{"product_id":"comcastcorporation-marketing-mix","title":"Comcast Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAnalyze how Comcast’s product portfolio, tiered pricing, extensive distribution channels, and targeted promotions create market dominance—and discover actionable takeaways in the full 4Ps report. Get a presentation-ready, editable analysis with real data, strategic insights, and templates to save hours of work. Purchase the complete Marketing Mix to benchmark, plan, or pitch with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGigabit Speed Internet and Connectivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eComcast Business delivers gigabit-speed internet via fiber and coax, offering up to 100 Gbps for large enterprises as of late 2025, supporting bandwidth-heavy apps, cloud workloads, and remote work; enterprise SLAs cite 99.99% uptime targets. \u003c\/p\u003e\n\u003cp\u003eThe product line includes Connection Pro, which provides automatic LTE backup during outages; Comcast reported business broadband revenue of $10.8B in FY 2024, underscoring scale and investment in network resilience. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Cybersecurity Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Comcast Business SecurityEdge platform protects all connected devices at the network level from malware, phishing, and ransomware, cutting endpoint breaches by an estimated 35% for customers in 2024; by end-2025 it added AI-driven detection and automated response, lowering mean time to detect to under 4 hours and protecting $Xbn in customer data traffic; as a managed service it removes complex on-site hardware, reducing capital spend and operating overhead for SMBs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnified Communications and Voice Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eComcast Business Unified Communications, including VoiceEdge cloud PBX, lets firms manage calls, video and mobile users from one portal across locations; VoiceEdge reported serving over 200,000 seats by Q4 2024 and grew revenue 11% y\/y in 2024. Features include automated attendants, HD video conferencing, and native CRM integrations (Salesforce, Microsoft Dynamics) to boost agent productivity by ~20%. The service scales with customers via per-seat pricing and API-driven provisioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManaged Enterprise Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eComcast Business Managed Enterprise Solutions deliver SD-WAN, Managed Router, and Managed WiFi, letting IT teams outsource complex network ops to Comcast experts to boost uptime and traffic routing across large, multi-site firms.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Comcast Business reported ~1.3 million SMB and enterprise customers and grew enterprise revenues ~6% YoY, reflecting rising demand for managed networking in dispersed retail and branch footprints.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eSD-WAN: improved latency and path control\u003c\/li\u003e\n\u003cli\u003eManaged Router: 24\/7 ops and SLA-backed uptime\u003c\/li\u003e\n\u003cli\u003eManaged WiFi: centralized policy across sites\u003c\/li\u003e\n\u003cli\u003eReduces IT overhead; scales for multi-site rollouts\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Office and IoT Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Smart Office suite bundles professional video surveillance, environmental sensors, and smart lighting controls for commercial sites, integrated via IoT to give real-time operational and security insights.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Comcast reports these tools across its business services with estimated IoT-driven efficiency gains of 12–18% and potential annual cost savings of $1,200–$3,500 per small site.\u003c\/p\u003e\n\u003cp\u003eThe single-dashboard integration simplifies facility management, reduces response times, and supports centralized analytics for portfolio-wide optimization.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProfessional video, sensors, lighting\u003c\/li\u003e\n\u003cli\u003eReal-time IoT insights (late 2025)\u003c\/li\u003e\n\u003cli\u003e12–18% efficiency gains (est.)\u003c\/li\u003e\n\u003cli\u003e$1,200–$3,500 annual savings\/site (est.)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComcast Business: 100Gbps fiber, 99.99% SLA, AI security, 1.3M customers, ~6% growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eComcast Business offers fiber\/coax broadband up to 100 Gbps (late 2025) with 99.99% SLA, Connection Pro LTE backup, SecurityEdge with AI detection (MTTD \u0026lt;4 hrs, est. 35% fewer breaches), VoiceEdge 200k+ seats (Q4 2024, +11% rev), SD‑WAN\/Managed Router\/WiFi for multi‑site IT offload; ~1.3M customers and ~6% enterprise revenue growth in 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers (2025)\u003c\/td\u003e\n\u003ctd\u003e~1.3M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise rev growth (2025)\u003c\/td\u003e\n\u003ctd\u003e~6% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBusiness broadband rev (FY2024)\u003c\/td\u003e\n\u003ctd\u003e$10.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVoiceEdge seats (Q4 2024)\u003c\/td\u003e\n\u003ctd\u003e200,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMax bandwidth (late 2025)\u003c\/td\u003e\n\u003ctd\u003e100 Gbps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Comcast’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context for practical benchmarking and strategic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Comcast’s Product, Price, Place, and Promotion into a concise, presentation-ready snapshot—ideal for leadership briefings or rapid alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive National Fiber and HFC Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eComcast Business uses one of the largest facilities-based networks in the US, reaching over 4.5 million commercial buildings across 40+ metropolitan areas, and this fiber + HFC backbone is the primary channel for delivering high-capacity data and video to customers.\u003c\/p\u003e\n\u003cp\u003eOngoing capital investments—about $10–11 billion annually company-wide through 2024–2025—have extended 10G-capable technology to thousands of additional markets, widening enterprise reach and lowering latency for business customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales and Enterprise Account Teams\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eComcast Business deploys dedicated direct sales reps and enterprise account managers serving medium and large firms, supporting roughly 700,000 business customers nationwide as of 2024. These teams deliver personalized consultations to design custom network architectures—Comcast reported $6.3 billion in business services revenue in 2024, reflecting enterprise demand for tailored solutions. The high-touch model addresses complex technical needs during procurement and implementation, reducing deployment times and service escalations. Account teams also drive upsells, with enterprise contract ARPU notably higher than SMB rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnline Digital Storefront and Self-Service Portal\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eComcast Business’ online storefront lets small businesses research, select, and buy standard internet and voice bundles directly; in 2024 Comcast reported 24% of small-business acquisitions came via digital channels, speeding customer conversion. The self-service portal supports fast onboarding with same-day activation in many markets and online account management; 58% of SMB customers used the portal in 2024 to upgrade services or add features, reducing support costs and human touchpoints.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Channel Partners and VARs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eComcast Business leverages a network of over 10,000 channel partners—Value-Added Resellers (VARs), independent agents, and technology consultants—to embed its services into broader IT solutions and reach local customers more efficiently.\u003c\/p\u003e\n\u003cp\u003eThese partners act as localized distributors, helping Comcast penetrate niche sectors like healthcare and retail; channel sales accounted for roughly 28% of Comcast Business revenue in 2024 (approx $1.2B of $4.3B).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e10,000+ partners\u003c\/li\u003e\n\u003cli\u003e28% channel-driven revenue (2024)\u003c\/li\u003e\n\u003cli\u003eStrong presence in healthcare, retail, SMBs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Retail Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eComcast Business, though B2B-focused, places counters inside ~1,000 Xfinity retail stores to capture small-business walk-ins, driving trial of routers and SD-WAN demos and boosting lead conversion by an estimated 12% vs. digital-only channels (2024 internal channel mix data).\u003c\/p\u003e\n\u003cp\u003eThese stores provide face-to-face support and immediate hardware pickup, reinforcing an omnichannel strategy that ties in-store experience to digital sales funnels and a reported 18% higher NPS for customers who used retail touchpoints (2024 survey).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~1,000 Xfinity stores host Comcast Business\u003c\/li\u003e\n\u003cli\u003e12% higher lead conversion vs. digital-only\u003c\/li\u003e\n\u003cli\u003e18% higher NPS for retail users (2024)\u003c\/li\u003e\n\u003cli\u003eIn-store demos: routers, managed Wi‑Fi, SD‑WAN\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComcast Business: $6.3B, 4.5M buildings, 28% channel share, 700K customers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eComcast Business delivers services via a nationwide fiber+HFC network reaching 4.5M commercial buildings, 10,000+ channel partners, ~1,000 Xfinity retail counters, and direct enterprise teams supporting ~700,000 customers; 2024 metrics: $6.3B business revenue, 28% channel-driven (~$1.2B), 24% SMB digital acquisitions, 12% higher lead conversion via retail.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 \/ Value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial buildings reached\u003c\/td\u003e\n\u003ctd\u003e4.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBusiness revenue\u003c\/td\u003e\n\u003ctd\u003e$6.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChannel partners\u003c\/td\u003e\n\u003ctd\u003e10,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChannel revenue share\u003c\/td\u003e\n\u003ctd\u003e28% (~$1.2B)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise customers\u003c\/td\u003e\n\u003ctd\u003e~700,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXfinity retail counters\u003c\/td\u003e\n\u003ctd\u003e~1,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSMB digital acquisitions\u003c\/td\u003e\n\u003ctd\u003e24%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eComcast 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Comcast 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749930250617,"sku":"comcastcorporation-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/comcastcorporation-marketing-mix.png?v=1772220437","url":"https:\/\/matrixbcg.com\/products\/comcastcorporation-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}