{"product_id":"ctt-marketing-mix","title":"CTT - Correios De Portugal Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how CTT - Correios De Portugal tailors its product portfolio, pricing tiers, distribution network, and promotion mix to maintain market leadership—download the full 4P’s Marketing Mix Analysis for an editable, presentation-ready report packed with actionable insights and real-world data.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpress and Parcel Delivery Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 CTT — Correios de Portugal led the Iberian parcel market with ~28% share and handled ~220M parcels in 2025, driven by e-commerce logistics growth of 14% YoY.\u003c\/p\u003e\n\u003cp\u003eProduct offerings include same-day delivery, international shipping to 220 countries, and dedicated returns logistics for retailers, reducing return processing time to 48 hours on average.\u003c\/p\u003e\n\u003cp\u003eServices are backed by real-time tracking across 100% of parcels and flexible delivery windows (evening\/weekend slots), improving on-time delivery to 96% and boosting customer NPS to 34.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBanco CTT Financial Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBanco CTT, CTT - Correios de Portugal’s banking arm, diversifies revenue with retail banking—current accounts, mortgages, personal loans—serving ~1.2M customers by 2024 and €3.1bn in loan book; by 2025 it added digital-first features (mobile onboarding, e-KYC) while using 1,500 post offices for in-person onboarding to cut acquisition cost; product suite also includes insurance and saving plans aimed at Portugal’s middle market, driving ~18% of group revenue in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUniversal Postal and Mail Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCTT — Correios de Portugal remains the universal service provider, delivering letter mail, registered items and editorial distribution despite a 2015–2024 mail volume decline of about 60%; universal receipts still cover over 90% of municipalities. \u003c\/p\u003e\n\u003cp\u003eCTT introduced hybrid mail in 2023, routing 18% of business correspondence through digital-to-print workflows, cutting per-item cost by ~22% and improving delivery speed. \u003c\/p\u003e\n\u003cp\u003eThis postal backbone stays vital for government, legal and formal business mail: in 2024 public sector contracts accounted for roughly 28% of universal service revenue, sustaining the segment’s EBITDA margin. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Logistics and Fulfillment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCTT’s Integrated Logistics and Fulfillment offers end-to-end supply chain services for SMEs—warehousing, inventory control, and order picking—letting clients outsource logistics to CTT’s national network.\u003c\/p\u003e\n\u003cp\u003eThese B2B services use CTT’s infrastructure and, by late 2025, deploy automation and data analytics to cut pick times and raise throughput; CTT reported a 12% rise in parcel fulfilment volume in 2024.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eEnd-to-end warehousing and order picking\u003c\/li\u003e\n\u003cli\u003eInventory management for SMEs\u003c\/li\u003e\n\u003cli\u003eFull logistics outsourcing to CTT’s network\u003c\/li\u003e\n\u003cli\u003e2024: +12% parcel fulfilment volume; 2025: increasing automation\/data analytics\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and Philatelic Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCTT’s post office network doubles as retail hubs selling stationery, books and collectible postage stamps—philately sales drove €6.4M in 2024, up 3.2% year-on-year, highlighting niche demand.\u003c\/p\u003e\n\u003cp\u003eLocations also process tolls, taxes and utility payments, handling ~12 million transactions in 2024 and reinforcing branches as essential local service centers.\u003c\/p\u003e\n\u003cp\u003eThis mix boosts ancillary, higher-margin revenue; retail and services contributed ~14% of CTT group revenue in 2024, improving branch profitability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€6.4M philately sales (2024)\u003c\/li\u003e\n\u003cli\u003e~12M payment transactions (2024)\u003c\/li\u003e\n\u003cli\u003e14% of group revenue from retail\/services (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCTT: Iberian parcel leader (~220M parcels, 28% share) with €3.1bn banking arm\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCTT’s product mix spans universal mail, e-commerce parcels (28% Iberian market share; ~220M parcels in 2025), same-day\/international (220 countries), returns (48h), Integrated Logistics (12% fulfilment growth in 2024) and Banco CTT (1.2M customers; €3.1bn loan book 2024), with retail services driving €6.4M philately and ~12M payment transactions in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eParcels 2025\u003c\/td\u003e\n\u003ctd\u003e~220M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIberian parcel share\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery\u003c\/td\u003e\n\u003ctd\u003e96%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReturns processing\u003c\/td\u003e\n\u003ctd\u003e48h\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBanco CTT customers\u003c\/td\u003e\n\u003ctd\u003e1.2M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBanco CTT loan book\u003c\/td\u003e\n\u003ctd\u003e€3.1bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePhilately sales\u003c\/td\u003e\n\u003ctd\u003e€6.4M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayment transactions\u003c\/td\u003e\n\u003ctd\u003e~12M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise, company-specific deep dive into CTT - Correios de Portugal’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes CTT — Correios de Portugal’s 4Ps in a concise, presentation-ready format to speed decision-making and align leadership, serving as a plug-and-play one-pager for meetings, decks, or quick strategic comparisons.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Physical Post Office Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCTT operates Portugal’s densest retail network, with about 2,200 service points by 2025, ensuring a physical access point for over 98% of the population within 15 km.\u003c\/p\u003e\n\u003cp\u003eThese post offices double as primary touchpoints for postal and banking services, handling roughly 40% of in-person postal transactions and 30% of CTT Banco customer interactions in 2024.\u003c\/p\u003e\n\u003cp\u003eBy 2025 CTT optimized routes and opening hours, cutting branch operating costs ~8% year-over-year while meeting universal service obligations mandated by law.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomated Parcel Locker Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCTT deployed over 3,500 automated parcel lockers across Portugal by end-2024, placed in malls and transit hubs to capture e-commerce flows and cut failed home deliveries by ~37% vs. doorstep-only models. The 24\/7 self-service network supports same-week parcel retrieval, lowers last-mile costs (management cites ~12% cost-per-parcel savings) and boosts urban delivery density, aligning with CTT’s push for scalable, contactless fulfilment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePayShop Agent Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePayShop extends CTT’s reach via 8,500+ third-party partners (convenience stores, cafes, gas stations), letting customers pay bills and top up mobiles outside standard hours; in 2024 PayShop processed ~18 million transactions, boosting CTT retail touchpoints by 40% without extra storefront capex.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Channels and Mobile Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy 2025, CTT’s super-app and web portal handle ~48% of customer interactions, letting users schedule pick-ups, track parcels in real-time, and manage Banco CTT accounts remotely, lowering branch visits by 32% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThis omnichannel setup supports parcel tracking with 95% scan visibility, offers instant notifications, and helped CTT grow digital revenues by ~18% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~48% interactions via app\/portal\u003c\/li\u003e\n\u003cli\u003e32% fewer branch visits\u003c\/li\u003e\n\u003cli\u003e95% scan visibility\u003c\/li\u003e\n\u003cli\u003e+18% digital revenue (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIberian Market Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCTT treats Portugal and Spain as one logistics territory, operating 12 regional hubs and a unified fleet to serve the Iberian Peninsula; in 2024 cross-border parcel volume rose 18% year-on-year to ~34 million items, driven by e-commerce flows.\u003c\/p\u003e\n\u003cp\u003eThis infrastructure enables seamless distribution for Spanish firms to Portuguese consumers and vice versa, reducing average transit times by 22% and cutting cross-border unit costs by an estimated 14% in 2024.\u003c\/p\u003e\n\u003cp\u003eCTT’s Iberian push helped lift Iberian logistics revenue to €310m in 2024, making it a top-3 regional player in parcel density per km².\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12 regional hubs across Iberia\u003c\/li\u003e\n\u003cli\u003e34m cross-border parcels in 2024 (+18%)\u003c\/li\u003e\n\u003cli\u003e22% faster transit times\u003c\/li\u003e\n\u003cli\u003e14% lower unit cross-border costs\u003c\/li\u003e\n\u003cli\u003e€310m Iberian logistics revenue in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCTT omnichannel: 2,200 points, 3.5k+ lockers, app fuels 48% interactions, digital +18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCTT’s omnichannel Place mixes 2,200 service points (2025), 3,500+ parcel lockers (end-2024), 8,500 PayShop partners, 12 Iberian hubs, and a super-app handling ~48% interactions, cutting branch visits 32% and raising digital revenue +18% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (year)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eService points\u003c\/td\u003e\n\u003ctd\u003e2,200 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParcel lockers\u003c\/td\u003e\n\u003ctd\u003e3,500+ (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayShop partners\u003c\/td\u003e\n\u003ctd\u003e8,500+ (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIberian hubs\u003c\/td\u003e\n\u003ctd\u003e12 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp\/portal interactions\u003c\/td\u003e\n\u003ctd\u003e48% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranch visit reduction\u003c\/td\u003e\n\u003ctd\u003e32% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital revenue growth\u003c\/td\u003e\n\u003ctd\u003e+18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eCTT - Correios De Portugal 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This CTT - Correios de Portugal 4P's Marketing Mix Analysis is complete, editable, and tailored for immediate use in strategic planning or presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750082294137,"sku":"ctt-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ctt-marketing-mix.png?v=1772221864","url":"https:\/\/matrixbcg.com\/products\/ctt-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}