{"product_id":"dabur-marketing-mix","title":"Dabur India Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDabur India blends heritage-driven products, value-based pricing, extensive rural-urban distribution, and culturally resonant promotions to command market leadership in FMCG—this snapshot teases strategic alignments and performance levers; get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to unlock detailed product portfolios, channel maps, pricing tiers, and campaign ROI insights for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAyurvedic Healthcare and Wellness Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDabur India blends Ayurvedic heritage with clinical research in staples like Chyawanprash and Dabur Honey, driving a 2024–25 healthcare portfolio revenue of ~INR 2,450 crore (company FY25 guidance). By late 2025 it added therapeutic lines for diabetes and hypertension, targeting preventive care; these launches aim at India’s 2019–21 noncommunicable disease rise and a 2023 18% YoY growth in natural supplements demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Personal Care Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe personal care segment, led by Vatika (hair) and Dabur Red (oral), covers high-growth hair, skin and oral categories and drove ~28% of Dabur India’s FY2024 consumer care revenue (~₹2,900 crore); 2025 innovations emphasize sulfate-free and paraben-free formulas to match global clean-beauty demand (global clean-beauty CAGR ~7–9% to 2028). The oral-care arm focuses on herbal science, holding ~30% share in India’s herbal toothpaste market versus MNCs, keeping margins steady via premium natural ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFood and Beverage Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpunder the real brand dabur has expanded from fruit juices to health-focused drinks and foods milkshakes coconut water target a growing rs crore fmcg beverage segment in india badshah masala acquisition enabled entry into branded spices market giving access premium urban base contributing uplift spice distribution. these products focus on convenience nutrition aligning with rising middle-class demand where packaged healthy beverages grew cagr\u003e\n\u003c\/punder\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePower Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDabur concentrates marketing and R\u0026amp;D on eight power brands that generated about 55% of consolidated revenue in FY2024, boosting recall and distribution efficiency across India and 40+ export markets.\u003c\/p\u003e\n\u003cp\u003eBy 2025 these brands received contemporary packaging and upgraded formulations; Nielsen data shows a 6–9% volume growth in core categories post-revamp.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e8 core brands → ~55% revenue (FY2024)\u003c\/li\u003e\n\u003cli\u003ePresent in 40+ export markets\u003c\/li\u003e\n\u003cli\u003ePost-revamp volume growth 6–9% (Nielsen, 2025)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Eco-Friendly Packaging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDabur has moved toward plastic-neutral operations and shifted key lines to recyclable packaging, cutting plastic use by 12% in FY2024 and aiming for 30% by 2027.\u003c\/p\u003e\n\u003cp\u003eIt launched concentrated formats and refill packs—over 5% of volume in 2024—reducing logistics emissions and packing waste, saving an estimated 8,500 tonnes CO2e.\u003c\/p\u003e\n\u003cp\u003eThis sustainability is a product differentiator for ESG-focused investors and Gen Z\/millennial shoppers, helping Dabur raise premium placement and support a 4% rise in urban market share in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% plastic reduction FY2024\u003c\/li\u003e\n\u003cli\u003e5% sales from concentrates\/refills 2024\u003c\/li\u003e\n\u003cli\u003e8,500 tCO2e estimated savings\u003c\/li\u003e\n\u003cli\u003eTarget 30% recyclable packaging by 2027\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDabur’s 8 Power Brands Drive 55% Revenue; FY24 Sustainability Gains, 2025 Volume Growth 6–9%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDabur’s product mix blends Ayurvedic staples and modern personal care—8 power brands drove ~55% of revenue in FY2024; healthcare portfolio ~INR 2,450 crore (FY25 guidance); consumer care ~₹2,900 crore (FY2024). Sustainability: 12% plastic cut in FY2024, 5% volumes from refills, target 30% recyclable packaging by 2027; post-revamp Nielsen volume growth 6–9% (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePower brands revenue share (FY2024)\u003c\/td\u003e\n\u003ctd\u003e~55%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealthcare portfolio (FY25 guidance)\u003c\/td\u003e\n\u003ctd\u003e~INR 2,450 crore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsumer care revenue (FY2024)\u003c\/td\u003e\n\u003ctd\u003e~₹2,900 crore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlastic reduction (FY2024)\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefill\/concentrate volume (2024)\u003c\/td\u003e\n\u003ctd\u003e5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePost-revamp volume growth (Nielsen, 2025)\u003c\/td\u003e\n\u003ctd\u003e6–9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Dabur India’s Product, Price, Place, and Promotion strategies—grounded in real brand practices and competitive context for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Dabur India's 4Ps—Product, Price, Place, Promotion—into a concise, presentation-ready snapshot that helps leadership quickly align on consumer health and FMCG positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Rural Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDabur India covers over 7 million retail outlets, with focused rural reach that drives ~35% of its FMCG volume; Project Yoddha mapped 120,000+ villages by end-2025, enlisting local entrepreneurs to improve last-mile distribution and reduce stock-outs in remote markets. This network supports ~18% revenue contribution from rural India (FY2024-25) and lowers logistics costs per unit by enabling micro-fulfillment near demand points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel and E-commerce Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy late 2025 Dabur India reported e-commerce share at about 12–15% of total sales, up from ~7% in 2021, driven by online-led categories like personal care and health supplements.\u003c\/p\u003e\n\u003cp\u003eStrategic tie-ups with quick-commerce platforms (Blinkit, Zepto) and marketplaces cut delivery to under 30 minutes in metros, boosting urban basket frequency by ~20% year-on-year.\u003c\/p\u003e\n\u003cp\u003eThe omnichannel model links 6.5 million retail outlets with digital storefronts and loyalty data, enabling consistent pricing, inventory visibility, and a unified customer journey across touchpoints.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Market Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDabur’s international division runs manufacturing hubs in the Middle East, Africa and Southeast Asia, producing ~28% of FY2024-25 consolidated revenue and serving 120+ countries.\u003c\/p\u003e\n\u003cp\u003eLocal plants let Dabur adapt formulas and packaging to regional regs and tastes, cutting import duties and shortening lead times by up to 40%.\u003c\/p\u003e\n\u003cp\u003eThe segment reduced India-revenue volatility in FY2024-25 and drove 12% YoY growth, giving exposure to faster-growing emerging markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eModern Trade and Premium Outlets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIn urban centers, Dabur India holds strong shelf presence in supermarkets and hypermarkets, using these modern-trade channels to feature premium ranges and high-visibility launches; in FY2024 Dabur reported 10–12% revenue contribution from modern trade-led SKUs. \u003c\/p\u003e\n\u003cp\u003eThe company applies advanced analytics for shelf optimization and inventory turnover, cutting out-of-stock rates by ~18% in key urban accounts during 2024 pilots. \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eModern trade: supermarkets, hypermarkets\u003c\/li\u003e\n\u003cli\u003ePremium launches: high-visibility displays, demos\u003c\/li\u003e\n\u003cli\u003eAnalytics: ~18% lower OOS in 2024 pilots\u003c\/li\u003e\n\u003cli\u003eRevenue: ~10–12% from modern-trade premium SKUs (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect to Consumer Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDabur India runs D2C sites for premium brands to capture first-party data and boost loyalty, reporting D2C revenue growth of ~28% YoY in FY2024 from niche lines.\u003c\/p\u003e\n\u003cp\u003eThese platforms let Dabur pilot products—reducing retail go-to-market time by ~6–9 months—and enable personalized CRM, auto-replenish subscriptions for supplements and care kits, improving repeat rates by ~18%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFirst-party data: higher quality customer profiles\u003c\/li\u003e\n\u003cli\u003ePilot testing: cuts retail rollout time 6–9 months\u003c\/li\u003e\n\u003cli\u003eSubscription: ~18% higher repeat purchase rate\u003c\/li\u003e\n\u003cli\u003eD2C revenue growth: ~28% YoY in FY2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDabur: 7M+ outlets, 35% rural volume, 28% intl, D2C +28% YoY, e‑comm 12–15%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDabur’s Place: 7M+ outlets; rural ~35% FMCG volume; Project Yoddha 120k+ villages (end-2025); e‑commerce 12–15% (2025); D2C +28% YoY (FY2024); international ~28% revenue (FY2024-25); modern trade 10–12% revenue (FY2024); OOS down ~18% (2024 pilots).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail outlets\u003c\/td\u003e\n\u003ctd\u003e7M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRural FMCG vol\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProject Yoddha\u003c\/td\u003e\n\u003ctd\u003e120k+ villages\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce\u003c\/td\u003e\n\u003ctd\u003e12–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eD2C growth\u003c\/td\u003e\n\u003ctd\u003e+28% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl revenue\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eModern trade\u003c\/td\u003e\n\u003ctd\u003e10–12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOOS reduction\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eDabur India 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Dabur India 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises; it covers Product, Price, Place, and Promotion in a ready-to-use format.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the exact, fully complete analysis included in your purchase—editable, high-quality, and prepared for immediate application in strategy or reports.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751158755705,"sku":"dabur-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/dabur-marketing-mix.png?v=1772228400","url":"https:\/\/matrixbcg.com\/products\/dabur-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}