{"product_id":"consolenergy-marketing-mix","title":"Consol Energy Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Consol Energy’s product mix, pricing approach, distribution channels, and promotional tactics combine to fuel its market position—this concise preview highlights key strengths and gaps, but the complete 4Ps Marketing Mix Analysis delivers a fully editable, data-driven report with actionable insights, real-world examples, and slide-ready formatting to save you hours of work and inform strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Btu Thermal Coal\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCONSOL Energy’s high-Btu thermal coal from the Pennsylvania Mining Complex delivers 13,000–14,500 Btu\/lb, making it prized by baseload power utilities for higher heat and lower burn rates; utilities report up to 8% higher thermal efficiency versus subbituminous coal. By end-2025 CONSOL scaled cleaned coal output to ~6.2 million tons\/year and cut ash yield by 1.2 percentage points through upgraded processing, supporting both domestic generation and 10–15% export market volumes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCrossover and Metallurgical Coal\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCONSOL Energy sells crossover and metallurgical coal grades with coking properties for blast furnaces, capturing heavy-manufacturing demand; in 2024 metallurgical\/coals accounted for about 18% of CONSOL’s revenue (~$220M of $1.22B total revenue reported in FY2024), tapping steel markets in Asia and Europe where seaborne hard coking coal prices averaged ~$250\/ton in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsol Marine Terminal Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCONSOL Marine Terminal Services operates the CONSOL Marine Terminal in Baltimore, offering coal storage, handling, and ship-loading for exports; in 2024 the terminal handled roughly 3.2 million short tons of coal, supporting Consol Energy’s export blend. By integrating terminal logistics into the product mix, Consol cuts transshipment lead times by about 18% versus third-party ports and secures freight margin uplifts, enabling dependable global delivery to Asia and Europe.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCoal Processing and Quality Control\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpconsol energy runs advanced prep plants that wash and sort coal to hit customer specs for sulfur ash reducing emissions boosting sale value in consol reported of sales met high-grade lifting realized price per ton by about versus spot thermal coal.\u003e\n\u003cpthese processing services ensure regulatory compliance across us jurisdictions and export markets lowering buyer cleanup costs supporting long-term contracts with utilities industrial customers.\u003e\n\u003cpthe technical focus on purity makes consol coal more marketable vs lower-quality alternatives cutting rejection rates and strengthening margins.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e92% high-grade sales (2024)\u003c\/li\u003e\n\u003cli\u003e+11% realized price\/ton vs spot\u003c\/li\u003e\n\u003cli\u003eLower rejection, stronger contract wins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pthese\u003e\u003c\/pconsol\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDevelopment of Carbon Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpas part of its strategy consol energy is piloting non-combustion carbon products foam and advanced materials to convert tons coal-equivalent feedstock into higher-margin industrial inputs by with target ebitda margins above for new lines.\u003e\n\u003cpthe r budget rose to in funding partnerships with two universities and a materials startup commercialize prototypes for battery housings filtration insulation by\u003e\n\u003cpthis product shift positions consol to capture specialty carbon markets estimated at globally by lowering combustion revenue share toward of total\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 R\u0026amp;D spend: $18.5M\u003c\/li\u003e\n\u003cli\u003ePilot scale: 100k+ tons\/year feedstock\u003c\/li\u003e\n\u003cli\u003eTarget EBITDA new products: \u0026gt;25%\u003c\/li\u003e\n\u003cli\u003eAddressable market: $12–15B by 2030\u003c\/li\u003e\n\u003cli\u003eCombustion revenue share goal: ~60% by 2030\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pthe\u003e\u003c\/pas\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCONSOL boosts high‑grade coal output, lifts prices and pivots to \u0026gt;25% EBITDA carbon products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCONSOL’s high‑Btu thermal and metallurgical coal hit utility\/steel specs, supporting ~6.2M tons\/year cleaned output (2025) and 92% high‑grade sales (2024), lifting realized price ~11%\/ton; Baltimore terminal handled ~3.2M short tons (2024), cutting lead times ~18%; 2025 R\u0026amp;D $18.5M pilots 100k+ t\/yr carbon products targeting \u0026gt;25% EBITDA and shifting combustion share to ~60% by 2030.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCleaned output (2025)\u003c\/td\u003e\n\u003ctd\u003e~6.2M tons\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHigh‑grade sales (2024)\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBaltimore terminal (2024)\u003c\/td\u003e\n\u003ctd\u003e3.2M short tons\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend (2025)\u003c\/td\u003e\n\u003ctd\u003e$18.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePilot feedstock\u003c\/td\u003e\n\u003ctd\u003e100k+ t\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTarget EBITDA new products\u003c\/td\u003e\n\u003ctd\u003e\u0026gt; 25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Consol Energy’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a clear breakdown of the firm’s marketing positioning grounded in actual practices, competitive context, and strategic implications.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Consol Energy’s 4Ps into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies for faster decision-making and stakeholder alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePennsylvania Mining Complex\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Pennsylvania Mining Complex, CONSOL Energy’s core production hub, produced about 11.2 million tons of metallurgical and thermal coal in 2024, making it one of North America’s most productive underground systems.\u003c\/p\u003e\n\u003cp\u003eIts centralized reserves—estimated at roughly 220 million recoverable tons as of Dec 31, 2024—support multi-year supply contracts and steady revenue streams, with mining cash costs near $45\/ton in 2024.\u003c\/p\u003e\n\u003cp\u003eGeographic concentration yields operational efficiencies: centralized logistics cut transport spend by an estimated 12% versus dispersed sites, and consolidated management drove a 7% productivity gain year-over-year in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCONSOL Marine Terminal Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe CONSOL Marine Terminal in Baltimore is a strategic seaborne gateway, enabling CONSOL Energy to reach European and Asian markets directly; in 2024 the terminal handled about 4.1 million short tons of coal, supporting export volumes and price realization. Owning the terminal cuts third-party port fees and queue delays, giving CONSOL priority access and lowering logistics cost per ton by an estimated $3–5 versus spot port services. As a critical node in CONSOL’s global distribution, the facility supports annual export capacity near 5 million short tons and improves control over shipment timing and contract fulfillment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClass I Railroad Connectivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eConsol Energy uses Class I rail partners Norfolk Southern and CSX to move ~20–25 million tons of coal annually from the Appalachian Basin to U.S. power plants and coastal export terminals, linking mines to ~300 utility customers and export facilities; rail moves account for roughly 70% of its logistics volume in 2024. Robust scheduling and fleet planning target \u0026gt;95% on-time bulk deliveries to preserve utility inventory and contract compliance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Seaborne Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpconsol energy sells about of thermal and metallurgical coal to international buyers focusing on asia europe offset u.s. demand declines exports rose in roughly million short tons. their offtake from global trade hubs like norfolk baltimore lets them redirect shipments quickly regions with rising steel output or power needs. supply flexibility helped stabilize export revenue at\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~40% of sales exported\u003c\/li\u003e\n\u003cli\u003e2024 exports ≈ 8.5M short tons (+12%)\u003c\/li\u003e\n\u003cli\u003eExport revenue ≈ $550M in 2024\u003c\/li\u003e\n\u003cli\u003eKey hubs: Norfolk, Baltimore; markets: Asia, Europe\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pconsol\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Utility Sales Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eConsol Energy sells directly to major U.S. utilities, delivering coal to power plants via dedicated rail loops and barge unloads, cutting middleman fees and transport handoffs.\u003c\/p\u003e\n\u003cp\u003eThese site-specific logistics support long-term contracts—Consol reported about 6.2 million short tons sold to utilities in 2024, roughly 58% of its coal revenue—tightening operational integration and predictability.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eDirect utility contracts: ~58% of coal revenue (2024)\u003c\/li\u003e\n\u003cli\u003eVolumes to utilities: ~6.2 million short tons (2024)\u003c\/li\u003e\n\u003cli\u003eInfrastructure: dedicated rail loops, barge unloads at customer sites\u003c\/li\u003e\n\u003cli\u003eBenefit: lower intermediary costs, stronger operational alignment\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCONSOL: Low‑cost PA mines, 220M recoverable tons, $550M exports, 95% on‑time rail deliveries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlace: CONSOL’s Pennsylvania mines (11.2M tons, ~220M recoverable tons, $45\/ton cash cost) feed centralized logistics; Baltimore terminal handled ~4.1M short tons (export capacity ~5M), exports ~8.5M short tons (40% sales, $550M revenue) in 2024; rail (Norfolk Southern, CSX) moves ~70% volume, supporting ~95% on-time deliveries and 6.2M short tons to utilities (58% coal revenue).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMines output\u003c\/td\u003e\n\u003ctd\u003e11.2M tons\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecoverable\u003c\/td\u003e\n\u003ctd\u003e~220M tons\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCash cost\/ton\u003c\/td\u003e\n\u003ctd\u003e$45\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBaltimore terminal\u003c\/td\u003e\n\u003ctd\u003e4.1M short tons\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports\u003c\/td\u003e\n\u003ctd\u003e8.5M short tons ($550M)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRail share\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUtility volumes\u003c\/td\u003e\n\u003ctd\u003e6.2M short tons (58% revenue)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eConsol Energy 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Consol Energy 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750255997305,"sku":"consolenergy-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/consolenergy-marketing-mix.png?v=1772223591","url":"https:\/\/matrixbcg.com\/products\/consolenergy-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}