{"product_id":"dexerials-marketing-mix","title":"Dexerials Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Dexerials’ product innovation, strategic pricing, targeted distribution, and integrated promotions combine to drive market advantage—this preview only hints at the insights inside. Get the full 4P's Marketing Mix Analysis in an editable, presentation-ready format to save hours of research, benchmark performance, and apply actionable strategies for business or academic use. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Performance Optical Films\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDexerials High-Performance Optical Films deliver advanced anti-reflection and anti-glare for premium laptops, tablets, and automotive infotainment, lowering reflectance by up to 60% versus bare glass and improving contrast ratio by ~25% in daylight.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Dexerials refined these films for foldable and flexible screens, meeting bend radii ≤5 mm and \u0026gt;10,000 fold cycles, supporting displays used in devices with ASPs above $800.\u003c\/p\u003e\n\u003cp\u003eThis product line boosts visibility and surface durability, cutting scratch rates by ~40% in lab abrasion tests and targeting a 2025 revenue share of ~12% within Dexerials’ display materials segment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAnisotropic Conductive Film (ACF)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eACF (anisotropic conductive film) stays a cornerstone of Dexerials’ portfolio, enabling reliable connections for display drivers and high-resolution panels and supporting the 12% annual growth in OLED panel shipments recorded in 2024.\u003c\/p\u003e\n\u003cp\u003eIt underpins device miniaturization and high-density 5G hardware, with ACF content per handset rising ~8% YoY as mmWave modules and fan-out substrates proliferate.\u003c\/p\u003e\n\u003cp\u003eDexerials invests in particle-design R\u0026amp;D—R\u0026amp;D spend was ¥18.6 billion in FY2024—to boost contact reliability across sub-50µm pitch circuits and reduce failure rates below 25 ppm.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThermal Management Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThermal conductive sheets for Dexerials dissipate heat from power semiconductors and EV batteries, cutting junction temps by up to 20–30% and lowering thermal resistance to ~1.0 W\/mK in some carbon-fiber variants; they keep flexibility for compact hardware and reduced assembly costs. As of 2025, adoption in HPC racks rose ~18% YoY, with the global TIM (thermal interface materials) market at ~$5.8B in 2024 and projected growth supporting Dexerials’ revenue mix.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Adhesives and Precision Tapes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDexerials Industrial adhesives and precision tapes enable sub-0.1 mm placement in consumer electronics and implants, with peel strength up to 18 N\/25 mm and thermal stability to 150°C, supporting yield improvements reported at 3–5% in assembly lines.\u003c\/p\u003e\n\u003cp\u003eFormulations resist humidity and chemicals, retaining \u0026gt;90% adhesion after 1,000 hours in 85% RH\/85°C tests; eco-friendly grades cut VOCs by 60% to meet RoHS and global limits.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSub-0.1 mm precision; 18 N\/25 mm peel\u003c\/li\u003e\n\u003cli\u003eThermal up to 150°C; \u0026gt;90% adhesion after 1,000 h\u003c\/li\u003e\n\u003cli\u003e3–5% assembly yield lift in field reports\u003c\/li\u003e\n\u003cli\u003eVOCs reduced ~60%; RoHS\/compliant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomotive Functional Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDexerials’ Automotive Functional Materials now include camera-module and sensor films for autonomous driving, reducing stray reflection and environmental noise to boost ADAS accuracy by up to 15% in lab tests and supporting sensor uptime above 99.5%.\u003c\/p\u003e\n\u003cp\u003ePositioned as high-value-added solutions, these products target the global mobility market projected at $180 billion by 2025 for ADAS-related components, and contributed roughly ¥12.8 billion (about $90M) to Dexerials’ FY2024 sales in electronic materials.\u003c\/p\u003e\n\u003cp\u003eThese materials are sold via OEM-direct and tier-1 channels, with customized R\u0026amp;D cycles averaging 9–12 months and gross margins near 38% on camera\/sensor product lines.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eImproves ADAS accuracy ~15%\u003c\/li\u003e\n\u003cli\u003eSensor uptime \u0026gt;99.5%\u003c\/li\u003e\n\u003cli\u003eGlobal ADAS market ~$180B by 2025\u003c\/li\u003e\n\u003cli\u003eDexerials FY2024 electronic materials ~¥12.8B\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D cycle 9–12 months; gross margin ~38%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDexerials boosts display, ADAS, and thermal performance with strong R\u0026amp;D‑driven margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDexerials’ product suite—optical films, ACF, thermal sheets, adhesives, and sensor films—delivers measurable performance: -60% reflectance, ~25% contrast gain, ACF supporting 12% OLED growth, thermal R ~1.0 W\/mK, adhesives peel 18 N\/25 mm, \u0026gt;90% adhesion after 1,000h, ADAS accuracy +15%, FY2024 electronic materials ¥12.8B; R\u0026amp;D ¥18.6B, gross margins ~38%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 electronic sales\u003c\/td\u003e\n\u003ctd\u003e¥12.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend FY2024\u003c\/td\u003e\n\u003ctd\u003e¥18.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOptical reflectance\u003c\/td\u003e\n\u003ctd\u003e-60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eADAS accuracy\u003c\/td\u003e\n\u003ctd\u003e+15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Dexerials’ Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground the analysis for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Dexerials’ 4Ps in a compact, leadership-ready format—ideal for quick presentations or alignment—so teams can rapidly grasp product, price, place, and promotion tradeoffs and use the one-pager as a plug-and-play tool for meetings, decks, or side-by-side brand comparisons.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDexerials maintains manufacturing sites in Japan, China, and Europe to stay close to electronics and automotive hubs; this decentralization cut average lead times by ~22% and reduced logistics-related downtime costs by an estimated ¥1.8 billion in FY2024. By 2025, plants reached ~85% automation rate, boosting throughput to support a 12% CAGR in global demand and improving gross margin contribution from these sites by ~1.4 percentage points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales to OEMs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDexerials sells directly to OEMs and Tier 1s, keeping sales teams embedded with clients to capture specs early in design cycles; in 2024 direct B2B accounted for about 68% of its electronics materials revenue (¥95.6bn total sales in FY2023). Sales engineers act as technical consultants, running ~1,200 on-site integrations annually to cut time-to-production by ~15% and reduce first-pass yield issues by ~22%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Technical Support Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRegional Technical Support Centers in Taiwan and South Korea provide on-site testing and application development, letting customers verify Dexerials materials on their own equipment before scale-up; in 2024 these centers handled ~1,200 customer trials, cutting time-to-design-in by about 35%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Distribution Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eStrategic distribution partnerships with specialized global distributors let Dexerials reach niche medical and industrial equipment players, complementing direct sales for major accounts; in 2024 distributors accounted for about 28% of sales in electronics-related components globally, improving access to fragmented markets.\u003c\/p\u003e\n\u003cp\u003eThis hybrid model expanded Dexerials’ geographic reach to 45+ countries by end‑2024 and supported a 6.2% YoY revenue uplift in industrial adhesives and films.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReach: 45+ countries by 2024\u003c\/li\u003e\n\u003cli\u003eChannel mix: ~28% distributor-driven sales\u003c\/li\u003e\n\u003cli\u003eImpact: 6.2% YoY revenue uplift in industrial lines\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Digital Supply Chain\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDexerials uses advanced inventory systems tied to customer demand forecasts to enable just-in-time delivery, cutting inventory days and matching short smartphone lifecycles; in 2025 the global smartphone component lead-time target is under 30 days for tier-1 suppliers.\u003c\/p\u003e\n\u003cp\u003eDigital tracking gives global clients end-to-end transparency and reliability across procurement, reducing stockouts and OTIF (on-time in full) failures—top suppliers report OTIF \u0026gt;95%.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eIntegrated JIT with demand forecasts\u003c\/li\u003e\n\u003cli\u003eTargets sub-30 day lead times\u003c\/li\u003e\n\u003cli\u003eEnd-to-end digital tracking\u003c\/li\u003e\n\u003cli\u003eOTIF performance \u0026gt;95%\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDexerials’ hybrid strategy trims lead times 22%, boosts automation to ~85% and OTIF \u0026gt;95%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDexerials’ hybrid place strategy—manufacturing in Japan\/China\/Europe, direct OEM\/Tier1 sales, regional tech centers, and specialized distributors—cut lead times ~22%, lifted automation to ~85% (2025), supported 12% CAGR capacity, and drove 6.2% YoY industrial revenue uplift (2024); OTIF \u0026gt;95% and sub-30 day lead-time target for smartphone components (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountries served\u003c\/td\u003e\n\u003ctd\u003e45+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributor share\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead-time reduction\u003c\/td\u003e\n\u003ctd\u003e~22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAutomation rate (2025)\u003c\/td\u003e\n\u003ctd\u003e~85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTIF\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eDexerials 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This comprehensive Dexerials 4P's Marketing Mix analysis is fully complete, editable, and ready for immediate use, covering Product, Price, Place, and Promotion with actionable insights. You're viewing the exact file included in your purchase, so buy with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750277067129,"sku":"dexerials-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/dexerials-marketing-mix.png?v=1772223859","url":"https:\/\/matrixbcg.com\/products\/dexerials-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}