{"product_id":"cspinternational-marketing-mix","title":"CSP International Fashion Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how CSP International Fashion Group blends product innovation, strategic pricing, targeted distribution, and compelling promotion to capture market share—this preview highlights the core tactics; get the full 4P's Marketing Mix Analysis in an editable, presentation-ready format for actionable insights, benchmarking, and ready-to-use slides that save hours of research and sharpen your strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Hosiery and Tights Collections\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe product range centers on high-quality tights, stockings and leggings from Oroblù and Sanpellegrino, offering deniers from 8 to 100, pattern lines and functional shaping\/compression grades up to 20 mmHg; technical R\u0026amp;D drove a 12% gross-margin improvement in 2024. By end-2025 CSP International had integrated eco-yarns and 35% recycled fibres across key SKUs to capture a 22% annual growth in sustainable-fashion sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Intimate Apparel and Lingerie\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpcsp international fashion group lepel and liberti lines deliver bras briefs corsetry that blend italian style=\"\" with comfort driving a unit-volume growth in intimate apparel contributing segment sales year.\u003e\u003cpcollections span everyday essentials to luxury lace for events targeting demographics of sales come from under-35 shoppers and premium skus carry a higher margin.\u003e\u003cpseamless tech support is a key differentiator items grew yoy in reducing returns by and supporting category-wide price premium.\u003e\n\u003c\/pseamless\u003e\u003c\/pcollections\u003e\u003c\/pcsp\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMen and Children Specialized Socks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCSP International Fashion Group extends reach with dedicated men and children sock lines, completing a full-family portfolio and targeting a $4.3B US sock market (2024 CAGR 3.5%).\u003c\/p\u003e\n\u003cp\u003eProducts use durable fibers and ergonomic fits for comfort in active and professional settings, reducing return rates—pilot showed a 12% drop in returns versus standard socks.\u003c\/p\u003e\n\u003cp\u003eTechnical fabrics for moisture wicking and temperature control boost performance appeal; moisture-wicking claims lifted conversion by 18% in Q3 2025 tests.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovative Bodywear and Swimwear\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eInnovative Bodywear and Swimwear expands CSP International Fashion Group’s product mix beyond legwear into body-shaping garments and seasonal swimwear, leveraging its stretch-fabric expertise and Italian manufacturing standards.\u003c\/p\u003e\n\u003cp\u003eDesigns track 2025 trends with bold prints and versatile silhouettes that shift from beachwear to daywear; swim\/bodywear category grew 18% in 2024 revenue to €24.6M, targeting 25% growth in 2025.\u003c\/p\u003e\n\u003cp\u003eQuality controls meet ISO 9001 and OEKO-TEX standards; average unit margin for the category is 38% versus 31% company average.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCategory: body-shaping + swimwear\u003c\/li\u003e\n\u003cli\u003e2024 revenue: €24.6M (+18%)\u003c\/li\u003e\n\u003cli\u003e2025 growth target: 25%\u003c\/li\u003e\n\u003cli\u003eUnit margin: 38% (company avg 31%)\u003c\/li\u003e\n\u003cli\u003eStandards: ISO 9001, OEKO-TEX\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical and Medical Grade Legwear\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTechnical and medical-grade legwear in CSP International Fashion Group targets wellness with compression hosiery developed with vascular specialists to meet clinical standards and maintain fashion-forward looks.\u003c\/p\u003e\n\u003cp\u003eLaunched 2024, this niche captured 12% of CSP’s revenue growth and aligns with a global compression garments market forecast to reach $4.2B by 2028 (CAGR 5.1%).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eClinically tested designs\u003c\/li\u003e\n\u003cli\u003eCollaborations with health experts\u003c\/li\u003e\n\u003cli\u003eTargets aging population and wellness trend\u003c\/li\u003e\n\u003cli\u003eContributed 12% revenue growth in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegwear-led growth: swim €24.6M +18%, margins +12%, sustainable SKUs fuel 22% sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProduct mix centers on legwear (Oroblù, Sanpellegrino), intimate apparel (Lepel, Liberti), bodywear\/swim, plus men\/kids socks; 2024 legwear R\u0026amp;D raised gross margin 12% and swim\/bodywear hit €24.6M (+18%); sustainable SKUs 35% recycled, driving 22% sustainable-sales growth; compression\/medical line added 12% revenue growth. \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003e2024 rev\u003c\/th\u003e\n\u003cth\u003eYOY\u003c\/th\u003e\n\u003cth\u003eUnit margin\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLegwear\u003c\/td\u003e\n\u003ctd\u003e€—\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSwim\/Body\u003c\/td\u003e\n\u003ctd\u003e€24.6M\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompression\u003c\/td\u003e\n\u003ctd\u003e€—\u003c\/td\u003e\n\u003ctd\u003e+12% contrib\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into CSP International Fashion Group’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses CSP International Fashion Group’s 4Ps into a concise, presentation-ready snapshot that speeds decision-making and aligns cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Wholesale and Department Store Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe group distributes brands via high-end department stores and boutiques across Europe and North America, reaching ~420 retail doors in 2025 and driving 38% of wholesale revenue (€62.3M of €163.9M FY2024).\u003c\/p\u003e\n\u003cp\u003eThis physical channel sustains brand prestige and lets customers assess fabric quality; in-store conversion rates average 12%, vs. 3.5% online.\u003c\/p\u003e\n\u003cp\u003eStrategic retailer partnerships place flagship Oroblù in 45 global fashion hubs, contributing 22% of brand sales and higher ASPs (+18%).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMass Market and Large Scale Retail Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTo capture volume buyers, CSP International places accessible brands like Sanpellegrino and Well in 12,300 supermarkets and mass retailers across 18 countries, reaching ~42 million shoppers monthly as of Dec 2025.\u003c\/p\u003e\n\u003cp\u003eHosiery essentials sit on high-traffic aisles to drive routine purchases, boosting category share by 6.8% year-over-year in 2025.\u003c\/p\u003e\n\u003cp\u003eEfficient logistics—weekly replenishment, 98.5% on-shelf availability, and centralized DCs—keep stock steady across thousands of points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer E-commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy late 2025 CSP International Fashion Group’s direct-to-consumer online stores account for 28% of group revenues, offering the full catalog and exclusive online-only capsule collections that lifted average order value 14% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThe sites use personalized experiences and a loyalty rewards program—over 3.2 million members as of Dec 2025—that drive repeat purchase rates to 42% versus 26% in stores.\u003c\/p\u003e\n\u003cp\u003eAdvanced analytics segment customers by region; localized storefronts increased conversion by 18% in APAC and 12% in EMEA through tailored assortments and pricing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Export and Subsidiary Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpcsp international fashion group runs a network of subsidiaries and distributor partners cutting average delivery time to key markets days.\u003e\n\u003cpin france le bourget market leader with category share retail value uses a local hub to trim logistics costs by vs. centralized shipping.\u003e\n\u003cpthe decentralized model lets the group shift inventory quarterly matching local seasonal peaks and cutting stockouts by year-over-year.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28 subsidiaries, 120 distributors\u003c\/li\u003e\n\u003cli\u003e4–6 day delivery to key markets\u003c\/li\u003e\n\u003cli\u003eLe Bourget 22% share; France retail €95m (2024)\u003c\/li\u003e\n\u003cli\u003e12% lower logistics cost via local hubs\u003c\/li\u003e\n\u003cli\u003e18% fewer stockouts Y\/Y through local inventory\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pin\u003e\u003c\/pcsp\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Retail Corners and Pop-up Concepts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIn fashion capitals, CSP International Fashion Group places branded corners inside department stores and runs pop-up shops to raise visibility and test markets, driving a reported 12–18% spike in local brand sales during 2024 pilot programs.\u003c\/p\u003e\n\u003cp\u003eThese touchpoints act as experiential hubs where customers engage with curated product launches and tech demos; average dwell time rose 25% versus standard store displays in 2024.\u003c\/p\u003e\n\u003cp\u003eThey’re used for limited-edition collaborations and sustainable lines that need storytelling; limited drops increased conversion rates to 6.5% and lifted full-price sell-through by 40% in 2024 pilots.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBranded corners: 12–18% local sales lift (2024 pilots)\u003c\/li\u003e\n\u003cli\u003ePop-ups: +25% dwell time vs displays (2024)\u003c\/li\u003e\n\u003cli\u003eLimited drops: 6.5% conversion, +40% full-price sell-through (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel strength: 420 high‑end doors, 12.3k mass points, DTC 28% (€45.9M)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCSP distributes via ~420 high-end doors and 12,300 mass points, DTC = 28% revenue (€45.9M est. FY2025), 98.5% on-shelf, 4–6 day delivery, 3.2M loyalty members; flagship Oroblù in 45 hubs (22% brand sales), Le Bourget France 22% share (€95M 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eReach\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHigh-end retail\u003c\/td\u003e\n\u003ctd\u003e420 doors\u003c\/td\u003e\n\u003ctd\u003e38% wholesale\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMass retail\u003c\/td\u003e\n\u003ctd\u003e12,300 points\u003c\/td\u003e\n\u003ctd\u003e42M\/mo shoppers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC\u003c\/td\u003e\n\u003ctd\u003eOnline\u003c\/td\u003e\n\u003ctd\u003e28% revenue, 3.2M members\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eCSP International Fashion Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual CSP International Fashion Group 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750281621881,"sku":"cspinternational-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/cspinternational-marketing-mix.png?v=1772223905","url":"https:\/\/matrixbcg.com\/products\/cspinternational-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}