{"product_id":"cmbchina-marketing-mix","title":"China Merchants Bank Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eChina Merchants Bank leverages differentiated retail products, tiered pricing, a wide digital-plus-branch distribution network, and targeted promotional campaigns to reinforce customer loyalty and capture affluent segments—discover how each P aligns to drive growth. Get the full 4P's Marketing Mix Analysis in an editable, presentation-ready format to save hours of research, benchmark strategy, and apply practical recommendations immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Wealth Management Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eChina Merchants Bank’s Sunflower and Private Banking tiers serve 3.2 million retail clients and 85,000 HNW clients as of Dec 2025, delivering fee income that was RMB 18.6 billion in 2025. By late 2025 these tiers use AI-driven rebalancing and global asset-allocation models, improving median portfolio drift correction to 1.8% (vs 4.5% in 2022). This focus on HNW clients secures predictable fee-based revenue and market leadership in retail wealth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Supply Chain Finance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eChina Merchants Bank’s Corporate Supply Chain Finance unit offers trade finance and automated cash management, serving over 12,000 corporate clients in 2025 and processing CNY 1.2 trillion in supply-chain loans last year.\u003c\/p\u003e\n\u003cp\u003eIn 2025 the bank rolled out integrated blockchain platforms enabling real-time settlement and risk monitoring, cutting invoice-to-payment time by 45% on average.\u003c\/p\u003e\n\u003cp\u003eThis digital-first model improves working capital turnover—clients report a median 18% reduction in days payable outstanding—and deepens ties with industrial leaders across manufacturing and logistics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Digital Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe CMB App is a holistic digital ecosystem combining core banking with lifestyle modules; by 2025 it operates as a super-app handling tax payments, government services, travel bookings, and entertainment. In 2025 CMB reported over 220 million mobile customers and the app exceeded 70 million monthly active users, driving daily engagement metrics above 1.8 sessions per user. This integration generates rich behavioral data, enabling CMB to boost cross-sell rates—card use and wealth management uptake rose ~12% YoY in 2024. High-frequency touchpoints cut customer acquisition cost and raise share-of-wallet.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eModular Credit Card Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpchina merchants bank modular credit cards target the emerging middle class and younger consumers with customizable benefits reward structures tailored to spending patterns in supporting choices like travel dining or ride-hailing cashbacks.\u003e\n\u003cpthe cards let users mix-and-match modules category rewards and subscription bundles in cmb reported a year-on-year increase new card activations among aged\u003e\n\u003cplinking to over offline merchant partners nationwide gives cmb a distribution advantage driving rise in merchant-paid promotions and higher card transaction volume.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTarget: middle class, younger segments\u003c\/li\u003e\n\u003cli\u003eCustom rewards: 3–8% by module\u003c\/li\u003e\n\u003cli\u003e2025 uptake: +22% card activations (age 25–40)\u003c\/li\u003e\n\u003cli\u003eOffline reach: 120,000+ merchant partners\u003c\/li\u003e\n\u003cli\u003eImpact: +14% merchant promotions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/plinking\u003e\u003c\/pthe\u003e\u003c\/pchina\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Green Finance Pillars\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpchina merchants bank made sustainable finance a core product pillar issuing over cny billion in green bonds and launching carbon-linked credit lines to back renewables energy-efficiency projects.\u003e\n\u003cpcmb offers specialized lending for wind solar and green buildings aligning with china carbon neutrality goal attracting esg-focused institutional investors loans grew yoy in\u003e\n\u003cpthese products help corporates shift to lower-carbon models by financing capex for retrofits and clean energy with mtco2e emissions reduction financed in\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGreen bonds issued: CNY 28.4B (2024)\u003c\/li\u003e\n\u003cli\u003eCarbon-linked credit: CNY 15.2B (2024)\u003c\/li\u003e\n\u003cli\u003eGreen loan growth: +24% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eFinanced emissions abatement: ~3.6 MtCO2e (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pcmb\u003e\u003c\/pchina\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCMB: Diversified growth—wealth, supply-chain lending, super-app scale, cards \u0026amp; green finance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProduct: CMB offers tiered wealth (3.2M retail, 85k HNW; fee income RMB18.6B in 2025), supply-chain finance (12k corporates; CNY1.2T loans 2025), super-app (220M mobile customers; 70M MAU 2025), modular cards (+22% activations age 25–40; 120k merchants), and green finance (CNY28.4B green bonds, CNY15.2B carbon credit 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth\u003c\/td\u003e\n\u003ctd\u003e3.2M\/85k; RMB18.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorp\u003c\/td\u003e\n\u003ctd\u003e12k; CNY1.2T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp\u003c\/td\u003e\n\u003ctd\u003e220M users; 70M MAU\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCards\u003c\/td\u003e\n\u003ctd\u003e+22% activations; 120k merchants\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreen\u003c\/td\u003e\n\u003ctd\u003eCNY28.4B bonds; CNY15.2B credit\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into China Merchants Bank’s Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes China Merchants Bank’s 4Ps into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies to speed decision-making and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOptimized Smart Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eChina Merchants Bank (CMB) keeps 1,200+ smart branches in major hubs (Beijing, Shanghai, Shenzhen) that shifted from teller centers to advisory-focused experience hubs by 2024, handling 62% of private-banking onboarding and using biometric ID (fingerprint\/face) for 98% of VIP flows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile First Digital Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe digital distribution network is anchored by the CMB App and the Zhao Xiao-M AI assistant; by end-2025 these platforms handle nearly 95% of retail logins and about 70% of simple wealth-management transactions, per CMB disclosures. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Financial Hub Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eChina Merchants Bank has expanded into Hong Kong, Singapore, New York, and London, operating 56 offshore branches and subsidiaries as of Dec 2025 to channel cross-border capital and support outbound Chinese firms; these hubs handled roughly US$210 billion in international transactions and custodial assets in 2024, enabling 24\/7 service for multinationals and streamlined overseas asset management across time zones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExclusive Private Banking Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eExclusive Private Banking Centers are placed in Beijing, Shanghai, Shenzhen and Guangzhou affluent districts to serve China Merchants Bank’s high-net-worth (HNW) clients, supporting the bank’s on-balance-sheet HNW AUM growth—CMBC reported private banking AUM of RMB 420 billion in 2024.\u003c\/p\u003e\n\u003cp\u003eThese centers provide private, secure rooms for estate planning and wealth-preservation strategies, handling multi-jurisdictional trusts and tax structuring for families and entrepreneurs.\u003c\/p\u003e\n\u003cp\u003eTheir physical exclusivity reinforces premium positioning and brand prestige, contributing to higher fee income per client and a private-banking NIM above the retail average.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocations: Beijing, Shanghai, Shenzhen, Guangzhou\u003c\/li\u003e\n\u003cli\u003ePrivate banking AUM: RMB 420 billion (2024)\u003c\/li\u003e\n\u003cli\u003eTarget: HNW families \u0026amp; entrepreneurs\u003c\/li\u003e\n\u003cli\u003eValue: higher fee income, premium brand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEmbedded Open Banking Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEmbedded Open Banking lets China Merchants Bank (CMB) place banking inside third-party platforms, integrating with ERP systems and social apps so services appear inside customers’ workflows.\u003c\/p\u003e\n\u003cp\u003eBy 2025 CMB reported over 120,000 API connections and a 38% rise in platform-originated deposits year-on-year, capturing payments and loans at transaction origin and boosting fee income.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math: 38% platform deposit growth drove a ~6% lift in net fee income in 2024, showing invisible banking converts usage into revenue.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120,000+ API connections (2025)\u003c\/li\u003e\n\u003cli\u003e38% YoY platform deposit growth\u003c\/li\u003e\n\u003cli\u003e~6% net fee income lift (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCMB: 1,200+ smart branches, RMB420B AUM, US$210B flows — 38% deposit growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCMB combines 1,200+ smart branches (62% private‑bank onboarding) and Zhao Xiao‑M app (95% retail logins by 2025) with 56 offshore outlets handling US$210B international flows (2024) and RMB420B private AUM (2024); 120,000+ APIs drove 38% platform deposit growth and ~6% net fee income lift (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart branches\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate AUM (2024)\u003c\/td\u003e\n\u003ctd\u003eRMB 420B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffshore branches\u003c\/td\u003e\n\u003ctd\u003e56\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl flows (2024)\u003c\/td\u003e\n\u003ctd\u003eUS$210B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAPIs (2025)\u003c\/td\u003e\n\u003ctd\u003e120,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform deposit growth\u003c\/td\u003e\n\u003ctd\u003e38% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet fee lift (2024)\u003c\/td\u003e\n\u003ctd\u003e~6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eChina Merchants Bank 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full China Merchants Bank 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750799913337,"sku":"cmbchina-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/cmbchina-marketing-mix.png?v=1772226427","url":"https:\/\/matrixbcg.com\/products\/cmbchina-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}