{"product_id":"cricut-business-model-canvas","title":"Cricut Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDecode Cricut’s BMC: Product innovation, community distribution \u0026amp; recurring digital revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock Cricut’s strategic playbook with our concise Business Model Canvas—see how product innovation, community-led distribution, and recurring digital sales drive growth and margins; download the full Word\/Excel canvas for a section-by-section breakdown, financial implications, and practical benchmarking to apply in pitch decks or strategy sessions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Retail Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCricut sustains deep partnerships with major craft retailers — Michaels, Joann, Hobby Lobby — securing premium shelf space and in-store demos that convert store traffic; retail demos account for an estimated 35% of first-time machine purchases as of 2025. By late 2025 these alliances added exclusive in-store workshops, lifting combined machine and material sales at partner locations by about 18% year-over-year and driving roughly $120M in incremental retail revenue in 2024–2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Marketplace Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCricut partners with Amazon and global marketplaces to access hundreds of millions of buyers and faster delivery; Amazon sales accounted for an estimated 28% of Cricut’s FY2024 e‑commerce channel reach, helping smooth logistics during peak events. These platforms supply reviews and search visibility that drive the top of funnel for tech‑savvy shoppers, and Cricut times inventory and promos to capture spikes on events like Prime Day, where category sales can jump 3x–6x.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfluencer and Content Creator Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe company partners with thousands of DIY influencers and pro crafters—over 12,000 creators as of 2024—who demo Cricut machines to niche audiences on Instagram, TikTok, and YouTube, providing authentic social proof and project-based tutorials that lower the barrier for novice users; this network helped drive a 2023–2024 uplift in machine adoption and a 15% year-over-year rise in specialty material sales around new product launches.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Software Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIntegration with Apple App Store and Google Play is vital for distributing Cricut Design Space; as of FY2024 Cricut reported 6.7 million active users, many on mobile, so store presence drives reach and retention.\u003c\/p\u003e\n\u003cp\u003ePartnerships with software devs and font designers supply fresh assets for the subscription library—Cricut Access added 120k new designs in 2024—while tech alliances ensure device-to-hardware sync and cross-device save states.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eApp stores: essential for 6.7M users (FY2024)\u003c\/li\u003e\n\u003cli\u003e120k new designs added to Cricut Access in 2024\u003c\/li\u003e\n\u003cli\u003eThird-party fonts\/devs supply ongoing content\u003c\/li\u003e\n\u003cli\u003eSync tech keeps mobile, desktop, and machines aligned\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Manufacturing Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCricut depends on third-party manufacturers and global logistics partners to produce and ship machines and consumables; in 2024 third-party COGS made up about 48% of product costs, helping keep unit margins near industry norms.\u003c\/p\u003e\n\u003cp\u003eThese partners handle precision assembly and quality checks for blades, motors, and sensors, while sourcing deals secure vinyl, iron-on, and infusible ink supplies to meet peak-season demand (Q4 volumes \u0026gt;35% of annual sales).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e48% of product costs: third-party COGS (2024)\u003c\/li\u003e\n\u003cli\u003eQ4 \u0026gt;35% of annual sales: consumables peak\u003c\/li\u003e\n\u003cli\u003ePrecision assembly: blades, motors, sensors\u003c\/li\u003e\n\u003cli\u003eStrategic sourcing: vinyl, iron-on, infusible ink\u003c\/li\u003e\n\u003cli\u003eGlobal logistics: distribution to 6 major regions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCricut partners fuel discovery, 6.7M users, 120k designs \u0026amp; $120M incremental revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCricut’s key partners—Michaels\/Joann\/Hobby Lobby, Amazon, 12k+ creators, app stores, software\/fonts, and third‑party manufacturers\/logistics—drive distribution, discovery, content, and fulfillment, yielding ~35% first‑time purchase lift from demos, 28% e‑commerce reach via Amazon (FY2024), 6.7M active users (FY2024), 120k new Cricut Access designs (2024), and 48% third‑party COGS (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–25 impact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail chains\u003c\/td\u003e\n\u003ctd\u003e35% demo-driven first buys\u003c\/td\u003e\n\u003ctd\u003e$120M incremental revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAmazon\u003c\/td\u003e\n\u003ctd\u003e28% e‑commerce reach\u003c\/td\u003e\n\u003ctd\u003ePrime Day 3x–6x spikes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCreators\u003c\/td\u003e\n\u003ctd\u003e12,000+\u003c\/td\u003e\n\u003ctd\u003e15% specialty material sales lift\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp stores\u003c\/td\u003e\n\u003ctd\u003e6.7M active users\u003c\/td\u003e\n\u003ctd\u003edrives retention\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContent partners\u003c\/td\u003e\n\u003ctd\u003e120k designs added\u003c\/td\u003e\n\u003ctd\u003esubscription value\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManufacturing\/logistics\u003c\/td\u003e\n\u003ctd\u003e48% product COGS\u003c\/td\u003e\n\u003ctd\u003eQ4 \u0026gt;35% sales peak\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, investor-ready Business Model Canvas for Cricut detailing customer segments, channels, value propositions, revenue streams, key resources and partners, and cost structure, aligned with real-world operations and growth plans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Cricut’s business model with editable cells, helping teams quickly map revenue streams, customer segments, and partnerships to relieve strategic planning pain points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHardware Engineering and Design\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCricut’s hardware engineering invests heavily in R\u0026amp;D—about 6% of $600M 2024 revenue (~$36M)—to iterate precision cutters, heat presses, and lighting tools; teams target ±0.1 mm motor accuracy, 2x faster Bluetooth\/Wi‑Fi pairing, and tougher casings to support 100+ compatible materials, keeping durability and market lead in the hobbyist segment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSoftware Development and Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCricut spends heavily on Design Space development—UX, cloud ops, and ML-driven recommendations—to keep the app as the hub for projects; in 2024 DS active users drove recurring revenue that helped parent company Cricut, Inc. report $749M revenue in FY2024, so software quality directly impacts subscriptions and sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent Curation and Graphic Design\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe internal creative team produces hundreds of new assets monthly—over 2,400 images, 300 fonts, and 150 ready-to-make projects in 2025—feeding Cricut Access and keeping the subscription’s perceived value high with trending and seasonal content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Marketing and Community Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCricut drives a lifestyle brand via heavy social media spend and large online communities, monitoring feedback, running design challenges, and offering tutorials to boost retention; in 2024 community-led referrals helped reduce acquisition cost by an estimated 18% versus paid channels.\u003c\/p\u003e\n\u003cp\u003eThe strategy converts casual buyers into evangelists who supply organic peer support, contributing to Cricut’s reported 2024 active user base of ~3.2 million and a 12% YoY rise in membership engagement.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMonitor feedback: daily social listening, 24–48h response\u003c\/li\u003e\n\u003cli\u003eDesign challenges: monthly contests, +15% content shares\u003c\/li\u003e\n\u003cli\u003eEducational resources: video + maker guides, 60% content completion\u003c\/li\u003e\n\u003cli\u003eEvangelists: lower CAC ~18%, higher LTV by ~22%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpmanaging the global flow from asian factories to regional dcs drives cricut margins and stock levels requiring demand forecasting inventory turns optimization compliance with tariffs import rules keep machines annual consumables available.\u003e\u003cpefficient logistics support repeat consumable sales after purchase reducing lead times by raised fill-rate to in cutting stockouts and protecting subscription cartridge revenue.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDemand forecasting: weekly S\u0026amp;OP cycles\u003c\/li\u003e\n\u003cli\u003eInventory: target 6–8 weeks cover\u003c\/li\u003e\n\u003cli\u003eTrade: tariff class management, HS codes\u003c\/li\u003e\n\u003cli\u003eLogistics KPIs: 98% fill-rate, 20% lead-time cut (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pefficient\u003e\u003c\/pmanaging\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCricut: $749M revenue, 3.2M users, $135M consumables \u0026amp; R\u0026amp;D fueling 22% LTV lift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eR\u0026amp;D (~6% of $600M = $36M in 2024) advances cutters, heat presses, and 100+ material support; Design Space drives subscriptions (3.2M users, FY2024 revenue $749M) with UX\/ML; content team adds ~2,400 images\/300 fonts yearly; community lowers CAC ~18% and boosts LTV ~22%; logistics target 6–8 weeks cover, 98% fill-rate, $135M consumables annual sales.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue (Cricut, Inc.)\u003c\/td\u003e\n\u003ctd\u003e$749M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHardware R\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e$36M (6% of $600M)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive users\u003c\/td\u003e\n\u003ctd\u003e3.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsumables sales\u003c\/td\u003e\n\u003ctd\u003e$135M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFill-rate\u003c\/td\u003e\n\u003ctd\u003e98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCAC reduction\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLTV uplift\u003c\/td\u003e\n\u003ctd\u003e~22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Cricut Business Model Canvas—not a mockup or sample—and is taken directly from the final file you’ll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you’ll instantly get this exact, fully editable document in Word and Excel formats, structured and formatted exactly as shown.\u003c\/p\u003e\n\u003cp\u003eNo placeholders or marketing examples—what you see is the deliverable, ready to edit, present, and use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748687262073,"sku":"cricut-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/cricut-business-model-canvas.png?v=1772210612","url":"https:\/\/matrixbcg.com\/products\/cricut-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}