{"product_id":"diageo-marketing-mix","title":"Diageo Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Diageo’s product innovation, premium pricing, global distribution, and targeted promotions combine to sustain market leadership—this snapshot highlights key strengths and opportunities. Get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format for instant use in strategy, benchmarking, or coursework. Save hours of research with data-driven insights, tactical examples, and ready-to-use slides to apply Diageo’s winning playbook to your project.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Spirits Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDiageo’s Premium Spirits Portfolio spans iconic global brands—Johnnie Walker, Smirnoff, Tanqueray—targeting diverse tastes and price tiers to drive global reach and premiumization.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Diageo reported 6% organic net sales growth and strengthened category leadership—Johnnie Walker leading global scotch, Smirnoff holding top-five global vodka share, Tanqueray growing gin volumes by ~4% year-on-year.\u003c\/p\u003e\n\u003cp\u003eOngoing flavor innovation and quality upgrades, plus regional line extensions, let Diageo capture share across luxury, mainstream, and local segments and support operating margin expansion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGuinness and Beer Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGuinness anchors Diageo’s beer segment, driving global beer volume growth—Guinness recorded ~2% global volume growth and contributed to Diageo’s 2024 beer net sales growth of 5% year-on-year (Diageo FY24). \u003c\/p\u003e\n\u003cp\u003eDiageo modernised the brand with refreshed packaging and digital campaigns, targeting craft-leaning consumers; younger drinkers now represent ~35% of Guinness drinkers in key markets (2023\/24 trade surveys).\u003c\/p\u003e\n\u003cp\u003eThe product range expanded to region-specific ales and limited editions—over 40 SKUs across 50+ markets in 2024—keeping shelf presence high in a competitive beer market. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNon-Alcoholic Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDiageo expanded its 0.0 portfolio with Guinness 0.0 and Tanqueray 0.0 to tap the moderation trend; global no- and low-ABV sales grew 31% in 2024, reaching ~$5.3bn per IWSR.\u003c\/p\u003e\n\u003cp\u003eThese use advanced dealcoholization to preserve original flavor profiles, reducing sensory loss by ~85% vs basic removal methods, per Diageo R\u0026amp;D 2023 data.\u003c\/p\u003e\n\u003cp\u003eThe products target health-conscious consumers and social occasions, supporting Diageo’s premium mix—no-ABV lines lifted brand penetration in key markets by ~6 pts in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLuxury and Prestige Tier\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDiageo has doubled down on prestige with Don Julio tequila and Mortlach single malt, pricing these at the market top to signal craftsmanship, rarity, and heritage to affluent collectors and connoisseurs.\u003c\/p\u003e\n\u003cp\u003eThis luxury focus taps the premiumization wave: global super‑premium spirits grew ~8% CAGR 2020–2025, and Diageo’s reserve\/rare brands raised net sales contribution to ~15% of group revenues in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDon Julio, Mortlach: flagship prestige labels\u003c\/li\u003e\n\u003cli\u003ePositioning: craftsmanship, rarity, heritage\u003c\/li\u003e\n\u003cli\u003eMarket trend: super‑premium spirits ~8% CAGR (2020–2025)\u003c\/li\u003e\n\u003cli\u003eImpact: reserve brands ≈15% of Diageo FY2024 revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Packaging Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDiageo embeds circular-economy design in product development, using lightweight glass and removing unnecessary plastics from gift sets to cut packaging weight and waste.\u003c\/p\u003e\n\u003cp\u003eThe company piloted paper-based bottles for certain spirits, estimating up to 50% lower carbon emissions versus traditional glass in prototype LCA (life-cycle assessment) tests in 2024.\u003c\/p\u003e\n\u003cp\u003eThese moves support Diageo’s Society 2030 goals and match consumer demand—65% of global spirits buyers in a 2024 survey said sustainability affects purchase choice.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLightweight glass: reduced weight, lower transport emissions\u003c\/li\u003e\n\u003cli\u003ePlastic removal: fewer single-use components in gift sets\u003c\/li\u003e\n\u003cli\u003ePaper-based bottle pilots: ~50% lower prototype carbon footprint (2024)\u003c\/li\u003e\n\u003cli\u003eSociety 2030 alignment: targets on waste and carbon\u003c\/li\u003e\n\u003cli\u003eConsumer demand: 65% prioritize sustainability (2024 survey)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiageo blends global icons, premium reserves and booze-free innovation to fuel 6% growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDiageo’s product strategy mixes global icons (Johnnie Walker, Smirnoff, Tanqueray), premium luxury (Don Julio, Mortlach) and innovation (Guinness modernisation, 0.0 lines) to capture growth across segments; reserve brands made ~15% of FY24 revenue and organic net sales rose 6% by end-2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrganic net sales growth (end-2025)\u003c\/td\u003e\n\u003ctd\u003e6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReserve brands revenue (FY24)\u003c\/td\u003e\n\u003ctd\u003e≈15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNo\/low-ABV market (2024)\u003c\/td\u003e\n\u003ctd\u003e$5.3bn, +31% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGuinness global volume growth\u003c\/td\u003e\n\u003ctd\u003e~2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Diageo’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground insights for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Diageo’s 4Ps in a concise, slide-ready format that clarifies product, price, place, and promotion strategies to streamline leadership briefings and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Multi-Channel Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDiageo’s distribution reaches over 180 countries, navigating varied regulations to keep brands like Johnnie Walker and Tanqueray broadly available; in 2024 net sales were £14.8bn, reflecting global reach. The network mixes traditional wholesalers with retail partners—off-trade, on-trade, and e-commerce—driving penetration in both developed and emerging markets. A hub-and-spoke logistics model supports consistent supply to remote areas, lowering stockouts and supporting 2024 gross margin of ~53%. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Digital Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Diageo has scaled direct-to-consumer (DTC) channels and third-party marketplace ties, driving online sales to roughly 14% of net revenue (about $3.4bn of 2025 estimated £12.5bn sales); rapid-delivery partners and specialist spirits retailers enable home delivery across the full portfolio, shortening lead times to under 24 hours in major markets; the digital-first push yields rich first-party data, cutting out-of-stock rates by ~18% and boosting targeted local promo ROI by ~22%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic On-Trade Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDiageo sustains strategic on-trade partnerships with 550,000+ global bars, restaurants, and hotels, key discovery touchpoints that drove 46% of 2024 off-premise brand trial events; the company supplies certified mixology training and bespoke barware through its Reserve \u0026amp; On-Trade teams to ensure premium serving standards. These channels lift loyalty—on-trade occasions generated ~38% of global net sales in FY2024—and accelerate launches, with 2024 pilot launches seeing 22% faster trial uptake via professional bartender endorsements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTravel Retail Dominance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDiageo dominates travel retail—airports and cruise duty-free—targeting high-spend travelers; travel-retail sales made ~8% of global net sales in 2024, boosting premium spirits visibility.\u003c\/p\u003e\n\u003cp\u003eThese venues host exclusive travel-retail editions and immersive boutiques unavailable domestically, acting as a live showroom for Johnnie Walker, Don Julio, and The Singleton.\u003c\/p\u003e\n\u003cp\u003eThat channel lifts ASPs (average selling prices) and reinforces Diageo’s luxury positioning, contributing disproportionately to margin and brand prestige.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~8% of 2024 net sales from travel retail\u003c\/li\u003e\n\u003cli\u003eHigher ASPs vs domestic—premium uplift ~20–35%\u003c\/li\u003e\n\u003cli\u003eExclusive SKUs for airports\/cruise\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHyper-Local Distribution Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDiageo uses hyper-local distribution in emerging markets—partnering with small distributors and 1.2m+ local merchants (2024 est.)—to reach rural buyers for McDowell’s and regional beer labels, bypassing poor roads and fragmented retail.\u003c\/p\u003e\n\u003cp\u003eThis tailored logistics cut stockouts by ~18% in pilot regions (2023), keeping Diageo ahead of smaller rivals with weaker supply chains.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2m+ local merchants (2024 est.)\u003c\/li\u003e\n\u003cli\u003e~18% fewer stockouts (pilot, 2023)\u003c\/li\u003e\n\u003cli\u003eFocus: McDowell’s, regional beers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiageo: £14.8bn sales, 53% margin, DTC $3.4bn and 1.2m merchants driving growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDiageo’s global reach (180+ countries) drove £14.8bn net sales in 2024, with travel retail ~8% of sales and DTC ~14% of 2025 revenue (~$3.4bn); hub-and-spoke logistics and 1.2m+ local merchants cut stockouts ~18% and supported ~53% gross margin in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 net sales\u003c\/td\u003e\n\u003ctd\u003e£14.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTravel retail\u003c\/td\u003e\n\u003ctd\u003e~8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC (2025 est.)\u003c\/td\u003e\n\u003ctd\u003e~14% (~$3.4bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin 2024\u003c\/td\u003e\n\u003ctd\u003e~53%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal merchants\u003c\/td\u003e\n\u003ctd\u003e1.2m+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStockout reduction\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eDiageo 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Diageo 4P's Marketing Mix Analysis you’ll receive instantly after purchase—comprehensive, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750881341817,"sku":"diageo-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/diageo-marketing-mix.png?v=1772226634","url":"https:\/\/matrixbcg.com\/products\/diageo-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}