{"product_id":"crawco-marketing-mix","title":"Crawford Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Crawford’s product offerings, pricing architecture, distribution channels, and promotion tactics align to drive market performance—this concise preview only scratches the surface; purchase the full 4Ps Marketing Mix Analysis for a presentation-ready, editable report packed with actionable insights, real-world data, and strategic recommendations to save research time and boost your planning or client work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Third-Party Administration via Broadspire\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBroadspire, Crawford’s core third-party administration (TPA), manages workers’ compensation and liability claims for large corporates, serving clients with $2.1B+ annual claims volume as of 2025.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Broadspire integrated deep-learning AI to auto-adjudicate ~38% of routine claims while routing complex medical cases to clinicians for oversight.\u003c\/p\u003e\n\u003cp\u003eDesigned to cut total cost of risk for self-insured clients, Broadspire reports average claim cost reductions of 12.4% and 18% faster return-to-work via proactive vocational rehab and data-driven clinical pathways.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Loss Adjusting for Large and Complex Claims\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Global Technical Services division delivers specialized loss adjusting for major energy, marine, and aviation claims, handling multi-million-dollar losses with adjusters who combine niche engineering and financial skills; in 2024 Crawford reported handling claims averaging $8.2m in this segment. As of 2025 the product adds real-time digital twin modeling to more accurately assess structural damage and cut average settlement times by an estimated 30%, improving outcomes for global policyholders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManaged Repair and Contractor Connection Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eContractor Connection links insurers and property owners to a vetted contractor network, offering managed repair with a performance guarantee that raised policyholder satisfaction scores by ~12% in 2024 according to Crawford internal reporting; the program reduced average claim cycle time to 21 days in 2024. The platform uses tracking software to monitor milestones, improve transparency, and cut rework rates—Crawford cites a 9% decline in repeat repairs year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOn-Demand Inspection Services through WeGoLook\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOn-Demand Inspection Services through WeGoLook uses a gig workforce of Lookers to deliver rapid field data and inspections, cutting average claim triage time from weeks to under 48 hours for many insurers.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 WeGoLook added advanced mobile imaging and drone assessments, handling high-volume auto and property claims and reducing field-adjuster travel costs by an estimated 40% on routine losses.\u003c\/p\u003e\n\u003cp\u003eInsurers use the service to avoid hiring full-time adjusters for small claims, saving operational expense and improving settle-speed and customer satisfaction; WeGoLook reported over 1.2 million jobs completed by end-2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e48 hours typical triage time\u003c\/li\u003e\n\u003cli\u003e40% travel-cost reduction\u003c\/li\u003e\n\u003cli\u003e1.2M jobs completed by 12\/31\/2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Digital Claims Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCrawford offers SaaS tools that manage the full claims lifecycle in one digital ecosystem, cutting cycle times by up to 30% and lowering admin costs—clients reported avg. savings of $45 per claim in 2024.\u003c\/p\u003e\n\u003cp\u003ePlatforms enable seamless insured–carrier–adjuster communication, reducing touchpoints and claim reopen rates by ~12% year-over-year.\u003c\/p\u003e\n\u003cp\u003e2025 focus is interoperability: APIs and prebuilt connectors target integration with legacy systems at 80% of top 20 global insurers, easing deployment and data exchange.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSuite: end-to-end SaaS claims platform\u003c\/li\u003e\n\u003cli\u003eImpact: ~30% faster cycles, $45\/claim saved (2024)\u003c\/li\u003e\n\u003cli\u003eQuality: ~12% fewer reopenings\u003c\/li\u003e\n\u003cli\u003e2025 priority: APIs, connectors for 80% of top 20 insurers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClaims Tech Impact: Faster cycles, lower costs—$2.1B volume, 12%+ savings, 30%+ speed\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBroadspire TPA: $2.1B+ claims vol (2025); 38% AI auto-adjudication; 12.4% avg claim cost cut; 18% faster return-to-work. Global Technical Services: $8.2M avg claim (2024); digital twins → ~30% faster settlements. Contractor Connection: 21-day cycle (2024); +12% NPS; 9% fewer reworks. WeGoLook: 1.2M jobs (2025); 48h triage; 40% travel-cost cut. SaaS: ~30% faster cycles; $45\/claim saved (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBroadspire\u003c\/td\u003e\n\u003ctd\u003e$2.1B vol; 38% AI; 12.4% cost↓\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGTS\u003c\/td\u003e\n\u003ctd\u003e$8.2M avg; 30% settlement↓\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContractor\u003c\/td\u003e\n\u003ctd\u003e21d; +12% sat; 9% rework↓\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeGoLook\u003c\/td\u003e\n\u003ctd\u003e1.2M jobs; 48h; 40% travel↓\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSaaS\u003c\/td\u003e\n\u003ctd\u003e30% cycle↓; $45\/claim\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Crawford’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context to inform managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses the Crawford 4P's Marketing Mix into a concise, presentation-ready snapshot that speeds stakeholder alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Global Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCrawford operates physical offices in 70+ countries, giving local regulatory expertise and faster claim response; in 2024 the firm reported 12,000+ adjusters and global revenue of $2.3bn, enabling rapid deployment to remote loss sites and reducing average field mobilization time to 24–48 hours in most regions. Strategic hubs in London, Atlanta, and Singapore keep teams near major insurers and brokers, improving decision speed and client retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital-First Cloud Delivery Models\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpa significant portion of crawford service delivery runs on cloud platforms enabling access from any internet location and supporting global claims intake real-time status updates for clients policyholders.\u003e\n\u003cpby end-2025 crawford optimized infrastructure to handle high-bandwidth video inspections and large-scale document management reducing claim cycle times by cutting manual processing costs an estimated million annually.\u003e\n\u003cpthe cloud-first model supports peak concurrent users above and secures average uptime of improving client satisfaction retention in key markets.\u003e\n\u003c\/pthe\u003e\u003c\/pby\u003e\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic On-Site Client Placements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFor large TPA and corporate clients, Crawford places dedicated claims professionals inside clients’ risk management teams, reducing average claim resolution times by up to 22% and cutting escalation rates 15% (Crawford 2024 client report).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile and Remote Workforce Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpcrawford uses a hybrid workforce: salaried field adjusters plus gig inspectors who get assignments and submit reports via mobile apps cutting average on-site time by in\u003e\u003cpthe place mix reaches the exact loss location or remote industrial sites service availability rose to within hours in\u003e\u003cpgeo-fencing and real-time routing reduced drive miles by in urban clusters improving utilization lowering per-claim travel cost\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHybrid mobile workforce: field + gig\u003c\/li\u003e\n\u003cli\u003eMobile apps: assignment + reporting\u003c\/li\u003e\n\u003cli\u003e98% availability within 48 hrs (2025)\u003c\/li\u003e\n\u003cli\u003e22% lower on-site time (2024)\u003c\/li\u003e\n\u003cli\u003e16% fewer drive miles, $28 cost saving\/claim\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pgeo-fencing\u003e\u003c\/pthe\u003e\u003c\/pcrawford\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Technical Services Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGlobal Technical Services Hubs centralize specialized adjusting expertise in regional centers of excellence, so Crawford can deploy high-level talent quickly during major catastrophes; as of 2024 Crawford reported 20+ technical hubs covering 5 continents and supported 60% of large commercial claims globally.\u003c\/p\u003e\n\u003cp\u003eHubs concentrate industry knowledge in areas like cyber risk and renewable energy, enabling scale without placing an expert in every local branch and reducing specialist staffing costs by an estimated 25% per claim line.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e20+ hubs on 5 continents (2024)\u003c\/li\u003e\n\u003cli\u003eSupport 60% of large commercial claims\u003c\/li\u003e\n\u003cli\u003e25% estimated cost saving on specialist staffing\u003c\/li\u003e\n\u003cli\u003eConcentrations: cyber risk, renewable energy, major cat response\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal, cloud-first claims network: 98% reach in 48h, $22M saved, 22% faster on-site\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCrawford’s Place blends 70+ country offices, 20+ regional technical hubs, and a cloud-first platform (99.95% uptime) to reach 98% of loss sites within 48 hours, cut on-site time 22% (2024), reduce drive miles 16% and save ~$22m\/year in processing costs; dedicated in‑client teams lower resolution time 22% and escalation 15% (Crawford 2024–25).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountries\u003c\/td\u003e\n\u003ctd\u003e70+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTechnical hubs\u003c\/td\u003e\n\u003ctd\u003e20+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUptime\u003c\/td\u003e\n\u003ctd\u003e99.95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvailability within 48h\u003c\/td\u003e\n\u003ctd\u003e98% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-site time\u003c\/td\u003e\n\u003ctd\u003e-22% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcessing savings\u003c\/td\u003e\n\u003ctd\u003e$22m\/year\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eCrawford 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Crawford 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750442807673,"sku":"crawco-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/crawco-marketing-mix.png?v=1772224988","url":"https:\/\/matrixbcg.com\/products\/crawco-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}