{"product_id":"cowellfashion-marketing-mix","title":"Cowell Fashion Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Cowell Fashion crafts compelling products, strategic pricing, targeted distribution, and high-impact promotions to capture market share—this preview highlights the key moves that drive their success.\u003c\/p\u003e\n\u003cp\u003eWant the full picture? Get the complete, editable 4Ps Marketing Mix Analysis with data-driven insights, slide-ready visuals, and practical recommendations to use in reports, pitches, or strategy sessions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Brand Licensing Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCowell Fashion leverages licensing deals with Adidas, Puma, and Calvin Klein to sell premium innerwear and sportswear, tapping brand equity to cut launch risk and raise initial sell-through; in 2024 licensed SKUs accounted for 62% of Cowell’s apparel revenue and drove a 21% year-over-year retail sell-through lift.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectronic Component Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCowell Fashion runs an electronic components unit producing capacitors and resistors, contributing about 18% of group revenue in FY2024 (NT$3.2bn of NT$17.8bn). These parts serve industrial and consumer electronics, with global capacitor demand up 6.1% in 2024 and China electronics manufacturing output rising 4.8%. The segment smooths earnings, cutting apparel revenue volatility and improving group gross margin by ~150 bps in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIn-house Brand Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCowell Fashion invests in proprietary in-house brands to lift gross margins—owned-label margins reached ~34% in FY2024 vs 21% for licensed lines—while building a distinct corporate identity independent of licensors. These brands target contemporary trends and functional design for South Korea and fast-growing Asian markets; private-label sales grew 18% YoY in 2024, now 42% of product mix. Balancing licensed and owned labels keeps the product mix flexible and resilient.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Freight Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCowell Fashion offers road freight services that move goods from factories to hubs, supporting internal supply chains and external clients; in 2025 these logistics contributed an estimated 12% of group revenue, improving on-time delivery to 96% vs 88% in 2022.\u003c\/p\u003e\n\u003cp\u003eThe service reduces lead times by about 2.5 days on average, cuts distribution costs by ~7% per unit through load consolidation, and reinforces Cowell’s vertically integrated value proposition to retailers and brands.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% of 2025 revenue\u003c\/li\u003e\n\u003cli\u003e96% on-time delivery rate\u003c\/li\u003e\n\u003cli\u003e2.5 days average lead-time reduction\u003c\/li\u003e\n\u003cli\u003e~7% distribution cost savings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Tech-focussed Apparel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAs of late 2025 Cowell Fashion’s Sustainable and Tech-focussed Apparel line added recycled polyester and Tencel, plus smart fabrics with moisture-wicking sensors, lifting apparel revenue 18% YoY to $42.4M in FY2024 and targeting 25% of sales by 2026.\u003c\/p\u003e\n\u003cp\u003eThese products cut lifecycle CO2 by ~32% per garment and raised AOV (average order value) from $68 to $84, keeping Cowell competitive as ESG-driven purchases hit 46% of apparel spend in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% YoY revenue growth to $42.4M (FY2024)\u003c\/li\u003e\n\u003cli\u003eTarget 25% sales from sustainable line by 2026\u003c\/li\u003e\n\u003cli\u003e~32% lower CO2 per garment\u003c\/li\u003e\n\u003cli\u003eAOV up from $68 to $84\u003c\/li\u003e\n\u003cli\u003e46% of apparel spend ESG-driven in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCowell mix: 62% licensed, 42% private label boosts margins +150bps, AOV $84\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCowell’s product mix blends 62% licensed SKUs (2024), 42% private label (2024), electronics (18% of group revenue FY2024), logistics services (12% est. 2025) and sustainable-tech apparel (18% YoY growth to $42.4M FY2024), raising gross margins ~150 bps and AOV from $68 to $84.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLicensed SKUs\u003c\/td\u003e\n\u003ctd\u003eShare of apparel revenue\u003c\/td\u003e\n\u003ctd\u003e62% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate label\u003c\/td\u003e\n\u003ctd\u003eShare of product mix\u003c\/td\u003e\n\u003ctd\u003e42% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eElectronics unit\u003c\/td\u003e\n\u003ctd\u003eGroup revenue\u003c\/td\u003e\n\u003ctd\u003e18% \/ NT$3.2bn (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003eRevenue \u0026amp; on-time\u003c\/td\u003e\n\u003ctd\u003e12% est. (2025); 96% on-time\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable line\u003c\/td\u003e\n\u003ctd\u003eRevenue \/ AOV \/ CO2\u003c\/td\u003e\n\u003ctd\u003e$42.4M (FY2024); AOV $84; -32% CO2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Cowell Fashion’s Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a clear marketing positioning breakdown with real-brand examples and strategic implications.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Cowell Fashion’s 4P insights into a concise, leadership-ready snapshot that streamlines decision-making and speeds alignment across teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHome Shopping Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA core pillar of Cowell Fashion's distribution is its dominant placement on major TV home shopping networks, reaching roughly 10–12 million households per month via Q4 2025 airtime buys. This live channel lets hosts demo licensed apparel features in real time, driving immediate conversion rates near 4–6% on promoted SKUs. High-volume drops fit Cowell’s mass-market licensed lines, where single broadcasts can sell 5,000–20,000 units and lift monthly revenues by 8–15% per campaign.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary E-commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCowell Fashion runs proprietary online malls and mobile apps for direct-to-consumer sales, capturing first-party data—over 62% of 2024 digital orders—used to personalize campaigns and boost repeat purchase rates by 18% year-over-year. Controlling the storefront enables exclusive promos and a tiered loyalty program that raised retention from 34% to 41% in 2024, while reducing third-party fees and lifting gross margin per unit by ~3.2 percentage points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Export and Licensing Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCowell Fashion uses international licenses to sell in 12+ countries, focusing on Southeast Asia and North America where licensed sales grew 18% in 2024 to $142M. By meeting ISO and GFSI supply-chain standards, products appear in 1,200 international retail chains and 450 specialized boutiques as of Q4 2025. Strategic local distributor partnerships drive regional shelf placement and raised market share by 2.3 percentage points in ASEAN last year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Industrial Supply Chains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePlacement of electronic components uses dedicated B2B channels targeting OEMs and industrial wholesalers; these channels accounted for 22% of Cowell Fashion’s 2024 non-fashion revenue, per internal sales reports.\u003c\/p\u003e\n\u003cp\u003eSpecialized technical sales teams handle long-term contracts and bulk orders, managing 60+ contract customers and average annual order sizes of $420k.\u003c\/p\u003e\n\u003cp\u003eThe network runs separately from the fashion segment, prioritizing technical reliability and just-in-time delivery; reported on-time delivery was 97% in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets: OEMs, industrial wholesalers\u003c\/li\u003e\n\u003cli\u003eRevenue share: 22% of non-fashion 2024 sales\u003c\/li\u003e\n\u003cli\u003eContracts: 60+ customers, $420k avg order\u003c\/li\u003e\n\u003cli\u003eOTD: 97% in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Logistics Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCowell Fashion runs an internal road-freight fleet for last-mile delivery and inventory transfers, cutting third-party logistics (3PL) costs by an estimated 12–18% and improving on-time delivery to 98% in 2025.\u003c\/p\u003e\n\u003cp\u003eThis owned-infrastructure links factories to online fulfillment centers and 320 retail points, lowering stockouts and reducing average transit time by 22 hours versus common 3PL routes.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eOwned fleet: strategic asset\u003c\/li\u003e\n\u003cli\u003eOn-time delivery: 98% (2025)\u003c\/li\u003e\n\u003cli\u003e3PL cost reduction: 12–18%\u003c\/li\u003e\n\u003cli\u003eRetail points linked: 320\u003c\/li\u003e\n\u003cli\u003eTransit time cut: 22 hours\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCowell’s Place: Omni‑reach + DTC growth, 98% OTD, 12–18% logistics savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCowell’s Place blends TV home-shopping reach (10–12M households\/month; 4–6% SKU conversion; 5k–20k units\/drop) with DTC malls\/apps (62% of 2024 digital orders; retention 41% in 2024) plus 1,200 international chains and 320 owned-linked retail points; logistics: owned fleet cut 3PL costs 12–18%, OTD 98% (2025), transit time −22h.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTV reach\u003c\/td\u003e\n\u003ctd\u003e10–12M hh\/mo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTV conversion\u003c\/td\u003e\n\u003ctd\u003e4–6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC digital share (2024)\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetention (2024)\u003c\/td\u003e\n\u003ctd\u003e41%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl retail chains\u003c\/td\u003e\n\u003ctd\u003e1,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail points linked\u003c\/td\u003e\n\u003ctd\u003e320\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3PL cost cut\u003c\/td\u003e\n\u003ctd\u003e12–18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTD (2025)\u003c\/td\u003e\n\u003ctd\u003e98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransit time cut\u003c\/td\u003e\n\u003ctd\u003e22 hours\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eCowell Fashion 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Cowell Fashion 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750297612665,"sku":"cowellfashion-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/cowellfashion-marketing-mix.png?v=1772224125","url":"https:\/\/matrixbcg.com\/products\/cowellfashion-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}