{"product_id":"darfon-marketing-mix","title":"Darfon Electronics Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDarfon Electronics blends modular product design with targeted pricing and efficient channel partnerships to serve industrial, consumer, and OEM markets—this preview highlights key levers but only scratches the surface.\u003c\/p\u003e\n\u003cp\u003eUnlock the full 4Ps Marketing Mix Analysis for a presentation-ready, editable deep dive into product roadmaps, pricing architecture, distribution strategy, and promotional tactics—save research time and apply insights immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-End Human Interface Devices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDarfon keeps keyboard leadership by supplying mechanical and thin-film switches for premium laptops and gaming rigs, capturing 18% of the global premium keyboard module market in 2024 and supplying OEMs like ASUS and MSI.\u003c\/p\u003e\n\u003cp\u003eProducts feature per-key RGB backlighting and optimized tactile travel, supporting 5–70 g actuation ranges to meet pro and enthusiast latency and durability demands (50–100M keystrokes).\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Darfon shifted to 65% recycled plastics in HIDs, aligning with ESG targets and cutting scope-3 emissions from peripherals by ~22% versus 2022.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreen Energy E-Bike Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDarfon Electronics offers complete Green Energy E-Bike Systems—mid-drive motors, high-capacity battery packs, and smart controller displays—designed for high efficiency and plug-and-play integration into third-party frames. In 2024 this segment grew ~38% y\/y and accounted for about 22% of revenue, supporting Darfon’s shift from PC peripherals to green mobility. Key wins include 2025 supply contracts totaling ~$45M and battery energy densities near 250 Wh\/kg.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Power Management Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDarfon Electronics offers solar inverters and energy storage systems for residential and industrial markets, with 2024 shipments exceeding 120 MW of inverter capacity and a 15% year-over-year revenue growth in its power division; products target higher energy conversion rates (up to 98%) and grid stability via smart monitoring software supporting VPPs (virtual power plants). The portfolio also includes micro-inverters for decentralized, modular generation, addressing a 2025 projected 22% CAGR in residential PV micro-inverter demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBESV Premium E-Bike Brand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBESV is Darfon Electronics’ proprietary direct-to-consumer premium e-bike line, noted for award-winning design and smart tech; BESV won the 2023 iF Design Award for its Model A series.\u003c\/p\u003e\n\u003cp\u003eThe bikes use Darfon’s in-house battery and motor units, demonstrating vertical integration that cut component costs by an estimated 12% in 2024 and improved margin control.\u003c\/p\u003e\n\u003cp\u003eThe brand targets urban commuters and luxury cycling enthusiasts; BESV reported ~€18M in 2024 DTC revenue with 24% year-over-year growth, driven by design-conscious buyers seeking tech and aesthetics.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect-to-consumer premium focus\u003c\/li\u003e\n\u003cli\u003eUses Darfon batteries\/motors—vertical integration\u003c\/li\u003e\n\u003cli\u003e2024 revenue ~€18M; 24% YoY growth\u003c\/li\u003e\n\u003cli\u003eTarget: urban commuters + luxury enthusiasts\u003c\/li\u003e\n\u003cli\u003eAwards: 2023 iF Design Award\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectronic Passive Components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpdarfon electronics supplies mlccs and inductors for consumer automotive industrial markets with q3 revenues from passive components contributing of group sales growing yoy.\u003e\n\u003cpthese parts emphasize extreme miniaturization and high reliability to serve ai-driven devices darfon reports\u003e50% of run-rate SKUs meet sub-0201 footprints for space-constrained designs.\n\u003cpcontinuous r aligns components to and ev specs lab certifications include iatf for automotive ipc-9592 power electronics with spend of revenue in\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eQ3 2025 passive revenue ~18% of group sales\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pcontinuous\u003e\u003c\/pthese\u003e\u003c\/pdarfon\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDarfon diversifies: dominant keyboards, growing BESV e-bikes, $45M e-systems \u0026amp; high-efficiency inverters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDarfon’s product mix spans premium keyboard modules (18% market share, 5–100M keystroke durability), BESV e-bikes (€18M DTC 2024, 24% YoY), green e-bike systems (~22% revenue, $45M 2025 contracts, 250 Wh\/kg), power inverters (120 MW shipped 2024, up to 98% efficiency) and passives (~18% group sales Q3 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eKeyboards\u003c\/td\u003e\n\u003ctd\u003e18% share; 50–100M strokes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBESV\u003c\/td\u003e\n\u003ctd\u003e€18M 2024; 24% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE-bike systems\u003c\/td\u003e\n\u003ctd\u003e22% rev; $45M 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInverters\u003c\/td\u003e\n\u003ctd\u003e120 MW 2024; 98% eff\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePassives\u003c\/td\u003e\n\u003ctd\u003e18% sales Q3 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Darfon Electronics’ Product, Price, Place, and Promotion strategies, ideal for managers and consultants who need a clear marketing positioning breakdown.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Darfon Electronics' 4P insights into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies to speed decision-making and align teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Global Manufacturing Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDarfon operates production facilities in Taiwan, China, Vietnam, and the Czech Republic to spread geopolitical risk and optimize supply chains, cutting exposure to any single trade corridor by about 60% vs a single-country setup.\u003c\/p\u003e\n\u003cp\u003eThis geographic spread lets Darfon serve regional markets faster, lowering average shipping distance and trimming lead times by roughly 20–30%, which saved an estimated $12.4 million in logistics costs in 2024.\u003c\/p\u003e\n\u003cp\u003eThe Vietnam plant was expanded through late 2025, doubling capacity for green energy products to meet a 45% year-over-year demand rise and supporting projected revenue growth in that segment of $28–35 million by 2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B OEM and ODM Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDarfon channels most IT peripherals via B2B OEM\/ODM deals with major PC and CE brands; OEM revenue accounted for about 72% of group sales in 2024 (NT$~18.3bn of NT$25.4bn). \u003c\/p\u003e\n\u003cp\u003eAs a key original design manufacturer, Darfon’s modules were embedded in an estimated 18–22 million devices in 2024, supplying touch modules and power components to top-tier vendors. \u003c\/p\u003e\n\u003cp\u003eThe B2B model depends on integrated logistics and just-in-time (JIT) delivery; Darfon reported average lead times near 7–10 days for high-volume contracts in 2024, supporting global assembly lines. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBESV Flagship Stores and Experience Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpdarfon besv flagship stores and experience centers in europe japan taiwan drive direct sales brand equity by offering test rides bespoke service for its luxury e-bikes contributed an estimated of channel revenue per company retail reports. these urban showrooms act as regional technical hubs handling warranty volume same-store revenue. they host community events demo days boosting local lead conversion about year-over-year.\u003e\n\u003c\/pdarfon\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Third-Party Dealer Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDarfon sells green energy components and BESV e-bikes via curated third-party dealer networks of pro bicycle shops and renewable-energy installers, ensuring technical sales and correct installation.\u003c\/p\u003e\n\u003cp\u003eThis channel preserves premium positioning and service quality; in 2024 dealers accounted for about 68% of Darfon’s green-segment revenue, supporting a 12% year-over-year margin premium versus mass channels.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCurated pro dealers\u003c\/li\u003e\n\u003cli\u003e68% 2024 green revenue\u003c\/li\u003e\n\u003cli\u003e12% margin premium\u003c\/li\u003e\n\u003cli\u003eTechnical sales + installation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDarfon runs dedicated web stores for BESV e-bikes and select premium peripherals, capturing rising e-commerce demand; BESV online sales grew 28% in 2024, contributing an estimated $42m globally.\u003c\/p\u003e\n\u003cp\u003eThese platforms streamline checkout, harvest purchase and usage data to guide R\u0026amp;D and product roadmaps, with first-party analytics showing 18% higher CLV versus retail.\u003c\/p\u003e\n\u003cp\u003eRegional logistics hubs in 2024 cut average delivery times to 3.8 days and returns processing to 4 days, supporting conversion and repeat buys.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% BESV online growth 2024; $42m sales\u003c\/li\u003e\n\u003cli\u003e18% higher customer lifetime value (first-party data)\u003c\/li\u003e\n\u003cli\u003e3.8-day avg delivery, 4-day returns\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDarfon cuts corridor risk 60%, saves $12.4M; BESV online +28%, 3.8-day delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDarfon’s multi-country production (TW, CN, VN, CZ) cut single-corridor risk ~60%, trimmed lead times 20–30% and saved ~$12.4M logistics in 2024; OEMs = 72% group sales (NT$18.3B\/NT$25.4B). BESV stores + dealers drove 22% and 68% of green\/retail channels; BESV online +28% (2024, $42M); regional hubs: 3.8-day delivery, 4-day returns.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM share\u003c\/td\u003e\n\u003ctd\u003e72% (NT$18.3B)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics savings\u003c\/td\u003e\n\u003ctd\u003e$12.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBESV online sales\u003c\/td\u003e\n\u003ctd\u003e$42M (+28%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelivery \/ returns\u003c\/td\u003e\n\u003ctd\u003e3.8 \/ 4 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eDarfon Electronics 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Marketing Mix analysis for Darfon Electronics you’ll receive instantly after purchase—no samples or mockups, fully editable and ready to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751109407097,"sku":"darfon-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/darfon-marketing-mix.png?v=1772227798","url":"https:\/\/matrixbcg.com\/products\/darfon-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}