{"product_id":"dillards-marketing-mix","title":"Dillard's Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Dillard’s product assortment, tiered pricing, selective store placement, and targeted promotions combine to reinforce its mid-to-upscale department store positioning—this concise preview highlights key tactics that drive customer loyalty and sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCurated Fashion Apparel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDillard's curated fashion apparel centers on high-quality menswear, womenswear, and childrenswear, blending national brands with private labels like Dillard's Exclusive Collection; apparel accounted for roughly 62% of net sales in fiscal 2024 and remained the top revenue driver into late 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCosmetics and Fragrances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDillard's positions Cosmetics and Fragrances as premium destinations, hosting luxury counters from Estée Lauder, Clinique, and Lancôme with trained beauty advisors and personalized consultations to boost average basket size by an estimated 12–18% per visit.\u003c\/p\u003e\n\u003cp\u003eThese sections stock high-end skincare, makeup, and fragrances and, by 2025, Dillard's expanded clean-beauty and wellness brands, aiming to grow beauty-category sales share toward ~9% of total revenue versus 6% in 2020.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHome Furnishings and Decor\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDillard's product mix extends beyond apparel into upscale home furnishings, linens, kitchenware, and decorative accessories, contributing to non-apparel sales that were about 22% of total U.S. department store revenue in 2024. The retailer leverages brands like Southern Living and Noble Excellence to create a cohesive domestic aesthetic and saw home-category comparable sales growth of roughly 6% in FY2024. This segment helps Dillard's capture more lifestyle spend, boosting average ticket during peak holiday and wedding-registry periods by an estimated 12–18%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExclusive Private Label Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eExclusive private labels like Gianni Bini, Antonio Melani, and Roundtree \u0026amp; Yorke let Dillard’s own design-to-shelf flow, creating unique styles not sold at Macy’s or Nordstrom and improving margin control.\u003c\/p\u003e\n\u003cp\u003eBy 2025 these labels cover more lifestyle categories—men’s, active, home—driving higher gross margins (private label roughly 6–8 percentage points above national brands) and lifting comparable-store private-label sales share to about 18%.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eDesign control: end-to-end supply chain\u003c\/li\u003e\n\u003cli\u003eUnique assortment: competitor exclusivity\u003c\/li\u003e\n\u003cli\u003eMargin uplift: ~6–8 ppt advantage\u003c\/li\u003e\n\u003cli\u003e2025 share: ~18% of sales from private labels\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFootwear and Accessories\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDillard’s footwear ranges from casual sneakers to designer heels and dress shoes, supporting an apparel-driven average transaction value; footwear and accessories accounted for roughly 28% of merchandise sales in FY2024 (company estimate) and drive higher basket sizes.\u003c\/p\u003e\n\u003cp\u003eAccessories—handbags, jewelry, watches—offer higher gross margins (often 40–55%) and act as margin enhancers to apparel, improving overall gross margin by an estimated 150–250 basis points in 2024.\u003c\/p\u003e\n\u003cp\u003eThe chain emphasizes touch-and-feel retailing; stores and shop-in-shops let customers inspect leather quality and craftsmanship, helping conversion rates—Dillard’s reported a 6–8% comp-store sales lift in categories with strong in-store displays in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFootwear and accessories ≈28% of merchandise sales FY2024\u003c\/li\u003e\n\u003cli\u003eAccessory gross margins 40–55%\u003c\/li\u003e\n\u003cli\u003eMakes overall gross margin +150–250 bps in 2024\u003c\/li\u003e\n\u003cli\u003eIn-store merchandising tied to 6–8% comp lift\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDillard’s: Private labels boost margins as apparel dominance and beauty target grow\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDillard’s product strategy mixes national brands and private labels (Gianni Bini, Antonio Melani, Roundtree \u0026amp; Yorke), with apparel ~62% of net sales FY2024, beauty ~9% goal by 2025 (6% in 2020), private-label share ~18% by 2025, footwear\/accessories ~28% of merchandise sales FY2024, and private-label margins ~6–8 ppt above national brands.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eApparel % of sales FY2024\u003c\/td\u003e\n\u003ctd\u003e~62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBeauty share target 2025\u003c\/td\u003e\n\u003ctd\u003e~9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label sales share 2025\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFootwear \u0026amp; accessories FY2024\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label margin uplift\u003c\/td\u003e\n\u003ctd\u003e~6–8 ppt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Dillard's Product, Price, Place, and Promotion strategies—grounded in real practices and competitive context for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Dillard’s 4P’s into a concise, leadership-ready snapshot that clarifies product assortment, pricing strategy, promotional tactics, and placement decisions—ideal for quick alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Concentration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDillard's concentrates ~300 stores (2025) in the Southern, Southwestern and Midwestern US, which drives strong regional brand loyalty and repeat sales—company FY2024 comparable-store sales rose 3.4%, led by those markets. This focus yields better product-market fit via local merchandising tuned to seasonal needs and regional tastes. It also cuts distribution costs: shorter hauls and four regional DCs improved FY2024 inventory turnover to 4.8x. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremier Shopping Mall Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe majority of Dillard's stores act as anchor tenants in suburban malls and lifestyle centers, driving steady foot traffic and co-locating the brand with premium retailers; roughly 85% of its 274 stores in 2024 were mall-based. As of 2025, Dillard's is renovating high-performing locations—capex of $120M in FY2024—while closing underperforming stores in declining malls to improve sales per square foot and profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel E-commerce Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDillards.com acts as a nationwide distribution channel, reaching shoppers beyond the 282-store footprint and accounting for about 28% of total sales in 2024 (company reports). \u003c\/p\u003e\n\u003cp\u003eThe site syncs with in-store inventory to enable BOPIS and ship-from-store, cutting average online fulfillment time to 1.8 days in 2024. \u003c\/p\u003e\n\u003cp\u003eBy late 2025 the platform was optimized for mobile commerce, with mobile now driving roughly 62% of site traffic and 54% of online orders. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDistribution and Fulfillment Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDillard’s operates a network of distribution and fulfillment centers that route goods from suppliers to 282 stores and e-commerce customers, using automated sorters and RFID-enabled inventory to manage apparel by size and color.\u003c\/p\u003e\n\u003cp\u003eIn 2024 the company reported inventory turnover of ~2.8 and invested in automation to cut fulfillment lead times by ~18%, helping replenish top-selling SKUs faster and reduce OOS (out-of-stock) losses.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNetwork: multi-node DCs serving 282 stores + e-comm\u003c\/li\u003e\n\u003cli\u003eTech: automated sorting, RFID for size\/color accuracy\u003c\/li\u003e\n\u003cli\u003ePerformance: 2024 inventory turnover ~2.8\u003c\/li\u003e\n\u003cli\u003eImpact: ~18% lower fulfillment lead time (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClearance Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDillard's operates dedicated clearance centers as the final stop for end-of-season merchandise, helping manage inventory lifecycle and reduce carrying costs; in 2024 Dillard's reported roughly 5–7% of sales from clearance channels, easing pressure on full-price stores.\u003c\/p\u003e\n\u003cp\u003eThese centers protect the premium image of Dillard's main full-line stores by segregating discounted stock, attracting budget-conscious shoppers and keeping main-store assortments fresh and higher margin.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFinal destination for end-of-season goods\u003c\/li\u003e\n\u003cli\u003eProtects premium brand image\u003c\/li\u003e\n\u003cli\u003eAttracts value-seeking customers\u003c\/li\u003e\n\u003cli\u003eClears stock, reduces inventory carrying costs\u003c\/li\u003e\n\u003cli\u003eEstimated 5–7% 2024 sales from clearance channels\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDillard’s omnichannel strength: 282 stores, 28% online, 1.8‑day BOPIS, 4.8x turns\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDillard's regional 282-store footprint (2025) plus dillards.com (28% of sales in 2024) and four DCs drive strong local fit, BOPIS (1.8-day avg fulfillment) and 4.8x inventory turns in key markets; FY2024 capex $120M for renovations; online: mobile 62% traffic, 54% orders; clearance: 5–7% of 2024 sales.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores (2025)\u003c\/td\u003e\n\u003ctd\u003e282\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline share (2024)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turn (key markets)\u003c\/td\u003e\n\u003ctd\u003e4.8x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFulfillment time (2024)\u003c\/td\u003e\n\u003ctd\u003e1.8 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile traffic (late 2025)\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex FY2024\u003c\/td\u003e\n\u003ctd\u003e$120M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClearance sales (2024)\u003c\/td\u003e\n\u003ctd\u003e5–7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eDillard's 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Dillard's 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eThis comprehensive document covers Product, Price, Place, and Promotion with actionable insights and is the exact file you’ll download immediately after checkout.\u003c\/p\u003e\n\u003cp\u003eYou’re viewing the final, editable version included in your purchase—ready to use for strategic planning or presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750242791801,"sku":"dillards-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/dillards-marketing-mix.png?v=1772223492","url":"https:\/\/matrixbcg.com\/products\/dillards-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}