{"product_id":"clict-marketing-mix","title":"CapitaMall Trust Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how CapitaMall Trust orchestrates Product, Price, Place and Promotion to drive shopper traffic and landlord returns—our concise preview highlights strengths in tenant mix and omnichannel promotion but the full 4Ps report reveals actionable strategies, data-driven pricing insights, channel optimization and ready-to-use slides for executives, consultants and students; purchase the complete, editable analysis to save research time and apply proven tactics immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Commercial Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCICT’s Integrated Commercial Assets combine high-quality retail malls and Grade A offices in Singapore, yielding S$8.2bn assets under management as of Dec 31, 2025 and a portfolio occupancy ~96% (retail 95%, office 97%).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset Enhancement Initiatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpcapitaland integrated commercial trust runs asset enhancement initiatives spending about s in on upgrades across malls to boost layout efficiency modernise facades and add f experiential retail these works raised net property income by yoy cut vacancy dec keeping assets appealing premium tenants lifting shopper footfall\u003e\n\u003c\/pcapitaland\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFlexible Workspace Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCapitaLand Investment's CapitaMall Trust (CICT) added flexible workspace options in 2024, offering mixed core-and-flex leases that target hybrid teams; flex suites now make up about 6% of its Singapore office GLA, letting tenants scale quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExperience-Based Retail Environments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCapitaLand Mall Trust (CLMT) designs retail spaces as immersive destinations, blending lifestyle, dining and entertainment to lift dwell time and spend; in FY 2024 malls with experiential offerings saw 8.2% higher tenant sales per sq ft versus traditional formats.\u003c\/p\u003e\n\u003cp\u003eCurated tenant mixes reposition malls as social hubs—CLMT reported a 6.5% increase in weekend footfall and a 4.1% rise in average shopper basket size in 2024 after rolling out experience-led zones.\u003c\/p\u003e\n\u003cp\u003eThese environments support higher occupancy and rent resilience; experiential precincts achieved 97.3% occupancy in 2024 versus 94.6% overall for the portfolio.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e8.2% higher tenant sales\/sq ft (FY2024)\u003c\/li\u003e\n\u003cli\u003e6.5% weekend footfall lift (2024)\u003c\/li\u003e\n\u003cli\u003e4.1% larger average basket (2024)\u003c\/li\u003e\n\u003cli\u003e97.3% occupancy in experiential zones (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Building Certifications\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCapitaLand Mall Trust (CMT) emphasizes sustainability via green-certified buildings and energy-efficient operations, aligning with global ESG demands and reducing long-term operating expenses.\u003c\/p\u003e\n\u003cp\u003eHigh-performance standards target multinational tenants and institutional investors; as of 2025, CMT reports 72% of gross floor area with green certifications, cutting energy use intensity by ~18% vs 2019.\u003c\/p\u003e\n\u003cp\u003eLower utility costs and higher investor demand lift asset values and support rental premium capture over time.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e72% GFA green-certified (2025)\u003c\/li\u003e\n\u003cli\u003e~18% lower energy intensity vs 2019\u003c\/li\u003e\n\u003cli\u003eReduced OPEX, higher asset valuation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCICT: S$8.2bn AUM, 96% occupancy—experiential retail +8.2% sales, 72% green-certified\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCICT’s product mix blends 11 upgraded malls and Grade A offices (S$8.2bn AUM, ~96% occupancy end-2025), with experiential retail raising tenant sales +8.2% and weekend footfall +6.5% in 2024; flex office now 6% of Singapore GLA. Sustainability: 72% GFA green-certified (2025), energy intensity −18% vs 2019, supporting rent resilience and valuation uplift.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM (Dec 31, 2025)\u003c\/td\u003e\n\u003ctd\u003eS$8.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortfolio occupancy (2025)\u003c\/td\u003e\n\u003ctd\u003e~96%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExperiential tenant sales uplift (2024)\u003c\/td\u003e\n\u003ctd\u003e+8.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeekend footfall lift (2024)\u003c\/td\u003e\n\u003ctd\u003e+6.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlex office share (SG GLA, 2024)\u003c\/td\u003e\n\u003ctd\u003e6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGFA green-certified (2025)\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy intensity vs 2019\u003c\/td\u003e\n\u003ctd\u003e−18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into CapitaMall Trust’s Product, Price, Place, and Promotion strategies—grounded in actual mall operations and competitive context—to support managers, consultants, and marketers with clear examples, positioning, and actionable implications.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses CapitaMall Trust’s 4Ps into a concise, leadership-ready snapshot that quickly relieves strategic pain points by clarifying product mix, pricing, promotion, and placement for faster decision-making and cross-team alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic CBD Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCapitaMall Trust holds a dominant CBD footprint in Singapore with marquee assets CapitaSpring and Raffles City, totaling over 1.2 million sq ft of office and retail GFA as of Dec 2025; tenants gain prestigious addresses within walking distance of Raffles Place and Marina Bay financial hubs, driving office occupancy above 95% and retail rental premiums ~20% vs suburban malls in 2025; this placement sustains strong demand from luxury and flagship brands seeking visibility and high footfall.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Suburban Retail Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCapitaLand Integrated Commercial Trust (CICT) controls a dominant suburban retail network with 17 suburban malls in Singapore, located in dense heartlands like Tampines, Jurong and Bedok, capturing everyday domestic spend.\u003c\/p\u003e\n\u003cp\u003eThese malls act as essential service hubs—grocers, clinics, tuition—and delivered stable footfall with average occupancy of ~98% and 2024 retail revenue up 3.5% YoY, cushioning cycles.\u003c\/p\u003e\n\u003cp\u003eStrategic geographic spread across north, east, west and central regions taps a broad demographic mix; suburban retail sales comprised ~62% of CICT’s tenant sales in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCapitaLand Investment's CapitaMall Trust has expanded beyond Singapore into key European markets, notably Germany, adding prime retail assets in Frankfurt and other commercial hubs to diversify geography and income streams; as of 2025 the Europe portfolio contributed about 12% of group rental income and lifted portfolio valuation by roughly S$380m. These Frankfurt assets sit in central business districts near banking towers and serve multinational professional firms, reducing Singapore-concentration risk and tapping Germany’s 1.8% GDP growth in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransit-Oriented Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMost CapitaMall Trust properties are integrated with or adjacent to major MRT stations and bus interchanges, including VivoCity (HarbourFront MRT) and Tampines Mall (Tampines MRT), giving direct access to over 1.2 million daily MRT riders on key lines as of 2025.\u003c\/p\u003e\n\u003cp\u003eThis connectivity delivers steady footfall—average portfolio foot traffic up ~6% year-on-year in 2024—and supports high occupancy, with retail occupancy rates at 97.4% in FY2024.\u003c\/p\u003e\n\u003cp\u003eThe seamless transit integration reduces catchment friction, raises shopper frequency, and lifts tenant sales density; for example, tenant sales per sq ft at transit malls outperformed non-transit assets by ~18% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect MRT\/bus links at flagship malls\u003c\/li\u003e\n\u003cli\u003e1.2M+ daily MRT riders on key lines (2025)\u003c\/li\u003e\n\u003cli\u003e97.4% retail occupancy (FY2024)\u003c\/li\u003e\n\u003cli\u003eFootfall +6% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eTenant sales density +18% vs non-transit (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmni-channel Digital Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCapitaMall Trust (CICT) augments physical malls with CapitaStar and online platforms, linking 340+ tenants and driving omnichannel sales—CapitaStar had over 1.8 million members by 2024, boosting tenant engagement and loyalty.\u003c\/p\u003e\n\u003cp\u003eThis integration bridges in-mall and e-commerce journeys via mobile coupons, click-and-collect and data-driven promos, lifting visit frequency and extending reach beyond mall footprints across Singapore and regional assets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCapitaStar: 1.8M+ members (2024)\u003c\/li\u003e\n\u003cli\u003e340+ tenants connected\u003c\/li\u003e\n\u003cli\u003eFeatures: mobile coupons, click-and-collect, personalised promos\u003c\/li\u003e\n\u003cli\u003eExpands reach beyond physical malls\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransit‑linked CMT\/CICT: 1.2M+ CBD sqft, 17 malls, 97.4% occupancy, 1.8M members\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlace: CMT\/CICT blend HQ CBD dominance and dense suburban reach—1.2M+ sq ft CBD GFA, 17 suburban malls; transit-linked sites tap 1.2M+ daily MRT riders (2025), portfolio retail occupancy 97.4% (FY2024), footfall +6% YoY (2024), Europe assets = ~12% rental income (2025), CapitaStar 1.8M+ members (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCBD GFA\u003c\/td\u003e\n\u003ctd\u003e1.2M+ sq ft (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuburban malls\u003c\/td\u003e\n\u003ctd\u003e17\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMRT riders\u003c\/td\u003e\n\u003ctd\u003e1.2M+ daily (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail occupancy\u003c\/td\u003e\n\u003ctd\u003e97.4% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFootfall\u003c\/td\u003e\n\u003ctd\u003e+6% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEurope income\u003c\/td\u003e\n\u003ctd\u003e~12% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapitaStar members\u003c\/td\u003e\n\u003ctd\u003e1.8M+ (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eCapitaMall Trust 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual CapitaMall Trust 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete and ready to use, with the same editable, high-quality content shown here.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751101837689,"sku":"clict-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/clict-marketing-mix.png?v=1772227707","url":"https:\/\/matrixbcg.com\/products\/clict-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}