{"product_id":"doosan-marketing-mix","title":"Doosan Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDoosan’s 4P’s reveal a product lineup focused on industrial innovation, value-driven pricing, broad global distribution, and targeted B2B promotions—yet the preview only hints at strategic depth; get the full, editable Marketing Mix Analysis to see concrete examples, channel metrics, and ready-to-use slides that save hours of research and sharpen your competitive planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall Modular Reactors (SMRs)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDoosan Enerbility became a global leader in Small Modular Reactors (SMRs) by late 2025, securing contracts worth over $4.2 billion and targeting 300–500 MWe cumulative capacity by 2030.\u003c\/p\u003e\n\u003cp\u003eSMRs offer safer, flexible, carbon-free baseload power with passive safety systems and projected lifecycle emissions under 5 g CO2\/kWh versus 400–500 g CO2\/kWh for gas-fired plants.\u003c\/p\u003e\n\u003cp\u003eFactory-based modular fabrication cuts construction time by ~40% and capital cost overruns risk, with estimated overnight costs of $3,200–$4,500\/kW compared with $5,500+\/kW for large reactors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCollaborative Robots (Cobots)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDoosan Robotics’ cobots work safely alongside humans without safety fences, targeting manufacturing and healthcare with ISO\/TS safety certifications and payloads up to 35 kg to handle heavy parts and bin-picking.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 their lineup includes AI-driven control and vision software, cutting programming time by ~40% in pilot trials and improving pick-and-place accuracy to ±0.5 mm.\u003c\/p\u003e\n\u003cp\u003eThe product strategy emphasizes high payloads, modular end-effectors, and compliance with ISO 13849 and ISO 10218, supporting a 2024–25 revenue growth target of ~22% in automation sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHydrogen Fuel Cell Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDoosan offers stationary hydrogen fuel cells for distributed power and green hydrogen production systems, addressing industrial decarbonization; these units contributed to Doosan Enerbility’s 2024 clean-tech revenue of KRW 1.2 trillion (approx $900M), up 18% year-on-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Semiconductor Materials and Testing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpdoosan subsidiary doosan tesna supplies high-end electronic materials and specialized semiconductor testing pivoting in toward substrates tims interface for hpc automotive socs to meet extreme thermal management needs segment revenue hit about krw billion with orders up yoy.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eFocus: TIMs, substrates for HPC\/auto chips\u003c\/li\u003e\n\u003cli\u003e2024 revenue: ~KRW 320 billion; 2025 orders +18% YoY\u003c\/li\u003e\n\u003cli\u003eMarket drivers: AI servers, EV powertrains, extreme thermal management\u003c\/li\u003e\n\u003cli\u003eRole: testing + materials across AI and EV supply chains\u003c\/li\u003e\n\n\u003c\/pdoosan\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Construction Equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDoosan Bobcat offers electric and autonomous compact machines for urban sites, cutting noise and emissions to meet 2025 city limits (e.g., EU Stage V\/zero-emission zones); the e-series reduced CO2-equivalent onsite output by up to 100% versus diesel when charged with renewable power.\u003c\/p\u003e\n\u003cp\u003eStandard integrated telematics (real-time location, fuel\/electric use, uptime) improves utilization by ~15% and can lower maintenance cost 10–20%, per Doosan service reports through 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eElectric\/autonomous line for urban low-noise, zero-emission rules\u003c\/li\u003e\n\u003cli\u003eTelematics enabled: +15% utilization, −10–20% maintenance cost\u003c\/li\u003e\n\u003cli\u003eCompliance examples: EU Stage V, growing zero-emission city zones in 2024–25\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDoosan Enerbility: $4.2B SMRs, cobots, hydrogen \u0026amp; electrification drive 2024–25 growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDoosan Enerbility’s product mix: SMRs (contracts \u0026gt;$4.2B by late-2025; target 300–500 MWe by 2030), cobots (payloads to 35 kg; ±0.5 mm accuracy; programming time −40%), hydrogen fuel cells (2024 clean-tech revenue KRW 1.2T; +18% YoY), Doosan Tesna TIMs\/substrates (2024 revenue KRW 320B; 2025 orders +18%), Bobcat e-series (+15% utilization; −10–20% maintenance).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024–25 key metric\u003c\/th\u003e\n\u003cth\u003eTarget\/advantage\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSMR\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;$4.2B contracts (late-2025)\u003c\/td\u003e\n\u003ctd\u003e300–500 MWe by 2030\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCobots\u003c\/td\u003e\n\u003ctd\u003e±0.5 mm; payload 35 kg\u003c\/td\u003e\n\u003ctd\u003eProgramming −40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHydrogen\/FC\u003c\/td\u003e\n\u003ctd\u003eKRW 1.2T revenue (2024)\u003c\/td\u003e\n\u003ctd\u003eIndustrial decarb\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTIMs\/Substrates\u003c\/td\u003e\n\u003ctd\u003eKRW 320B revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e2025 orders +18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBobcat e-series\u003c\/td\u003e\n\u003ctd\u003eUtilization +15%\u003c\/td\u003e\n\u003ctd\u003eZero-emission urban use\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Doosan’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground the analysis; ideal for managers, consultants, and marketers needing a structured, ready-to-use strategic brief for reports, presentations, or benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Doosan's 4P insights into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies for quick decision-making and cross-team alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDoosan runs manufacturing sites in South Korea, the US, Europe, and China to stay close to customers; localized production cut lead times by ~20% and logistics spend by an estimated $45–60M annually in 2024. This reduces disruption risk—global inventory turns rose to 5.2 in 2024. By 2025 Doosan enlarged its US footprint, investing ~$120M to target $300M in incremental revenue from infrastructure and clean-energy incentives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Dealer and Distributor Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDoosan sells construction and power equipment through a global network of over 3,200 independent dealers and distributors, who handled roughly 68% of Doosan Infracore’s 2024 aftermarket revenue of KRW 620 billion (about USD 470 million). These partners serve as primary sales points and deliver maintenance, repairs, and genuine parts—after-sales services that accounted for 34% of parts sales in 2024. The broad physical footprint covers remote regions across 80+ countries, keeping uptime high and warranty claim times low. This widespread presence supports resale values and recurring service cash flows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect B2B Sales Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDoosan sells large infrastructure and nuclear components via direct B2B channels, using executive-level negotiations and long-term contracts—typical deals exceed $200m and can span 7–15 years. These sales often involve close ties with governments or major utilities (e.g., partnerships in Korea, UAE), enabling bespoke engineering to meet local regulations and site specs; in 2024 Doosan Enerbility reported ~40% of revenue from long-term project contracts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales and Service Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpdoosan has rolled out digital sales and service portals that let business clients browse inventories configure equipment schedule maintenance online cutting procurement time by an estimated shortening cycles in\u003e\n\u003cpthese platforms centralize orders for parts and components support real-time stock visibility across regional warehouses raised online channel revenue to about of sales in fy2024.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003e35% faster procurement\u003c\/li\u003e\n\u003cli\u003e20% shorter sales cycle\u003c\/li\u003e\n\u003cli\u003e12 regional warehouses—real-time stock\u003c\/li\u003e\n\u003cli\u003e18% of parts revenue from online channels (FY2024)\u003c\/li\u003e\n\n\u003c\/pthese\u003e\u003c\/pdoosan\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Joint Ventures in Emerging Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDoosan forms joint ventures with local industrial leaders in Southeast Asia and the Middle East to gain market know-how and distribution reach, enabling faster deployment of renewables and desalination projects.\u003c\/p\u003e\n\u003cp\u003eBy 2025 these JVs account for roughly 35% of Doosan's project awards in those regions, support $420M in localized capex, and cut go-to-market time by about 40% versus greenfield entry.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e35% of regional project awards (2025)\u003c\/li\u003e\n\u003cli\u003e$420M localized capex committed\u003c\/li\u003e\n\u003cli\u003e~40% faster market entry than greenfield\u003c\/li\u003e\n\u003cli\u003eFocus: renewables and desalination tech\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDoosan trims lead times 20%, saves $45–60M, boosts parts online to 18%—driving $200M+ deals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDoosan uses localized plants (KR, US, EU, CN) and 3,200+ dealers to cut lead times ~20% and save $45–60M in logistics (2024); inventory turns 5.2. Direct B2B deals (\u0026gt;$200M, 7–15 yrs) and JVs (35% regional awards, $420M capex, 2025) speed project wins. Digital portals raised online parts to 18% of sales, cutting procurement 35% and sales cycles 20% (FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turns (2024)\u003c\/td\u003e\n\u003ctd\u003e5.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics savings (2024)\u003c\/td\u003e\n\u003ctd\u003e$45–60M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeal size (large projects)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;$200M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline parts share (FY2024)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealers\/distributors\u003c\/td\u003e\n\u003ctd\u003e3,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJV project share (2025)\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eDoosan 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Doosan 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750565753209,"sku":"doosan-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/doosan-marketing-mix.png?v=1772225386","url":"https:\/\/matrixbcg.com\/products\/doosan-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}