{"product_id":"directlinegroup-marketing-mix","title":"Direct Line Group Plc Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Direct Line Group Plc’s product portfolio, pricing architecture, distribution channels, and promotional mix combine to protect market share and drive customer loyalty—this preview highlights key strengths and gaps. Get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save research time and apply strategic insights directly to plans or coursework. Purchase the complete report for data-backed recommendations and ready-to-use slides.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Motor Insurance Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDirect Line Group Plc offers motor insurance across Direct Line, Churchill, and Darwin, serving over 5m motor policies and generating £2.1bn gross written premium in 2024. By end-2025 products include EV-specific cover and telematics for high-risk drivers, cutting claims frequency by ~8% in trials. High-quality features—guaranteed hire cars and 24-hour claims with 72% digital-first handling—target mid\/high-margin customers vs budget rivals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHome and Property Protection Plans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDirect Line Group Plc’s Home and Property Protection Plans cover buildings, contents, and high‑value items, serving ~8.5m UK customers through brands like Direct Line and Churchill; average home policy premium was ~£320 in 2024. \u003c\/p\u003e\n\u003cp\u003ePlans include emergency home assistance and legal protection add‑ons; 2024 claim frequency for home policies stood near 10% annually, boosting demand for rapid repairs. \u003c\/p\u003e\n\u003cp\u003eProduct design in late 2025 emphasizes modularity, letting customers mix cover levels and add-ons; modular uptake reached ~35% of new policies in H1 2025. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRescue and Roadside Recovery Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOperated mainly under Green Flag, Rescue and Roadside Recovery offers tiered breakdown cover from basic roadside repairs to nationwide recovery and European assistance, with Green Flag reporting ~1.2m patrol attendances in 2024.\u003c\/p\u003e\n\u003cp\u003ePositioned as a tech-first alternative to recovery clubs, it uses live vehicle tracking and a 5,000-strong network of independent technicians to cut average response times to ~38 minutes in 2024.\u003c\/p\u003e\n\u003cp\u003eThe service is commonly bundled with Direct Line motor policies or sold as standalone subscriptions, contributing ~£95m to Direct Line Group Plc revenue in FY 2024 and boosting retention by an estimated 6%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Small Business Insurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpdirect line for business targets smes with tailored small cover liability professional indemnity and employers sole traders micro firms.\u003e\u003cpproducts are simplified and accessible cutting commercial insurance complexity with plain-language policies streamlined claims paths.\u003e\u003cpby the group added digital-first support and rapid-quote tools online quotations now under minutes of sme sales handled via digital channels in\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSME focus: sole traders to 50-employee firms\u003c\/li\u003e\n\u003cli\u003eCore covers: public, professional, employer liabilities\u003c\/li\u003e\n\u003cli\u003eDigital: sub-5-minute quotes, 60% digital sales (2024)\u003c\/li\u003e\n\u003cli\u003eValue: simpler wording, faster claims\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/pproducts\u003e\u003c\/pdirect\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Travel and Pet Coverage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpdirect line group plc rounds out its personal lines with travel and pet health products offering comprehensive medical cover emergency support backed by the claims network that handled in\u003e\u003cpthe versions add mobile app policy edits and one-tap claims cutting average claim submission time to under minutes in pilots aiming boost cross-sell of personal customers.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eComprehensive medical + emergency support\u003c\/li\u003e\n\u003cli\u003eBacked by 4.8m personal claims handling (2024)\u003c\/li\u003e\n\u003cli\u003e2025: mobile app edits, \u0026lt;8-min mobile claim submission\u003c\/li\u003e\n\u003cli\u003eTarget: 22% cross-sell into personal base\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pdirect\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Line: Modular growth, 5m motor policies, 8.5m homes \u0026amp; rising digital claims\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDirect Line Group Plc offers modular motor, home, breakdown, SME, travel and pet products—5m motor policies (£2.1bn GWP 2024), ~8.5m home customers (avg £320 premium 2024), Green Flag 1.2m patrols, £95m breakdown revenue 2024; modular uptake 35% new policies H1 2025; digital sales 60% SME (2024), 72% digital-first claims handling (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMotor\u003c\/td\u003e\n\u003ctd\u003ePolicies \/ GWP\u003c\/td\u003e\n\u003ctd\u003e5m \/ £2.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHome\u003c\/td\u003e\n\u003ctd\u003eCustomers \/ avg premium\u003c\/td\u003e\n\u003ctd\u003e8.5m \/ £320\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBreakdown\u003c\/td\u003e\n\u003ctd\u003ePatrols \/ revenue\u003c\/td\u003e\n\u003ctd\u003e1.2m \/ £95m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSME\u003c\/td\u003e\n\u003ctd\u003eDigital sales\u003c\/td\u003e\n\u003ctd\u003e60% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eModularity\u003c\/td\u003e\n\u003ctd\u003eUptake\u003c\/td\u003e\n\u003ctd\u003e35% (H1 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Direct Line Group Plc’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground the analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Direct Line Group Plc’s 4Ps into a concise, leadership-ready snapshot that clarifies product positioning, pricing strategy, distribution channels and promotion tactics—ideal for quick alignment, board decks, or strategy workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Digital Sales Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDirect Line Group Plc’s primary distribution is its proprietary web platforms, letting customers buy and manage policies without intermediaries; online sales accounted for 62% of new retail motor and home policies in 2024. The interfaces are mobile-first and desktop-optimized, delivering end-to-end journeys from quote to purchase with a sub-8 minute median quote-to-bind time. By 2025, heavy AI investment powered personalized storefronts, lifting conversion by ~18% and improving 12-month retention by ~9 percentage points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrice Comparison Website Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIn 2025 Direct Line Group finalised a strategic shift placing Direct Line alongside Churchill and Privilege on major UK price comparison sites, boosting visibility to ~80% of UK online insurance shoppers who start with aggregators (Which? 2024\/UK CMA data).\u003c\/p\u003e\n\u003cp\u003eThis multi-brand presence targets segments from price-sensitive buyers to premium seekers, helping DLG reclaim quoted volume—management reported a 12% rise in comparison-channel quotes in H1 2025 and a 4ppt improvement in conversion rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Corporate Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDirect Line Group secures placement via partnerships with UK organisations and car makers, notably the Motability Scheme, delivering some 200k+ policies annually and steady premium inflows (Direct Line reported group gross written premiums of £3.9bn in FY 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated Telephone Support Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDirect Line Group Plc maintains UK-based telephone support centers that handled about 1.2 million calls in 2024, offering expert advice and sales support alongside digital channels.\u003c\/p\u003e\n\u003cp\u003eThese centers resolve complex queries and assist customers preferring human interaction for major financial choices, reflected in a 78% satisfaction score in 2024 customer surveys.\u003c\/p\u003e\n\u003cp\u003eCenters are strategically located and integrated with CRM and digital platforms to ensure a consistent omnichannel experience and faster resolution times (average handle time 9.5 minutes).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2M calls in 2024\u003c\/li\u003e\n\u003cli\u003e78% customer satisfaction (2024)\u003c\/li\u003e\n\u003cli\u003eAverage handle time 9.5 minutes\u003c\/li\u003e\n\u003cli\u003eUK-based, CRM-integrated omnichannel support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Broker Distribution Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSpecialized broker networks distribute Direct Line Group Plc’s complex commercial and high-net-worth products, reaching clients needing bespoke advice and tailored risk solutions that automation can't cover.\u003c\/p\u003e\n\u003cp\u003eThese channels support higher-margin lines: commercial combined ratio target 95–100% and HNW premiums up ~6% in 2024, aiding retention and cross-sell.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the group refines broker ties—training, data feeds, and commission structures—to keep commercial offerings competitive in the professional market.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets: 95–100% combined ratio for commercial\u003c\/li\u003e\n\u003cli\u003eHNW premium growth: ~6% in 2024\u003c\/li\u003e\n\u003cli\u003eActions: training, data integration, commission alignment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDLG: Multi‑channel growth—£3.9bn GWP, 62% direct web, 80% aggregator reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDLG distributes via direct web (62% new retail policies 2024; sub-8 min quote-to-bind), aggregator presence (~80% shopper reach; +12% quoted volume H1 2025), partnerships (Motability ~200k policies\/year; GWP £3.9bn FY2024), UK call centres (1.2M calls 2024; 78% sat.; 9.5 min AHT) and broker networks (HNW +6% 2024; commercial combined ratio target 95–100%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect web\u003c\/td\u003e\n\u003ctd\u003e62% new retail; sub-8 min\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAggregators\u003c\/td\u003e\n\u003ctd\u003e~80% reach; +12% quotes H1 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartnerships\u003c\/td\u003e\n\u003ctd\u003eMotability 200k; GWP £3.9bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCall centres\u003c\/td\u003e\n\u003ctd\u003e1.2M calls; 78% sat.; 9.5 min\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrokers\u003c\/td\u003e\n\u003ctd\u003eHNW +6% 2024; CR target 95–100%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eDirect Line Group Plc 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Direct Line Group Plc 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises; it’s the full, editable document ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751016608121,"sku":"directlinegroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/directlinegroup-marketing-mix.png?v=1772227119","url":"https:\/\/matrixbcg.com\/products\/directlinegroup-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}