{"product_id":"cocacolaep-marketing-mix","title":"Coca-Cola Europacific Partners Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCoca-Cola Europacific Partners blends global brand strength with regional product innovation, dynamic pricing tiers, extensive retail distribution, and targeted promotional campaigns to maintain market leadership—discover how each P interlocks to drive sales and loyalty. Get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save research time and apply actionable insights to your strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Sparkling and No-Sugar Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpcoca-cola europacific partners sustains market leadership with core sparkling brands original taste fanta sprite shifting toward no-sugar variants coca-cola zero sugar drove mid-single-digit volume growth across europe and asia-pacific in late supporting a organic revenue lift h1 this pivot responds to rising health concerns taxes great britain france where taxed skus fell mixes rose volume.\u003e\n\u003c\/pcoca-cola\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into Functional and Energy Categories\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpenergy and sports drinks are the fastest-growing ccep segments with monster energy posting double-digit volume growth through driving a lift in category revenue for year.\u003e\n\u003cpccep is pushing high-margin innovations ultra and powerade variants gross margins in functional lines outpace corporate average by basis points\u003e\n\u003cpnew product development in targets clean-energy and plant-based options to raise household penetration from an internal target of by end-2026.\u003e\n\u003c\/pnew\u003e\u003c\/pccep\u003e\u003c\/penergy\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlcohol Ready-to-Drink (ARTD) and Premium Spirits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpcoca-cola europacific partners shifted rapidly into alcohol ready-to-drink and premium spirits via partnerships like jack daniel coca-cola absolut sprite targeting social occasions premiumization.\u003e\n\u003cpin ccep acquired historic australian brand billson and signed a major distribution deal with bacardi-martini australia boosting its alcohol portfolio route-to-market.\u003e\n\u003cpthese moves aim to capture higher-margin premium segments analysts estimate artd global growth at cagr and ccep alcohol channel could lift ebitda margin by basis points.\u003e\n\u003c\/pthese\u003e\u003c\/pin\u003e\u003c\/pcoca-cola\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHydration, Coffee, and Tea Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe portfolio mixes still beverages like Mount Franklin and Pump with Fuze Tea, which overtook Nestea and became market leader by end-2025, and Grinders Coffee serving at-home and away-from-home channels, boosting category resilience across price points.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eMount Franklin, Pump: core still water brands\u003c\/li\u003e\n\u003cli\u003eFuze Tea: market leader by Dec 31, 2025\u003c\/li\u003e\n\u003cli\u003eGrinders Coffee: home + away channels\u003c\/li\u003e\n\u003cli\u003eDiversified mix supports margin stability and volume across segments\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Packaging and Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eProduct innovation at Coca-Cola Europacific Partners (CCEP) includes sustainable packaging: CCEP targets 100% recyclable primary packaging by end-2025 and reported 92% recyclable rate in 2024.\u003c\/p\u003e\n\u003cp\u003eCCEP invested €200m+ in reusable glass and PET bottle systems, led by Germany rollouts doubling refill share to ~8% in 2024 to meet eco demand.\u003c\/p\u003e\n\u003cp\u003eThese initiatives sit in the This is Forward plan, targeting net-zero value-chain greenhouse gas emissions by 2040 and a 30% absolute emissions cut in Scopes 1–3 by 2030.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e100% recyclable packaging target by 2025; 92% in 2024\u003c\/li\u003e\n\u003cli\u003e€200m+ invested in reusable bottles; Germany refill ~8% (2024)\u003c\/li\u003e\n\u003cli\u003eThis is Forward: net-zero by 2040; 30% Scope 1–3 cut by 2030\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCCEP: Zero, Monster \u0026amp; Fuze Tea drive growth; recyclable packaging \u0026amp; alcohol deals boost EBITDA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpccep product mix pushes no-sugar sparkling zero up mid-single digits double-digit monster growth fuze tea market lead recyclable packaging reusable bottle spend artd expansion and billson deals target ebitda upside.\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoca‑Cola Zero growth\u003c\/td\u003e\n\u003ctd\u003emid-single %\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonster volume\u003c\/td\u003e\n\u003ctd\u003edouble-digit %\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuze Tea status\u003c\/td\u003e\n\u003ctd\u003emarket leader (31‑Dec‑2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecyclable packaging\u003c\/td\u003e\n\u003ctd\u003e92% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReusable spend\u003c\/td\u003e\n\u003ctd\u003e€200m+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAlcohol EBITDA lift\u003c\/td\u003e\n\u003ctd\u003e+30–50 bp est.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pccep\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Coca‑Cola Europacific Partners’ Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to inform strategic implications and benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Coca-Cola Europacific Partners’ 4Ps into a concise, leadership-ready snapshot that clarifies product positioning, pricing strategy, distribution strengths, and promotional priorities for quick decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Geographic Footprint Across 31 Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCoca-Cola Europacific Partners (CCEP), the world’s largest independent Coca-Cola bottler, serves over 600 million consumers across 31 markets in Western Europe and the Asia‑Pacific region, generating revenue of €14.5 billion in 2024. The early‑2024 acquisition of Coca‑Cola Beverages Philippines added a high‑growth market and incremental annual revenue potential estimated at €0.4–0.6 billion. This geographic mix balances stable Western European volumes with double‑digit sparkling and RTD growth in Southeast Asia and the Pacific, lowering revenue cyclicality and improving long‑term CAGR.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHybrid Distribution and Direct Store Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCoca-Cola Europacific Partners uses a hybrid distribution model combining asset-heavy Direct Store Delivery (DSD) with warehouse and wholesale channels; the DSD fleet of over 29,000 vehicles and 9,000+ sales reps service 2.4+ million points of sale, securing premium shelf presence.\u003c\/p\u003e\n\u003cp\u003eThis hands-on DSD setup enables rapid promotion execution and keeps in-store availability above industry norms—Coca-Cola Europacific Partners reported 98% on-shelf availability in key markets in 2024—critical for high-frequency convenience and impulse channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Away-from-Home Channel Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIn 2025 Coca-Cola Europacific Partners prioritised away-from-home recovery, targeting restaurants, bars and venues where volumes rose ~14% YoY; key wins with Arsenal Football Club (2024 stadium deal) and Jet2 inflight\/airport contracts added estimated incremental annual revenue of ~£60–80m. These partnerships raised brand impressions at major events by over 25%, helped restore on-trade share versus rivals, and supported hospitality margin recovery.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Transformation and myCCEP Portal\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCoca-Cola Europacific Partners is digitizing its distribution via the myCCEP B2B portal, which generated about 2.5 billion euros in revenue by end-2025 and streamlines ordering for retailers.\u003c\/p\u003e\n\u003cp\u003eThe portal provides data-driven inventory and shelf-space insights and, with AI-driven demand-forecasting, cut stockouts and logistics costs—improving fill rates and delivery efficiency.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e~2.5bn EUR revenue (2025)\u003c\/li\u003e\n\u003cli\u003eAI demand-forecasting for better fill rates\u003c\/li\u003e\n\u003cli\u003eReal-time inventory and shelf optimization\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocalized Manufacturing and Cooler Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cplocalized manufacturing and cooler infrastructure: with sites coca-cola europacific partners makes over of drinks in the country sale cutting logistics costs emissions it installed coolers to boost impulse buys market share. continued capex added new canning lines germany philippines raise local capacity supply resilience.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e81 sites; \u0026gt;90% produced locally\u003c\/li\u003e\n\u003cli\u003e75,000+ coolers placed in 2025\u003c\/li\u003e\n\u003cli\u003eNew canning lines: Germany, Philippines\u003c\/li\u003e\n\u003cli\u003eLower logistics costs and emissions; improved market reach\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/plocalized\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCCEP: €14.5bn revenue, 31 markets, 2.4M outlets, 98% availability, €2.5bn myCCEP\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCCEP covers 31 markets, €14.5bn revenue (2024) and added €0.4–0.6bn from Philippines (2024). Hybrid DSD + wholesale serves 2.4M outlets with 29,000+ vehicles and 9,000 sales reps; 98% on-shelf availability (2024). myCCEP drove ~€2.5bn revenue (2025); 81 plants produce \u0026gt;90% locally; 75,000+ coolers installed (2025), new canning lines in Germany \u0026amp; Philippines.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarkets\u003c\/td\u003e\n\u003ctd\u003e31\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e€14.5bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003emyCCEP\u003c\/td\u003e\n\u003ctd\u003e€2.5bn (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDSD fleet\u003c\/td\u003e\n\u003ctd\u003e29,000+ vehicles\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutlets\u003c\/td\u003e\n\u003ctd\u003e2.4M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-shelf avail.\u003c\/td\u003e\n\u003ctd\u003e98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManufacturing sites\u003c\/td\u003e\n\u003ctd\u003e81\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal production\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;90%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoolers placed\u003c\/td\u003e\n\u003ctd\u003e75,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eCoca-Cola Europacific Partners 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Coca‑Cola Europacific Partners 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eThis comprehensive, ready-made document covers Product, Price, Place, and Promotion in detail and is the exact editable file available for immediate download after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751132639609,"sku":"cocacolaep-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/cocacolaep-marketing-mix.png?v=1772228079","url":"https:\/\/matrixbcg.com\/products\/cocacolaep-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}