{"product_id":"easybuy-five-forces-analysis","title":"Easy Buy Public Company Ltd. Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFrom Overview to Strategy Blueprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eEasy Buy Public Company Ltd. faces moderate buyer power and rising competitive rivalry as low-cost fintechs and traditional lenders pressure margins, while supplier power remains limited but regulatory shifts and capital costs amplify industry vulnerability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAccess to Diverse Funding Sources\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs a non-bank lender, Easy Buy Public Company Ltd. depends mainly on commercial banks and debt markets for funding, but by end-2025 it held a mix of short-term facilities (45% of debt) and bonds\/term loans (55%), lowering liquidity risk and cutting any single lender’s leverage over funding costs; this diversification helped keep weighted average borrowing cost near 6.2% in 2025 and limited supplier bargaining power. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReliance on Parent Company Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe backing of ACOM Company Limited (Japan) gives Easy Buy Public Company Ltd. deep-pocketed support, including a 2024 intra-group credit line reportedly covering up to THB 4.5 billion, lowering cost of funds by ~150–250 bps versus Thai market rates. This internal supplier role cushions Easy Buy from Thailand's rate swings (2024 policy rate 2.50%), improving bargaining power with external lenders and contributing to its B+\/stable local rating buffer.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCost of Debt in High Interest Environments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWhen the Bank of Thailand kept its policy rate at 2.50% in Dec 2025 to tame inflation, supplier (capital) power rose as corporate borrowing costs climbed; Thai bank lending rates for unsecured personal loans averaged ~19% in 2025, squeezing Easy Buy’s margins given regulated caps near 25%. Easy Buy should time bond issues and renew credit lines—e.g., avoid rolling large facilities during peak rates and favor shorter tenors—to limit cost volatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCredit Bureau and Data Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe National Credit Bureau supplies essential credit histories used in Easy Buy PCL’s risk scoring and loan approvals; in 2024 the bureau covered over 90% of retail credit files nationwide, leaving few official substitutes.\u003c\/p\u003e\n\u003cp\u003eBecause reports are standardized, the bureau has limited scope to charge supracompetitive premiums, yet a 10% fee hike would raise acquisition costs by about 1.2–1.8% of net interest margin given Easy Buy’s 2024 loan book of THB 28.7 billion.\u003c\/p\u003e\n\u003cp\u003eAny sudden data-fee increase or access restriction would directly raise operational overhead and could force higher provisioning or tighter credit policies, impacting profitability and growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNational coverage \u0026gt;90% of retail files (2024)\u003c\/li\u003e\n\u003cli\u003eLoan book THB 28.7bn (2024)\u003c\/li\u003e\n\u003cli\u003eEstimated NCB fee shock +10% → NIM impact ≈1.2–1.8%\u003c\/li\u003e\n\u003cli\u003eStandardized data limits pricing power of supplier\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnological Infrastructure Vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSuppliers of core banking and cybersecurity platforms wield moderate bargaining power at Easy Buy Public Company Ltd due to high switching costs—implementations often exceed $5–10m and take 12–18 months.\u003c\/p\u003e\n\u003cp\u003eIn 2025, AI-driven credit scoring pushes partnerships with niche vendors; 42% of new loan models use third-party AI, letting vendors charge premiums for compliant, efficient tools.\u003c\/p\u003e\n\u003cp\u003eVendors can demand higher prices for advanced compliance and uptime guarantees, raising vendor-driven tech spend by an estimated 8–12% of IT budgets.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSwitch cost: $5–10m, 12–18 months\u003c\/li\u003e\n\u003cli\u003e2025: 42% models use third-party AI\u003c\/li\u003e\n\u003cli\u003eExpected tech spend rise: 8–12% of IT budget\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eModerate supplier power: diversified funding, key data monopoly, high tech switch costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers exert moderate power: diversified bank\/bond funding (45% short-term, 55% bonds, WACC-like funding cost ~6.2% in 2025) plus ACOM intra-group THB 4.5bn credit line cut external lender leverage; National Credit Bureau covers \u0026gt;90% retail files (2024) making data vital but low-priceable; core IT\/cyber vendors have high switching costs ($5–10m, 12–18 months) and raise tech spend ~8–12%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDebt mix\u003c\/td\u003e\n\u003ctd\u003e45\/55\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBorrowing cost\u003c\/td\u003e\n\u003ctd\u003e6.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eACOM credit line\u003c\/td\u003e\n\u003ctd\u003eTHB 4.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNCB coverage\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;90%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSwitch cost\u003c\/td\u003e\n\u003ctd\u003e$5–10m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored for Easy Buy Public Company Ltd., this Porter's Five Forces analysis uncovers competitive drivers, buyer and supplier power, threat of new entrants and substitutes, and identifies disruptive forces and market dynamics affecting pricing, profitability, and entry barriers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-sheet Porter's Five Forces for Easy Buy Public Company Ltd.—quickly spot competitive threats and bargaining pressures to streamline strategic decisions and investor briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Availability of Alternatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThai personal-loan customers face many choices from 30+ commercial banks and 30+ non-bank lenders in 2025, so comparison shopping is easy; price sensitivity is high with average advertised rates ranging 12–28% APR. \u003c\/p\u003e\n\u003cp\u003eThis abundance gives customers strong bargaining power: Easy Buy’s Umay+ must match or beat rates and promos to avoid churn—monthly net inflow fell 6% in 2024 when competitors ran rate cuts. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Switching Costs for Borrowers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCustomers with good credit face low switching costs between personal-loan providers, and 2024 data shows 43% of Thai borrowers considered refinancing within 12 months; they can consolidate debt or move to lenders with better digital apps or lower APRs, so Easy Buy Public Company Ltd must spend more on loyalty—its 2024 customer-acquisition cost rose 18%—and deepen personalized services to retain high-value borrowers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrice Sensitivity to Interest Rates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEasy Buy’s customers—largely low-to-middle income earners—are highly sensitive to monthly repayments; a 0.5 percentage-point rise in interest can increase installments by ~3–5%, enough to sway choice given Bangladesh’s 2024 CPI at 9.1% and average monthly incomes around BDT 30,000. Even BDT 200–500 in extra fees pushes shoppers to competitors, so Easy Buy has little room to price above market without losing volume.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eImpact of Increased Digital Literacy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy 2025, mobile banking adoption—64% of Thai adults using banking apps per Bank of Thailand 2024—lets Easy Buy customers track credit, payments, and offers in real time, reducing switching costs and late fees.\u003c\/p\u003e\n\u003cp\u003eLoan-comparison platforms and fintech APIs raise market transparency; 42% of consumers surveyed in 2024 compared at least two loan offers before borrowing, shifting bargaining power toward informed buyers.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e64% Thai adults use banking apps (Bank of Thailand 2024)\u003c\/li\u003e\n\u003cli\u003e42% compared 2+ loan offers (2024 survey)\u003c\/li\u003e\n\u003cli\u003eLower switching costs, higher transparency, faster price pressure\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory Protections and Consumer Rights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eStrict Bank of Thailand rules cap interest rates (36% p.a. max for some consumer loans as of 2025) and limit aggressive debt collection, giving borrowers strong leverage against lenders like Easy Buy.\u003c\/p\u003e\n\u003cp\u003eThese protections particularly shield subprime customers, reducing cross-sell pressure and lowering default recovery, so Easy Buy faces a constrained revenue-per-customer profile.\u003c\/p\u003e\n\u003cp\u003eEasy Buy’s net interest margin must account for caps and higher provisioning; in 2024 Thailand consumer finance NIM averaged ~7%, a realistic ceiling for similar players.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInterest cap ~36% p.a. (2025)\u003c\/li\u003e\n\u003cli\u003eConsumer finance NIM ~7% (2024)\u003c\/li\u003e\n\u003cli\u003eStronger borrower rights reduce recovery rates\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomers Drive Rates Down: Easy Buy Faces Tight Margins, Higher CAC\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomers hold strong bargaining power: 30+ banks and nonbanks in 2025, high price sensitivity (advertised APR 12–28%), 64% Thai adults use banking apps (Bank of Thailand 2024), 42% compared 2+ offers (2024), interest cap ~36% p.a. (2025) and consumer finance NIM ~7% (2024) force Easy Buy to match rates, raise loyalty spend (CAC +18% in 2024) and tighten margins.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProviders\u003c\/td\u003e\n\u003ctd\u003e30+ banks, 30+ nonbanks (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvertised APR\u003c\/td\u003e\n\u003ctd\u003e12–28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBanking app use\u003c\/td\u003e\n\u003ctd\u003e64% (BoT 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompared offers\u003c\/td\u003e\n\u003ctd\u003e42% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInterest cap\u003c\/td\u003e\n\u003ctd\u003e~36% p.a. (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsumer finance NIM\u003c\/td\u003e\n\u003ctd\u003e~7% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCAC change\u003c\/td\u003e\n\u003ctd\u003e+18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003eEasy Buy Public Company Ltd. Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Porter's Five Forces analysis for Easy Buy Public Company Ltd. you'll receive immediately after purchase—no surprises, no placeholders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747490541945,"sku":"easybuy-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/easybuy-five-forces-analysis.png?v=1772199214","url":"https:\/\/matrixbcg.com\/products\/easybuy-five-forces-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}