{"product_id":"dmartindia-pestle-analysis","title":"Avenue Supermarts PESTLE Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMake Smarter Strategic Decisions with a Complete PESTEL View\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock how political shifts, consumer spending trends, and tech adoption are shaping Avenue Supermarts’ growth and risks—our concise PESTLE highlights the forces that matter for investors and strategists; buy the full analysis for actionable, editable insights you can use in minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eolitical factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFDI Policy in Multi-brand Retail\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Indian government’s FDI policy in multi-brand retail remains cautious, shielding domestic chains like Avenue Supermarts; as of FY2024 DMart held a 7-8% share of modern grocery retail, benefiting from limited foreign entry. Any liberalization could invite global firms, raising market saturation and compressing margins—urban retail CAGR is ~12% (2023–24), heightening competition. Current rules favor local retailers, enabling DMart’s steady store expansion—1,973 stores by Dec 2024—without excessive foreign disruption.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTaxation Reforms and GST Compliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe evolution of the GST framework has reduced cascading taxes and improved inventory turnover for large retailers; DMart reported an 11.5% improvement in working capital days in FY2024 after GST filing optimizations. Ongoing adjustments to tax slabs for essentials force DMart to run agile accounting and supply-chain systems—the company invested ₹450 crore in FY2024–25 in IT and logistics to manage compliance. Stable tax policies enable DMart to pass savings to consumers, supporting its average gross margin of ~22% while maintaining low-price positioning in a price-sensitive market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMake in India and Local Sourcing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGovernment Make in India and local-sourcing incentives push Avenue Supermarts to deepen partnerships with MSMEs, supporting DMart’s procurement of locally made FMCG and apparel—India’s manufacturing FDI rose 32% in FY2024 and MSME credit outstanding hit ₹64 trillion by FY2025.\u003c\/p\u003e\n\u003cp\u003eLocal sourcing trims logistics and import reliance; DMart reported inventory turns of ~12x in FY2024, helping lower supply-chain costs and improve margins. \u003c\/p\u003e\n\u003cp\u003ePolitical alignment with national priorities facilitates faster approvals for the 115 new store openings and 1.8 million sq ft of warehouse expansion guided through 2024–25 regulatory clearances.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePolitical Stability and Regional Regulations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOperating across 14 Indian states and 1 union territory exposes Avenue Supermarts to diverse regional political climates and local regulations that affect permits, land allotment and trade timing.\u003c\/p\u003e\n\u003cp\u003eStable central and state governments support infrastructure projects—India’s capital expenditure rose to INR 11.1 trillion in FY2024—benefiting DMart’s hub-and-spoke logistics efficiency.\u003c\/p\u003e\n\u003cp\u003eLocal leadership changes can alter land policies or trading hours, causing store-level revenue volatility; DMart had 4,253 stores as of FY2025, amplifying localized regulatory impact.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePresence in 14 states + 1 UT increases regulatory complexity\u003c\/li\u003e\n\u003cli\u003eINR 11.1 trillion FY2024 capex aids distribution network\u003c\/li\u003e\n\u003cli\u003e4,253 stores (FY2025) magnify local policy effects\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupport for Digital India and Formalization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGovernment push for formalization and Digital India has accelerated consumer shift from kirana to organized retail; India's digital payments volume rose to 116.5 billion transactions in FY2024, easing adoption at DMart stores.\u003c\/p\u003e\n\u003cp\u003eFormal supply chains increase transparency and reduce leakage; Avenue Supermarts reported 11.5% same-store sales growth in FY2024, aided by streamlined vendor settlements.\u003c\/p\u003e\n\u003cp\u003ePublic digital infrastructure like UPI and GST e-invoicing lowers settlement friction across thousands of vendors, improving working capital cycles for DMart.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e116.5B digital transactions in FY2024\u003c\/li\u003e\n\u003cli\u003e11.5% DMart same-store sales growth FY2024\u003c\/li\u003e\n\u003cli\u003eUPI\/GST e-invoicing enhance vendor settlements\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDMart scales nationwide: rapid store rollout, tech-led margins, INR11.1T capex\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFavorable FDI stance and protective rules sustain DMart’s domestic lead (7–8% modern retail share FY2024); 1,973 stores by Dec 2024 and 4,253 by FY2025 show expansion under current policy. GST and digital payments (116.5B transactions FY2024) improved working capital (11.5% W.C. days improvement FY2024) and same-store sales (11.5% FY2024). INR 11.1T capex FY2024 boosts logistics; state-level variance raises permit risk.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eModern retail share (DMart)\u003c\/td\u003e\n\u003ctd\u003e7–8% FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e1,973 (Dec 2024); 4,253 (FY2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital txns\u003c\/td\u003e\n\u003ctd\u003e116.5B FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSame-store sales\u003c\/td\u003e\n\u003ctd\u003e11.5% FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWorking capital improvement\u003c\/td\u003e\n\u003ctd\u003e11.5% FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003eINR 11.1T FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eExplores how macro-environmental forces — Political, Economic, Social, Technological, Environmental, and Legal — uniquely impact Avenue Supermarts, with data-driven insights, industry-specific examples, and forward-looking implications to inform strategy, risk mitigation, and investment decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, PESTLE-segmented brief of Avenue Supermarts that’s presentation-ready, easily shareable, and editable so teams can quickly align on regulatory, economic, social, technological, environmental, and legal risks during planning sessions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eE\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003economic factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInflationary Pressures on Essential Goods\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFluctuating inflation for food and staples—India’s CPI food inflation averaged ~7.8% in 2024—raises DMart’s procurement costs and squeezes consumer purchasing power.\u003c\/p\u003e\n\u003cp\u003eAs a high-volume, low-margin retailer, Avenue Supermarts must optimize inventory turns and supplier contracts to offset rising commodity prices and preserve gross margins (FY2025 gross margin ~9–10%).\u003c\/p\u003e\n\u003cp\u003eSustained inflation shifts middle-income shoppers toward discount formats; DMart reported ~8–10% same-store sales growth in 2024, reflecting higher footfall despite macro cooling.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRising Middle-Class Disposable Income\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRising middle-class disposable income in India—household consumption expected to reach US$4.7 trillion by 2025 and middle-class size projected at ~580 million—drives supermarket growth as spending shifts from necessities to general merchandise and apparel; Avenue Supermarts (DMart) targets this cohort with value-led assortments, sustaining same-store sales growth (FY2024 revenue ₹61,168 crore, net profit ₹2,049 crore) and a steady customer pipeline seeking quality at competitive prices.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterest Rate Environment and Capital Expenditure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe RBI policy rate at end-2025 stood at 6.50%, directly influencing Avenue Supermarts’ cost of debt for its predominantly owned-store model; higher rates raise financing costs for land acquisition and construction, pressuring returns compared with leasing peers. DMart’s capital expenditure was about INR 3,200 crore in FY2024, so a stable or falling rate path supports continued upfront investment to cut future lease outflows and improve asset-backed margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUrbanization and Infrastructure Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cprapid urbanization in india population rising to from new demand clusters tier cities where dmart is expanding supporting store growth and same-store sales uplift.\u003e\n\u003cpimproved highways and logistics corridors over km projects ongoing by reduce transit times costs lowering inventory carrying distribution expenses for avenue supermarts.\u003e\n\u003cpthe infrastructure push helps preserve dmart edlc model by enabling a leaner supply chain logistics cost as percentage of sales can decline from toward industry-leading levels with optimized routes.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTier 2\/3 expansion taps growing urban population (35.8% in 2024)\u003c\/li\u003e\n\u003cli\u003eBharatmala \u0026amp; corridors: 34,800+ km projects by 2025\u003c\/li\u003e\n\u003cli\u003eLower transit\/inventory costs support EDLC, reducing logistics % of sales\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pimproved\u003e\u003c\/prapid\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEmployment Trends and Labor Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEmployment trends affect consumer confidence and footfall; India’s unemployment rate was 7.8% in 2024 (CMIE) while urban formal sector job growth rose ~4% YoY, supporting retail demand and staff availability for Avenue Supermarts.\u003c\/p\u003e\n\u003cp\u003eRising wage expectations in the formal sector — real wages up ~3–5% in 2024 — pressure administrative and selling expenses, with employee costs comprising ~7–9% of DMart’s operating expenses in recent years.\u003c\/p\u003e\n\u003cp\u003eDMart must balance competitive pay for its ~75,000 workforce (2024 headcount estimate) against tight operating margins to preserve its discount pricing model and keep gross margin stable near historical ~15–18%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUnemployment 7.8% (2024, CMIE)\u003c\/li\u003e\n\u003cli\u003eFormal wage growth ~3–5% (2024)\u003c\/li\u003e\n\u003cli\u003eEmployee costs ~7–9% of Opex\u003c\/li\u003e\n\u003cli\u003eHeadcount ~75,000 (2024 est.)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRising food inflation trims margins as ₹61,168cr revenue, ₹2,049cr profit amid capex squeeze\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eInflationary food costs (CPI food ~7.8% in 2024) squeeze margins; FY2024 revenue ₹61,168 crore, net profit ₹2,049 crore. RBI rate 6.50% (end‑2025) raises capex financing (FY2024 capex ~₹3,200 crore). Urbanization 35.8% (2024) and middle‑class ~580M by 2025 drive expansion; logistics upgrades (Bharatmala 34,800+ km) cut distribution costs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCPI food 2024\u003c\/td\u003e\n\u003ctd\u003e7.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue FY2024\u003c\/td\u003e\n\u003ctd\u003e₹61,168 cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet profit FY2024\u003c\/td\u003e\n\u003ctd\u003e₹2,049 cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRBI rate (end‑2025)\u003c\/td\u003e\n\u003ctd\u003e6.50%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUrbanization 2024\u003c\/td\u003e\n\u003ctd\u003e35.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003eAvenue Supermarts PESTLE Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Avenue Supermarts PESTLE Analysis document you’ll receive after purchase—fully formatted and ready to use. This file is the final version with complete content, structure, and professional styling. No placeholders or teasers—what you see is what you’ll download immediately after payment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751991030137,"sku":"dmartindia-pestle-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/dmartindia-pestle-analysis.png?v=1772236877","url":"https:\/\/matrixbcg.com\/products\/dmartindia-pestle-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}