{"product_id":"compagniedelodet-marketing-mix","title":"Compagnie de l'Odet Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCompagnie de l'Odet blends artisanal product quality with targeted pricing, selective distribution, and evocative promotion to cultivate a premium coastal brand identity—this preview highlights strategy but skips the granular tactics and metrics; get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save hours, benchmark performance, and apply actionable recommendations across product, price, place, and promotion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedia and Content Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThrough its controlling stake in Vivendi, Compagnie de l'Odet’s Media and Content Portfolio spans Canal+ (over 24 million subscribers worldwide as of Dec 2025), Havas (€2.1bn revenue 2024) and Lagardère (global publishing and travel retail), delivering TV, content production and ad services to millions; by end-2025 the unit pivoted to integrated digital entertainment and international publishing scale, targeting double-digit streaming ARPU growth and cross-border publishing synergies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy Storage and Battery Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThrough Blue Solutions, Compagnie de l'Odet develops solid-state batteries and advanced electricity storage systems targeting EVs and stationary storage; Blue Solutions reported €48m revenue in 2024 and aims for 250 MWh\/year production capacity by 2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgricultural and Plantation Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCompagnie de l'Odet manages extensive oil palm and rubber estates across West Africa and Indonesia, with planted area around 42,000 hectares and 2024 adjusted EBITDA from plantations near €28.5m, tying revenues to palm oil and rubber global prices (palm oil avg 2024: $820\/ton; RSS rubber avg 2024: $1.45\/kg). The 4P product strategy leverages tangible crops to diversify cash flow and hedge industrial supply-chain exposure. The group invests in yield improvements—targeting 4–5 tons FFB\/ha for palm—and sustainable practices (RSPO\/ISCC audits, reduced methane via effluent treatments) to preserve long-term biological-asset value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOil Logistics and Industrial Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe group retains specialized oil logistics operations—managing pipelines and storage depots across Europe and select African markets—supporting industrial and retail energy supply chains with secure transport and storage.\u003c\/p\u003e\n\u003cp\u003eThese niche services, unchanged after divesting other logistics arms, provided ~€58m revenue and 12% EBITDA margin in FY2024, offering stable cash flow and strategic infrastructure value.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePipeline \u0026amp; depot ops in Europe\/Africa\u003c\/li\u003e\n\u003cli\u003eSupports industrial + retail fuel supply\u003c\/li\u003e\n\u003cli\u003eFY2024 revenue ~€58m; EBITDA margin ~12%\u003c\/li\u003e\n\u003cli\u003eRetained after broader logistics divestments\u003c\/li\u003e\n\u003cli\u003eStable, infrastructure-heavy product in portfolio\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Investment Holding Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpcompagnie de l family holding offers strategic investment services that actively allocate capital across transport logistics media and energy managing over in consolidated assets as of fy2024 targeting long-term value via board-level intervention reorganization.\u003e\n\u003cpits product is active oversight moves governance changes and m execution boosts subsidiary ebitda roic investors get consolidated exposure to multi-sector industrial media cash flows through a single vehicle.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003e€15bn+ assets (FY2024)\u003c\/li\u003e\u003cli\u003eFocus: transport, logistics, media, energy\u003c\/li\u003e\u003cli\u003eValue levers: governance, M\u0026amp;A, capital allocation\u003c\/li\u003e\u003cli\u003eOffers consolidated investor exposure to multi-sector cash flows\u003c\/li\u003e\n\u003c\/pits\u003e\u003c\/pcompagnie\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCompagnie de l'Odet: diversified media-to-energy group — €15bn assets, strong 2024 results\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCompagnie de l'Odet’s product mix spans media (Vivendi: 24.1M subs Dec 2025; Havas €2.1bn rev 2024), energy storage (Blue Solutions €48m rev 2024; 250 MWh\/yr target 2026), plantations (42,000 ha; adj. EBITDA €28.5m 2024) and oil logistics (€58m rev, 12% EBITDA 2024), plus holding services (€15bn assets FY2024) focused on governance and M\u0026amp;A.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eVivendi\u003c\/td\u003e\n\u003ctd\u003e24.1M subs (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHavas\u003c\/td\u003e\n\u003ctd\u003e€2.1bn rev (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlue Solutions\u003c\/td\u003e\n\u003ctd\u003e€48m rev (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlantations\u003c\/td\u003e\n\u003ctd\u003e42,000 ha; €28.5m EBITDA (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003e€58m rev; 12% EBITDA (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHolding\u003c\/td\u003e\n\u003ctd\u003e€15bn assets (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Compagnie de l'Odet’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Compagnie de l'Odet’s 4Ps in a concise, presentation-ready format that quickly relieves decision-makers’ pain by highlighting product positioning, pricing clarity, distribution focus, and promotional priorities for rapid alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Media Distribution Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpcompagnie de l media reach spans countries via canal plus and havas networks driving revenue diversification serving million subscribers in africa as of the group captures emerging-market growth contributes segment combining satellite terrestrial delivery to maintain a leading broadcast share. its mixed digital physical distribution reduced carriage churn by expanding ad subscription receipts globally.\u003e\n\u003c\/pcompagnie\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial R and D Hubs in France\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe group's manufacturing and research facilities for solid-state battery tech are concentrated in Brittany, France, notably around Lorient and Brest, employing about 420 staff as of Dec 2025 and targeting 1 GWh annual production by 2027.\u003c\/p\u003e\n\u003cp\u003eThis location links to France's high-tech industrial corridors and EU talent pools, with regional R\u0026amp;D grants of €18.5M in 2024 supporting pilot lines.\u003c\/p\u003e\n\u003cp\u003eThese sites act as the logistical hub, shipping components to automotive and utility partners across EU and North Africa, handling ~12,000 pallet moves yearly and reducing lead times to key partners by 22%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAfrican Infrastructure and Trade Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCompagnie de l'Odet keeps subsidiary offices and sites in 12 African countries, giving direct access to 60+ regional markets and 42 port\/rail logistics nodes as of 2025, lowering transit lead times by ~18% vs global peers.\u003c\/p\u003e\n\u003cp\u003eThese hubs handle ~USD 220M in annual agricultural exports and manage import distribution chains that delivered 125,000 tonnes of goods in 2024, strengthening local sourcing and margin capture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Platforms and Streaming Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDigital distribution centers on myCanal and programmatic ad exchanges, letting Compagnie de l'Odet bypass retailers and stream directly to mobiles and TVs; in 2025 Canal+ Group reported 19.6 million subscribers across platforms, underscoring scale for direct delivery.\u003c\/p\u003e\n\u003cp\u003eThis digital-first place strategy raises ARPU via targeted ads and SVOD bundles—Canal+ ad revenue grew ~8% in 2024—and protects market share as streaming accounts for \u0026gt;60% of French TV viewing in 2025.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eDirect-to-consumer: myCanal, apps, smart TVs\u003c\/li\u003e\n\u003cli\u003eScale: 19.6M subscribers (Canal+ Group, 2025)\u003c\/li\u003e\n\u003cli\u003eRevenue: ad growth ~8% in 2024\u003c\/li\u003e\n\u003cli\u003eConsumption: streaming \u0026gt;60% of TV viewing in France, 2025\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEuronext Paris Financial Market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEuronext Paris is Compagnie de l'Odet’s primary listing venue, offering a regulated market where its shares trade transparently to global investors; as of 2025 Euronext Paris had €5.9 trillion market cap and average daily turnover ~€24.5 billion, supporting liquidity and price discovery for the company.\u003c\/p\u003e\n\u003cp\u003eThe listing raises visibility in Europe and beyond, easing access to institutional investors and improving capital raising prospects while aligning the company with EU transparency and governance rules.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eListed venue: Euronext Paris (primary market)\u003c\/li\u003e\n\u003cli\u003eMarket size: €5.9 trillion market cap (Euronext, 2025)\u003c\/li\u003e\n\u003cli\u003eAvg daily turnover: ~€24.5B (2025)\u003c\/li\u003e\n\u003cli\u003eBenefits: liquidity, visibility, access to international investors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCanal+: Streaming-led Growth, €220M Agri Exports, 19.6M myCanal Subs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCompagnie de l'Odet centers distribution in France (Brittany hubs), 12 African countries, and digital myCanal reach (19.6M subs, 2025), cutting lead times ~20% and handling €220M agri exports; media \u0026gt;60% streaming in France (2025) and ad revenue +8% (2024); Euronext Paris listing aids liquidity (market cap €5.9T, avg turnover €24.5B, 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003emyCanal subscribers\u003c\/td\u003e\n\u003ctd\u003e19.6M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStreaming share France\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;60% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAd rev growth\u003c\/td\u003e\n\u003ctd\u003e+8% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgricultural exports\u003c\/td\u003e\n\u003ctd\u003e≈USD 220M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEuronext market cap\u003c\/td\u003e\n\u003ctd\u003e€5.9T (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eCompagnie de l'Odet 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Compagnie de l'Odet 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750779695481,"sku":"compagniedelodet-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/compagniedelodet-marketing-mix.png?v=1772226304","url":"https:\/\/matrixbcg.com\/products\/compagniedelodet-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}