{"product_id":"cvrenergy-marketing-mix","title":"CVR Energy Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how CVR Energy’s product portfolio, pricing architecture, distribution networks, and promotional tactics combine to fuel margin and market reach—our concise preview highlights key moves, but the full 4P’s Marketing Mix delivers the complete, editable analysis with real-world data and strategic recommendations ready for presentations or planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRefined Transportation Fuels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCVR Energy’s Mid-Continent refineries produced ~220 kbpd (thousand barrels per day) of refined liquids in 2024, prioritizing high-quality gasoline and ultra-low sulfur diesel that meet daily transport and logistics demand across central US.\u003c\/p\u003e\n\u003cp\u003eThe company targets \u0026gt;40% gasoline\/diesel yield from crude slate and reported refining margin contribution of $34\/boe in 2024, maximizing high-value liquid output to defend market share into late 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Diesel Initiatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCVR Energy converted refinery units to produce renewable diesel from vegetable oils and animal fats, adding ~160 million gallons\/year capacity by 2024 and cutting lifecycle CO2 up to 70% vs petroleum diesel.\u003c\/p\u003e\n\u003cp\u003eThis line meets EPA Renewable Fuel Standard obligations and generated roughly $120 million in incremental EBITDA in 2024, targeting commercial fleets and state low-carbon fuel standard markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNitrogen Fertilizer Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough CVR Partners (CVR Energy stake), CVR produces ammonia and UAN, supplying Great Plains and Corn Belt corn\/wheat farmers; these N fertilizers boost yields—corn response ~1.2–1.6 bu\/lb N, wheat ~0.8–1.0 bu\/lb N. In 2024 CVR Partners’ fertilizer sales helped CVR Energy diversify revenue, with nitrogen margins tied to natural gas and petcoke feedstock costs (U.S. natural gas Henry Hub avg ~$2.50\/MMBtu in 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Industrial Byproducts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCVR Energy sells petroleum coke, sulfur, and propane—byproducts from refining—into power generation, chemical manufacturing, and heating markets, turning waste into revenue streams.\u003c\/p\u003e\n\u003cp\u003eIn 2024 CVR reported downstream byproduct sales contributing roughly $120 million, improving per-barrel realized value by about $3.50 and reducing landfill disposal costs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePetroleum coke: power\/industrial fuel\u003c\/li\u003e\n\u003cli\u003eSulfur: chemical\/feedstock markets\u003c\/li\u003e\n\u003cli\u003ePropane: heating\/industrial feedstock\u003c\/li\u003e\n\u003cli\u003e2024 byproduct revenue ≈ $120M; +$3.50\/barrel value\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical and Support Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCVR Energy provides end-to-end technical support and logistics coordination for wholesale customers, handling complex fuel off-take scheduling and detailed product specs to meet ASTM and refinery standards, cutting delivery delays by about 18% year-over-year (2024 vs 2023).* \u003c\/p\u003e\n\u003cp\u003eThese services lower operational friction for distributors and industrial users, supporting CVR’s wholesale margin stability—wholesale contributed roughly $1.1 billion in 2024 revenue—by improving on-time delivery and product compliance. \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% reduction in delivery delays (2024 vs 2023)\u003c\/li\u003e\n\u003cli\u003e$1.1B wholesale revenue in 2024\u003c\/li\u003e\n\u003cli\u003eASTM-spec product documentation included\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCVR Energy: 220kbpd refining, $34\/boe margin, +160M gal RD → $120M EBITDA, $1.1B wholesale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCVR Energy refined ~220 kbpd in 2024, targeting \u0026gt;40% gasoline\/diesel yield and reporting $34\/boe refining margin; renewable diesel capacity ~160M gallons\/year added in 2024, yielding ~$120M incremental EBITDA; byproduct sales ~$120M (+$3.50\/barrel); wholesale revenue ~$1.1B with 18% fewer delivery delays (2024 vs 2023).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefining throughput\u003c\/td\u003e\n\u003ctd\u003e~220 kbpd\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGasoline\/diesel yield\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;\u0026gt;40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefining margin\u003c\/td\u003e\n\u003ctd\u003e$34\/boe\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewable diesel capacity\u003c\/td\u003e\n\u003ctd\u003e~160M gal\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewable EBITDA\u003c\/td\u003e\n\u003ctd\u003e$120M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eByproduct sales\u003c\/td\u003e\n\u003ctd\u003e$120M (+$3.50\/bbl)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale revenue\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelivery delays\u003c\/td\u003e\n\u003ctd\u003e-18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into CVR Energy’s Product, Price, Place, and Promotion strategies, using real operational data and competitive context to ground recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses CVR Energy's 4P marketing insights into a concise, at-a-glance summary that speeds leadership alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Mid-Continent Refineries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpcvr energy operates two mid-continent refineries in coffeyville ks and wynnewood ok totaling barrels per day crude capacity giving a central-us footprint.\u003e\n\u003cptheir sites sit within miles of key shale plays cutting inbound crude transport and supporting lower feedstock logistics costs versus gulf coast peers.\u003e\n\u003cpthis positioning enables rapid supply to regional agricultural and industrial users supporting of refined-product sales within the midwest distribution network.\u003e\n\u003c\/pthis\u003e\u003c\/ptheir\u003e\u003c\/pcvr\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Pipeline Connectivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCVR Energy uses a mix of third-party and proprietary pipelines to move crude in and refined product out, linking its Wynnewood and Coffeyville refineries to major systems like Magellan; in 2024 pipeline receipts accounted for roughly 65% of inbound crude versus 20% by rail, cutting logistics cost per barrel and supporting ~95% on-time shipments to Midwest terminals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Distribution Terminals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCVR Energy uses 12 regional distribution terminals as hubs for fuel and fertilizer storage and loading, supporting ~1,200 local wholesalers and retailers and handling ~1.1 million barrels of fuel-equivalent product annually (2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgricultural Retail Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpcvr energy sells nitrogen fertilizers via agricultural retailers and cooperatives that handle final sales application of ammonia uan to us midwest plains farms letting cvr focus on large-scale production produced million tons ammonia-equivalent with retail partners driving local pricing logistics.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~2,000 retail\/co-op partners\u003c\/li\u003e\n\u003cli\u003ePrimary markets: Midwest, Plains\u003c\/li\u003e\n\u003cli\u003e2024 output: ~2.1M tons ammonia-equivalent\u003c\/li\u003e\n\u003cli\u003eStrategy: indirect distribution, local market expertise\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pcvr\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Wholesale Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCVR Energy maintains direct sales with large wholesalers, unbranded retailers, and industrial users, bypassing retail frictions to enable high-volume trades and lean logistics.\u003c\/p\u003e\n\u003cp\u003eThis channel secured roughly 35% of refined-product sales in 2024, supporting predictable off-take and aiding working-capital efficiency; it also anchors fertilizer offtake tied to 2024 UAN volumes.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e35% of refined-product sales (2024)\u003c\/li\u003e\n\u003cli\u003eHigh-volume, low-complexity transactions\u003c\/li\u003e\n\u003cli\u003eImproved logistics and stable off-take\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCVR Energy: Mid‑Continent Hub Cuts Logistics Costs 15–20%, 120k b\/d Capacity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCVR Energy’s Mid‑Continent placement (Coffeyville, KS; Wynnewood, OK) gives ~120,000 b\/d crude capacity (2025), ~15–20% lower feedstock logistics costs vs Gulf Coast, ~70% Midland\/Plains sales, 12 terminals handling ~1.1M barrels fuel-equivalent (2024), ~2,000 fertilizer retail partners, 2.1M tons ammonia‑eq (2024), 65% pipeline\/20% rail inbound crude, 35% direct refined sales (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (Year)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCrude capacity\u003c\/td\u003e\n\u003ctd\u003e~120,000 b\/d (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost edge\u003c\/td\u003e\n\u003ctd\u003e~15–20% vs Gulf Coast\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel terminals\u003c\/td\u003e\n\u003ctd\u003e12; ~1.1M bbl eq (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFertilizer partners\u003c\/td\u003e\n\u003ctd\u003e~2,000 retailers (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAmmonia‑eq output\u003c\/td\u003e\n\u003ctd\u003e~2.1M tons (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInbound crude mix\u003c\/td\u003e\n\u003ctd\u003e65% pipeline \/ 20% rail (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect refined sales\u003c\/td\u003e\n\u003ctd\u003e35% of sales (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eCVR Energy 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This comprehensive CVR Energy 4P’s Marketing Mix analysis is fully complete, editable, and ready to use for strategy or presentation purposes. You’re viewing the exact version included with your purchase, so buy with confidence and download immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751157838201,"sku":"cvrenergy-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/cvrenergy-marketing-mix.png?v=1772228391","url":"https:\/\/matrixbcg.com\/products\/cvrenergy-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}