{"product_id":"dlenc-marketing-mix","title":"DL E\u0026C Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how DL E\u0026amp;C’s product design, pricing architecture, distribution channels, and promotional tactics combine to drive market performance—this preview only scratches the surface. Get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to save research time, benchmark competitors, and build actionable strategy tailored for business or academic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDL E\u0026amp;C’s Residential Brand Portfolio anchors market share with mass-market e-Pyeonhansesang and luxury ACRO, combining 2024 sales of 4.2 trillion KRW and a 28% share of Korea’s new-home market. These lines emphasize advanced living tech—full smart-home integration by late 2025—and superior interior design, driving a 12% premium on resale for ACRO units. Noise-reduction innovations cut indoor sound by ~6 dB versus peers, improving satisfaction scores to 4.6\/5. Use of carbon-neutral materials aims to reduce lifecycle CO2 by 35% by 2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEco-friendly Plant EPC Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDL E\u0026amp;C’s Eco-friendly Plant EPC Solutions lead its industrial 4P’s as a premier provider of engineering, procurement, and construction for Carbon Capture, Utilization, and Storage (CCUS) projects, offering end-to-end delivery from design to long-term operation; CCUS revenue grew 28% in 2025 and represents ~18% of its industrial plant backlog valued at $2.1B. The unit targets heavy emitters pursuing net-zero by 2050, with typical project IRRs of 8–12% under current carbon pricing and 90–95% capture efficiency designs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCivil Infrastructure and Engineering\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDL E\u0026amp;C's Civil Infrastructure and Engineering designs and builds record-class suspension bridges, undersea tunnels, and high-speed rail, winning 56 major government contracts in Asia and Europe worth $9.2bn from 2020–2024.\u003c\/p\u003e\n\u003cp\u003eThe product line highlights safety and extreme durability, using proprietary structural technologies that cut lifecycle maintenance costs by an estimated 18% versus peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial and Power Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDL E\u0026amp;C delivers EPC for petrochemical plants and power units, completing 18 major industrial projects worth about $4.2bn from 2020–2024 and targeting a 12% CO2 intensity cut via retrofits.\u003c\/p\u003e\n\u003cp\u003eThe firm upgrades aging infrastructure to raise thermal efficiency by 3–6 percentage points and cut NOx\/SOx emissions to meet stricter global standards, improving O\u0026amp;M costs by ~8%.\u003c\/p\u003e\n\u003cp\u003eIts 30+ year track record and repeat-client pipeline support high bankability—70% of recent projects secured syndicated financing with average tenors of 12 years.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCompleted projects: 18 (2020–2024), $4.2bn total\u003c\/li\u003e\n\u003cli\u003eCO2 intensity reduction target: 12%\u003c\/li\u003e\n\u003cli\u003eEfficiency gains from upgrades: 3–6 percentage points\u003c\/li\u003e\n\u003cli\u003eO\u0026amp;M cost reduction: ~8%\u003c\/li\u003e\n\u003cli\u003eFinancing: 70% syndicated, 12-year average tenor\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Construction and Modularization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDL E\u0026amp;C integrates Building Information Modeling (BIM) and modular construction to cut onsite waste by up to 30% and shorten schedules by 20–40%, boosting productivity and quality versus traditional builds.\u003c\/p\u003e\n\u003cp\u003eThis tech suite accelerates delivery—typical modular projects finish 25% faster—and is a distinct win in labor-constrained, high-cost markets, helping secure higher-margin contracts.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWaste - up to 30% reduction\u003c\/li\u003e\n\u003cli\u003eSchedule - 20–40% shorter\u003c\/li\u003e\n\u003cli\u003eFaster delivery - ~25% quicker\u003c\/li\u003e\n\u003cli\u003eHigher margins in tight labor markets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDL E\u0026amp;C: Diversified EPC Powerhouse—Residential, CCUS, Civil with Strong Backlog\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDL E\u0026amp;C’s product mix spans residential (e-Pyeonhansesang, ACRO: 4.2T KRW sales 2024, 28% new-home share), CCUS EPC (28% revenue growth 2025; $2.1B backlog, 90–95% capture), heavy civil (56 contracts, $9.2B 2020–24), petrochemical EPC (18 projects, $4.2B 2020–24); BIM\/modular saves 30% waste, 20–40% schedule, boosts margins.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eResidential\u003c\/td\u003e\n\u003ctd\u003e4.2T KRW; 28% market\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCCUS\u003c\/td\u003e\n\u003ctd\u003e$2.1B backlog; 28% growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCivil\u003c\/td\u003e\n\u003ctd\u003e$9.2B; 56 contracts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into DL E\u0026amp;C’s Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground recommendations for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes DL E\u0026amp;C’s 4P marketing strategy into a concise, presentation-ready snapshot that eases leadership briefings and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Domestic Market Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDL E\u0026amp;C operates an extensive network across South Korea, delivering residential and industrial projects in over 50 cities and securing prime sites that contributed 72% of 2024 revenue (KRW 3.8 trillion of KRW 5.3 trillion).\u003c\/p\u003e\n\u003cp\u003eTheir localized expertise helps navigate complex zoning and permitting, reducing average approval time to 6.8 months versus industry 9.5 months, and sustaining strong municipal ties.\u003c\/p\u003e\n\u003cp\u003eThis domestic footprint is the primary engine of steady cash flow and operating stability, with 2024 domestic backlog at KRW 6.2 trillion. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Middle Eastern Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDL E\u0026amp;C leads major projects in Saudi Arabia and the UAE, including NEOM-related contracts and Saudi Vision 2030 infrastructure work, contributing to company regional revenue that exceeded $420M in 2024.\u003c\/p\u003e\n\u003cp\u003eRegional offices in Riyadh and Dubai coordinate logistics, local supply chains, and a labor force of ~6,500 workers to support large-scale energy and infrastructure projects.\u003c\/p\u003e\n\u003cp\u003eTheir decade-long presence and safety record helped win multi-billion-dollar bids; DL E\u0026amp;C secured contracts worth $2.1B across the Middle East in 2023–2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion in Southeast Asian Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDL E\u0026amp;C holds major projects in Vietnam and the Philippines, delivering transport links and power plants worth about $420M active contracts in 2024; local joint ventures cover 35–45% of contract value to speed permits and labor sourcing. These partnerships cut average project delivery time by ~12 months and open bids in ASEAN markets where infrastructure spend is forecast at $1.2T (2025–2030), making SE Asia a gateway for civil and energy expansion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorth American Energy Sector Entry\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDL E\u0026amp;C targets the US and Canada for petrochemical and blue ammonia projects, focusing on Gulf Coast, Houston, and Alberta corridors where 2024 investments exceeded $45 billion in petrochemicals and hydrogen projects.\u003c\/p\u003e\n\u003cp\u003eThey enter via strategic alliances with global energy majors, offering specialized engineering services that overcome high entry barriers and leverage partners’ offtake and financing.\u003c\/p\u003e\n\u003cp\u003eGeographic diversification into North America reduces exposure to Asian market cycles; US\/Canada project pipelines offer multi-year revenue visibility and lower sovereign risk.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTarget regions: Gulf Coast, Houston, Alberta\u003c\/li\u003e\n\u003cli\u003e2024 capex in sector: ~$45 billion\u003c\/li\u003e\n\u003cli\u003eEntry: alliances with global energy majors\u003c\/li\u003e\n\u003cli\u003eBenefit: multi-year revenue, lower sovereign risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales and Virtual Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDL E\u0026amp;C uses online platforms and VR showrooms so buyers and investors can tour residential layouts and plant designs remotely; in 2024 the company reported a 28% rise in digital inquiries after launching immersive tours.\u003c\/p\u003e\n\u003cp\u003eThese virtual distribution channels boost accessibility and expanded global reach, tapping tech-savvy audiences—real estate VR adoption hit ~22% of major developers in 2024, and DL E\u0026amp;C cites a 15% shorter sales cycle for digitally engaged leads.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% rise in digital inquiries (2024)\u003c\/li\u003e\n\u003cli\u003e15% shorter sales cycle for digital leads\u003c\/li\u003e\n\u003cli\u003e22% VR adoption among major developers (2024)\u003c\/li\u003e\n\u003cli\u003eGlobal reach—remote tours for overseas investors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDL E\u0026amp;C: Domestic stronghold, ME scale, ASEAN pipeline \u0026amp; North America energy push\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDL E\u0026amp;C’s place strategy anchors on a dominant South Korea footprint (72% of 2024 revenue; KRW 3.8T), Middle East scale ($2.1B contracts 2023–24; $420M 2024 revenue), ASEAN JV pipeline (~$420M active; cuts delivery ~12 months), and North America entry via energy alliances (targeting Gulf Coast\/Alberta; 2024 sector capex ~$45B).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eRegion\u003c\/th\u003e\n\u003cth\u003e2024\/2023\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSouth Korea\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003ctd\u003e72% rev, KRW 3.8T; backlog KRW 6.2T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMiddle East\u003c\/td\u003e\n\u003ctd\u003e2023–24\u003c\/td\u003e\n\u003ctd\u003e$2.1B contracts; $420M rev (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eASEAN\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003ctd\u003e$420M active; −12m delivery\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNorth America\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003ctd\u003eTarget corridors; sector capex ~$45B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eDL E\u0026amp;C 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Marketing Mix analysis for DL E\u0026amp;C you’ll receive instantly after purchase—no placeholders or teasers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750063649145,"sku":"dlenc-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/dlenc-marketing-mix.png?v=1772221733","url":"https:\/\/matrixbcg.com\/products\/dlenc-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}