{"product_id":"dish-pestle-analysis","title":"DISH Network PESTLE Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Competitive Advantage Starts with This Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how political shifts, regulatory pressures, and rapid tech innovation are reshaping DISH Network’s strategic outlook—our PESTLE analysis distills these forces into actionable insights to inform investment and competitive decisions; purchase the full report for the complete, editable breakdown and stay ahead with data-driven clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eolitical factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFCC Spectrum Licensing Milestones\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025 the FCC’s build-out deadline scrutiny centers on DISH’s 3.3–3.45 GHz mid-band holdings; failure to meet final deployment milestones risks forfeiture of licenses or fines—FCC forfeitures historically reach up to millions per violation and reclaimed spectrum reduces asset value tied to an estimated $10–20bn network investment. Political pressure intensifies for DISH to function as a credible fourth carrier against Verizon, AT\u0026amp;T and T‑Mobile.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment Infrastructure Subsidies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDISH is positioning to tap the $42.45 billion Broadband Equity, Access, and Deployment program, targeting rural buildouts where its satellite footprint and nascent 5G spectrum can complement fixed wireless; rural households (approx. 14 million unserved as of 2023) represent material addressable market upside.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Security and Supply Chain Policy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFederal policy prioritizes telecom security and Open RAN; DISH’s software-defined, Open RAN deployment avoids restricted vendors, aligning with the 2024 Secure and Trusted Communications Networks Act and related DoD guidance.\u003c\/p\u003e\n\u003cp\u003eThis alignment improves DISH’s eligibility for government contracts and export-sensitive markets; US federal spending on secure telecom initiatives exceeded $3.5bn in 2024, boosting DISH’s competitive positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNet Neutrality and Regulatory Oversight\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eReinstated net neutrality in late 2025 restricts DISH from prioritizing traffic on its 14.8 million wireless lines and Sling TV streaming, potentially reducing incremental ARPU from tiered plans projected at $1–3 monthly per user.\u003c\/p\u003e\n\u003cp\u003eShifts in FCC leadership affect enforcement intensity and compliance costs—recent estimates show potential capex\/OPEX compliance increases of $40–120 million annually for mid-size carriers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNet neutrality limits traffic prioritization across wireless and streaming\u003c\/li\u003e\n\u003cli\u003eCould reduce tiered-plan ARPU by $1–3\/user\/month on 14.8M lines\u003c\/li\u003e\n\u003cli\u003eRegulatory compliance may raise costs $40–120M\/year\u003c\/li\u003e\n\u003cli\u003eStrategic plans must assume equal bandwidth access for all content providers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUS-China Trade Relations and Hardware Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOngoing US-China tensions have raised component costs; tariffs and export controls pushed electronic part prices up ~8-12% in 2023–24, pressuring DISH’s hardware margins for satellite dishes and Boost Mobile handsets.\u003c\/p\u003e\n\u003cp\u003eTariff shifts directly impact profitability—Boost Mobile and DISH TV faced higher COGS, contributing to DISH’s 2024 gross margin compression vs. 2022 levels.\u003c\/p\u003e\n\u003cp\u003eMaintaining diversified suppliers across Southeast Asia and Mexico is critical to hedge against sudden trade barriers and supply disruptions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTariff-driven component price rise ~8–12% (2023–24)\u003c\/li\u003e\n\u003cli\u003eGross margin pressure reflected in DISH 2024 results\u003c\/li\u003e\n\u003cli\u003eSupply-chain diversification across SEA and Mexico recommended\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFCC deadlines, net neutrality \u0026amp; BEAD: $10–20B risk, $42B upside, ARPU and cost hits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFCC enforcement and build-out deadlines risk license forfeiture and fines; missed 3.3–3.45 GHz milestones endanger a $10–20bn network investment. BEAD access (~$42.45bn program) and 14M rural households offer upside. Net neutrality reinstatement may cut ARPU $1–3\/user\/month across 14.8M lines; compliance and tariff impacts raised costs $40–120M\/year and component prices ~8–12% (2023–24).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBEAD program\u003c\/td\u003e\n\u003ctd\u003e$42.45bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRural unserved (2023)\u003c\/td\u003e\n\u003ctd\u003e~14M households\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWireless lines (2025)\u003c\/td\u003e\n\u003ctd\u003e14.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARPU hit\u003c\/td\u003e\n\u003ctd\u003e$1–3\/mo\/user\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompliance cost\u003c\/td\u003e\n\u003ctd\u003e$40–120M\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eComponent price rise\u003c\/td\u003e\n\u003ctd\u003e8–12% (2023–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eExplores how macro-environmental factors uniquely affect DISH Network across Political, Economic, Social, Technological, Environmental, and Legal dimensions, with data-driven insights and forward-looking implications to help executives, investors, and strategists identify risks, opportunities, and scenarios relevant to the U.S. pay-TV and wireless convergence landscape.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise PESTLE summary of DISH Network tailored for quick meetings—visually segmented by category, easy to drop into slides or strategy packs, and editable for regional or business-line notes to streamline risk discussions and team alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eE\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003economic factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterest Rate Environment and Debt Servicing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 DISH faces a high cost of capital after spending roughly $10–15 billion on 5G rollout; a 5-year Treasury rise from 2% in 2021 to ~3.8% in 2025 has raised borrowing costs and pressured interest expense. Fluctuating Fed-driven rates affect DISH’s ability to refinance $6–8 billion of near-term maturities and fund ~$1–2 billion annual capex. Analysts track a debt-to-equity near 1.5x–2.0x, keeping markets cautious on leveraged telecoms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer Inflation and Discretionary Spending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePersistent inflation—US CPI at 3.4% year-over-year in Dec 2025—squeezes household budgets of DISH’s legacy satellite TV customers, contributing to higher churn; pay-TV industry cord-cutting rose 5.6% in 2024. As consumers shift spending to essentials, premium pay-TV subscriptions are often cut first, pushing viewers toward lower-cost streaming. DISH faces trade-offs: modest price hikes to offset rising content and retransmission costs versus losing price-sensitive subscribers to competitors like Sling\/Peacock. In Q4 2025 DISH reported net subscriber losses consistent with this pressure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWireless Market Price Competition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEntry of DISH as a retail wireless competitor intensified price wars, pushing US carrier ARPU down; Verizon, AT\u0026amp;T and T-Mobile reported blended ARPU declines in 2023–24, with industry wireless ARPU falling ~3–5% year-over-year. To grow Boost Mobile, DISH often uses aggressive discounting, slowing path to positive network EBITDA—DISH reported wireless revenue losses through 2024. Economic success hinges on migrating prepaid users to higher-margin postpaid 5G plans to improve unit economics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCapital Expenditure Requirements for 5G\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe move from satellite to 5G requires massive capex; DISH spent about $7.3bn on network build in 2023 and guided multi‑year capital needs as it densifies towers and spectrum deployment.\u003c\/p\u003e\n\u003cp\u003eIt must fund ongoing satellite operations while scaling terrestrial sites, pressuring cash flow; free cash flow breakeven remains a key investor metric as 2024–25 EBITDA improvements chase heavy capex.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2023 network capex ~$7.3bn\u003c\/li\u003e\n\u003cli\u003eMaintains legacy satellite costs alongside 5G rollout\u003c\/li\u003e\n\u003cli\u003eInvestor focus: path to self-sustaining free cash flow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvertising Revenue Volatility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe media industry's economic health affects Sling TV and DISH ad revenue; US digital ad spending rose 19.2% to $245.5B in 2024, while linear TV ad dollars fell ~10% in 2023–24, pressuring traditional sales.\u003c\/p\u003e\n\u003cp\u003eShifts to social and short-form platforms siphon budgets—short-form video ad spend grew ~28% in 2024—forcing DISH to deploy addressable, data-driven ads to defend share.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 US digital ad spend $245.5B; linear TV down ~10% (2023–24)\u003c\/li\u003e\n\u003cli\u003eShort-form video ad spend +28% (2024)\u003c\/li\u003e\n\u003cli\u003eDISH investment focus: addressable and targeted ad solutions to retain revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDISH under cash‑flow strain: $10–15B 5G bill, $6–8B maturities, ARPU \u0026amp; churn woes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDISH faces elevated borrowing costs after ~$10–15bn 5G spend and a 5y Treasury rise to ~3.8% (2025), with near‑term maturities $6–8bn; 2023 network capex ~$7.3bn and multi‑year capex needs pressure FCF; pay‑TV churn rose as CPI ~3.4% (Dec 2025) and cord‑cutting accelerated; wireless ARPU declined ~3–5% (2023–24) while 2024 US digital ad spend hit $245.5bn.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e5G spend (est)\u003c\/td\u003e\n\u003ctd\u003e$10–15bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNear‑term maturities\u003c\/td\u003e\n\u003ctd\u003e$6–8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2023 network capex\u003c\/td\u003e\n\u003ctd\u003e$7.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCPI Dec 2025\u003c\/td\u003e\n\u003ctd\u003e3.4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital ad spend 2024\u003c\/td\u003e\n\u003ctd\u003e$245.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eDISH Network PESTLE Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact DISH Network PESTLE Analysis you’ll receive after purchase—fully formatted, professionally structured, and ready to use.\u003c\/p\u003e\n\u003cp\u003eThe layout, content, and insights visible in this preview match the final downloadable file you’ll get immediately after checkout, with no placeholders or surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752093004153,"sku":"dish-pestle-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/dish-pestle-analysis.png?v=1772237411","url":"https:\/\/matrixbcg.com\/products\/dish-pestle-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}