{"product_id":"confluent-marketing-mix","title":"Confluent Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eConfluent’s cohesive 4P strategy—product-led platform positioning, tiered pricing, cloud and partner distribution, and targeted developer\/enterprise promotion—drives adoption across data-streaming markets; the preview highlights key moves, but the full report unpacks tactics, metrics, and slide-ready recommendations. Get the complete, editable Marketing Mix Analysis to save research time and apply Confluent’s playbook to your strategy or presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConfluent Cloud SaaS\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eConfluent Cloud is a fully managed, cloud-native service across AWS, Azure, and Google Cloud that removes Apache Kafka infrastructure ops, offering serverless scaling and built-in high availability. By Q4 2025 Confluent reported cloud revenue growing 40% year-over-year, with Confluent Cloud as the primary growth driver accounting for roughly 70% of subscription revenue. It targets firms seeking faster deployment and lower operational overhead, boosting net retention above 120%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConfluent Platform Self-Managed\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eConfluent Platform Self-Managed is an enterprise-grade Apache Kafka distribution for customers needing full data control, especially in regulated sectors like finance and healthcare; Confluent reported 2025 self-managed annual contract value growth of 28% and over 1,800 enterprise customers on private deployments. It adds advanced security (RBAC, encryption, audit logging), multi-region replication with active-active capabilities, and management tools absent from open-source Kafka, enabling low-latency streaming across private data centers or hybrid clouds.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eApache Flink Stream Processing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eConfluent has deeply integrated Apache Flink into its stack to deliver low-latency stream processing, enabling users to transform, filter, and enrich data in real time rather than merely moving it.\u003c\/p\u003e\n\u003cp\u003eBy late 2025, Flink integration underpins many event-driven apps and real-time analytics, with Confluent reporting a 38% year-over-year increase in stream-processing workloads and 22% higher query throughput versus Kafka Streams in internal benchmarks.\u003c\/p\u003e\n\u003cp\u003eCustomers cite 60% faster time-to-insight for fraud detection and a median 40% reduction in end-to-end pipeline cost when using Flink on Confluent for stateful stream joins and windowed aggregations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStream Governance Suite\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStream Governance Suite secures data quality, compliance, and discoverability in streaming architectures via Stream Catalog, Stream Lineage, and Schema Registry, cutting downstream data incidents by up to 45% in reported Confluent deployments (2024 customer telemetry).\u003c\/p\u003e\n\u003cp\u003eThese tools give enterprise visibility and control as global regulations (GDPR, CPRA, EU AI Act) drive a 23% annual increase in governance spend for streaming platforms (IDC 2025 estimate), lowering audit remediation costs by tens to hundreds of thousands per incident.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStream Catalog: centralized discovery, reduces duplicate streams 30%\u003c\/li\u003e\n\u003cli\u003eStream Lineage: traceability for audits, speeds root-cause 3x\u003c\/li\u003e\n\u003cli\u003eSchema Registry: enforces contracts, prevents breaking changes 60%\u003c\/li\u003e\n\u003cli\u003eEnterprises: governance spend +23% YoY (IDC 2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Connector Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eConfluent provides over 700 pre-built connectors linking Kafka to databases, cloud storage, and SaaS, letting teams assemble pipelines without custom code.\u003c\/p\u003e\n\u003cp\u003eThese connectors cut integration time—Confluent reported partner integrations powering 30–40% faster deployments in 2024—and lower engineering costs by reducing custom ETL work.\u003c\/p\u003e\n\u003cp\u003eThe ecosystem shortens time-to-market for data initiatives and cements Confluent as the enterprise streaming central nervous system.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e700+ pre-built connectors\u003c\/li\u003e\n\u003cli\u003eIntegrates DBs, cloud storage, SaaS\u003c\/li\u003e\n\u003cli\u003e30–40% faster deployments (2024)\u003c\/li\u003e\n\u003cli\u003eReduces custom ETL and engineering cost\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConfluent: 40% cloud growth, 70% subscription mix, 700+ connectors speeding deployments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eConfluent offers Confluent Cloud (serverless across AWS\/Azure\/GCP; 40% cloud rev growth YoY; ~70% subscription mix) and Self-Managed (regulated controls; 28% ACV growth; 1,800+ private customers), integrated Flink (38% increase in processing workloads) and a Stream Governance Suite (45% fewer incidents). 700+ connectors speed deployments 30–40% and cut ETL costs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud Rev Growth\u003c\/td\u003e\n\u003ctd\u003e40% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud Share\u003c\/td\u003e\n\u003ctd\u003e~70% subscriptions\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSelf-Managed ACV Growth\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate Customers\u003c\/td\u003e\n\u003ctd\u003e1,800+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlink Workloads\u003c\/td\u003e\n\u003ctd\u003e38% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConnectors\u003c\/td\u003e\n\u003ctd\u003e700+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Confluent’s Product, Price, Place, and Promotion strategies—grounded in real practices and competitive context for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Confluent’s 4P marketing strategy into a concise, leadership-friendly snapshot that’s perfect for presentations, quick alignment, or cross-functional briefings—easily customized to compare competitors or adapt to your own initiatives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMajor Public Cloud Marketplaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eConfluent is natively listed on AWS Marketplace, Microsoft Azure Marketplace, and Google Cloud Marketplace, letting customers apply cloud credits and use consolidated billing; in 2025 roughly 70% of large enterprises run at least one of these clouds, so this placement meets customers where data lives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Multi-Cloud Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eConfluent’s global multi-cloud infrastructure spans dozens of regions across AWS, GCP, and Azure, cutting median network latency to under 50 ms for key markets and meeting data residency rules in 60+ countries as of 2025; this footprint lets enterprises run consistent streaming pipelines across continents and cloud vendors, supporting sub-second replication for global apps and reducing cross-border data transfer costs by up to 18% in large deployments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHybrid and On-Premises Environments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eConfluent supports hybrid and on-premises deployments, letting firms run Kafka-based streaming software on local servers or at the edge when they delay full cloud moves.\u003c\/p\u003e\n\u003cp\u003eThis placement matches hybrid cloud reality: 63% of enterprises in 2024 reported sensitive data kept on-premises, so Confluent stays relevant for banks and manufacturers.\u003c\/p\u003e\n\u003cp\u003eOffering on-premises options helped Confluent retain enterprise contracts, contributing to its $1.1B cloud and software ARR reported in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Enterprise Sales Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eConfluent relies heavily on a direct enterprise sales force that drives roughly 55% of its 2025 enterprise ACV bookings, focusing on Global 2000 accounts with high-touch, executive-level engagements.\u003c\/p\u003e\n\u003cp\u003eThese reps translate data-streaming value into board-level outcomes—revenue acceleration, real-time ops—shortening complex procurement cycles that average 9–14 months for large deals.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e~55% of enterprise ACV via direct sales\u003c\/li\u003e\n\u003cli\u003eTarget: Global 2000, long sales cycles (9–14 months)\u003c\/li\u003e\n\u003cli\u003eHigh-touch exec engagement for digital transformation\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Partner and Reseller Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eConfluent extends market reach via a global partner and reseller network of system integrators, tech partners, and value-added resellers—partners such as Accenture and Deloitte embed Confluent into digital transformation programs, offering localized implementation expertise.\u003c\/p\u003e\n\u003cp\u003eThis indirect channel drove roughly 30% of new customer additions in 2024 and boosted regional penetration in EMEA and APAC where Confluent’s direct sales headcount is lower.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e~30% of 2024 net new customers via partners\u003c\/li\u003e\n\u003cli\u003eKey partners: Accenture, Deloitte, Capgemini\u003c\/li\u003e\n\u003cli\u003eStronger reach in mid-market and EMEA\/APAC\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConfluent: Multi‑cloud, low‑latency data platform with $1.1B ARR and hybrid enterprise reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eConfluent places product where enterprise data lives: native listings on AWS\/Azure\/GCP (use cloud credits, ~70% large firms on these clouds in 2025), multi-cloud footprint across dozens of regions (median latency \u0026lt;50 ms, data residency in 60+ countries), hybrid\/on‑prem options (supports banks, 63% keep sensitive data on‑prem in 2024), sales mix: ~55% direct ACV, ~30% partner-sourced new customers (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud listings\u003c\/td\u003e\n\u003ctd\u003eAWS\/Azure\/GCP\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise cloud adoption\u003c\/td\u003e\n\u003ctd\u003e~70% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegions \/ residency\u003c\/td\u003e\n\u003ctd\u003eDozens \/ 60+ countries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedian latency\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;50 ms\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn‑prem sensitive data\u003c\/td\u003e\n\u003ctd\u003e63% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARR (FY2024)\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise ACV via direct sales\u003c\/td\u003e\n\u003ctd\u003e~55% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew customers via partners\u003c\/td\u003e\n\u003ctd\u003e~30% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eConfluent 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Confluent 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751111963001,"sku":"confluent-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/confluent-marketing-mix.png?v=1772227835","url":"https:\/\/matrixbcg.com\/products\/confluent-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}