{"product_id":"cogogl-marketing-mix","title":"China Overseas Grand Oceans Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eChina Overseas Grand Oceans Group leverages a diversified product mix, value-driven pricing, targeted distribution across urban developments, and integrated promotion to strengthen its property-market position.\u003c\/p\u003e\n\u003cp\u003eGo beyond the preview—get the full 4Ps Marketing Mix Analysis for actionable insights on product strategy, pricing architecture, channel optimization, and promotional tactics, formatted and editable for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Quality Residential Units\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eChina Overseas Grand Oceans Group develops mid-to-high-end residential units with modern architecture, efficient layouts, and premium finishes; average unit size ~95–140 sqm and gross margins near 28% in 2024. By end-2025 it added multi-generational and remote-worker designs—20% of new launches—and cites a 12% price premium versus standard stock in key Tier-1\/2 cities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Commercial Complexes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eChina Overseas Grand Oceans Group develops retail and office components within its integrated commercial complexes to complement residential towers, targeting annual rental yields of 4–6% and contributing to group recurring revenue (COSCO-related projects reported RMB 3.8bn rental income in 2024 across listed peers).\u003c\/p\u003e\n\u003cp\u003eThese mixed-use blocks aim to boost on-site spending—projected footfall increases of 20–30%—and raise overall asset value by 8–12% versus stand-alone housing, supporting the 2025 product strategy of creating self-sustaining urban ecosystems that combine work, play, and living.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Property Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eChina Overseas Grand Oceans Group provides end-to-end property management via dedicated subsidiaries, offering 24\/7 security, landscaping, and facility maintenance to preserve quality and safety across its 2024 portfolio of ~120 residential and commercial projects. These services reduce annual repair costs by an estimated 12% and support average occupancy rates above 95%, protecting asset values and rental yields. The full-lifecycle model boosts post-sale satisfaction and drives repeat sales, contributing to a 2024 recurring fee revenue of HKD 320 million. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Green Building Features\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eChina Overseas Grand Oceans Group integrates energy-efficient tech and eco-friendly materials to meet China’s 2060 carbon neutrality goal; in 2025 over 60% of new projects target green certifications (LEED\/China Green Building Label) and report average 25% lower energy use intensity versus 2019 baselines.\u003c\/p\u003e\n\u003cp\u003eProjects commonly include rainwater harvesting, daylight optimization, and HVAC heat-recovery, cutting water use by ~30% and HVAC energy by ~20%, which appeals to eco-conscious buyers and eases compliance with tightening building regs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e60%+ 2025 projects target green certs\u003c\/li\u003e\n\u003cli\u003e~25% lower energy intensity vs 2019\u003c\/li\u003e\n\u003cli\u003e~30% water savings via rainwater systems\u003c\/li\u003e\n\u003cli\u003e~20% HVAC energy reduction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Home and Digital Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eChina Overseas Grand Oceans outfits new projects with smart home systems and gigabit-grade connectivity; by 2025, over 60% of its launched units include IoT-enabled features, boosting unit premiums by about 3–6% on average.\u003c\/p\u003e\n\u003cp\u003eResidents control security, lighting, and HVAC via the group’s proprietary app, cutting service calls ~18% and aligning offerings with young buyers—30–40% of recent purchasers are aged 25–35.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e60%+ new units IoT-ready (2025)\u003c\/li\u003e\n\u003cli\u003e3–6% average price premium\u003c\/li\u003e\n\u003cli\u003e18% fewer service calls\u003c\/li\u003e\n\u003cli\u003e30–40% buyers aged 25–35\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eChina Overseas Grand Oceans: 28% margin, green \u0026amp; IoT-ready homes plus multi-gen premium\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eChina Overseas Grand Oceans Group: mid-high residential (~95–140 sqm), 28% gross margin (2024); 20% of 2025 launches multi-gen\/remote-worker, +12% price premium; mixed-use retail\/office yield 4–6%, rental income peer proxy RMB 3.8bn (2024); 60%+ 2025 projects target green certs, ~25% lower energy intensity vs 2019; 60%+ IoT-ready, 3–6% unit premium.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnit size\u003c\/td\u003e\n\u003ctd\u003e95–140 sqm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMulti-gen launches\u003c\/td\u003e\n\u003ctd\u003e20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreen targets\u003c\/td\u003e\n\u003ctd\u003e60%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIoT-ready\u003c\/td\u003e\n\u003ctd\u003e60%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into China Overseas Grand Oceans Group’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear marketing-positioning breakdown grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes China Overseas Grand Oceans Group’s 4P marketing mix in a concise, structured one-pager to help leadership quickly align on product, price, place, and promotion strategies and accelerate decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Tier 3 and 4 City Focus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpchina overseas grand oceans targets tier chinese cities with rising urbanization and consumption: these saw rates climb percentage points annually household consumption in lower-tier grew cagr by avoiding competition the group secures land at lower per-square-meter costs achieves project gross margins often above coastal projects. this focus taps a growing middle class disposable incomes rose sustained demand for mid-market housing.\u003e\n\u003c\/pchina\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Cluster Concentration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eChina Overseas Grand Oceans concentrates projects in the Yangtze River Delta and Greater Bay Area, where 2024 GDPs were about CNY 27 trillion and CNY 13 trillion respectively, boosting regional synergies.\u003c\/p\u003e\n\u003cp\u003eThis cluster approach cut operating overlap and sped approvals, improving asset turnover by ~12% and lowering SG\u0026amp;A per square meter by ~8% in 2023–24.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 these clusters are projected to supply ~68% of group revenue and underpin operational cashflow stability through denser sales and repeat development pipelines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Experience and Sales Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eChina Overseas Grand Oceans Group keeps high-touch sales centers as a core channel: in 2024 about 28% of unit sales in key coastal projects were traced to on-site visits where buyers inspect 1:50 models and finished show flats.\u003c\/p\u003e\n\u003cp\u003eCenters sit within or adjacent to developments—reducing travel friction and lifting conversion; projects with adjacent centers saw a 12–18% higher sales velocity in the first 90 days after launch in 2023–24.\u003c\/p\u003e\n\u003cp\u003eTrained sales teams provide tailored consultations and trust-building: the company reports average deal sizes 9% above market when transactions originate from center-led negotiations, helping sustain a gross margin premium.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmni-channel Digital Sales Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eChina Overseas Grand Oceans uses omni-channel digital sales via its website and WeChat mini-programs to extend reach beyond showrooms, supporting virtual tours, real-time inventory checks, and mobile booking; online channels drove an estimated 28% of sales inquiries in 2024, per company disclosures.\u003c\/p\u003e\n\u003cp\u003eThis dual-track distribution boosts accessibility across time zones and schedules, reducing average lead time by about 12 days in 2024 and raising conversion rates for remote buyers.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eVirtual tours: available 24\/7\u003c\/li\u003e\n\u003cli\u003eReal-time inventory: synced with CRM\u003c\/li\u003e\n\u003cli\u003eMobile booking: end-to-end on WeChat\u003c\/li\u003e\n\u003cli\u003e2024: ~28% inquiries online, lead time -12 days\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransit-Oriented Development Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpa significant share of china overseas grand oceans group projects sit within meters major transit nodes rail and metro weekday footfall by an estimated supporting retail rents above city averages in\u003e\n\u003cpthis transit-first siting raises residential absorption: projects near metro lines recorded average first-year sales velocity higher in making proximity a clear marketing and pricing lever.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e20–35% higher weekday footfall\u003c\/li\u003e\n\u003cli\u003e8–12% rental premium (2024–2025)\u003c\/li\u003e\n\u003cli\u003e1.4x faster first-year sales (2025)\u003c\/li\u003e\n\u003cli\u003eTypical distance: 500–800 m to transit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eChina Overseas Grand Oceans: Tier 3–4 + transit sites cut costs, boost margins \u0026amp; sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpchina overseas grand oceans targets tier cities and coastal clusters delta greater bay to cut land cost lift margins ppt transit sites boost weekday footfall first sales omni virtual tours drove inquiries in reducing lead time days raising deal sizes when center\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLand cost saving\u003c\/td\u003e\n\u003ctd\u003e20–40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMargin uplift\u003c\/td\u003e\n\u003ctd\u003e3–6 ppt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline inquiries (2024)\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time reduction (2024)\u003c\/td\u003e\n\u003ctd\u003e~12 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFirst‑year sales (near transit, 2025)\u003c\/td\u003e\n\u003ctd\u003e1.4x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeekday footfall uplift\u003c\/td\u003e\n\u003ctd\u003e20–35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeal size premium (center‑led)\u003c\/td\u003e\n\u003ctd\u003e~9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pchina\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eChina Overseas Grand Oceans Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual China Overseas Grand Oceans Group 4P's Marketing Mix analysis you’ll receive instantly after purchase—comprehensive, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750057488761,"sku":"cogogl-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/cogogl-marketing-mix.png?v=1772221686","url":"https:\/\/matrixbcg.com\/products\/cogogl-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}