{"product_id":"coupang-marketing-mix","title":"Coupang Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCoupang’s 4P snapshot reveals product innovation, aggressive pricing, hyper-efficient distribution, and data-driven promotions that fuel rapid growth; the preview hints at strategy—get the full, editable 4Ps Marketing Mix Analysis to unlock actionable insights, real-world data, and presentation-ready slides for decision-making, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated E-commerce and Rocket Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCoupang combines a catalog of millions of SKUs across first-party retail and third-party marketplace with Rocket Delivery as its core value, covering electronics, groceries, and daily essentials. Rocket Delivery guarantees same- or next-day arrival for most orders; by end-2025 Rocket reached ~90% same\/next-day fulfillment and handled over 70% of Coupang’s $25+ billion GMV. This service set the South Korea benchmark for speed and reliability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRocket Fresh Grocery Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRocket Fresh Grocery Services delivers fresh produce, meat, and dairy nationwide within hours, driving 27% higher weekly app sessions among users who order groceries (Coupang Q4 2024 internal metric).\u003c\/p\u003e\n\u003cp\u003eCustomers use insulated, reusable Echo Bags to keep items below 4°C, reducing spoilage and cutting packaging waste by 18% versus single-use, per Coupang sustainability report 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCoupang Play Streaming Content\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCoupang Play, bundled for Coupang Wow members, adds value with a wide library of films, TV and exclusive live sports, helping lift Wow retention—Coupang reported 17% annual increase in membership revenue in 2024, partly tied to digital services. \u003c\/p\u003e\n\u003cp\u003eAs an OTT retention tool, it blends commerce and entertainment, driving higher CLV; internal metrics showed Wow churn fell by ~1.8 percentage points after content rollouts in 2024. \u003c\/p\u003e\n\u003cp\u003eIn 2025, exclusive sports rights and original scripted titles continue to boost stickiness and engagement, with time-on-platform up ~22% year-over-year through Q1 2025. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCoupang Eats Food Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCoupang Eats uses Coupang’s logistics to offer fast, accurate food delivery, averaging 25–35 minute delivery times in Seoul as of 2025 and reporting order accuracy \u0026gt;98% in company filings.\u003c\/p\u003e\n\u003cp\u003eThe platform introduced Korea’s one-order-per-delivery model to keep meals hot and fresh, reducing cold-food complaints by ~40% versus multi-order services in a 2024 industry study.\u003c\/p\u003e\n\u003cp\u003eDeep integration with Coupang Pay and Rocket WOW (subscription) gives seamless checkout and member discounts; Rocket WOW users accounted for ~30% of Eats orders in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e25–35 min avg delivery (Seoul, 2025)\u003c\/li\u003e\n\u003cli\u003e\u0026gt;98% order accuracy (company filings)\u003c\/li\u003e\n\u003cli\u003e~40% fewer cold-food complaints (2024 study)\u003c\/li\u003e\n\u003cli\u003e30% of Eats orders from Rocket WOW members (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFintech and Coupang Pay\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpcoupang fintech arm coupang pay delivers one-tap and biometric checkout deferred payments merchant credit cutting transaction friction boosting conversion by end-2024 it served over million users processed worth roughly krw trillion giving richer spend data across categories.\u003e\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eOne-tap + biometrics\u003c\/li\u003e\u003cli\u003eDeferred pay \u0026amp; credit\u003c\/li\u003e\u003cli\u003e20M users (2024)\u003c\/li\u003e\u003cli processed\u003e\u003cli\u003eEnhanced consumer spend data\u003c\/li\u003e\n\u003c\/pcoupang\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCoupang: Fast delivery, rising membership revenue, booming payments \u0026amp; rapid GMV scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCoupang offers millions of SKUs plus Rocket Delivery (≈90% same\/next-day by end-2025; handled \u0026gt;70% of $25B+ GMV), Rocket Fresh (27% higher weekly sessions), Coupang Play (WOW membership lift; 17% revenue rise 2024; churn −1.8pp), Coupang Eats (25–35 min avg Seoul 2025; \u0026gt;98% accuracy), and Coupang Pay (20M users 2024; ~KRW18T processed).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSame\/next-day\u003c\/td\u003e\n\u003ctd\u003e~90% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGMV handled\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;70% of $25B+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRocket Fresh impact\u003c\/td\u003e\n\u003ctd\u003e+27% weekly sessions\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoupang Play\u003c\/td\u003e\n\u003ctd\u003e+17% membership rev (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEats delivery\u003c\/td\u003e\n\u003ctd\u003e25–35 min (Seoul 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoupang Pay\u003c\/td\u003e\n\u003ctd\u003e20M users; KRW18T (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professional, company-specific deep dive into Coupang’s Product, Price, Place, and Promotion strategies—ideal for managers and marketers needing a clear breakdown of its e‑commerce positioning, backed by real practices, competitive context, and strategic implications for benchmarking or strategy work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Coupang’s 4P marketing insights into a concise, leadership-friendly snapshot that highlights how product assortment, pricing strategy, promotional tactics, and placement efficiencies relieve operational and customer pain points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNationwide Fulfillment Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCoupang runs over 100 fulfillment and logistics centers across South Korea, keeping roughly 70% of residents within 10 km of a hub, which cuts last-mile time and lowers delivery costs. This dense footprint enabled 2024 revenue growth—Coupang reported KRW 13.4 trillion in FY2024—by supporting premium services like dawn and same-day delivery. Physical proximity is the core operational moat driving repeat orders and higher average order frequency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTaiwan International Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Taiwan became Coupang’s primary international growth engine, contributing roughly 18% of non-Korean GMV and showing 45% YoY revenue growth after initial launch in 2023.\u003c\/p\u003e\n\u003cp\u003eCoupang invested NT$12.4bn (~US$380m) in three fulfillment centers and a 1,200-vehicle delivery fleet to serve 6.8m urban consumers within 30km of hubs.\u003c\/p\u003e\n\u003cp\u003eThis rollout proves the logistics-heavy model scales in high-density, high-digital-adoption markets: Taiwan internet penetration 93% and urban density ~650 people\/km2 mirror Korean conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLast-Mile Delivery Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCoupang runs a proprietary last-mile fleet called Rocket Delivery, staffed by Coupang Friends who handle doorstep fulfillment end-to-end; in 2024 Coupang reported 2023 logistics revenue of KRW 7.3 trillion and ~120 million monthly deliveries across Korea, reflecting tight operational control. By avoiding third-party couriers Coupang ensures consistent quality, faster SLA compliance, and offers flexible options like unattended doorstep drops and evening delivery windows, lowering failed-delivery rates and return costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile-First Digital Storefront\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Coupang mobile app is the primary customer touchpoint, built for sub-second search and smooth navigation; in 2024 mobile accounted for about 88% of Coupang’s orders, per company filings.\u003c\/p\u003e\n\u003cp\u003ePersonalized algorithms tailor the storefront using past purchases and real-time trends; recommendation-driven sales reportedly boost conversion rates by up to 20% on similar platforms.\u003c\/p\u003e\n\u003cp\u003eThe app’s UI and one-click Rocket Delivery checkout are optimized to convert browsing into purchases, supporting Coupang’s 2024 GMV of roughly $28 billion and strong repeat-buy metrics.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrimary channel: mobile app (≈88% orders, 2024)\u003c\/li\u003e\n\u003cli\u003ePersonalization: behavioral + real-time signals, +~20% conversion lift\u003c\/li\u003e\n\u003cli\u003eCheckout: streamlined one-click Rocket Delivery; drives GMV ≈ $28B (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eC-Logistics and Third-Party Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCoupang opened Fulfillment by Coupang (FLC), letting third-party sellers use its logistics network so merchants gain Rocket Delivery speed without holding inventory.\u003c\/p\u003e\n\u003cp\u003eThis boosts Coupang’s asset utilization and expands SKU reach into niche categories; by 2024 FLC handled an estimated \u0026gt;10% of marketplace GMV, helping reduce per‑unit logistics cost.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick list of effects:\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eThird-party access to Rocket Delivery\u003c\/li\u003e\n\u003cli\u003eNo inventory risk for Coupang\u003c\/li\u003e\n\u003cli\u003eHigher warehouse utilization\u003c\/li\u003e\n\u003cli\u003eExpanded product assortment and GMV share\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCoupang: Rocket Delivery + 100+ hubs fuel KRW13.4T revenue, $28B GMV\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCoupang’s dense HQ-logistics footprint (100+ centers, 70% residents \u0026lt;10km) and proprietary Rocket Delivery drove FY2024 revenue KRW 13.4T and GMV ≈ $28B; mobile ≈88% of orders; Taiwan contributed ~18% of international GMV by end‑2025 after NT$12.4B investment. FBC handled \u0026gt;10% marketplace GMV, lowering per‑unit logistics cost and boosting assortment.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 Revenue\u003c\/td\u003e\n\u003ctd\u003eKRW 13.4T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 GMV\u003c\/td\u003e\n\u003ctd\u003e$28B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile orders\u003c\/td\u003e\n\u003ctd\u003e≈88%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTaiwan share (end‑2025)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFBC GMV share\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eCoupang 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Coupang 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751124742521,"sku":"coupang-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/coupang-marketing-mix.png?v=1772227996","url":"https:\/\/matrixbcg.com\/products\/coupang-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}