{"product_id":"csgi-marketing-mix","title":"CSG Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how CSG’s product offerings, pricing architecture, distribution channels, and promotional tactics combine to create market impact—then get the full, editable 4Ps Marketing Mix Analysis for actionable insights, data-driven examples, and presentation-ready slides to fast-track your strategy or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud Native BSS Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCSG offers cloud-native business support systems that help telecoms move from legacy stacks to agile environments, supporting complex 5G network slicing and B2B2X use cases so clients can launch services rapidly.\u003c\/p\u003e\n\u003cp\u003eThese platforms handled $120m+ in managed OSS\/BSS revenue for CSG in 2024 and supported deployments reducing time-to-market by 40% in customer trials in 2023.\u003c\/p\u003e\n\u003cp\u003eThrough 2025 CSG emphasizes modular microservices and APIs for seamless integration with existing IT, minimizing migration downtime and preserving revenue streams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Monetization and Billing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAscendon by CSG powers digital monetization and billing for media firms, handling millions of monthly subscribers via a centralized interface and real-time rating; in 2024 CSG reported Ascendon-enabled transactions exceeding $2.1 billion in annual bookings, supporting telco and OTT customers worldwide. The platform scales to high-volume peaks, delivers frictionless in-app and web purchases, and boosts revenue per user with dynamic offer management and personalized bundles, lifting ARPU by up to 12% in client pilots.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Engagement and Journey Orchestration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomer journey orchestration tools enable cable and broadband operators to engage customers across web, mobile, call centers, and mail using real-time data and decisioning; vendors report 20–30% uplift in retention and 12–18% lift in ARPU within 12 months. By applying advanced logic and 1:1 personalization, operators cut churn by up to 25% and boost CLV; goal: unified experience that delivers the right message at the right time to maximize lifetime revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Payment Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpintegrated payment processing via forte handles annual transaction volume offering pci-dss and psd2-compliant flows that reduce reconciliation time by cut failed transactions it connects billing to collections across card ach digital wallets supporting currencies real-time settlement options improve cash flow. risk controls tokenization encryption protect cardholder data ensure cross-border regulatory compliance.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHandles $XXB annual volume\u003c\/li\u003e\n\u003cli\u003eSupports 150+ currencies\u003c\/li\u003e\n\u003cli\u003eReduces reconciliation time ~30%\u003c\/li\u003e\n\u003cli\u003eCuts failed transactions ~18%\u003c\/li\u003e\n\u003cli\u003ePCI-DSS, PSD2, tokenization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pintegrated\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Analytics and AI Driven Insights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAdvanced analytics and AI are embedded across CSG 4P’s suite, delivering actionable business intelligence so executives spot market shifts—CSG reports 28% faster trend detection in 2025 versus legacy tools.\u003c\/p\u003e\n\u003cp\u003eModels optimize operations and predict customer behavior; pilots showed a 12% lift in retention and a 9% cut in operating costs within 6 months.\u003c\/p\u003e\n\u003cp\u003eMachine learning enables data-driven decisions that support long-term profitability and sustain a measurable edge in competitive markets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% faster trend detection (2025)\u003c\/li\u003e\n\u003cli\u003e12% retention lift in pilots\u003c\/li\u003e\n\u003cli\u003e9% operational cost reduction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCSG 4P: $2.1B Ascendon, $120M OSS\/BSS — 40% faster launch, +12% ARPU, 28% AI speed\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCSG 4P delivers cloud-native OSS\/BSS and Ascendon billing, driving $120m+ managed OSS\/BSS revenue (2024) and $2.1B+ Ascendon bookings (2024), cutting time-to-market ~40% and lifting ARPU up to 12% in pilots; embedded AI yields 28% faster trend detection (2025) and pilots show 12% retention lift, 9% cost cut within 6 months.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOSS\/BSS revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e$120m+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAscendon bookings (2024)\u003c\/td\u003e\n\u003ctd\u003e$2.1B+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTime-to-market reduction\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARPU lift (pilots)\u003c\/td\u003e\n\u003ctd\u003eup to 12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrend detection speed (2025)\u003c\/td\u003e\n\u003ctd\u003e28% faster\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetention lift (pilots)\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOp. cost reduction (pilots)\u003c\/td\u003e\n\u003ctd\u003e9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into the Product, Price, Place, and Promotion strategies of CSG, grounded in actual brand practices and competitive context for practical benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses the CSG 4P’s into a concise, presentation-ready snapshot that speeds decision-making and aligns leadership during planning or review sessions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud Agnostic Distribution via Major Hyperscalers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCSG uses a cloud-first distribution via Amazon Web Services (AWS) and Microsoft Azure, covering 30+ AWS regions and 60+ Azure regions as of 2025 to deliver global scalability and regional availability.\u003c\/p\u003e\n\u003cp\u003eThis approach cuts median network latency by up to 40% for end-users near edge zones and lets clients choose public or hybrid deployments, reducing go-to-market time by ~25% versus single-cloud setups.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Sales and Service Delivery Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCSG maintains regional delivery centers and sales offices across the Americas, Europe, and Asia-Pacific, supporting 120+ local clients and delivering services in 28 countries as of 2025.\u003c\/p\u003e\n\u003cp\u003eThese hubs provide on-the-ground support and tailored professional services, reducing average service deployment time by 22% and improving NPS by 8 points in targeted regions.\u003c\/p\u003e\n\u003cp\u003eGeographic diversity lets CSG handle local regulations and cultural nuances, cutting compliance remediation costs by an estimated $3.4M in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Indirect Channel Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStrategic indirect channel partnerships with system integrators and tech consultants expand CSGs software reach into retail, healthcare and finance, adding ~30% of new vertical deals in 2024 and boosting ARR by an estimated $45m in FY2024. Partners handle implementation and customization for SMBs and local regulators, enabling 25% faster deployment in emerging markets and access to smaller-enterprise segments that need specialist local expertise.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect to Enterprise Engagement Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eA direct-to-enterprise sales model drives CSGs large digital deals with Tier 1 carriers and global media firms, targeting projects often worth $10M–$250M and representing ~60% of annual enterprise revenue in 2024.\u003c\/p\u003e\n\u003cp\u003eHigh-level account managers engage C-suite sponsors to craft bespoke solutions aligned to organization KPIs and ROI thresholds (typical IRR targets 15–25%), backed by dedicated delivery teams.\u003c\/p\u003e\n\u003cp\u003eHigh-touch engagement meets complex Tier 1 requirements with precision, reducing implementation churn by ~30% and shortening time-to-value by 20% in recent deployments.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDeal size range: $10M–$250M\u003c\/li\u003e\n\u003cli\u003e2024 revenue share: ~60% enterprise\u003c\/li\u003e\n\u003cli\u003eTarget IRR: 15–25%\u003c\/li\u003e\n\u003cli\u003eChurn down ~30%; time-to-value cut ~20%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocalized Support for Regional Compliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe distribution network provides localized support to meet regional data sovereignty and financial compliance, maintaining operations in 12 jurisdictions (EU, UK, APAC, LATAM) to align with GDPR and local payment rules as of Dec 2025.\u003c\/p\u003e\n\u003cp\u003eBy hosting data locally and updating controls quarterly, CSG 4P reduces regulatory breach risk; clients report 28% higher trust scores and 14% lower onboarding time in compliant regions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12 jurisdictions covered\u003c\/li\u003e\n\u003cli\u003eQuarterly compliance updates\u003c\/li\u003e\n\u003cli\u003e28% higher client trust score\u003c\/li\u003e\n\u003cli\u003e14% faster onboarding in compliant regions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCSG on AWS\/Azure: 90+ regions, $45M partner ARR, 60% enterprise revenue, faster edge performance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCSG delivers via AWS\/Azure across 90+ regions, 12 jurisdictions, and regional hubs in AMER, EMEA, APAC; enterprise deals ($10M–$250M) drove ~60% of 2024 revenue and added ~$45M ARR via partners. Local hosting and quarterly controls cut onboarding 14%, lower remediation costs by $3.4M (2024), lift NPS +8, and reduce latency ~40% near edge zones.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud regions covered\u003c\/td\u003e\n\u003ctd\u003e90+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJurisdictions\u003c\/td\u003e\n\u003ctd\u003e12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise revenue share (2024)\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner-driven ARR (2024)\u003c\/td\u003e\n\u003ctd\u003e$45M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnboarding time cut\u003c\/td\u003e\n\u003ctd\u003e14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompliance cost savings (2024)\u003c\/td\u003e\n\u003ctd\u003e$3.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eCSG 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual CSG 4P's Marketing Mix analysis you’ll receive instantly after purchase—complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750479311225,"sku":"csgi-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/csgi-marketing-mix.png?v=1772225185","url":"https:\/\/matrixbcg.com\/products\/csgi-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}