{"product_id":"easyjet-marketing-mix","title":"easyJet Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eeasyJet blends no-frills product simplicity with dynamic low-cost pricing, extensive point-to-point route coverage, and targeted digital promotions to dominate short-haul European travel—this snapshot reveals the strategic logic behind their market position.\u003c\/p\u003e\n\u003cp\u003eGo beyond the preview—purchase the full 4P's Marketing Mix Analysis for an editable, presentation-ready deep dive into easyJet’s product choices, pricing architecture, distribution channels, and promotional tactics, complete with actionable insights and ready-to-use slides.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePoint-to-Point Short-Haul Flights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eeasyJet runs a dense point-to-point network across ~150 airports in Europe and North Africa, avoiding hub complexity to cut connection costs; in 2024 the model helped achieve 79% average aircraft utilization and a 2024 load factor of 83.1%, supporting both leisure and business demand and contributing to easyJet plc’s FY2024 adjusted operating margin of ~7.2%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAncillary Service Bundling\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eeasyJet sells add-ons—allocated seats, extra cabin bags, and hold luggage—so passengers tailor trips to price and need; by 2025 ancillaries accounted for about 25% of group revenue, helping offset ticket yields. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eeasyJet Holidays Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eeasyJet Holidays has scaled into a full end-to-end package arm, bundling flights and hotels across easyJet’s 150+ route network to offer lower bundled fares; in 2024 it reported a 28% year-on-year rise in holiday bookings, driving higher ancillary revenue per passenger.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBusiness-Focused Flexi Fares\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eeasyJet’s Business-Focused Flexi Fares bundle fast-track security and unlimited flight changes to attract higher-yield corporate travelers, targeting routes where business traffic is 25–35% of passengers (e.g., London–Paris, London–Amsterdam).\u003c\/p\u003e\n\u003cp\u003eBy offering flexibility and time savings, the fare narrows the service gap with legacy carriers; easyJet reported a 12% yield uplift on flexible fares in 2024, boosting ancillary revenue.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eFast-track + unlimited changes\u003c\/li\u003e\n\u003cli\u003eTargets 25–35% business mix routes\u003c\/li\u003e\n\u003cli\u003e12% yield uplift in 2024\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Aviation Initiatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eeasyJet emphasizes decarbonization via a carbon-efficient fleet and hydrogen R\u0026amp;D; by late 2025 the carrier reported A320neo operations cutting fuel burn ~15% per seat and CO2 per passenger-km vs older A319s, aligning with EU Fit for 55 rules and attracting eco-conscious flyers.\u003c\/p\u003e\n\u003cp\u003eeasyJet has committed ~£1.2bn fleet investment and joined hydrogen partnerships to aim net-zero by 2050 while meeting EU ETS\/CBAM pressures.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~15% fuel burn reduction per seat (A320neo vs A319)\u003c\/li\u003e\n\u003cli\u003e£1.2bn committed to fleet renewal (to 2025)\u003c\/li\u003e\n\u003cli\u003eHydrogen R\u0026amp;D partnerships; net-zero by 2050 target\u003c\/li\u003e\n\u003cli\u003eCompliance with EU Fit for 55, ETS and CBAM\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eeasyJet: diversified ancillaries, A320neo fuel gains and stronger margins into 2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eeasyJet’s product mixes dense point-to-point flights across ~150 airports with ancillaries (25% of 2025 revenue), easyJet Holidays (2024 bookings +28%), Business Flexi fares (+12% yield in 2024), and A320neo fleet (~15% fuel burn cut vs A319) supporting FY2024 adjusted operating margin ~7.2% and a £1.2bn fleet commitment to 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAirports\u003c\/td\u003e\n\u003ctd\u003e~150\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAncillary share\u003c\/td\u003e\n\u003ctd\u003e~25% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHolidays growth\u003c\/td\u003e\n\u003ctd\u003e+28% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlexi yield uplift\u003c\/td\u003e\n\u003ctd\u003e+12% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel cut\u003c\/td\u003e\n\u003ctd\u003e~15% (A320neo)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOp margin\u003c\/td\u003e\n\u003ctd\u003e~7.2% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleet spend\u003c\/td\u003e\n\u003ctd\u003e£1.2bn (to 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into easyJet’s Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a clear breakdown of the airline’s low-cost positioning, distribution network, revenue management, and marketing tactics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses easyJet’s 4P marketing insights into a concise, leadership-ready snapshot that clarifies product offerings, pricing strategy, distribution channels, and promotional focus to accelerate decision-making and cross-team alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrimary European Hub Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eeasyJet focuses on primary hubs—London Gatwick, Milan Malpensa, Paris Charles de Gaulle—giving passengers closer city access and reducing transfer time vs secondary airports; Gatwick handled 28.4M passengers in 2023, CDG 69.1M in 2023, boosting easyJet’s appeal for business and short‑stay travelers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital-First Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOver 70% of easyJet bookings are processed directly via easyJet.com and the mobile app, cutting third‑party commission costs and boosting 2024 ancillary margin; direct sales helped reduce distribution spend by an estimated £120m in FY2023\/24. The D2C model improves data capture for personalization and yields higher conversion rates—site conversion rose to ~4.5% in 2024—while the responsive platform ensures seamless UX across devices.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Distribution Systems (GDS)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eeasyJet integrates its inventory into major Global Distribution Systems (GDS) so corporate travel agents can see and book flights directly in procurement tools; by 2024 GDS distribution lifted corporate bookings by ~18% for carriers adopting it, and easyJet reported a 22% rise in business-travel revenue in H1 2025 versus 2023, expanding reach into high-frequency corporates beyond leisure channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Base Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eeasyJet maintains strategic bases across Europe—about 34 bases as of 2025—optimizing crew rosters and line maintenance to support high-frequency schedules on core routes like London–Paris and Milan–Barcelona.\u003c\/p\u003e\n\u003cp\u003eThis network halved average reaction time to disruptions in 2024, helping recover 92% of scheduled flights within 24 hours and supporting an 85% seat factor on base-served routes.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e34 bases (2025)\u003c\/li\u003e\n\u003cli\u003e92% recovery within 24 hrs (2024)\u003c\/li\u003e\n\u003cli\u003e85% average seat factor on served routes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile App Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe easyJet mobile app is a primary distribution and service channel handling check-in, boarding passes, bag tracking and real-time flight updates; in 2024 easyJet reported 60% of digital bookings via mobile, up from 52% in 2021.\u003c\/p\u003e\n\u003cp\u003eIt functions as a portable storefront in customers' pockets, promoting ancillary sales (28% of ancillaries were bought via app in 2023) and personal offers driven by in-app data.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the app is positioned as a travel assistant—driving repeat bookings and loyalty engagement; easyJet’s app users had 1.4x higher repurchase rates in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMobile share: 60% of digital bookings (2024)\u003c\/li\u003e\n\u003cli\u003eAncillary sales via app: 28% (2023)\u003c\/li\u003e\n\u003cli\u003eRepurchase factor: 1.4x for app users (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eeasyJet streamlines 34-base network, boosts direct bookings, mobile growth \u0026amp; business revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eeasyJet centers operations on 34 European bases (2025), prioritizing primary hubs (Gatwick, Malpensa, CDG) to cut transfer time and attract business travel—Gatwick 28.4M, CDG 69.1M passengers (2023).\u003c\/p\u003e\n\u003cp\u003eOver 70% bookings are direct (site\/app), saving ~£120m distribution spend in FY2023\/24; mobile accounted for 60% digital bookings (2024) and app users repurchased 1.4x more.\u003c\/p\u003e\n\u003cp\u003eGDS integration lifted corporate bookings, supporting a 22% rise in business revenue (H1 2025) and 92% recovery of disrupted flights within 24 hrs (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBases (2025)\u003c\/td\u003e\n\u003ctd\u003e34\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGatwick pax (2023)\u003c\/td\u003e\n\u003ctd\u003e28.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCDG pax (2023)\u003c\/td\u003e\n\u003ctd\u003e69.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect bookings\u003c\/td\u003e\n\u003ctd\u003e70%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistribution savings (FY23\/24)\u003c\/td\u003e\n\u003ctd\u003e£120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile share (2024)\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp repurchase factor (2024)\u003c\/td\u003e\n\u003ctd\u003e1.4x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBusiness rev change (H1 2025 vs 2023)\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecovery within 24 hrs (2024)\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eeasyJet 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual easyJet 4P's Marketing Mix document you’ll receive instantly after purchase—complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003cp\u003eThis same comprehensive file covers Product, Price, Place, and Promotion analyses, so you can download and apply it immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750784414073,"sku":"easyjet-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/easyjet-marketing-mix.png?v=1772226337","url":"https:\/\/matrixbcg.com\/products\/easyjet-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}