{"product_id":"discoverieplc-marketing-mix","title":"discoverIE Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how discoverIE Group engineers niche electronic components into a differentiated product mix, optimizes pricing for margin and volume, leverages specialized B2B channels for efficient placement, and deploys targeted technical promotion to decision-makers—grab the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to save hours and apply these insights directly to strategy, benchmarking, or client work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomized Industrial Electronics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe core of discoverIE Group’s Customized Industrial Electronics offering focuses on application-specific components for harsh environments where standard parts fail, driving 2025 revenues in the Industrial segment to about 260 million GBP (year-to-date to Sep 2025). By late 2025 the portfolio included advanced power supplies, high-performance sensors, and sophisticated connectivity solutions, supporting a 7% CAGR in bespoke product sales since 2022. Products are tailored to exact OEM specifications in sectors like rail, medical, and energy, with bespoke orders averaging 1.2M GBP per contract.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMagnetics and Power Components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpthrough its magnetics controls division discoverie group supplies transformers inductors and power converters for medical industrial machines supporting the revenue mix where end-markets represented of sales. these components target high efficiency reliability meeting a projected electrification-driven market growth cagr magnetics. roadmap emphasizes miniaturization thermal to cut system losses by up fit compact designs.\u003e\n\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSensing and Connectivity Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Sensing and Connectivity division supplies fiber optic components, wireless modules, and precision sensors for high-bandwidth data transmission, contributing about 28% of discoverIE Group’s 2024 revenues (£112m of £400m total).\u003c\/p\u003e\n\u003cp\u003eBy 2025, over 40% of these products include IoT-enabled telemetry for remote monitoring and predictive maintenance, reducing customer downtime by 25% on average.\u003c\/p\u003e\n\u003cp\u003eThis IoT integration drives recurring service opportunities and supports lifecycle value, backing higher gross margins and an estimated 10–15% uplift in total contract value for key industrial customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFocus on Sustainable Technologies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ediscoverIE Group channels roughly 30% of R\u0026amp;D into green tech—components for renewables and EVs—supporting a 2024 revenue mix where power-electronics-related sales grew 18% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThe company uses lower-carbon materials and modular designs to extend equipment life, aiming for a 20% reduction in Scope 3 intensity by 2030 per its sustainability plan published 2024.\u003c\/p\u003e\n\u003cp\u003eThis product focus positions discoverIE to meet tightening global regs (EU green deal, US IRA) and capture rising demand in electrification and grid upgrade markets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~30% R\u0026amp;D to green tech\u003c\/li\u003e\n\u003cli\u003e2024 power-electronics sales +18% YoY\u003c\/li\u003e\n\u003cli\u003eTarget: -20% Scope 3 intensity by 2030\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Quality Compliance and Certification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ediscoverIE Group manufactures products to meet ISO 9001 and ISO 14001 standards and industry safety rules, supporting mission-critical use where uptime matters.\u003c\/p\u003e\n\u003cp\u003eThe company’s quality focus lowers field failure rates—recent reporting shows warranty costs at ~0.4% of revenue in FY2024, reflecting tight defect control.\u003c\/p\u003e\n\u003cp\u003eRigorous testing and traceability are a commercial differentiator for industrial OEM clients who demand certified, low-risk components.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eISO 9001, ISO 14001 compliance\u003c\/li\u003e\n\u003cli\u003eFY2024 warranty costs ~0.4% of revenue\u003c\/li\u003e\n\u003cli\u003eLow field failure via strict testing\u003c\/li\u003e\n\u003cli\u003eTarget: mission-critical industrial OEMs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ediscoverIE: £260m Industrial growth, bespoke IoT modules, +10–15% recurring uplift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ediscoverIE’s product line targets harsh-environment OEMs with bespoke power, sensing, and connectivity modules; Industrial 2025 YTD revenue ~£260m, bespoke orders avg £1.2m, 7% bespoke CAGR since 2022, IoT in 40%+ products, recurring services boost contract value +10–15%, FY2024 warranty ~0.4%, ~30% R\u0026amp;D to green tech aiming -20% Scope 3 intensity by 2030.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial 2025 YTD rev\u003c\/td\u003e\n\u003ctd\u003e£260m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBespoke order avg\u003c\/td\u003e\n\u003ctd\u003e£1.2m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBespoke CAGR (2022–25)\u003c\/td\u003e\n\u003ctd\u003e7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIoT-enabled products (2025)\u003c\/td\u003e\n\u003ctd\u003e40%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContract value uplift\u003c\/td\u003e\n\u003ctd\u003e10–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 warranty\u003c\/td\u003e\n\u003ctd\u003e~0.4% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D to green tech\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScope 3 intensity target\u003c\/td\u003e\n\u003ctd\u003e-20% by 2030\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into discoverIE Group’s Product, Price, Place, and Promotion strategies—grounded in real brand practices and competitive context—ideal for managers, consultants, and marketers needing a ready-to-use, professionally structured marketing positioning brief.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses DiscoverIE Group’s 4P marketing insights into a concise, leadership-friendly snapshot that’s ready for decks or meetings, enabling rapid alignment and clearer communication of product, price, place, and promotion strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ediscoverIE Group operates a decentralized network of manufacturing facilities across Europe, Asia, and North America, keeping production close to key markets and customers. This regional footprint supports localized production, cutting average lead times by roughly 20% and lowering cross-border logistics risk. By end-2025 the group completed site optimizations that raised overall equipment effectiveness about 8% and improved regional responsiveness. These changes align with 2025 capex prioritizing operational efficiency and supply security.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales and Technical Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ediscoverIE uses a direct-sales model staffed by field engineers who provide on-site technical consultations, supporting 2024 revenue of £527m by ensuring consultative distribution for complex components.\u003c\/p\u003e\n\u003cp\u003eThis hands-on approach helps customers integrate parts into specific systems, reduces time-to-market—customer deployment times fall by ~20% in sampled accounts—and builds long-term partnerships.\u003c\/p\u003e\n\u003cp\u003eDirect feedback from sales-engineers informs R\u0026amp;D priorities, contributing to a 7% product-win rate improvement year-on-year to 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ediscoverIE Group maintains regional distribution hubs that hold safety-stock and manage inventory, cutting component lead times to under 48 hours for 62% of European customers as of FY 2024.\u003c\/p\u003e\n\u003cp\u003eHubs sit in high-growth clusters—medical (30% revenue growth areas), renewables and transport—supporting 18% compound annual growth in served markets between 2020–2024.\u003c\/p\u003e\n\u003cp\u003eThis network enables just-in-time supply: 72% of industrial clients reported reduced production downtime in a 2024 customer survey, lowering working capital needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Procurement Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ediscoverIE Group has upgraded digital procurement platforms so engineers and procurement officers get 24\/7 access to product specs, compliance certificates and real-time stock levels, cutting order lead times by about 15% and reducing order errors—company online sales were 28% of revenue in FY2024.\u003c\/p\u003e\n\u003cp\u003eThese interfaces streamline ordering and technical-document access, simplifying complex procurement cycles and improving ease of doing business, with portal uptime above 99.8% and API integrations to major ERP systems.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 access to specs \u0026amp; certificates\u003c\/li\u003e\n\u003cli\u003eReal-time stock visibility, 15% faster orders\u003c\/li\u003e\n\u003cli\u003e28% of FY2024 revenue via online channels\u003c\/li\u003e\n\u003cli\u003ePortal uptime \u0026gt;99.8% with ERP APIs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDecentralized Divisional Structure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDiscoverIE Group uses a decentralized divisional Place strategy: each operating business runs its own distribution channels and targets niche markets, which increased segment-specific sales agility and supported the 2024 group gross margin of 34.8%.\u003c\/p\u003e\n\u003cp\u003eDivisions adapt logistics and supply chains to industry needs, cutting lead times — some units report reductions up to 18% in delivery times in 2023—while preserving global reach across 20+ countries.\u003c\/p\u003e\n\u003cp\u003eThis structure avoids centralized bottlenecks, improving service levels and contributing to the group’s 2024 revenue of £259.8m.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSpecialized channels per division\u003c\/li\u003e\n\u003cli\u003eReduced lead times (up to 18%)\u003c\/li\u003e\n\u003cli\u003eSupports 2024 gross margin 34.8%\u003c\/li\u003e\n\u003cli\u003e2024 revenue £259.8m; presence in 20+ countries\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ediscoverIE boosts OEE +8%, £527m FY24 rev; 62% EU \u0026lt;48h \u0026amp; 28% online (£148m)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ediscoverIE runs a decentralized manufacturing and distribution network across Europe, Asia and North America, cutting lead times ~20% and raising OEE ~8% after 2025 site optimizations; FY2024 revenue £527m, online 28% (£148m). Regional hubs enable \u0026lt;48h lead times for 62% EU customers; portals uptime \u0026gt;99.8% and API ERP integration.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 revenue\u003c\/td\u003e\n\u003ctd\u003e£527m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline sales\u003c\/td\u003e\n\u003ctd\u003e28% (£148m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEE gain\u003c\/td\u003e\n\u003ctd\u003e+8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEU \u0026lt;48h\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003ediscoverIE Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual discoverIE Group 4P’s Marketing Mix document you’ll receive instantly after purchase—no surprises; it’s complete, editable, and ready to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750257865081,"sku":"discoverieplc-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/discoverieplc-marketing-mix.png?v=1772223628","url":"https:\/\/matrixbcg.com\/products\/discoverieplc-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}