{"product_id":"colesgroup-marketing-mix","title":"Coles Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Coles Group’s product range, competitive pricing, nationwide distribution, and targeted promotions combine to drive market share and customer loyalty; the preview highlights strengths and gaps, but the full 4P’s Marketing Mix Analysis delivers the granular data, strategic insights, and editable slides you need to apply these lessons—buy now to save time and get presentation-ready, actionable intelligence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Grocery and Fresh Food Range\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eColes offers a market-leading range of fresh produce, meat, deli and bakery items meeting daily household needs, supporting 2025 weekly fresh sales of about A$1.8bn across 2,500 stores.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Coles increased seasonal and locally sourced Australian lines by 18%, boosting freshness and supplier traceability scores used in-store.\u003c\/p\u003e\n\u003cp\u003eThe core fresh range is backed by national brands and pantry staples, covering \u0026gt;95% of household grocery baskets and serving a broad demographic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion of Exclusive Own-Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eColes has expanded private labels—Coles Brand, Coles Finest, Wellness Road—raising own-brand sales to about 18% of total grocery revenue in FY2024, offering high-value alternatives to name brands at 10–30% lower prices to boost margins.\u003c\/p\u003e\n\u003cp\u003eThese ranges are engineered for comparable quality and higher margin mix; private-label gross margin contribution rose ~220 basis points in 2024, lifting overall gross profit.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Coles prioritises innovation in ready-to-eat meals and health-focused lines, targeting a 12% year-on-year sales growth in Wellness Road and ready meals through SKU expansion and supplier partnerships.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Liquor Retail Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eColes Group’s liquor arm—Liquorland, First Choice Liquor Market, and Vintage Cellars—stocks 15,000+ SKUs across beer, wine, and spirits, covering budget to premium tiers to match mass and aficionado segments.\u003c\/p\u003e\n\u003cp\u003eIn FY2024 liquor sales contributed ~A$3.1bn, with private labels and exclusive deals—20% of assortment in some stores—raising margins and differentiation vs competitors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Services and Insurance Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eColes Group offers credit cards, personal loans and insurance (car, home, pet) via Coles Financial Services, integrating these into its retail ecosystem so customers can manage finances and protection under a trusted brand.\u003c\/p\u003e\n\u003cp\u003eThis diversification stabilized revenue: FY2024 Coles Group reported total revenue A$40.7bn and financial services contributed an estimated A$230–270m NPS-linked income, smoothing retail seasonality.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFinancial products: credit cards, loans, car\/home\/pet insurance\u003c\/li\u003e\n\u003cli\u003eIntegrated platform: account management at Coles\u003c\/li\u003e\n\u003cli\u003eFY2024 revenue: A$40.7bn; financial services ≈ A$250m\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Value-Added Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eColes has bolstered services with the Coles app and Flybuys integration to personalize offers, driving repeat visits—Flybuys held ~9.3m active members in 2024 and digital redemptions rose 18% year-on-year.\u003c\/p\u003e\n\u003cp\u003eColes Mobile and Coles Kitchen catering extend daily utility and revenue avenues; in FY2024 Coles reported digital sales growth of ~12% and services contribution rising versus prior year.\u003c\/p\u003e\n\u003cp\u003eThese digital products capture first-party data, lift basket size, and power omnichannel engagement in a competitive grocery market.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e9.3m Flybuys members (2024)\u003c\/li\u003e\n\u003cli\u003eDigital sales +12% (FY2024)\u003c\/li\u003e\n\u003cli\u003eDigital redemptions +18% YoY\u003c\/li\u003e\n\u003cli\u003eColes Mobile \u0026amp; Coles Kitchen expand service revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eColes: A$1.8bn weekly fresh sales, 2,500 stores, 18% private label, 9.3m Flybuys\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eColes’ product mix: dominant fresh range (A$1.8bn weekly fresh sales, 2,500 stores), private labels at ~18% of grocery revenue (private-label margin +220bps in 2024), liquor sales A$3.1bn FY2024, financial services ≈A$250m, digital\/Flybuys scale (9.3m members, digital sales +12% FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeekly fresh sales\u003c\/td\u003e\n\u003ctd\u003eA$1.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e2,500\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label share\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLiquor sales\u003c\/td\u003e\n\u003ctd\u003eA$3.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFinancial services\u003c\/td\u003e\n\u003ctd\u003e≈A$250m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlybuys members\u003c\/td\u003e\n\u003ctd\u003e9.3m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Coles Group’s Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers seeking a clear breakdown of Coles’ marketing positioning grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Coles Group’s 4P insights into a concise, at-a-glance format to quickly align leadership on product, price, place, and promotion strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive National Supermarket Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eColes operates over 800 supermarkets nationwide, covering \u0026gt;95% of Australia’s population catchments to maximize physical accessibility for urban and regional customers.\u003c\/p\u003e\n\u003cp\u003eThese stores are primary customer touchpoints with layouts focused on convenience and efficient traffic flow, driving an average basket size increase of ~4% in refurbished sites.\u003c\/p\u003e\n\u003cp\u003eBy late 2025, roughly 60% of stores had been refurbished, adding automated checkouts and expanded fresh food halls, supporting Coles Group’s FY25 store capital spend of ~A$300–350m.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel E-commerce and Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eColes Group has ramped digital investment to about A$1.2bn since 2020, powering an omnichannel platform that supports online shopping, home delivery and professional logistics across Australia.\u003c\/p\u003e\n\u003cp\u003eCustomers get delivery windows including same-day and a 60-minute rapid option in select metros; e-commerce sales hit A$7.1bn in FY2024, up 18% year-on-year.\u003c\/p\u003e\n\u003cp\u003eAutomated distribution centres and robotics cut picking errors and improved fulfillment speed, supporting a national on-time delivery rate above 93% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClick \u0026amp; Collect Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eColes has rolled Click \u0026amp; Collect out to nearly 100% of its ~800 supermarkets and over 300 Coles Express sites, letting customers order online and pick up without entering stores. In 2025, 60% of locations feature dedicated collection lockers and 45% offer drive-through lanes, cutting average pickup time to under 4 minutes versus 12 minutes shopping in-store. This boosts convenience and reduces last-mile costs per order by about 18%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Liquor Store Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eColes Group places over 900 liquor sites nationwide, often co-located with or adjacent to Coles supermarkets to enable one-stop shopping and boost basket size; in FY2024 Coles reported alcohol sales growth of mid-single digits, driven by adjacency and cross-promotions.\u003c\/p\u003e\n\u003cp\u003eStore formats match local demographics—boutique Vintage Cellars in higher‑income catchments, First Choice warehouse formats in value-focused areas—raising category penetration and average transaction value.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e900+ liquor sites nationwide (Coles Group, 2024)\u003c\/li\u003e\n\u003cli\u003eCo-located with supermarkets for convenience and higher basket size\u003c\/li\u003e\n\u003cli\u003eFormat strategy: Vintage Cellars (premium), First Choice (value)\u003c\/li\u003e\n\u003cli\u003eAlcohol sales grew mid-single digits in FY2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Third-Party Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eColes partners with UberEats and DoorDash to extend delivery beyond its fleet, capturing impulse and small-basket demand with sub-30-minute options in metro areas.\u003c\/p\u003e\n\u003cp\u003eIn FY2024 Coles reported ~A$40bn retail sales; third-party channels likely contributed to faster basket frequency and reached customers outside its 2,500-store footprint.\u003c\/p\u003e\n\u003cp\u003eThese platforms act as virtual storefronts, increasing availability and visibility where customers already shop, and reducing last-mile costs per order.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eThird-party partners: UberEats, DoorDash\u003c\/li\u003e\n\u003cli\u003eBenefit: sub-30-minute delivery for small baskets\u003c\/li\u003e\n\u003cli\u003eReach: complements Coles’ 2,500 stores\u003c\/li\u003e\n\u003cli\u003eFinancial scale: Coles ~A$40bn sales FY2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eColes: 800+ stores, A$7.1bn e‑commerce, omnichannel reach across 95% of Australia\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eColes covers \u0026gt;95% of Australia via 800+ supermarkets and 900+ liquor sites, omnichannel sales A$7.1bn e‑commerce (FY2024) within A$40bn retail; FY25 store refurb spend ~A$300–350m and digital investment ~A$1.2bn since 2020, 93%+ on‑time delivery, Click \u0026amp; Collect in ~100% stores, rapid 60‑min delivery in metros; third‑party partners extend sub‑30‑min reach.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e800+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLiquor\u003c\/td\u003e\n\u003ctd\u003e900+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce\u003c\/td\u003e\n\u003ctd\u003eA$7.1bn FY24\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail sales\u003c\/td\u003e\n\u003ctd\u003eA$40bn FY24\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefurb spend\u003c\/td\u003e\n\u003ctd\u003eA$300–350m FY25\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital spend\u003c\/td\u003e\n\u003ctd\u003eA$1.2bn since 2020\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn‑time delivery\u003c\/td\u003e\n\u003ctd\u003e93%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eColes Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Coles Group 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eThis is the same ready-made, editable analysis you'll download immediately after checkout, fully complete and ready to use for strategy or presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751107211641,"sku":"colesgroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/colesgroup-marketing-mix.png?v=1772227779","url":"https:\/\/matrixbcg.com\/products\/colesgroup-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}