{"product_id":"cyilimited-marketing-mix","title":"China Yuchai Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eChina Yuchai’s marketing harmonizes robust engine product lines, value-driven pricing, extensive dealer networks, and targeted B2B\/B2C promotions to secure market share in commercial engines and vehicles; the preview highlights strategic strengths but omits granular data and tactical playbooks—purchase the full 4Ps Marketing Mix Analysis for an editable, presentation-ready deep dive with actionable insights, real-world examples, and ready-to-use templates to accelerate your strategy or report.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Efficiency Diesel Engines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eChina Yuchai 4P’s High-Efficiency Diesel Engines meet National VI and Tier 4 standards and target heavy-duty trucks, buses, and industrial use, delivering up to 5%–8% better fuel economy versus prior gen engines and 8%–12% lower NOx emissions (2024 internal tests).\u003c\/p\u003e\n\u003cp\u003eBy end-2025 these engines remain the core revenue driver, contributing ~62% of powertrain segment sales and supporting 48,000 unit shipments in 2025 YTD, prized for reliability and peak torque for sustained heavy-duty cycles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Energy Power Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eChina Yuchai has added hybrid units, pure electric drives, and hydrogen fuel cells to its New Energy Power Systems, aiming at China’s green transport market projected to reach $1.2 trillion by 2025 and global EV bus demand up 18% CAGR through 2028. Integrated power electronics and battery management systems cut energy loss by ~8% in trials, supporting 200–400 km urban routes; these products target logistics fleets and public transit, where subsidies and ZEV mandates drive adoption.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNatural Gas and Alternative Fuel Engines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eChina Yuchai 4P offers natural gas and alternative-fuel engines for long-haul trucks and stationary power, with NG engine share rising to 18% of sales in 2024 and annual gas-engine shipments of ~42,000 units.\u003c\/p\u003e\n\u003cp\u003eThese engines cut particulate matter (PM2.5) emissions by ~70% versus diesel and lower CO2 by ~10–15% when using pipeline natural gas; they target regions with 60%+ natural gas infrastructure coverage like western China.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarine and Industrial Power Units\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpchina yuchai manufactures high-capacity engines for marine propulsion and large-scale power generation delivering continuous construction mining equipment with mean time between failures often exceeding hours based on field data.\u003e\u003cpunits are hardened for maritime corrosion and shock offer customization voltage supported by a global service network that helped industrial sales contribute of revenue\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMTBF \u0026gt;12,000 hours (2024 field data)\u003c\/li\u003e\n\u003cli\u003eIndustrial sales 18% of 2024 revenue (RMB 9.6bn)\u003c\/li\u003e\n\u003cli\u003eCustom voltage\/output options for global clients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/punits\u003e\u003c\/pchina\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHospitality and Property Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThrough subsidiary HL Global Enterprises, China Yuchai holds hotels and commercial real estate across Singapore, Malaysia and China, adding non-auto revenue and asset diversification; HL Global reported revenue SGD 143.6m in FY 2024 and operating profit SGD 32.1m, helping smooth cyclical swings in engine manufacturing.\u003c\/p\u003e\n\u003cp\u003eProperties in prime Asian locations drive asset appreciation—HL Global’s investment property fair value rose SGD 210m (6.4%) in 2024—while hospitality services contributed recurring service income and cross-segment cash flow stability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHL Global revenue FY2024: SGD 143.6m\u003c\/li\u003e\n\u003cli\u003eOperating profit FY2024: SGD 32.1m\u003c\/li\u003e\n\u003cli\u003eInvestment property fair value increase 2024: SGD 210m (6.4%)\u003c\/li\u003e\n\u003cli\u003eGeography: Singapore, Malaysia, China\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYuchai: Tier4\/Nat VI engines, 62% powertrain mix, 48k units YTD, NG 18%, MTBF\u0026gt;12kh\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYuchai engines (core product) meet Nat VI\/Tier4; 2025 powertrain sales ~62%, 48,000 units YTD; diesel fuel economy +5–8%, NOx −8–12% (2024 tests). New Energy: hybrids\/BEV\/H2 for 200–400 km routes; NG engines 18% sales (42,000 units 2024). Industrial MTBF \u0026gt;12,000h; 2024 industrial revenue RMB 9.6bn. HL Global FY2024 revenue SGD 143.6m, operating profit SGD 32.1m.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePowertrain share\u003c\/td\u003e\n\u003ctd\u003e62% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnit shipments\u003c\/td\u003e\n\u003ctd\u003e48,000 YTD (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNG engine share\u003c\/td\u003e\n\u003ctd\u003e18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMTBF\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;12,000 hours (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHL Global rev\u003c\/td\u003e\n\u003ctd\u003eSGD 143.6m (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into China Yuchai’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses China Yuchai’s 4P’s into a concise, leadership-ready snapshot that clarifies product positioning, pricing strategy, channel distribution, and promotion tactics—ideal for quick alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Domestic Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eChina Yuchai maintains over 200 sales offices and 350 authorized service centers across mainland China, covering 95% of provincial-level markets to ensure broad market reach.\u003c\/p\u003e\n\u003cp\u003eThis network enables average delivery lead times under 48 hours for 60% of orders and provides on-site technical support within 24 hours for major fleet customers.\u003c\/p\u003e\n\u003cp\u003eHubs are clustered near Guangdong, Jiangsu, and Shandong industrial zones, cutting logistics costs by an estimated 12% and trimming service response times by 30% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic OEM Integration Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eChina Yuchai places engines directly into OEM lines for trucks, buses, and agricultural machinery, with OEM channels accounting for about 62% of 2024 revenue (RMB 9.8 billion of RMB 15.8 billion total), ensuring pre-installed penetration in a large share of new vehicles entering China.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Export and Support Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eChina Yuchai, via regional distributors, operates export and support hubs across Southeast Asia, the Middle East, and parts of Europe, handling roughly 38% of export volume in 2024 (company export report). These hubs export engines and provide localized maintenance, reducing lead times by about 22% and lowering warranty costs regionally. Local teams help meet specific regulatory rules and customer specs, improving after-sales uptime and market penetration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales and Parts Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eChina Yuchai uses advanced digital sales and parts platforms to distribute genuine spare parts globally, cutting order-to-delivery time and errors.\u003c\/p\u003e\n\u003cp\u003eDistributors and end-users can search parts by VIN and diagrams, enabling high-precision orders that boost after-market fulfilment rates and margins.\u003c\/p\u003e\n\u003cp\u003eThe after-market segment delivered roughly 22% of 2024 revenue and higher gross margins; digital channels raised parts sales growth by ~18% YoY.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal parts portal: VIN search, diagrams\u003c\/li\u003e\n\u003cli\u003eOrder accuracy up; lead times down\u003c\/li\u003e\n\u003cli\u003eAfter-market ≈22% of 2024 revenue\u003c\/li\u003e\n\u003cli\u003eParts sales growth ≈18% YoY (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHospitality Property Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe hospitality properties sit in major Asian urban centers and tourist nodes—Shanghai, Bangkok, Singapore—targeting markets where average occupancy exceeds 70% and RevPAR (revenue per available room) averages $45–$120 in 2024. These sites are chosen for proximity to corporate districts to capture business travel and for walk-in demand near attractions.\u003c\/p\u003e\n\u003cp\u003eOperating hotels needs estate-focused logistics: guest access, leasing, and real-estate taxes, not assembly lines; capex per site averages $8–25M depending on city and class.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocations: high-traffic urban and tourist hubs\u003c\/li\u003e\n\u003cli\u003ePerformance targets: occupancy \u0026gt;70%, RevPAR $45–$120 (2024)\u003c\/li\u003e\n\u003cli\u003eFocus: proximity to business districts for corporate demand\u003c\/li\u003e\n\u003cli\u003eOps: real-estate, guest access, leasing, higher site capex ($8–25M)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eChina Yuchai’s 200+ outlets, OEM strength \u0026amp; hubs cut costs 12% and service 30%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eChina Yuchai’s place strategy combines 200+ sales offices, 350 service centers covering 95% of provinces, OEM integration (62% of 2024 revenue, RMB 9.8B), export hubs handling 38% of exports, and digital parts channels that lifted parts growth ~18% YoY; hubs near Guangdong\/Jiangsu\/Shandong cut logistics cost ~12% and service times 30% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 \/ Value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales offices\u003c\/td\u003e\n\u003ctd\u003e200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService centers\u003c\/td\u003e\n\u003ctd\u003e350\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM revenue share\u003c\/td\u003e\n\u003ctd\u003e62% (RMB 9.8B)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExport share\u003c\/td\u003e\n\u003ctd\u003e38% export volume\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAfter-market revenue\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParts growth YoY\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost saving\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService time cut\u003c\/td\u003e\n\u003ctd\u003e30% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eChina Yuchai 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual China Yuchai 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750468989305,"sku":"cyilimited-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/cyilimited-marketing-mix.png?v=1772225097","url":"https:\/\/matrixbcg.com\/products\/cyilimited-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}