{"product_id":"dexia-marketing-mix","title":"Dexia Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Dexia’s product offerings, pricing frameworks, distribution channels, and promotional tactics combine to serve institutional clients and retail segments—this concise preview highlights key strengths and gaps; get the full 4P’s Marketing Mix Analysis for a ready-made, editable report that saves research time and fuels strategy, presentations, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy Public Sector Loan Portfolios\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe product is a legacy portfolio of public-sector loans to European local authorities, totaling about €45bn gross exposure as of Q4 2025, held in run-off and not available for new originations. Management focuses on orderly amortization and cash recovery, with annual maturities declining ~8% year-over-year and projected wind-down by 2038. Rigorous credit monitoring, covenant enforcement, and administrative support sustain recovery rates near 92% historically.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterest Rate and Currency Derivatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDexia manages a large book of interest-rate and FX derivatives that hedge public finance exposures; at end-2024 notional exposure was about €48bn, used to stabilize net interest margin and limit FX shocks.\u003c\/p\u003e\n\u003cp\u003eThese instruments are vital during wind-down to smooth P\u0026amp;L volatility and protect regulatory capital; hedges cut VaR (1-day, 99%) by an estimated 35% in 2024.\u003c\/p\u003e\n\u003cp\u003eValuation uses model-based discounted cash flows and market inputs; daily collateral calls and CSAs reduced counterparty credit exposure to roughly €1.2bn EAD (exposure at default) at YE-2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFixed Income Sovereign Securities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDexia 4P holds a large mix of sovereign bonds and top-tier financial debt—about €6.2bn as of Q4 2025—used as a liquidity buffer and steady interest leg yielding ~1.8% weighted average coupon. These securities mature over staggered horizons, converting to cash and interest income that smooths funding needs and reduces rollover risk. The high-quality sovereign exposure supports solvency and helps meet CET1 and liquidity coverage ratio (LCR) targets under current rules. Holding low-risk sovereigns also lowers portfolio VaR and short-term stress-test losses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdministrative Asset Servicing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAdministrative Asset Servicing handles ongoing admin and technical management of legacy loan contracts—processing payments, updating documentation, and delivering client reporting to ensure operational continuity until contract termination; as of Q4 2025 Dexia 4P oversees ~€9.2bn of legacy exposures with 98.7% payment processing accuracy and monthly reconciliations.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€9.2bn legacy portfolio under administration\u003c\/li\u003e\n\u003cli\u003e98.7% payment accuracy (Q4 2025)\u003c\/li\u003e\n\u003cli\u003eMonthly reconciliations and ad hoc reporting\u003c\/li\u003e\n\u003cli\u003eObjective: seamless counterparty continuity until termination\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBalance Sheet De-risking Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDexia’s Balance Sheet De-risking Solutions package reduces risk-weighted assets (RWA) via asset packaging for sale and liability restructuring, targeting a 15–20% RWA cut seen in similar European bank programs in 2024.\u003c\/p\u003e\n\u003cp\u003eThese measures align the balance sheet with the group’s long-term resolution plan and ECB\/Single Resolution Board constraints, improving CET1 ratios and liquidity coverage while readying assets for market disposal.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets 15–20% RWA reduction\u003c\/li\u003e\n\u003cli\u003ePackages assets for sale; restructures liabilities\u003c\/li\u003e\n\u003cli\u003eRaises CET1 and LCR to meet ECB\/SRB mandates\u003c\/li\u003e\n\u003cli\u003eSupports long-term resolution plan compliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic‑sector legacy wind‑down: €45bn loans, €48bn hedges, €6.2bn buffer, RWA −15–20%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLegacy public-sector loan portfolio: ~€45bn gross (Q4 2025), wind-down by 2038; derivatives notional ~€48bn (end-2024) hedging exposures; sovereign buffer €6.2bn (Q4 2025) at 1.8% coupon; admin oversees €9.2bn with 98.7% payment accuracy; RWA reduction target 15–20%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross loans\u003c\/td\u003e\n\u003ctd\u003e€45bn (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDerivatives notional\u003c\/td\u003e\n\u003ctd\u003e€48bn (YE 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSovereign buffer\u003c\/td\u003e\n\u003ctd\u003e€6.2bn (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdmin AUM\u003c\/td\u003e\n\u003ctd\u003e€9.2bn (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayment accuracy\u003c\/td\u003e\n\u003ctd\u003e98.7% (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHedge VaR reduction\u003c\/td\u003e\n\u003ctd\u003e~35% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRWA cut target\u003c\/td\u003e\n\u003ctd\u003e15–20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Dexia’s Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers seeking a clear breakdown of the bank’s market positioning; uses real practices and competitive context to ground analysis, with a clean layout ready for reports, presentations, or benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Dexia's 4P marketing strategy into a concise, presentation-ready snapshot that accelerates leadership alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrussels and Paris Corporate Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Brussels and Paris headquarters concentrate Dexia’s executive teams and run-off control, overseeing €85bn–€90bn of assets under management in the group’s run-off portfolio as of year-end 2025 and directing financial oversight, risk and capital planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstitutional Digital Reporting Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eInstitutional digital reporting platforms serve as Dexia’s primary service channel in run-off, delivering secure account views, transaction histories, and regulatory disclosures to remaining borrowers and counterparties; by 2025 these platforms supported 100% of client reporting, cutting operating costs by an estimated 35% versus branch servicing and maintaining global connectivity across 12 time zones. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDespite the wind-down, Dexia keeps targeted branches in Italy, Ireland and the United States to manage ~€14.3bn of legacy assets (year-end 2024 group reported), ensuring local legal navigation and ties with regional public-sector clients.\u003c\/p\u003e\n\u003cp\u003eThose offices deliver proximity for asset recovery and regional risk control, cutting legal costs and speeding recoveries—examples: faster claim resolution in Italy reduced recovery times by ~18% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Interbank and Capital Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGlobal interbank and capital markets are the primary venues where Dexia manages liquidity and executes de-risking, using interbank loans, repo markets, and bond exchanges to source funding and sell assets.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Dexia targeted EUR 3.1bn of long-term funding maturing and accessed euro repo, US dollar FX swaps, and €1.2bn in secondary bond placements to preserve capital flow and reduce duration risk.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInterbank loans, repos, FX swaps: daily liquidity\u003c\/li\u003e\n\u003cli\u003eBond markets: €1.2bn secondary sales (2025)\u003c\/li\u003e\n\u003cli\u003eLong-term funding planned: EUR 3.1bn maturing (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory and Central Bank Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eA significant share of Dexia’s remaining operations sits inside the European Central Bank (ECB) and national regulator frameworks, giving the group access to ECB liquidity facilities and TARGET2 settlement; as of end-2025 Dexia reported €18.4bn of central-bank eligible assets supporting liquidity management.\u003c\/p\u003e\n\u003cp\u003eThese channels are the primary reporting environment for solvency and funding metrics and ensure the run-off is overseen by monetary authorities; supervisory reporting to the ECB and ACPR occurs monthly and quarterly under strict templates.\u003c\/p\u003e\n\u003cp\u003eInteraction with regulators guarantees the run-off follows mandated timelines and constraints, with capital and liquidity buffers monitored to avoid market disruption and permit orderly wind-down.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€18.4bn central-bank eligible assets (end-2025)\u003c\/li\u003e\n\u003cli\u003eMonthly\/quarterly ECB and ACPR reporting\u003c\/li\u003e\n\u003cli\u003eUse of ECB liquidity facilities and TARGET2\u003c\/li\u003e\n\u003cli\u003eRun-off under supervisory timelines and buffer checks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDexia centralises €85–90bn run-off, 100% digital reporting, €18.4bn ECB access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDexia centralises run-off in Brussels\/Paris managing €85–90bn AUM (end-2025), uses digital reporting for 100% client coverage (−35% ops cost), keeps targeted branches for €14.3bn legacy assets (2024) and accesses ECB facilities with €18.4bn eligible assets (end-2025) while funding maturing €3.1bn (2025) via repos, FX swaps and €1.2bn secondary bond sales.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM (run-off)\u003c\/td\u003e\n\u003ctd\u003e€85–90bn (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLegacy assets in branches\u003c\/td\u003e\n\u003ctd\u003e€14.3bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCentral-bank eligible\u003c\/td\u003e\n\u003ctd\u003e€18.4bn (end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFunding maturing\u003c\/td\u003e\n\u003ctd\u003e€3.1bn (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSecondary bond sales\u003c\/td\u003e\n\u003ctd\u003e€1.2bn (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital reporting coverage\u003c\/td\u003e\n\u003ctd\u003e100% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eDexia 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Dexia 4P's Marketing Mix Analysis you'll receive immediately after purchase—no demo, no sample, fully editable and ready to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750374748537,"sku":"dexia-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/dexia-marketing-mix.png?v=1772224541","url":"https:\/\/matrixbcg.com\/products\/dexia-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}