{"product_id":"dieterengroup-marketing-mix","title":"D'Ieteren Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how D'Ieteren's product portfolio, pricing architecture, distribution channels, and promotional tactics combine to sustain its market edge—this concise preview only scratches the surface; purchase the full 4P's Marketing Mix Analysis for a presentation-ready, editable report with actionable insights, benchmarking data, and strategic recommendations to save research time and power smarter decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Vehicle Glass and ADAS Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBelron, D'Ieteren’s flagship service as of late 2025, generated €4.1bn revenue in 2024 and leads global vehicle glass repair and replacement via Carglass, Safelite and others.\u003c\/p\u003e\n\u003cp\u003eThe product now bundles mandatory ADAS (advanced driver-assistance systems) calibration after windshield replacement to restore sensor accuracy and ensure post-service safety.\u003c\/p\u003e\n\u003cp\u003eThis technical integration drives higher service pricing and insurer requirements—ADAS-capable repairs grew 32% y\/y in 2024, making Belron indispensable for compliance and fleet customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Brand Automotive Distribution and Mobility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eD'Ieteren Automotive distributes Volkswagen Group brands in Belgium—Audi, Porsche, Skoda—and is shifting toward EV ecosystems, selling 24% of its lineup as BEVs in 2024 and targeting 38% by 2026.\u003c\/p\u003e\n\u003cp\u003eProduct offerings include vehicles plus integrated home and public charging solutions and maintenance contracts averaging €1,200\/year per vehicle, boosting recurring revenue.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the segment added micro-mobility and shared transport services, contributing ~8% of segment revenue and piloting 1,200 shared vehicles in Brussels and Antwerp.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Lifestyle and Creative Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Moleskine line anchors D'Ieteren's premium lifestyle offering, selling premium notebooks, bags and pens that drove about €145m revenue for Moleskine Group in 2024 (pro forma), signalling strong luxury-stationery demand.\u003c\/p\u003e\n\u003cp\u003eMoleskine bridges analog and digital via its Smart Writing System and apps, with the smart-pen ecosystem reporting ~30% year-on-year digital user growth in 2024.\u003c\/p\u003e\n\u003cp\u003eTargeting creatives and students, products sell at average ASPs of €25–€120, leveraging brand heritage, high-quality materials and cross-sell into bags and accessories.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial and Automotive Aftermarket Parts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpthrough its majority stakes in tvh parts holding and phe vehicle d offers over million skus reported combined spare-parts revenues of about billion prioritizing availability technical compatibility for repair chains logistics providers.\u003e\n\u003cpthe range targets aging fleets and hard-to-find components underpinning global aftersales networks with jit delivery digital catalogues a\u003e95% fill-rate for core SKUs.\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e4+ million SKUs across TVH and PHE\u003c\/li\u003e\n\u003cli\u003e€1.1 billion spare-parts revenue (2024)\u003c\/li\u003e\n\u003cli\u003e\u0026gt;95% core-SKU fill-rate\u003c\/li\u003e\n\u003cli\u003eFocus: availability, compatibility, aging-fleet sourcing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal Estate Management and Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eD'Ieteren Immo manages a diverse Belgian portfolio, focusing on converting urban and former industrial sites into sustainable mixed-use assets; as of 2024 it held ~€200m in investment property and reported rental income growth of ~4% y\/y.\u003c\/p\u003e\n\u003cp\u003eProduct offerings include high-quality commercial spaces, residential units, and specialized automotive facilities built to modern environmental standards (BREEAM\/In-use), delivering steady cash flow and long-term capital appreciation.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€200m investment property (2024)\u003c\/li\u003e\n\u003cli\u003e~4% rental income growth (2024)\u003c\/li\u003e\n\u003cli\u003eFocus: mixed-use repurposing of industrial sites\u003c\/li\u003e\n\u003cli\u003eTargets: BREEAM\/energy-efficient standards\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eD'Ieteren: €5.5bn diversified group—Belron ADAS +32%, EVs 24% BEV, TVH €1.1bn\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eD'Ieteren products span Belron glass services (€4.1bn rev 2024; ADAS repairs +32% y\/y), Volkswagen-brand EVs (24% BEV mix 2024; target 38% by 2026), TVH\/PHE parts (4m+ SKUs; €1.1bn rev; \u0026gt;95% fill-rate), Moleskine (€145m rev 2024; smart-pen users +30% y\/y) and Immo (€200m assets; +4% rent growth 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBelron rev\u003c\/td\u003e\n\u003ctd\u003e€4.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eADAS growth\u003c\/td\u003e\n\u003ctd\u003e+32%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBEV mix\u003c\/td\u003e\n\u003ctd\u003e24%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTVH\/PHE rev\u003c\/td\u003e\n\u003ctd\u003e€1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMoleskine rev\u003c\/td\u003e\n\u003ctd\u003e€145m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImmo assets\u003c\/td\u003e\n\u003ctd\u003e€200m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into D'Ieteren’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses D’Ieteren’s 4P insights into a concise, at-a-glance summary that’s ideal for leadership briefings, quick strategic alignment, or use as a one-page workshop prompt.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Global Service Center Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBelron, part of D'Ieteren Group, runs over 3,600 service centers and 2,400 mobile vans in 33 countries (2025), giving customers repairs within minutes at home or work.\u003c\/p\u003e\n\u003cp\u003eThis dense footprint boosts convenience for policyholders and created a high barrier to entry—capex and logistics to match 6,000+ touchpoints deter rivals and protect recurring insurance partnerships.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Belgian Retail and Showroom Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eD'Ieteren Automotive runs about 120 dealerships and 15 flagship showrooms across Belgium, handling ~35,000 retail vehicle sales in 2024 for Volkswagen Group brands and 22% market share in passenger cars (FEBI data, 2024).\u003c\/p\u003e\n\u003cp\u003eThese sites lead sales, test drives, and after-sales; dealer network revenue contributed €1.1bn to D'Ieteren Group EBIT in 2024.\u003c\/p\u003e\n\u003cp\u003eSince 2022 many locations have been refitted as mobility hubs, adding ~250 public and depot fast chargers and fleet maintenance for 3,500 EVs under contract by end-2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Moleskine Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMoleskine uses a global omnichannel distribution: 200+ branded boutiques, placement in 1,500+ high-end department stores, and partnerships with ~3,000 independent bookstores as of 2024, targeting premium shoppers.\u003c\/p\u003e\n\u003cp\u003eThe brand holds strong travel-hub presence—over 120 airport and 80 train-station points in 45 countries—to reach professional travelers, who represent ~22% of sales.\u003c\/p\u003e\n\u003cp\u003eA robust e-commerce platform generated €110M revenue in 2024 (≈28% of total), enabling DTC sales and personalized offerings across 60+ countries, boosting AOV by 18%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Logistics and Distribution Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe group uses automated, centralized warehouses near highways and ports (TVH in Waregem, Belgium; PHE hubs in Germany and the US) to ship spare parts worldwide, supporting next-day delivery in key markets and reducing lead times by ~30% versus regional depots.\u003c\/p\u003e\n\u003cp\u003eThese logistics hubs cut inventory carrying costs, improve fill rates to \u0026gt;95%, and helped D’Ieteren’s parts revenue grow ~8% in 2024 by ensuring speed and reliability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCentralized, automated hubs\u003c\/li\u003e\n\u003cli\u003eNext-day delivery in major markets\u003c\/li\u003e\n\u003cli\u003eLead-time reduction ~30%\u003c\/li\u003e\n\u003cli\u003eFill rates \u0026gt;95%\u003c\/li\u003e\n\u003cli\u003eParts revenue +8% in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Urban Real Estate Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eD'Ieteren Immo targets prime urban sites in Belgium—mainly Brussels and major metros—choosing locations with top visibility, strong public-transport access, and higher long-term capital appreciation potential.\u003c\/p\u003e\n\u003cp\u003eOwning land and buildings for its automotive operations lets D'Ieteren control operations, reduce occupancy costs, and capture asset value; D'Ieteren Group reported €1.2bn real estate assets at year-end 2024, supporting this strategy.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFocus: Brussels + major Belgian metros\u003c\/li\u003e\n\u003cli\u003eCriteria: visibility, public transport, appreciation\u003c\/li\u003e\n\u003cli\u003eBenefit: operational control via ownership\u003c\/li\u003e\n\u003cli\u003eScale: ~€1.2bn real estate assets (YE 2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eD'Ieteren: Omnichannel reach—6,000 touchpoints, €110M e‑commerce \u0026amp; €1.2bn real estate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eD'Ieteren's Place mixes dense service coverage (Belron: 3,600 centers, 2,400 vans across 33 countries, 2025) with 120 dealerships (35,000 retail sales, 2024) and omnichannel retail (Moleskine: 200+ boutiques, €110M e‑commerce, 2024) supported by centralized warehouses (fill \u0026gt;95%, lead times −30%, parts rev +8% in 2024) and €1.2bn real‑estate assets (YE 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBelron touchpoints\u003c\/td\u003e\n\u003ctd\u003e~6,000 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealerships\u003c\/td\u003e\n\u003ctd\u003e120 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce\u003c\/td\u003e\n\u003ctd\u003e€110M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFill rate\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReal estate\u003c\/td\u003e\n\u003ctd\u003e€1.2bn (YE 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eD'Ieteren 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual D'Ieteren 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750370161017,"sku":"dieterengroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/dieterengroup-marketing-mix.png?v=1772224500","url":"https:\/\/matrixbcg.com\/products\/dieterengroup-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}