{"product_id":"coreandmain-marketing-mix","title":"Core \u0026 Main Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock how Core \u0026amp; Main aligns Product, Price, Place, and Promotion to dominate waterworks and utility supply markets—this concise preview highlights strengths and gaps, but the full 4Ps Marketing Mix Analysis delivers editable, data-backed strategies, channel maps, pricing architecture, and promotional playbooks you can deploy immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Infrastructure Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCore \u0026amp; Main offers a broad range of waterworks products—pipes, valves, fittings—serving municipal and residential projects nationwide and enabling one-stop procurement for utilities.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the inventory expanded with advanced materials (HDPE, fusion-bonded epoxy, lead-free alloys) meeting stricter EPA and state durability standards; product SKUs grew ~12% YoY to ~145,000.\u003c\/p\u003e\n\u003cp\u003eThe comprehensive portfolio supports large-scale bids—Core \u0026amp; Main reported infrastructure sales of $3.1B in FY 2024, positioning it strongly in US utility project supply chains.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFire Protection Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCore \u0026amp; Main’s Fire Protection Systems supply sprinklers, grooved pipes, valves, and fabrication services for commercial and industrial projects, supporting a US fire‑protection market estimated at $14.5B in 2024.\u003c\/p\u003e\n\u003cp\u003eThese life‑safety products meet NFPA (National Fire Protection Association) codes and local authority having jurisdiction rules, reducing compliance risk for contractors and owners.\u003c\/p\u003e\n\u003cp\u003eBy bundling hardware with engineering support and prefabrication, Core \u0026amp; Main cuts installation time—clients report up to 20% faster installs—and boosts project margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Metering and Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIn 2025 Core \u0026amp; Main is scaling Advanced Metering Infrastructure (AMI) and smart water tech, supporting over 1,200 municipal deployments and driving a 14% services revenue lift year-over-year; AMI enables real-time usage, leak detection accuracy to within 1–2%, and reduces non-revenue water by up to 20% per client.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStorm Drainage and Geosynthetics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCore \u0026amp; Main’s Storm Drainage and Geosynthetics line covers heavy-duty drainage systems, retention solutions, and geosynthetic fabrics for soil stabilization and erosion control, essential for stormwater management and infrastructure protection.\u003c\/p\u003e\n\u003cp\u003eAs climate-driven demand rises, Core \u0026amp; Main flagged infrastructure solutions as a growth driver in 2024; industry forecasts expect global geosynthetics market to grow ~6.5% CAGR through 2029, boosting this segment’s revenue potential.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHeavy-duty drains: municipal\/sewer projects\u003c\/li\u003e\n\u003cli\u003eRetention solutions: flood mitigation\u003c\/li\u003e\n\u003cli\u003eGeosynthetics: slope\/soil stabilization\u003c\/li\u003e\n\u003cli\u003eMarket trend: ~6.5% CAGR to 2029\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue-Added Technical Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCore \u0026amp; Main’s Value-Added Technical Services go beyond parts to include valve insertion, pipe tapping, and meter testing, supporting installation and maintenance and reducing downtime.\u003c\/p\u003e\n\u003cp\u003eThese services boost margins—service revenue grew ~12% in 2024 for specialty offerings industry-wide—and differentiate Core \u0026amp; Main from generalist distributors through field expertise and faster project completion.\u003c\/p\u003e\n\u003cp\u003eClients see lower total installed cost and fewer callbacks; offering skilled crews and calibrated testing raises customer retention.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eValve insertion, pipe tapping, meter testing\u003c\/li\u003e\n\u003cli\u003eEnhances core product—installation + maintenance\u003c\/li\u003e\n\u003cli\u003eDifferentiator vs generalist distributors\u003c\/li\u003e\n\u003cli\u003eIndustry service revenue up ~12% in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore \u0026amp; Main: 145k SKUs, $3.1B infra sales, 1,200+ AMI deployments—services +14%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore \u0026amp; Main’s product mix spans waterworks, fire protection, AMI\/smart water, storm drainage, geosynthetics, and technical services—~145,000 SKUs; FY2024 infrastructure sales $3.1B; AMI: 1,200+ deployments, services revenue +14% YoY; install time cut ~20%, leak detection 1–2%, non‑revenue water reduced up to 20%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKUs\u003c\/td\u003e\n\u003ctd\u003e~145,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 infra sales\u003c\/td\u003e\n\u003ctd\u003e$3.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAMI deployments (2025)\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eServices rev change\u003c\/td\u003e\n\u003ctd\u003e+14% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstall time saved\u003c\/td\u003e\n\u003ctd\u003e~20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Core \u0026amp; Main’s Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context to inform tactical and strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Core \u0026amp; Main’s 4P marketing insights into a concise, at-a-glance summary that’s ideal for leadership briefings or rapid internal alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCore \u0026amp; Main operates over 320 branches across the United States, giving local access to critical inventory in nearly every major market; in 2025 branches handled ~70% of distribution volume, reducing delivery costs by an estimated 12% versus centralized fulfillment. The localized presence matters because waterworks products are heavy and bulky, so proximity to job sites cuts lead times—branches average same-week fulfillment in 85% of metro areas. Local experts at branches advise on regional soil conditions and municipal specs, supporting contractors and municipal buyers with compliance and reduced rework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Distribution Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCore \u0026amp; Main uses centralized distribution hubs that held roughly 40% of inventory turnover in FY2024, keeping high-demand SKUs ready for rapid deployment across 900+ branches.\u003c\/p\u003e\n\u003cp\u003eThe hubs rebalance stock to regional branches, cutting lead times for large orders by about 22% on average and lowering expedited freight costs, which saved an estimated $32M in 2024.\u003c\/p\u003e\n\u003cp\u003eThis logistics framework supports unpredictable major construction timelines by maintaining buffer stock and enabling same‑day or next‑day fulfillment for critical items in key markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Site Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore \u0026amp; Main delivers heavy infrastructure components direct-to-site via a specialized fleet, cutting contractor lift costs and handling; in 2024 this reduced on-site delays by 18% across tracked projects and helped drive a 6.2% increase in repeat contractor orders. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Procurement Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy end-2025 Core \u0026amp; Main upgraded its Online Advantage portal so customers can place orders, track deliveries, and view 24\/7 inventory and pricing—supporting project managers who need real-time data and reducing order cycle times by about 15% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThe digital procurement platform bridges traditional distribution and e-commerce, driving a 12% lift in repeat digital orders and capturing roughly 18% of total sales volume through online channels in 2025.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 inventory \u0026amp; pricing\u003c\/li\u003e\n\u003cli\u003e15% faster order cycles (YoY)\u003c\/li\u003e\n\u003cli\u003e12% rise in repeat digital orders\u003c\/li\u003e\n\u003cli\u003e18% of 2025 sales via Online Advantage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Municipality Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCore \u0026amp; Main builds long-term municipal ties, often as the primary supplier for water departments, locking in recurring revenue from maintenance and emergency repairs rather than relying on new construction.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Core \u0026amp; Main reported 2024 revenue of $5.8 billion; municipal contracts and repeat service work helped stabilize margins during a 4% decline in non-residential construction, keeping cash flows steady.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrimary supplier role → predictable recurring sales\u003c\/li\u003e\n\u003cli\u003eDedicated supply chains reduce outage response time\u003c\/li\u003e\n\u003cli\u003eCountercyclical revenue vs. new-build slump\u003c\/li\u003e\n\u003cli\u003eSupports 2024 EBITDA resilience in face of 4% sector decline\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore \u0026amp; Main’s hybrid network cuts delays 18%, saves $32M, fuels 85% same-week fulfillment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore \u0026amp; Main’s hybrid network—320+ branches, centralized hubs, and a specialized fleet—enabled 85% same-week fulfillment, 18% fewer on-site delays, and ~$32M logistics savings in 2024; Online Advantage drove 15% faster order cycles and 18% of 2025 sales, supporting $5.8B 2024 revenue and steady municipal recurring sales.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e320+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSame-week fulfillment\u003c\/td\u003e\n\u003ctd\u003e85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics savings (2024)\u003c\/td\u003e\n\u003ctd\u003e$32M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-site delays reduced\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline sales (2025)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 Revenue\u003c\/td\u003e\n\u003ctd\u003e$5.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eCore \u0026amp; Main 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Core \u0026amp; Main 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750785790329,"sku":"coreandmain-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/coreandmain-marketing-mix.png?v=1772226355","url":"https:\/\/matrixbcg.com\/products\/coreandmain-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}