{"product_id":"cnrl-marketing-mix","title":"Canadian Natural Resources Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Canadian Natural Resources aligns product scope, pricing, distribution, and promotion to dominate energy markets—this concise preview hints at strategic depth and operational nuance.\u003c\/p\u003e\n\u003cp\u003eGet the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save research time, benchmark performance, and apply actionable insights across strategy or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSynthetic Crude Oil and Bitumen\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCanadian Natural Resources produces high-quality synthetic crude from Horizon and Albian Sands, yielding ~320 kbpd (2024 combined capacity) as premium refinery feedstock thanks to low sulfur (~\u0026lt;0.5% S) and stable API gravity, fetching higher differentials vs heavy blends—about US$6–9\/bbl premium in 2024 benchmarks.\u003c\/p\u003e\n\u003cp\u003eThe company also ships non-upgraded bitumen, ~420 kbpd equivalent in 2024 production and blending, routed via rail and pipeline to North American heavy refineries, earning wider differentials but lower margins versus synthetic crude.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConventional Light and Medium Crude\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpcanadian natural resources ltd maintains a robust portfolio of conventional primary and secondary recovery operations across western canada producing roughly barrels per day heavy medium crude in supporting ebitda contributions about cad billion that year.\u003e\n\u003cpthese liquid hydrocarbons feed refineries for gasoline diesel and aviation fuels in refinery-grade shipments accounted of the company liquids sales matching north american demand cycles seasonal refinery turnarounds.\u003e\n\u003cpby leveraging a diverse asset base of conventional fields and strategic blending hubs natural ensures steady supply varied crude grades reducing grade risk enabling premium spreads that improved realized light differentials by in\u003e\n\u003c\/pby\u003e\u003c\/pthese\u003e\u003c\/pcanadian\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNatural Gas and Natural Gas Liquids\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs one of Canada’s largest natural gas producers, Canadian Natural Resources extracted about 1,130 mmcf\/d of sales gas and ~77 mboe\/d of NGLs in 2024, including ethane, propane, and butane.\u003c\/p\u003e\n\u003cp\u003eThese fluids supply residential heating and power—Canadian gas met ~35% of provincial winter demand in 2024—and feed petrochemical feedstocks where ethane prices averaged US$0.24\/gal in 2024.\u003c\/p\u003e\n\u003cp\u003eIntegrated gas use fuels CNRL’s thermal oil operations, cutting external fuel buys and saving an estimated C$120–160 million in 2024 fuel costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePelican Lake Heavy Crude\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePelican Lake Heavy Crude showcases Canadian Natural Resources' polymer flooding expertise, delivering enhanced oil recovery that raised incremental recovery by ~10–15% in pilot projects through 2024.\u003c\/p\u003e\n\u003cp\u003eThe heavy oil grade offers a steady, predictable production profile with decline rates under 8% annually, supporting low-decline asset strategy and stable cash flow; Pelican Lake generated about C$350–400 million EBITDA-equivalent value in 2024 estimates.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePolymer EOR boosts recovery 10–15%\u003c\/li\u003e\n\u003cli\u003eDecline \u0026lt;8% annually\u003c\/li\u003e\n\u003cli\u003e2024 estimate C$350–400M EBITDA value\u003c\/li\u003e\n\u003cli\u003eCore to low-decline cash-flow strategy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Offshore Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCanadian Natural Resources' international offshore production includes light crude from the U.K. North Sea and Côte d'Ivoire, exposing the company to Brent-linked pricing and global waterborne markets.\u003c\/p\u003e\n\u003cp\u003eThese high-quality light oils traded on Brent fetched an average realized price premium of about US$6–8\/bbl versus WCS in 2024, helping diversify revenue away from Western Canadian benchmarks.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBrent exposure via U.K. and Côte d'Ivoire\u003c\/li\u003e\n\u003cli\u003eHigh-quality light crude, waterborne-traded\u003c\/li\u003e\n\u003cli\u003e2024 realized premium ~US$6–8 per barrel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCanadian Natural: Diversified 2024 mix — heavy liquids, synthetic premium \u0026amp; Brent uplift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCanadian Natural supplies diverse crude and gas: ~320 kbpd synthetic crude (2024), ~420 kbpd non-upgraded bitumen, ~140 kbpd conventional oil, ~1,130 mmcf\/d gas and ~77 mboe\/d NGLs; 35% of liquids were refinery-grade in 2024, synthetic commanded ~US$6–9\/bbl premium and Brent-linked exports added ~US$6–8\/bbl realized uplift.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024 Vol\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSynthetic crude\u003c\/td\u003e\n\u003ctd\u003e320 kbpd\u003c\/td\u003e\n\u003ctd\u003eUS$6–9\/bbl premium\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBitumen (non-upg)\u003c\/td\u003e\n\u003ctd\u003e420 kbpd\u003c\/td\u003e\n\u003ctd\u003eLower margins\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConventional oil\u003c\/td\u003e\n\u003ctd\u003e140 kbpd\u003c\/td\u003e\n\u003ctd\u003eC$1.1B EBITDA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGas\u003c\/td\u003e\n\u003ctd\u003e1,130 mmcf\/d\u003c\/td\u003e\n\u003ctd\u003eFeeds heat\/petrochemicals\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Canadian Natural Resources’ Product, Price, Place, and Promotion strategies, grounded in real operational and market data.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Canadian Natural Resources' 4P marketing mix into a concise, leadership-ready snapshot to streamline strategy discussions and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWestern Canadian Sedimentary Basin\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCanadian Natural's primary hub sits in the Western Canadian Sedimentary Basin across Alberta, British Columbia and Saskatchewan, hosting its 2024-reported ~1.2 billion barrels of oil sands bitumen reserves and ~5.8 Tcf of conventional gas resources; this concentration delivered ~C$15.7 billion upstream revenue in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrans Mountain and Export Pipelines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpthe company uses expanded trans mountain million b capacity after expansion and enbridge mainline to move heavy blended crude burnaby kitimat u.s. gulf coast terminals reaching asian buyers.\u003e\n\u003cpthese pipelines give tidewater access that reduced differential pressure on canadian heavy oil crude narrowed from over us in to about\u003e\n\u003cppipeline access improves flow assurance and lowers rail reliance cutting transport unit costs helping protect canadian natural resources realized prices versus western select benchmarks.\u003e\n\u003c\/ppipeline\u003e\u003c\/pthese\u003e\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorth Sea and African Offshore Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpcanadian natural resources manages international distribution via north sea and gulf of guinea offshore platforms fpsos enabling direct tanker loading access to major shipping lanes in these operations helped export roughly kbbl barrels per day crude condensate. selling straight european african refineries cuts midstream bottlenecks lowering transport time by an estimated versus onshore terminals. hubs supported about cad billion sales improving netbacks price realization.\u003e\n\u003c\/pcanadian\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMidstream Infrastructure and Terminals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCanadian Natural Resources owns and operates ~12,500 km of pipelines, extensive gathering systems and multiple storage terminals that link its Western Canadian and offshore production to market hubs, enabling efficient bitumen blending and inventory management to meet demand.\u003c\/p\u003e\n\u003cp\u003eControlling midstream cuts third-party tolls and downtime; in 2024 midstream-controlled volumes supported ~90% of company liftings, lowering logistics expense per boe and boosting delivery reliability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~12,500 km pipelines\u003c\/li\u003e\n\u003cli\u003eMultiple storage terminals for blending\u003c\/li\u003e\n\u003cli\u003e~90% of 2024 liftings via company midstream\u003c\/li\u003e\n\u003cli\u003eLower third-party tolls, higher delivery reliability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Energy Trading Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCanadian Natural sells crude and gas via major trading hubs—Hardisty, Alberta and Cushing, Oklahoma—linking to global liquidity centers to reach refiners and traders across North America, Europe and Asia.\u003c\/p\u003e\n\u003cp\u003ePresence in these hubs lets the company time sales into the most competitive markets; Hardisty handled ~1.3 million b\/d throughput in 2024 and Cushing averaged ~4.4 million bbl storage in 2024.\u003c\/p\u003e\n\u003cp\u003eThat placement improves price discovery and execution for varied crude grades and gas streams, supporting global counterparty access and revenue optimization.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHardisty throughput ~1.3M b\/d (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCanadian Natural: Western Canada hub with 12,500 km pipelines, 220 kbbl\/d exports\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCanadian Natural’s Place concentrates on Western Canadian hubs (WCSB: ~1.2bbl bitumen, ~5.8 Tcf gas) with ~12,500 km pipelines, Hardisty (~1.3M b\/d) and Cushing linkages, Trans Mountain\/Enbridge tidewater access and ~90% midstream-controlled liftings; 2024 upstream revenue C$15.7B and international exports ~220 kbbl\/d supporting CAD1.1B sales, cutting differentials to ~US$6–12\/bbl.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePipelines\u003c\/td\u003e\n\u003ctd\u003e~12,500 km\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUpstream rev\u003c\/td\u003e\n\u003ctd\u003eC$15.7B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports\u003c\/td\u003e\n\u003ctd\u003e~220 kbbl\/d\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMidstream liftings\u003c\/td\u003e\n\u003ctd\u003e~90%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eCanadian Natural Resources 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Canadian Natural Resources 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eThis is the same ready-made, editable document you'll download immediately after checkout, fully complete and ready to use.\u003c\/p\u003e\n\u003cp\u003eYou’re viewing the exact final version included in your order; the file shown is not a sample but the real, high-quality analysis you'll own upon purchase.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750182138233,"sku":"cnrl-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/cnrl-marketing-mix.png?v=1772222976","url":"https:\/\/matrixbcg.com\/products\/cnrl-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}