{"product_id":"cricut-pestle-analysis","title":"Cricut PESTLE Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMake Smarter Strategic Decisions with a Complete PESTEL View\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock strategic clarity with our Cricut PESTLE Analysis—concise, current, and focused on the external forces shaping growth and risk; perfect for investors, advisors, and planners. Buy the full report to access deep-dive insights, editable charts, and actionable recommendations you can deploy immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eolitical factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrade Tariffs and International Manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe geopolitical tension between the United States and China is material for Cricut, which sourced roughly 60-70% of its hardware production in Asia as of 2024; escalation risks could trigger tariffs that raise unit production costs by an estimated 5-15% based on recent tariff scenarios. \u003c\/p\u003e\n\u003cp\u003eNew U.S. tariffs or export controls would likely force price increases or margin compression; Cricut reported gross margin of 62% in FY2023, leaving limited room before consumer prices would need adjustment. \u003c\/p\u003e\n\u003cp\u003eManagement must continuously assess supply-chain resilience—diversifying manufacturing, nearshoring, or dual-sourcing—to mitigate disruptions, noting industry shifts: 20-30% of small electronics firms pursued partial nearshoring in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Export Controls and Technology Regulations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs Cricut embeds more cloud connectivity and AI-driven design features, it must adhere to tightening US export controls and the Wassenaar Arrangement; noncompliance risks supply interruptions in key markets like the EU and UK, which accounted for roughly 28% of 2024 revenue. Political moves favoring domestic tech — exemplified by 2024 tariffs and tightening export licenses — can restrict cross-border firmware updates and hardware sales. Active regulatory monitoring and localized compliance teams are essential to prevent legal bottlenecks during market expansion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLabor Standards and Human Rights Oversight\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePolitical pressure over labor practices in manufacturing hubs forces Cricut to increase transparency and ethical oversight; 78% of global consumers now expect supply-chain disclosures, pushing higher audit frequency across suppliers.\u003c\/p\u003e\n\u003cp\u003eStricter government reporting—e.g., EU Corporate Sustainability Reporting Directive covering ~50,000 companies and expanding supplier scope—affects Cricut’s selection and auditing, raising compliance costs that can reach 1–3% of COGS.\u003c\/p\u003e\n\u003cp\u003eFailure to meet expectations risks reputational harm and sanctions: in 2024, 42% of apparel\/consumer brands faced penalties or boycotts tied to supply-chain issues, signaling elevated regulatory and market risk for Cricut.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTaxation Policies on Digital Services and Subscriptions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe expansion of Cricut Access and subscription revenues—which contributed roughly 28% of Cricut's $1.9B FY2024 revenue—exposes the company to digital services taxes in jurisdictions like the EU (DSTs up to 3%) and India (2% equalisation levy), pressuring net margins and potentially prompting price adjustments.\u003c\/p\u003e\n\u003cp\u003eProposed OECD\/G20 Pillar One reforms and individual country DSTs create compliance complexity and could increase effective tax rates by several percentage points, requiring dynamic pricing and tax provisioning.\u003c\/p\u003e\n\u003cp\u003eFinance teams must model multi-jurisdictional tax impacts, with 2024 guidance noting potential margin volatility and additional SG\u0026amp;A for compliance.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSubscription share: ~28% of FY2024 revenue\u003c\/li\u003e\n\u003cli\u003eExample DSTs: EU ~3%, India 2%\u003c\/li\u003e\n\u003cli\u003ePotential margin impact: several percentage points\u003c\/li\u003e\n\u003cli\u003eIncreased compliance costs reflected in SG\u0026amp;A\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment Support for Small Businesses and Makers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cppolitical initiatives promoting entrepreneurship and the gig economy as us small business administration programs state-level tax credits demand for cricut home-based crafting tools with microbusinesses rising in to million expanding addressable market.\u003e\n\u003cpprograms offering grants or tax incentives for home businesses lower upfront costs creators increasing adoption of cricut hardware commercial use etsy seller count grew in reflecting maker monetization trends beneficial to revenue streams.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUS microbusinesses 33.8M (2023, +4.8%)\u003c\/li\u003e\n\u003cli\u003eEtsy sellers +6% (2024) signaling maker monetization\u003c\/li\u003e\n\u003cli\u003eState-level small-business tax credits expanded in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pprograms\u003e\u003c\/ppolitical\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeopolitical costs threaten margins as digital taxes bite subscriptions; US microbusinesses grow\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePolitical risks include US-China tensions risking 5–15% production cost hikes; tariffs\/export controls affecting margins (gross margin 62% FY2023); digital services taxes (EU ~3%, India 2%) hitting ~28% subscription revenue; increased compliance from CSRD and labor audits adding ~1–3% COGS; supportive small-business policies expanding US microbusinesses to 33.8M (2023).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHardware Asia sourcing\u003c\/td\u003e\n\u003ctd\u003e60–70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin FY2023\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubscription share FY2024\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS microbusinesses 2023\u003c\/td\u003e\n\u003ctd\u003e33.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eExplores how external macro-environmental factors uniquely affect Cricut across six dimensions—Political, Economic, Social, Technological, Environmental, and Legal—with data-backed trends and forward-looking insights to inform strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Cricut's PESTLE into a meeting-ready one-pager that highlights external risks and opportunities, enabling fast strategic decisions and effortless insertion into presentations or planning decks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eE\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003economic factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiscretionary Spending and Consumer Confidence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCricut products are discretionary, so demand ties closely to consumer confidence and disposable income; US consumer sentiment slid after 2022 and the Conference Board Index averaged 78.5 in 2023–2024, pressuring sales. In high-inflation periods—US CPI rose 3.4% in 2024—customers may delay buying machines or renewing Design Space+ subscriptions, which accounted for a growing share of Cricut’s recurring revenue in recent filings. Cricut must balance premium pricing with value offers to protect market share during volatile cycles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInflationary Pressures on Raw Materials and Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRising costs for plastics, metals and electronic components—metal prices up ~12% and semiconductor spot prices +8% in 2024—threaten Cricut’s hardware margins, with material cost inflation contributing to a 3–5% gross margin headwind industry-wide. Global ocean freight rates remain volatile; Drewry’s WCI averaged ~$1,200\/FEU in 2024 versus ~$2,000 in 2021, still elevating landed costs. Management must use strategic sourcing, multi-sourcing and tighter inventory turns to protect margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResilience of the Subscription Revenue Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe shift to Cricut Access recurring subscriptions raised mix of revenue stability: in FY2024 subscriptions contributed about 18% of total revenue, smoothing cash flow during retail softness and funding R\u0026amp;D spend of $63M in 2024. Predictable ARR reduces reliance on cyclical hardware sales and helps absorb quarter-to-quarter volatility. Investors track retention—Cricut reported a subscription retention rate near 80% in 2024 as a core health metric.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCurrency Exchange Rate Volatility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAs Cricut grows in Europe and Asia, FX risk rises: in FY2024 international sales were ~28% of revenue, so a 5% USD strength could reduce reported international revenue by ~1.4% of total revenue.\u003c\/p\u003e\n\u003cp\u003eCurrency moves directly affect reported earnings; a 10% USD appreciation in 2023 reduced many US exporters’ translated revenues by high-single digits.\u003c\/p\u003e\n\u003cp\u003eHedging via forwards\/options and localized pricing—already used by peers covering ~60–80% of near-term exposures—helps stabilize margins and cash flow.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~28% revenue from international markets (FY2024)\u003c\/li\u003e\n\u003cli\u003e5% USD move ≈ 1.4% total revenue impact\u003c\/li\u003e\n\u003cli\u003eHedging and localized pricing common—covering 60–80% exposure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrowth of the Creative Gig Economy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe rise of the creative gig economy—Etsy sellers grew 8% year-over-year to 7.5 million active sellers in 2024—boosts demand for Cricut’s professional tools as many buyers treat machines as small-business capital rather than hobbies.\u003c\/p\u003e\n\u003cp\u003eFlexible work trends and a 2023–24 increase in U.S. self-employment to 10.1% support purchases of higher-end Cricut models, driving expansion in the premium product segment and recurring consumables revenue.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e7.5M active Etsy sellers (2024)\u003c\/li\u003e\n\u003cli\u003eU.S. self-employment ~10.1% (2023–24)\u003c\/li\u003e\n\u003cli\u003eHigher-end machine demand and consumables lift LTV\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCricut: CPI, rising materials hit margins; subs steady, FX risks with 28% intl rev\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCricut’s discretionary sales are sensitive to consumer confidence (Conference Board avg 78.5 in 2023–24) and 2024 CPI of 3.4% pressured demand; material costs (metals +12%, semiconductors +8% in 2024) trimmed industry gross margins ~3–5%. Subscriptions were ~18% of revenue in FY2024 with ~80% retention, smoothing ARR while international sales (~28% of revenue) expose results to FX (5% USD move ≈1.4% revenue). \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsumer Sentiment (avg)\u003c\/td\u003e\n\u003ctd\u003e78.5 (2023–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS CPI\u003c\/td\u003e\n\u003ctd\u003e3.4% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubscriptions\u003c\/td\u003e\n\u003ctd\u003e18% rev (FY2024), 80% retention\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational\u003c\/td\u003e\n\u003ctd\u003e28% rev (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial cost moves\u003c\/td\u003e\n\u003ctd\u003eMetals +12%, Semis +8% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eCricut PESTLE Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Cricut PESTLE Analysis document you’ll receive after purchase—fully formatted, professionally structured, and ready to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751229796729,"sku":"cricut-pestle-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/cricut-pestle-analysis.png?v=1772229133","url":"https:\/\/matrixbcg.com\/products\/cricut-pestle-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}