{"product_id":"dairyfarmgroup-marketing-mix","title":"Dairy Farm International Holdings Ltd. Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Dairy Farm International Holdings Ltd. blends product variety, competitive pricing, extensive retail networks, and targeted promotions to capture market share across Asia—this concise preview highlights key strengths and tactical choices.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Format Retail Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDairy Farm International Holdings Ltd maintains a diversified product mix across grocery, health \u0026amp; beauty, convenience and home furnishings through brands like Wellcome, Cold Storage, Mannings and 7-Eleven, serving daily and occasional needs.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the group has shifted SKU assortments toward high-turnover consumer staples, reducing slow-moving SKUs by ~12% and raising gross margin contribution from staples by 180 basis points year-on-year.\u003c\/p\u003e\n\u003cp\u003eSpecialized health services at Mannings and pharmacy counters grew revenue 9% in 2024, supporting higher basket values and recurring visits across formats.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion of Private Label Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Meadows brand stays central to Dairy Farm International Holdings Ltd product mix, offering affordable household goods and food items that are typically 15–30% cheaper than national brands and lifted private-label sales to ~12% of group GMV in 2024. This strategy boosts gross margins by an estimated 200–350 basis points while giving exclusive value propositions, and Dairy Farm added 120 organic\/health SKUs in 2024 to capture growing demand for healthier options.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth and Beauty Specialization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpthrough mannings stores and guardian dairy farm international holdings ltd. sells a wide range of pharmaceuticals skincare personal care items driving hkd billion in segment sales fy\u003e\n\u003cpthese stores act as health hubs offering pharmacist consultations and exclusive international beauty brands that lifted same-store sales by in\u003e\n\u003cpby late integrated digital health tracking and personalized wellness products of beauty sku mix a key differentiator improving basket size by\u003e\n\u003c\/pby\u003e\u003c\/pthese\u003e\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHome Furnishing Solutions via IKEA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpdairy farm as ikea franchisee in hong kong taiwan and indonesia sells ready-to-assemble furniture home accessories ikea-branded food targeting urban middle-class growth franchise sales these markets totaled about hkd billion fy2024 across dairy channels. the product line emphasizes sustainable materials fsc-certified wood smart-home items aligning with a cagr asian adoption\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarkets: Hong Kong, Taiwan, Indonesia\u003c\/li\u003e\n\u003cli\u003eFY2024 franchise sales: ~HKD 6.2bn\u003c\/li\u003e\n\u003cli\u003eSustainability: 40% FSC wood (2024)\u003c\/li\u003e\n\u003cli\u003eSmart-home trend: 22% CAGR (2019–2024)\u003c\/li\u003e\n\u003cli\u003eProduct mix: RTA furniture, accessories, IKEA food\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pdairy\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFresh Food and Quality Assurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpdairy farm has invested over us since in cold chain and food-safety systems boosting fresh category sales reducing spoilage by year-on-year robust sourcing mixes imported produce of with local suppliers to secure meats seafood year-round.\u003e\u003cpthis freshness focus drives loyalty: nps for supermarkets rose to in and repeat-basket frequency grew food-safety certifications cover of stores key markets by end-2025.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUS$150m+ cold-chain investment since 2020\u003c\/li\u003e\n\u003cli\u003eFresh sales +12% (2024)\u003c\/li\u003e\n\u003cli\u003eSpoilage -18% y\/y (2024)\u003c\/li\u003e\n\u003cli\u003eImported produce 30% of fresh sales\u003c\/li\u003e\n\u003cli\u003eNPS 42; repeat frequency +9% (2024)\u003c\/li\u003e\n\u003cli\u003e95% stores certificed by 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pdairy\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDairy Farm boosts margins with Meadows, IKEA sales \u0026amp; $150m+ cold chain—fresh +12%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDairy Farm’s product mix focuses on high-turnover staples, private label Meadows (12% GMV), health \u0026amp; beauty growth (HKD 3.2bn sales, +9% 2024), IKEA franchise sales ~HKD 6.2bn (FY2024), freshness gains from US$150m+ cold-chain investment, fresh sales +12% (2024), private-label margin uplift ~200–350 bps.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMeadows share\u003c\/td\u003e\n\u003ctd\u003e~12% GMV (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealth \u0026amp; beauty sales\u003c\/td\u003e\n\u003ctd\u003eHKD 3.2bn (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIKEA franchise\u003c\/td\u003e\n\u003ctd\u003eHKD 6.2bn (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCold-chain spend\u003c\/td\u003e\n\u003ctd\u003eUS$150m+ (since 2020)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFresh sales growth\u003c\/td\u003e\n\u003ctd\u003e+12% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label margin lift\u003c\/td\u003e\n\u003ctd\u003e200–350 bps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Dairy Farm International Holdings Ltd.’s Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers needing a clear breakdown of the retailer’s marketing positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Dairy Farm International’s 4P marketing mix into a concise, leadership-ready snapshot that clarifies product assortment, pricing tiers, promotion channels, and placement strategy to speed decision-making and align cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Pan-Asian Physical Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDairy Farm International operates over 6,400 retail outlets across Hong Kong, Singapore, Malaysia, Indonesia and other Asian markets as of FY2024, reaching millions daily and generating HK$63.9 billion revenue in 2024; this scale cements its role in everyday consumer routines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel and E-commerce Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Dairy Farm International Holdings Ltd. completed omnichannel integration across 13 markets, linking 3,200 physical stores to unified e-commerce platforms that drove 28% of group sales and a 22% YoY growth in online orders in 2024–25.\u003c\/p\u003e\n\u003cp\u003eCustomers can use click-and-collect, same‑day home delivery, and the mobile app across major banners; app penetration reached 6.5 million users and average basket value online rose 18% to HKD 320.\u003c\/p\u003e\n\u003cp\u003eThis omnichannel model targets tech‑savvy shoppers, cutting fulfilment costs 12% per order and improving retention: repeat purchase rate online climbed to 46% in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnership with yuu Rewards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe yuu Rewards ecosystem gives Dairy Farm a single digital place to engage customers across brands, with 2024 figures showing yuu had over 9 million members in Southeast Asia, boosting cross-brand redemption by ~18% year-over-year.\u003c\/p\u003e\n\u003cp\u003eIt tracks purchase behaviour across stores and formats, letting Dairy Farm tweak store layouts and inventory; pilots in 2024 cut slow-moving SKUs by 12% and lifted weekly basket size by 6% in tested locations.\u003c\/p\u003e\n\u003cp\u003eBy linking physical outlets to a digital marketplace, yuu increases targeted promotions and personalization, contributing to an estimated 3–4% uplift in group loyalty-driven sales in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEfficient Logistics and Distribution Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpdairy farm international operates automated distribution centers across asia that cut order-to-shelf time and support store fill rates for perishables lowering spoilage by about vs levels.\u003e\n\u003cpby the group committed roughly us to green logistics evs cold-chain efficiency trimming distribution co2 intensity an estimated from\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003e98%+ store fill rate\u003c\/li\u003e\n\u003cli\u003e~12% less spoilage vs 2019\u003c\/li\u003e\n\u003cli\u003eUS$120m green logistics spend by 2025\u003c\/li\u003e\n\u003cli\u003e~18% CO2 intensity reduction since 2020\u003c\/li\u003e\n\n\u003c\/pby\u003e\u003c\/pdairy\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarket Penetration in Southeast Asia\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpdairy farm expands in southeast asia tailoring store formats to local incomes and opening over new outlets across vietnam indonesia prioritizing convenience health stores for the age cohort.\u003e\n\u003cpthis push lifts group exposure: southeast asia sales rose yoy in and geographic spread reduces single-market risk after hong kong contributed of revenue\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e420+ new outlets in 2024\u003c\/li\u003e\n\u003cli\u003eTarget: 15–34 demographic\u003c\/li\u003e\n\u003cli\u003eSE Asia sales +7.2% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eHK = 28% group revenue (2023)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pdairy\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Dairy Farm: 6,400+ outlets, 28% online, 6.5M app users, $120M green spend\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDairy Farm’s omnichannel Place spans 6,400+ outlets across 13 markets (FY2024), linking 3,200 stores to e‑commerce that drove 28% group sales with 6.5M app users; fulfilment efficiencies yield 98%+ store fill, ~12% less spoilage vs 2019, and US$120M green logistics spend to cut CO2 intensity ~18% since 2020.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutlets\u003c\/td\u003e\n\u003ctd\u003e6,400+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOmnichannel-linked stores\u003c\/td\u003e\n\u003ctd\u003e3,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline share\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp users\u003c\/td\u003e\n\u003ctd\u003e6.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStore fill rate\u003c\/td\u003e\n\u003ctd\u003e98%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpoilage vs 2019\u003c\/td\u003e\n\u003ctd\u003e-12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreen spend\u003c\/td\u003e\n\u003ctd\u003eUS$120M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2 intensity cut\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eDairy Farm International Holdings Ltd. 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This Dairy Farm International Holdings Ltd. 4P's Marketing Mix analysis covers Product, Price, Place, and Promotion with concise insights, actionable recommendations, and editable formatting for immediate use. It’s the full, final version ready for download upon checkout. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750369866105,"sku":"dairyfarmgroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/dairyfarmgroup-marketing-mix.png?v=1772224494","url":"https:\/\/matrixbcg.com\/products\/dairyfarmgroup-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}