{"product_id":"continental-marketing-mix","title":"Continental Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Continental’s product innovation, strategic pricing, optimized distribution, and targeted promotions combine to drive market leadership—get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save hours of research and apply proven tactics to your strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Driver Assistance Systems and Autonomous Mobility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eContinental’s ADAS and autonomous portfolio bundles high-resolution radar, lidar, and camera systems for Level 2–3 driving, delivering emergency braking, lane-keeping, and automated parking; ADAS revenue hit about EUR 2.1bn in 2024, up 14% YoY.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Continental deployed AI-enhanced perception that raised urban object-recognition accuracy to ~96% in internal tests and reduced false positives by 23%, aiding safer decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and High-Performance Tire Portfolios\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Sustainable and High-Performance Tire Portfolios include the UltraContact NXT series, using up to 40% recycled\/renewable materials and launched in 2024, covering 120+ SKUs for ICE and EVs to cut rolling resistance by ~8–12% vs prior lines.\u003c\/p\u003e\n\u003cp\u003eDesigned to boost EV range by up to 6 km per charge (WLTP city cycles) and improve fuel efficiency, the line supports Continental’s 2025 goal to source 30% sustainable materials group-wide.\u003c\/p\u003e\n\u003cp\u003eContinental keeps a safety edge—winning 18 independent wet-grip and braking tests across summer and winter categories in 2023–2025, sustaining its premium pricing and margin mix.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSoftware-Defined Vehicle Platforms and Architecture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eContinental offers centralized high-performance vehicle computers that consolidate processing across ECUs, cutting hardware units by up to 40% and supporting data throughput \u0026gt;10 Gbps for ADAS and infotainment.\u003c\/p\u003e\n\u003cp\u003eThese software-defined vehicle platforms enable secure over-the-air updates (OTA), extending feature rollouts and performance upgrades across a vehicle’s life and reducing recall costs—OTA adoption cut update-related service costs by ~30% in 2024.\u003c\/p\u003e\n\u003cp\u003eThe shift to software-centric architecture helps automakers lower BOM (bill of materials) complexity and improves margins; Continental reported software and services revenue growth of ~18% in 2024, driven by platform sales and recurring software licenses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Cockpit and User Experience Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eContinental’s Smart Cockpit lineup combines large curved displays, AR head-up displays, and haptic controls to deliver intuitive, low-distraction interaction via voice and gesture; the business reported €2.3bn in chassis \u0026amp; safety electronics revenue in 2024, with cockpit systems growing ~12% YoY.\u003c\/p\u003e\n\u003cp\u003eDesign blends luxury finishes with high-function electronics to target premium OEMs and connected-vehicle trends; AR HUD trials showed up to 30% faster driver task completion in 2023 studies.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCurved displays, AR HUD, haptics\u003c\/li\u003e\n\u003cli\u003eVoice\/gesture reduce distraction\u003c\/li\u003e\n\u003cli\u003e€2.3bn segment (2024)\u003c\/li\u003e\n\u003cli\u003eCockpit growth ~12% YoY\u003c\/li\u003e\n\u003cli\u003eAR HUD: ~30% faster task time (2023)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial and Material Science Innovations via ContiTech\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpcontitech supplies industrial rubber and plastic parts belts hoses seals mining agriculture aerospace with materials engineered for extreme heat cold pressure.\u003e\n\u003cpproducts prioritize durability and sustainability contitech reported eur sales in for rubber technologies increased bio-based material use by year-over-year to cut lifecycle co2.\u003e\n\u003cpresearch focuses on polymers that extend belt life by and resist pressures above bar in hydraulic hose tests.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEUR 3.1bn 2024 sales (Rubber Technologies)\u003c\/li\u003e\n\u003cli\u003e+18% bio-based material use YoY\u003c\/li\u003e\n\u003cli\u003e+25% conveyor life vs legacy compounds\u003c\/li\u003e\n\u003cli\u003eHose endurance \u0026gt;200 bar in tests\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/presearch\u003e\u003c\/pproducts\u003e\u003c\/pcontitech\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContinental ramps software \u0026amp; ADAS growth—Rubber tech leads with €3.1bn; OTA trims costs ~30%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eContinental bundles ADAS (radar\/lidar\/camera), software-defined vehicle computers, smart cockpits, sustainable tires, and ContiTech industrial products; 2024 figures: ADAS EUR 2.1bn, chassis \u0026amp; safety electronics EUR 2.3bn, Rubber Technologies EUR 3.1bn, software\/services +18% YoY, OTA cut service costs ~30%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eADAS\u003c\/td\u003e\n\u003ctd\u003eEUR 2.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChassis \u0026amp; Cockpit\u003c\/td\u003e\n\u003ctd\u003eEUR 2.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRubber Tech\u003c\/td\u003e\n\u003ctd\u003eEUR 3.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSoftware growth\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise, company-specific deep dive into Continental’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Continental's 4P marketing strategy into a concise, presentation-ready snapshot that helps leadership and cross-functional teams quickly align on product, pricing, placement, and promotion priorities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing and Research Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eContinental operates production sites and R\u0026amp;D centers across Europe, North America and Asia, with facilities in over 50 countries and ~240 locations worldwide as of 2025, keeping it close to major OEM hubs like Stuttgart, Detroit and Shanghai.\u003c\/p\u003e\n\u003cp\u003eThis local footprint cuts logistics and lead times—Continental reported supply-chain related transport savings of ~€120m in 2024—and lets it tailor products for regional manufacturers quickly.\u003c\/p\u003e\n\u003cp\u003ePresence in 50+ countries also spreads risk: in 2024 the company reduced supplier disruption impact by 35% year-over-year through multi-site sourcing and regional regulatory teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect OEM Integration and Strategic Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA significant share of Continental AG’s revenue—about 42% of €32.7 billion in automotive OEM sales in 2024—comes from direct contracts with OEMs like Volkswagen, BMW, and Ford.\u003c\/p\u003e\n\u003cp\u003eContinental embeds engineering teams into OEM design phases to ensure component fit and reduce launch delays, cutting integration time by an estimated 15–25% per program.\u003c\/p\u003e\n\u003cp\u003eThese multi-year partnerships yield stable cash flows and supported R\u0026amp;D collaboration, contributing to Continental’s €1.1 billion R\u0026amp;D spend in 2024 for next-gen mobility platforms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Aftermarket Distribution Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eContinental runs a multi-channel aftermarket distribution for tires and replacement parts via wholesalers, ~45,000 independent retailers, and ~1,200 company-owned service centers worldwide, ensuring broad consumer access to tires and brake systems. The firm partners with major service chains—providing certified parts and technical training to over 60,000 local mechanics annually—and aftermarket sales made up about €6.8 billion of Continental’s 2024 revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales Channels and E-Commerce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eContinental expanded digital channels and proprietary portals in 2024, driving a 22% increase in online leads and a 15% rise in bookings year-over-year; customers research tire specs and book installations via integrated tools that route requests to local dealers.\u003c\/p\u003e\n\u003cp\u003eThis digital-first setup boosts end-user convenience and gave Continental first-party insights—over 3 million consumer interactions in 2024—informing product mix and pricing.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e22% more online leads (2024)\u003c\/li\u003e\n\u003cli\u003e15% higher bookings YoY (2024)\u003c\/li\u003e\n\u003cli\u003e3M+ consumer interactions (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Hubs in Emerging Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eContinental has boosted capex in India and Southeast Asia, committing about EUR 350m in 2024–25 to capture rising mid-range auto-tech demand, targeting 7–9% annual regional sales growth.\u003c\/p\u003e\n\u003cp\u003eRegional hubs let Continental adapt products to local price points and infrastructure, reducing BOM costs by ~12% and cutting time-to-market by 20%.\u003c\/p\u003e\n\u003cp\u003eHubs act as production bases and innovation centers, developing features for emerging markets—e.g., 48V systems and ADAS variants—supporting projected unit volumes of 2.1m vehicles by 2026.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEUR 350m capex 2024–25\u003c\/li\u003e\n\u003cli\u003e7–9% regional sales CAGR target\u003c\/li\u003e\n\u003cli\u003e~12% BOM cost reduction\u003c\/li\u003e\n\u003cli\u003e20% faster time-to-market\u003c\/li\u003e\n\u003cli\u003e2.1m vehicle units by 2026\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContinental: 240 sites, €1.1bn R\u0026amp;D, €120m logistics savings, €350m capex for 7–9% CAGR\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eContinental’s 240 global sites across 50+ countries drive OEM revenue (42% of €32.7bn auto sales in 2024), cut logistics costs (~€120m saved 2024), and support €1.1bn R\u0026amp;D spend; digital channels generated 22% more online leads and 3M+ consumer interactions in 2024; €350m capex 2024–25 targets 7–9% regional CAGR.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSites\/countries\u003c\/td\u003e\n\u003ctd\u003e~240 \/ 50+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM share\u003c\/td\u003e\n\u003ctd\u003e42% of €32.7bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics savings\u003c\/td\u003e\n\u003ctd\u003e~€120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e€1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital leads\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003e€350m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eContinental 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Continental 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete and ready to use with no surprises.\u003c\/p\u003e\n\u003cp\u003eYou’re viewing the exact editable, high-quality analysis included in your download after checkout; this is not a sample or demo.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750008795513,"sku":"continental-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/continental-marketing-mix.png?v=1772221383","url":"https:\/\/matrixbcg.com\/products\/continental-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}