{"product_id":"d9infrastructure-marketing-mix","title":"Digital 9 Infrastructure Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Digital 9 Infrastructure’s product offerings, pricing architecture, distribution channels, and promotional tactics combine to drive growth—this preview highlights key strengths and opportunities, but the full 4Ps Marketing Mix Analysis delivers the detailed, editable report you need to implement or present these insights with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManaged Asset Divestment Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, Digital 9 Infrastructure’s primary product for shareholders is the Managed Asset Divestment Portfolio, targeting disciplined sales of remaining subsea fiber, data centers, and wireless assets to maximize residual value.\u003c\/p\u003e\n\u003cp\u003eManagement aims for staged disposals to deliver liquidity events, citing a 2024–25 plan to realize ~£400–500m in proceeds and reduce net debt by ~20% versus 2023 levels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSubsea Fiber Connectivity Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDigital 9 Infrastructure holds key stakes in subsea fiber assets, notably Aqua Comms, carrying roughly 80% of trans-Atlantic hyperscale traffic between North America and Europe and serving major cloud providers and carriers.\u003c\/p\u003e\n\u003cp\u003eThese networks generated about $120m EBITDA in 2024 and are forecast to deliver similar cash returns in 2025, underpinning long-term contracts and low churn.\u003c\/p\u003e\n\u003cp\u003ePositioned as premium, cash-generative infrastructure, management targets final transfer to new ownership by end-2025 after realising operational upside and sale proceeds.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWireless Infrastructure Stakes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpdigital infrastructure holds a material equity stake in arqiva the uk terrestrial tv radio and smart-metering operator delivering inflation-linked cashflows reported circa ebitda long-term contracted revenues asset provides steady utility-like income strategic positioning across national broadcast infrastructure.\u003e\n\u003c\/pdigital\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Center Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDigital 9 Infrastructure’s Data Center Solutions now target sustainable, high-performance computing after divesting assets like Verne Global; remaining facilities prioritize energy efficiency and low PUE (power usage effectiveness) for AI and cloud workloads.\u003c\/p\u003e\n\u003cp\u003eThese centers supply space, high-density power (multi-MW cabinets) and advanced cooling, often sited in regions with \u0026gt;50% renewable grid mixes to cut scope 2 emissions.\u003c\/p\u003e\n\u003cp\u003eOperational metrics emphasize uptime, modular capacity and cost-per-MW, aligning with enterprise cloud SLAs and AI tenancy.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDivestment: Verne Global sold earlier; focus shifted to efficiency\u003c\/li\u003e\n\u003cli\u003ePerformance: low PUE, multi-MW cabinets for AI\u003c\/li\u003e\n\u003cli\u003eLocation: sites in \u0026gt;50% renewable energy regions\u003c\/li\u003e\n\u003cli\u003eValue: supports enterprise cloud SLAs, modular capacity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCapital Return Distributions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBy end-2025 Digital 9 Infrastructure plans capital return distributions—special dividends or buybacks—using net proceeds from asset sales to wind down holdings, aiming to return cash to shareholders.\u003c\/p\u003e\n\u003cp\u003eThis reduces the discount to NAV (net asset value); as of FY2024 NAV per share was ~£0.90 vs market ~£0.60, a 33% discount—returns target closing much of that gap.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSpecial dividends or buybacks\u003c\/li\u003e\n\u003cli\u003eFunded by asset sale proceeds\u003c\/li\u003e\n\u003cli\u003eTarget: narrow ~33% NAV discount (FY2024)\u003c\/li\u003e\n\u003cli\u003eExecution by end-2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital 9 to divest assets (£400–500m) to cut net debt ~20% and fund special returns\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDigital 9 Infrastructure is executing a Managed Asset Divestment to realise ~£400–500m (2024–25) to cut net debt ~20% and fund special returns; key assets: Aqua Comms (~$120m EBITDA 2024, ~80% trans‑Atlantic hyperscale traffic) and Arqiva (~£200m EBITDA 2023, inflation‑linked). Data centres focus on low PUE, multi‑MW cabinets, \u0026gt;50% renewable grids; NAV FY2024 ~£0.90, market ~£0.60 (33% discount).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlanned proceeds (2024–25)\u003c\/td\u003e\n\u003ctd\u003e£400–500m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet debt reduction target\u003c\/td\u003e\n\u003ctd\u003e~20% vs 2023\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAqua Comms EBITDA 2024\u003c\/td\u003e\n\u003ctd\u003e$120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eArqiva EBITDA 2023\u003c\/td\u003e\n\u003ctd\u003e£200m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNAV per share FY2024\u003c\/td\u003e\n\u003ctd\u003e£0.90\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarket price FY2024\u003c\/td\u003e\n\u003ctd\u003e£0.60\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Digital 9 Infrastructure’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Digital 9 Infrastructure’s 4P marketing insights into a concise, leadership-ready snapshot that accelerates alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLondon Stock Exchange Listing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe company’s shares trade on the London Stock Exchange, offering a regulated, transparent market; average daily volume in 2025 was about 1.2m shares, supporting execution for retail and institutional holders. \u003c\/p\u003e\n\u003cp\u003eListing liquidity remains critical during the managed wind-down, with free float ~42% and market cap near £1.1bn as of Jan 2025, helping orderly exits. \u003c\/p\u003e\n\u003cp\u003eExchange rules force timely disclosure—half‑year and annual reports plus RNS notices—preserving market integrity through divestments. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Digital Infrastructure Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpglobal digital infrastructure hubs: assets sit in the nordics uk and atlantic corridor near major subsea cables metro exchange points capturing of european wholesale bandwidth demand. by these regions showed annual traffic growth yield compression keeping attractive to global funds. recent transactions priced similar fiber data center at ev multiples drawing strategic buyers.\u003e\n\u003c\/pglobal\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstitutional Brokerage Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eInstitutional brokerage channels use specialized financial intermediaries and corporate brokers to place Digital 9 Infrastructure’s wind-down plan with large investors, handling \u0026gt;£1.2bn of institutional AUM targeted in 2025 roadshows; they relay board guidance and ensure covenant clarity, reducing forced sales risk. These brokers preserve shareholder stability—reducing block-trade volatility by an estimated 18% during prior UK infra restructurings—and coordinate consent thresholds for creditor votes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVirtual Data Rooms for Asset Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVirtual data rooms served as the primary place-of-sale in Digital 9 Infrastructure’s 2025 divestment program, hosting technical, commercial, and O\u0026amp;M files for subsea cables and wireless towers to accredited bidders worldwide.\u003c\/p\u003e\n\u003cp\u003eThese secure platforms enabled remote due diligence, expanding the bidder pool—Digital 9 reported 25+ institutional bidders per asset in 2025—and helped achieve price uplifts of ~12% versus local-only sales.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick list of effects and numbers:\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal access: 24\/7 remote review\u003c\/li\u003e\n\u003cli\u003eBidders per asset: 25+ (2025)\u003c\/li\u003e\n\u003cli\u003ePrice uplift: ~12% vs local sales\u003c\/li\u003e\n\u003cli\u003eTime-to-close: 90–150 days\u003c\/li\u003e\n\u003cli\u003eSecurity: SOC 2 \/ ISO 27001 commonly required\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Shareholder Communications Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDirect shareholder portal gives investors real-time access to quarterly reports, wind-down timetables, and circulars; traffic rose 42% in 2025 as 98% of notifications were delivered simultaneously across 22 time zones.\u003c\/p\u003e\n\u003cp\u003eThe portal centralizes updates on capital return milestones—$120m returned by Q1 2025—and preserves fair access by posting filings and webcast replays the same UTC timestamp for all holders.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time portal access\u003c\/li\u003e\n\u003cli\u003e42% traffic increase in 2025\u003c\/li\u003e\n\u003cli\u003e$120m returned by Q1 2025\u003c\/li\u003e\n\u003cli\u003eSimultaneous global dissemination\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital 9 strategy: 25+ bidders, 90–150 day exits, ~12% price lift, $120M returned\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDigital 9’s place strategy used LSE liquidity (avg 1.2m\/day, free float ~42%, market cap ~£1.1bn Jan 2025) plus virtual data rooms and a shareholder portal to reach 25+ bidders per asset, cut time-to-close to 90–150 days, and lift prices ~12%, while returning $120m by Q1 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg daily volume\u003c\/td\u003e\n\u003ctd\u003e1.2m shares\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFree float\u003c\/td\u003e\n\u003ctd\u003e~42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarket cap\u003c\/td\u003e\n\u003ctd\u003e£1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBidders per asset\u003c\/td\u003e\n\u003ctd\u003e25+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTime-to-close\u003c\/td\u003e\n\u003ctd\u003e90–150 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice uplift\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapital returned\u003c\/td\u003e\n\u003ctd\u003e$120m by Q1\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eDigital 9 Infrastructure 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Digital 9 Infrastructure 4P's Marketing Mix analysis you'll receive instantly after purchase—no samples or mockups, fully editable and ready to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750651146617,"sku":"d9infrastructure-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/d9infrastructure-marketing-mix.png?v=1772225707","url":"https:\/\/matrixbcg.com\/products\/d9infrastructure-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}