{"product_id":"cxtc-marketing-mix","title":"Xiamen Tungsten Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Xiamen Tungsten crafts product excellence, pricing discipline, targeted distribution, and focused promotions to dominate industrial materials—get the full 4Ps Marketing Mix Analysis for strategic clarity and competitive benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTungsten Industrial Chain Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eXiamen Tungsten holds ~28% global market share in tungsten carbide by revenue, offering upstream concentrates and powders through to downstream high-precision cemented carbides used in cutting tools, wear parts, and mining gear.\u003c\/p\u003e\n\u003cp\u003eThese materials are critical for heavy industry; cemented carbide sales hit CNY 3.6bn in 2024, and by 2025 the firm is shifting capacity to fine-grained, high-performance alloys to serve advanced manufacturing and carbide toolmakers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Battery Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eXiamen Tungsten has scaled into EV and portable electronics supply with cathode materials—cobalt acid and NMC-type (ternary)—reporting cathode revenue of RMB 1.12 billion in 2024, up 38% year-over-year. The firm touts formulations focused on high energy density (\u0026gt;260 Wh\/kg) and thermal stability, targeting EV battery makers and OEMs amid global EV battery demand rising 43% in 2024. These specs help the company defend margin and win long-term offtake contracts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRare Earth Functional Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLeveraging China’s rare-earth reserves, Xiamen Tungsten produces \u0026gt;99.9% purity rare-earth oxides, metals, and NdFeB magnetic powders; in 2024 these sales grew 18% y\/y, contributing ~22% of group revenue (2024 interim report).\u003c\/p\u003e\n\u003cp\u003eThe materials feed permanent-magnet motors, electronics, and aerospace parts; global rare-earth magnet demand rose 9% in 2024, driven by EV and robotics uptake.\u003c\/p\u003e\n\u003cp\u003eIntegrated processing lets Xiamen offer tailored alloys and magnetic grades, cutting customer lead times to ~14 days and boosting gross margins by ~3 percentage points versus commodity sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhotovoltaic Tungsten Wire\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePhotovoltaic tungsten wire is a key 2025 growth driver for Xiamen Tungsten, supplying ultra-fine wire for silicon wafer slicing in solar cells and enabling 10–15% thinner wafers versus diamond wire, cutting kerf loss by ~12% and raising usable yield.\u003c\/p\u003e\n\u003cp\u003eIt offers higher durability and similar cost per meter to diamond wire while reducing material waste; plant shipments of tungsten slicing wire rose 34% YoY to 2,400 tonnes in 2025 H1.\u003c\/p\u003e\n\u003cp\u003eOngoing R\u0026amp;D keeps tensile strength \u0026gt;1,200 MPa and breakage rates below 0.6% during high-speed sawing, supporting lower OPEX for large PV manufacturers.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e34% YoY volume growth (2025 H1)\u003c\/li\u003e\n\u003cli\u003e10–15% thinner wafers; ~12% less kerf loss\u003c\/li\u003e\n\u003cli\u003eTensile strength \u0026gt;1,200 MPa; breakage \u0026lt;0.6%\u003c\/li\u003e\n\u003cli\u003e2,400 t shipped in 2025 H1\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomized Engineering Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpxiamen tungsten goes beyond bulk by offering customized engineering solutions specialty alloy grades and precision-machined components for extreme environments which grew aftermarket revenue in to million these deep-processing services shift the firm from commodity seller strategic technical partner global oems supporting higher margins margin pts multi-year supply contracts with aerospace semiconductor clients.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003e2019–2024 aftermarket revenue CAGR: ~14%\u003c\/li\u003e\n\u003cli\u003e2024 aftermarket revenue: ¥420M (~$58M)\u003c\/li\u003e\n\u003cli\u003eGross margin uplift from services: +3.2 percentage points (2024)\u003c\/li\u003e\n\u003cli\u003eKey end markets: aerospace, semiconductor, oil \u0026amp; gas\u003c\/li\u003e\n\n\u003c\/pxiamen\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eXiamen Tungsten: 28% global carbide, CNY3.6bn sales, cathode +38%, rare‑earth 22%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eXiamen Tungsten sells integrated tungsten, cathode, and rare-earth products—28% global tungsten carbide share; CNY 3.6bn carbide sales (2024); cathode revenue RMB 1.12bn (+38% YoY 2024); rare-earth ~22% group revenue (2024). PV wire shipped 2,400t (2025 H1); tensile \u0026gt;1,200 MPa; breakage \u0026lt;0.6%. Aftermarket ¥420M (2024), CAGR ~14% (2019–24).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCarbide sales\u003c\/td\u003e\n\u003ctd\u003eCNY 3.6bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCathode revenue\u003c\/td\u003e\n\u003ctd\u003eRMB 1.12bn (+38% YoY)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRare-earth\u003c\/td\u003e\n\u003ctd\u003e~22% group rev (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePV wire\u003c\/td\u003e\n\u003ctd\u003e2,400t (2025 H1)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAftermarket\u003c\/td\u003e\n\u003ctd\u003e¥420M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Xiamen Tungsten’s Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a clear marketing positioning breakdown grounded in real practices and competitive context; structured for easy repurposing in reports, presentations, or strategy workshops with actionable insights and benchmark comparisons.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Xiamen Tungsten’s 4Ps into a concise summary that leaders can scan quickly to align on product, price, place, and promotion strategies for relieving market and operational pain points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eXiamen Tungsten runs subsidiaries and warehouses in 12 countries across Asia, Europe, and North America, serving ~65% of its revenue from exports (2024: RMB 4.3bn).\u003c\/p\u003e\n\u003cp\u003eLocal hubs cut lead times to 5–10 days for key clients and offer on-site technical support, raising customer retention by ~8% Y\/Y.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 logistics changes—dual sourcing and rerouted sea\/air lanes—are forecast to cut geopolitical disruption risk exposure by ~30%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVertical Integration Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eXiamen Tungsten runs vertically integrated hubs in Fujian Province where mining, smelting, and processing are co-located, cutting interstage transport and logistics costs by an estimated 12–15% versus dispersed operations. These hubs secure raw-material continuity—Fujian supplies about 68% of the company’s feedstock—and underpin 2024 exports of tungsten products worth roughly US$210 million. Concentration also trims lead times, supporting domestic sales and customer fulfillment across Europe and Asia. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales to Industrial OEMs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAround 55% of Xiamen Tungsten’s B2B volume in 2024 came from direct sales to large OEMs in automotive and aerospace, enabling tighter specs alignment and multiyear contracts (typical term: 3–5 years).\u003c\/p\u003e\n\u003cp\u003eBy bypassing middle-tier distributors for high-value tungsten alloys, the company reported gross margins near 28% in FY2024, about 6 percentage points above distributor-driven channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Digital Procurement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTo reach smaller precision engineering firms and research institutions, Xiamen Tungsten has expanded digital procurement and joined industrial B2B marketplaces, boosting SME channel sales by 18% in 2025 vs 2023.\u003c\/p\u003e\n\u003cp\u003eThese platforms make standardized items—tungsten electrodes and lab-grade powders—easier to buy with SKU-level pricing and 48-hour fulfillment options for common SKUs.\u003c\/p\u003e\n\u003cp\u003eDigital integration cuts order cycle time from 6 to 2 days and raises inventory visibility to 95% for low-volume buyers.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\n\u003cli\u003eSME sales +18% (2023–2025)\u003c\/li\u003e\n\u003cli\u003e48-hour fulfillment for common SKUs\u003c\/li\u003e\n\u003cli\u003eOrder cycle 6→2 days\u003c\/li\u003e\n\u003cli\u003e95% inventory visibility\u003c\/li\u003e\n\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Resource Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eXiamen Tungsten secures raw materials via joint ventures and equity stakes in mines across China, Vietnam, and Bolivia, giving it access to about 40% of its ore needs and cutting spot-market exposure by an estimated $120–180 million in 2024.\u003c\/p\u003e\n\u003cp\u003eThose upstream positions keep feedstock flowing to its global processing network, stabilizing utilization rates (averaging 87% in 2024) and supporting its ~22% global market share in tungsten products.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick list:\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~40% ore secured via JV\/equity\u003c\/li\u003e\n\u003cli\u003e$120–180M saved vs spot in 2024\u003c\/li\u003e\n\u003cli\u003e87% plant utilization (2024)\u003c\/li\u003e\n\u003cli\u003e~22% global market share\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eXiamen Tungsten slashes lead times, secures 22% market share \u0026amp; saves $120–180M\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eXiamen Tungsten uses 12-country hubs and Fujian vertical sites to cut lead times to 2–10 days, support 65% export share (RMB 4.3bn in 2024), and hold ~22% global market share; dual sourcing and rerouted lanes cut geopolitical risk exposure ~30% by 2025, while JV\/equity mines supply ~40% ore, saving $120–180M vs spot in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eExport share (2024)\u003c\/td\u003e\n\u003ctd\u003e65% (RMB 4.3bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time\u003c\/td\u003e\n\u003ctd\u003e2–10 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarket share\u003c\/td\u003e\n\u003ctd\u003e~22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOre secured\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpot savings (2024)\u003c\/td\u003e\n\u003ctd\u003e$120–180M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRisk cut by 2025\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eXiamen Tungsten 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Xiamen Tungsten 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750716125561,"sku":"cxtc-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/cxtc-marketing-mix.png?v=1772225963","url":"https:\/\/matrixbcg.com\/products\/cxtc-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}