n\u003cli\u003eDemand for third-party AI boosts API expectations by 40% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSophistication of Institutional Procurement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eModern procurement teams use data-driven benchmarking to evaluate SaaS ROI, with 72% of finance leaders in 2024 saying vendor performance metrics drive renewal decisions (Gartner, 2024).\u003c\/p\u003e\n\u003cp\u003eHigh financial literacy shifts negotiations to price-per-user, uptime SLAs, and measurable efficiency gains, reducing brand loyalty and raising churn risk if Ebix cannot prove ROI.\u003c\/p\u003e\n\u003cp\u003eEbix must offer transparent reporting—real-time dashboards, SLAs tied to refunds, and case-study metrics (e.g., 15–25% admin cost savings)—to retain top accounts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e72% of finance leaders use vendor metrics (Gartner 2024)\u003c\/li\u003e\n\u003cli\u003eNegotiations focus on price-per-user, uptime SLAs\u003c\/li\u003e\n\u003cli\u003eShow 15–25% efficiency gains to justify renewals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMixed Customer Power: Big Carriers Cut Deals, High Switch Costs Lock In Retail Price Pressure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomers show mixed bargaining power: large carriers wield strong leverage—M\u0026amp;A drove ~$150B deals by 2025—pressing for discounts and bespoke integrations, while high switching costs (12–18 month installs; $1–5M projects) and \u0026gt;$100k\/day downtime keep many locked in. Retail users (India) are price-sensitive: UPI 79B txns (2024), wallets +28% YoY, forcing near-zero fees and compressing margins.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eInsurance M\u0026amp;A (2025)\u003c\/td\u003e\n\u003ctd\u003e$150B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImplementation time\u003c\/td\u003e\n\u003ctd\u003e12–18 months\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntegration cost\u003c\/td\u003e\n\u003ctd\u003e$1–5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUPI txns (2024)\u003c\/td\u003e\n\u003ctd\u003e79B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWallets growth (2024)\u003c\/td\u003e\n\u003ctd\u003e+28% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eEbix Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Ebix Porter’s Five Forces analysis you'll receive immediately after purchase—no placeholders, no edits needed.\u003c\/p\u003e\n\u003cp\u003eThe document displayed here is the same professionally formatted file ready for download and use the moment you buy.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the final deliverable: the full, ready-to-use analysis you'll get instantly after payment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56746777903481,"sku":"ebix-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ebix-five-forces-analysis.png?v=1772191771","url":"https:\/\/matrixbcg.com\/products\/ebix-five-forces-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}