{"product_id":"dotdigitalgroup-marketing-mix","title":"dotDigital Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003edotDigital Group leverages a SaaS product suite tailored for mid-to-large marketers, combines tiered subscription pricing with value-based add-ons, distributes via direct sales and partner channels, and uses content-led promotion to drive lead gen and retention—grab the full 4P’s Marketing Mix Analysis to see this strategy dissected with data and actionable recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnified Customer Experience Data Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Unified Customer Experience Data Platform (CXDP) centralizes data from CRM, web, email, and POS into a single customer view, enabling dotDigital Group to reduce data reconciliation time by 60% and cut campaign setup from days to hours.\u003c\/p\u003e\n\u003cp\u003eIt supports micro-segmentation using real-time behavior and 3+ years of purchase history, driving 18% higher open rates and 12% uplift in conversion in 2024 client benchmarks.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the CXDP scaled to process petabyte-class datasets and 100k events\/sec, forming the backbone for all automated marketing actions and lowering per-message cost by ~22%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Channel Messaging and Orchestration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003edotDigital Group’s Multi-Channel Messaging and Orchestration bundles email, SMS, WhatsApp, and social messaging in one platform, supporting over 21,000 brands and driving c.£76m revenue in FY2024 for parent operations.\u003c\/p\u003e\n\u003cp\u003eThe unified interface lets marketers build cross-channel journeys that keep messages consistent across touchpoints, improving engagement; omnichannel campaigns lift conversion rates by up to 30% in industry studies.\u003c\/p\u003e\n\u003cp\u003eThe orchestration engine routes messages to customers on their preferred channel at optimal times, using behavioral triggers and A\/B testing; clients report up to 20% higher open rates and reduced churn.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced AI and Predictive Analytics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWinston AI, dotDigital Group’s intelligent layer, runs predictive models for churn, customer lifetime value (CLV) and optimal send times—clients report up to 28% lower churn and a 22% lift in open rates in 2024 trials; it also generates personalized copy and imagery at scale, cutting creative time by ~60% and supporting campaigns that raise revenue per recipient by ~15%. These AI insights shift teams from reactive to proactive marketing, improving engagement and ROI.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Integration Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003edotDigital offers a library of pre-built connectors for Shopify, BigCommerce, and Microsoft Dynamics, enabling seamless data flow and automated triggers for cart abandonment and post-purchase feedback.\u003c\/p\u003e\n\u003cp\u003eIn 2025 dotDigital reported integrations driving a 12% lift in automation-triggered revenue for mid-market clients and reducing manual sync time by 40%, making the platform a central hub in tech stacks.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePre-built connectors: Shopify, BigCommerce, Microsoft Dynamics\u003c\/li\u003e\n\u003cli\u003eAutomated triggers: cart abandonment, post-purchase feedback\u003c\/li\u003e\n\u003cli\u003eImpact 2025: +12% automation revenue, −40% sync time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Professional Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStrategic Professional Services at dotDigital Group combine technical onboarding, deliverability auditing, and creative strategic consulting to align platform features with business goals, driving higher ROI—clients report average 28% lift in campaign revenue within 6 months (2025 client survey).\u003c\/p\u003e\n\u003cp\u003eThe human-led approach handles complex enterprise needs with tailored integrations, SLAs, and expert teams, reducing time-to-value by ~40% versus self-serve deployments.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTechnical onboarding: customized integrations, 40% faster time-to-value\u003c\/li\u003e\n\u003cli\u003eDeliverability auditing: improves inbox rates; median +7 percentage points\u003c\/li\u003e\n\u003cli\u003eStrategic consulting: 28% average campaign revenue lift (6 months)\u003c\/li\u003e\n\u003cli\u003eEnterprise support: dedicated SLAs and bespoke solutions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated CX + AI: 21k brands cut reconciliation 60%, lift revenue \u0026amp; engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCXDP centralizes CRM, web, email and POS into a single view, cutting reconciliation time 60% and campaign setup from days to hours; supports micro-segmentation (3+ years data) with 18% higher open rates and 12% conversion uplift (2024).\u003c\/p\u003e\n\u003cp\u003eWinston AI drives churn -28% and +22% open rates; platform processed petabyte datasets at 100k events\/sec by 2025, lowering per-message cost ~22%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrands\u003c\/td\u003e\n\u003ctd\u003e21,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue (FY2024)\u003c\/td\u003e\n\u003ctd\u003e£76m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAutomation revenue lift\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTime-to-value improvement\u003c\/td\u003e\n\u003ctd\u003e−40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into dotDigital Group’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground analysis and provide actionable strategic implications for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes dotDigital Group’s 4P marketing mix into a concise, leadership-ready snapshot that relieves briefing fatigue and accelerates decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Cloud-Based SaaS Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe platform is delivered as a SaaS via a secure, scalable global cloud, enabling web-browser access from any location and supporting distributed teams across 90+ countries; dotDigital reported 2024 cloud uptime \u0026gt;99.95% and serves ~3,500 clients worldwide.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Strategic Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003edotDigital Group maintains regional strategic hubs in the United Kingdom, United States, Australia, and across Europe, hosting sales, account management, and technical support to deliver localized service; in FY2024 these regions accounted for about 78% of recurring revenue and supported 1,200+ enterprise contracts. These teams navigate local regulatory and cultural nuances, which helps reduce churn—enterprise churn fell to 6.4% in 2024—and strengthens multi-year deals averaging £310,000 ARR. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology Partner Marketplace\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAn online Technology Partner Marketplace acts as dotDigital Group’s digital distribution hub where customers discover and deploy third-party apps and extensions, expanding use cases beyond core email and CDP features.\u003c\/p\u003e\n\u003cp\u003eThis ecosystem lets dotDigital reach niche marketing and ops needs—apps for SMS, ecommerce, and analytics—raising average revenue per user; marketplaces can add 8–12% ARR, per 2024 SaaS channel benchmarks.\u003c\/p\u003e\n\u003cp\u003eIt fosters a developer community to build on the platform, increasing integrations (dotDigital reported 50+ partners in 2024) and overall market utility, improving retention and account expansion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Agency Partner Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Global Agency Partner Network lets dotDigital scale via 300+ certified agencies that resell and implement the platform, driving ~22% of net new ARR in 2024 and widening reach into SMBs and niche industries.\u003c\/p\u003e\n\u003cp\u003eAgencies embed dotDigital in broader digital transformation projects, shortening sales cycles by ~30% versus direct sales and increasing average deal size for agency-led deals by 18% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e300+ certified agencies\u003c\/li\u003e\n\u003cli\u003e22% of net new ARR (2024)\u003c\/li\u003e\n\u003cli\u003e30% shorter sales cycles\u003c\/li\u003e\n\u003cli\u003e18% higher deal size (agency-led)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Consultative Sales Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eInternal sales teams at dotDigital focus on consultative engagement with mid-market and enterprise clients, targeting deals averaging £120k ARR for enterprise and £35k ARR for mid-market as of 2025.\u003c\/p\u003e\n\u003cp\u003eTeams diagnose complex workflows and deliver customized demos; 62% of enterprise wins in 2024 cited tailored security validation as decisive.\u003c\/p\u003e\n\u003cp\u003eThis channel is critical for closing high-value contracts that undergo multi-stage procurement and security reviews, reducing deal cycle by 18% when pre-sales support is used.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAverage enterprise ARR: £120,000 (2025)\u003c\/li\u003e\n\u003cli\u003eAverage mid-market ARR: £35,000 (2025)\u003c\/li\u003e\n\u003cli\u003e62% enterprise wins cite security demos (2024)\u003c\/li\u003e\n\u003cli\u003ePre-sales support cuts cycle 18%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003edotDigital: 99.95% SaaS uptime, 1,200+ enterprise deals \u0026amp; 78% recurring revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlace: dotDigital delivers SaaS from a global cloud (99.95% uptime 2024) with regional hubs (UK, US, AU, EU) driving 78% recurring revenue and 1,200+ enterprise contracts; channels include a 50+ partner Marketplace, 300+ certified agencies (22% net new ARR 2024) and direct sales (avg ARR: £120k enterprise, £35k mid‑market 2025), boosting retention and expansion.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud uptime (2024)\u003c\/td\u003e\n\u003ctd\u003e99.95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClients\u003c\/td\u003e\n\u003ctd\u003e~3,500\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise contracts\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional revenue share\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketplace partners (2024)\u003c\/td\u003e\n\u003ctd\u003e50+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCertified agencies\u003c\/td\u003e\n\u003ctd\u003e300+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgency net new ARR (2024)\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg enterprise ARR (2025)\u003c\/td\u003e\n\u003ctd\u003e£120,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg mid‑market ARR (2025)\u003c\/td\u003e\n\u003ctd\u003e£35,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003edotDigital Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises; this full, editable dotDigital Group 4P’s Marketing Mix analysis is the exact, ready-made file you’ll download and use immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750992687481,"sku":"dotdigitalgroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/dotdigitalgroup-marketing-mix.png?v=1772227013","url":"https:\/\/matrixbcg.com\/products\/dotdigitalgroup-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}