{"product_id":"damartex-marketing-mix","title":"Damartex Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDamartex blends quality textile innovation with targeted pricing and selective distribution to reach mature, value-seeking consumers; its promotion mix emphasizes loyalty, catalogs, and digital touchpoints to sustain retention—get the full 4P’s Marketing Mix Analysis for editable slides, data-driven insights, and practical recommendations to apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThermolactyl and Innovative Technical Textiles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThermolactyl stays a core differentiator for Damartex, driving ~18% of group revenue in 2024 (€84m of €468m) by targeting seniors with heat-regulating garments engineered for superior warmth and comfort.\u003c\/p\u003e\n\u003cp\u003eR\u0026amp;D expanded to moisture-wicking and skin-sensitive technical textiles in 2023–25, cutting product returns by 12% and supporting 6% annual SKU growth across Europe’s diverse climates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Fashion and Ready-to-Wear Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDamartex runs a multi-brand ready-to-wear portfolio—Damart, Afibel, Xandres—covering value to premium within the silver economy; Damart stresses functional comfort, Xandres targets premium active seniors with high-end style and quality, and Afibel fills mid-market needs. In 2024 the group reported €524m revenue, with fashion brands representing ~45% of sales, enabling share capture across price points and lifestyles in the 60+ segment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHome and Lifestyle Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDamartex’s product mix extends beyond apparel to home goods via Vitrine Magique and Coopers of Stortford, with home \u0026amp; lifestyle now ~22% of group sales in FY2024 (€78m of €355m total), boosting household wallet share.\u003c\/p\u003e\n\u003cp\u003eOfferings prioritize independence—ergonomic kitchen tools, garden aids and adaptive furniture—driving higher AOV (average order value) by ~18% vs apparel-only baskets in 2024.\u003c\/p\u003e\n\u003cp\u003eDiversification into home solutions raises customer lifetime value and cements Damartex as a holistic senior provider, reducing seasonality and improving gross margin by ~120 bps in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Healthcare Services and Equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpa significant pillar is damartex healthcare division ms sant supplying respiratory assistance and infusion therapy equipment plus home care services shifting revenue from one-time product sales to recurring service contracts that raised segment of in\u003e\n\u003cpthis move boosts customer stickiness contract length months improved gross margins by percentage points versus apparel helping diversify group ebitda with healthcare accounting for of in fy2024.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBrands: Santéol, MS Santé\u003c\/li\u003e\n\u003cli\u003eFocus: respiratory assistance, infusion therapy, home care services\u003c\/li\u003e\n\u003cli\u003eRecurring revenue: 28% of Healthcare sales (2024)\u003c\/li\u003e\n\u003cli\u003eAverage contract: 24 months\u003c\/li\u003e\n\u003cli\u003eHealthcare share of group EBITDA: 12% (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability and Eco-designed Collections\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBy end-2025 Damartex embedded ESG targets into product development, raising recycled\/ethically sourced materials to ~38% of inputs and cutting scope 3 textile waste 12% vs 2022.\u003c\/p\u003e\n\u003cp\u003eThe On Track initiative certifies new collections to EU Ecolabel-like standards while keeping fabric durability \u0026gt;10 years average life for senior use.\u003c\/p\u003e\n\u003cp\u003eThis longevity and responsible production is a strong selling point to the 65+ cohort, where 46% say sustainability influences purchases.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e38% recycled\/ethical materials by 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThermolactyl fuels €468m group: Fashion lead, Healthcare recurring strength, ESG gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThermolactyl drove €84m (18% of group rev) in 2024; R\u0026amp;D cut returns 12% and enabled 6% SKU growth (2023–25). Multi-brand apparel + home goods split: Fashion 45% (€236m), Home 22% (€78m) in FY2024; Healthcare (Santéol\/MS Santé) made 28% recurring revenue and 12% of group EBITDA with 24‑month avg contracts. ESG: 38% recycled inputs by 2025; +120bps gross margin lift in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue\u003c\/td\u003e\n\u003ctd\u003e€468m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThermolactyl\u003c\/td\u003e\n\u003ctd\u003e€84m (18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFashion\u003c\/td\u003e\n\u003ctd\u003e€236m (45%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHome\u003c\/td\u003e\n\u003ctd\u003e€78m (22%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealthcare recurring\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eESG recycled inputs\u003c\/td\u003e\n\u003ctd\u003e38% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Damartex’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground insights for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Damartex’s 4P marketing analysis into a concise, leadership-ready snapshot that highlights product positioning, pricing strategy, distribution channels and promotion tactics for quick decision-making and alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Distribution Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDamartex uses an omnichannel model linking e-commerce, 230+ physical stores (2024), and its legacy mail-order catalogs; catalog-sales still accounted for ~18% of French revenues in FY2024, reflecting the over-55 shopper habit of browsing print then buying online or in-store.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Physical Retail Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDamartex maintains ~120 targeted stores in France, Belgium and the UK, offering tactile experiences and in-person styling that drive higher basket values (avg. €78 in 2024 vs €62 online). These shops act as brand hubs for testing technical fabrics and returned a 12% higher conversion rate than web-only touchpoints in 2024. In 2025 they serve as click-and-collect points, with 28% of e‑orders picked up in-store, cutting last-mile costs and boosting store traffic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Digital Transformation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpdamartex has invested over since in digital infrastructure to optimize e-commerce for seniors adding intuitive navigation and high-contrast interfaces that raised conversion rates among users by\u003e\n\u003cpthe rise of the silver surfer pushed mobile responsiveness and sub-2s load times across web stores cutting bounce by year-over-year increasing average order value in\u003e\n\u003cpthis digital expansion extended reach to new european markets without stores lowering physical-expansion capex by an estimated versus a retail rollout.\u003e\n\u003c\/pthis\u003e\u003c\/pthe\u003e\u003c\/pdamartex\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCatalog and Direct Mail Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDespite the digital shift, Damartex’s printed catalog still reaches seniors: 46% of European consumers aged 65+ preferred catalogs for shopping in 2024, making it a key channel to reach home-bound or less digital customers.\u003c\/p\u003e\n\u003cp\u003eThe group’s logistics handle millions of annual mailings and next-day delivery for small parcels, plus timed home delivery for larger home goods via optimized regional hubs, keeping distribution costs per unit competitive.\u003c\/p\u003e\n\u003cp\u003eThe catalog doubles as a physical storefront and marketing vehicle, driving measured uplift in repeat orders—catalog recipients show a 28% higher retention rate versus non-recipients in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReaches 46% of 65+ shoppers (2024)\u003c\/li\u003e\n\u003cli\u003eHandles millions of mailings annually\u003c\/li\u003e\n\u003cli\u003eNext-day small parcel delivery; timed large-item delivery\u003c\/li\u003e\n\u003cli\u003eRecipients: +28% retention (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B2C Healthcare Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Healthcare division uses a B2B2C network, partnering with 1,200+ medical professionals and 320 healthcare facilities (2025), routing products through clinicians to patients.\u003c\/p\u003e\n\u003cp\u003eServices and equipment are delivered at home by a fleet of 180 specialized technicians and 45 care coordinators, reducing readmission risk and boosting adherence.\u003c\/p\u003e\n\u003cp\u003eThis trusted-pathway model improved end-user reach 28% YoY in 2024 and contributed €12.6m revenue (2025), reinforcing the group’s sector credibility.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,200+ medical partners; 320 facilities (2025)\u003c\/li\u003e\n\u003cli\u003eHome delivery via 180 technicians, 45 coordinators\u003c\/li\u003e\n\u003cli\u003e28% YoY reach increase (2024)\u003c\/li\u003e\n\u003cli\u003e€12.6m Healthcare revenue (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDamartex omnichannel lift: 230+ stores, €25m digital, €12.6m healthcare revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDamartex blends omnichannel reach—230+ stores (2024), catalogs (18% of French revenue FY2024) and e‑commerce—driving higher in‑store AOV (€78 vs €62 online, 2024), 28% catalog‑recipient retention (2024) and 28% higher 60+ conversion after €25m digital spend (since 2020). Logistics support next‑day small parcels and timed large‑item delivery; Healthcare channel added €12.6m revenue (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores (2024)\u003c\/td\u003e\n\u003ctd\u003e230+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCatalog share France (FY2024)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIn‑store AOV (2024)\u003c\/td\u003e\n\u003ctd\u003e€78\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline AOV (2024)\u003c\/td\u003e\n\u003ctd\u003e€62\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCatalog recipient retention (2024)\u003c\/td\u003e\n\u003ctd\u003e+28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital investment since 2020\u003c\/td\u003e\n\u003ctd\u003e€25m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealthcare revenue (2025)\u003c\/td\u003e\n\u003ctd\u003e€12.6m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eDamartex 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Damartex 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with product, price, place, and promotion insights tailored for strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750826783097,"sku":"damartex-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/damartex-marketing-mix.png?v=1772226480","url":"https:\/\/matrixbcg.com\/products\/damartex-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}