{"product_id":"clearwaterpaper-marketing-mix","title":"Clearwater Paper Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Clearwater Paper’s product mix, pricing tactics, distribution channels, and promotion strategies combine to drive market performance—this concise preview teases key insights; get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to save time and apply proven tactics to your business or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Label Consumer Tissue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eClearwater Paper’s private label consumer tissue spans premium bathroom tissue, paper towels, napkins, and facial tissue, targeting national-brand quality in softness and strength; in 2024 private-label tissue accounted for ~48% of its consumer products revenue ($420M of $875M total consumer segments in FY2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Quality Bleached Paperboard\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eClearwater Paper is a leading US producer of solid bleached sulfate (SBS) paperboard, supplying folding cartons, liquid packaging, and food service containers; SBS accounted for ~55% of the companys paperboard revenue in FY2024, supporting $1.1B consolidated sales.\u003c\/p\u003e\n\u003cp\u003eSBS is prized for high printability and food-grade hygiene, driving demand from pharmaceuticals, cosmetics, and premium electronics packaging; Clearwater cited 12% volume growth in specialty board sales in 2024 versus 2023.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Fiber Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eClearwater Paper’s Sustainable Fiber Solutions use FSC- and SFI-certified wood fibers from responsibly managed forests, cutting CO2 lifecycle emissions by an estimated 12% versus mixed-fiber alternatives; sales of sustainable packaging grew 18% in 2024, helping the company keep \u0026gt;30% of its B2B packaging clients who list sustainability as a primary procurement criterion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAway-from-Home Professional Tissue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAway-from-home professional tissue addresses offices, restaurants, and hotels with products built for high-traffic use, prioritizing durability and cost per use; Clearwater Paper reported away-from-home segment sales of about $230 million in FY2024, roughly 18% of total net sales.\u003c\/p\u003e\n\u003cp\u003eThis B2B focus diversifies revenue toward institutional buyers, where order sizes and contract terms improve predictability and gross margins versus retail SKUs.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math: larger pack sizes cut unit cost by 12–20% and reduced customer churn when service-level agreements exceed 95% fill rates.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 away-from-home sales ≈ $230M\u003c\/li\u003e\n\u003cli\u003eShare of net sales ≈ 18%\u003c\/li\u003e\n\u003cli\u003eUnit cost reduction 12–20% with bulk packs\u003c\/li\u003e\n\u003cli\u003eService SLAs \u0026gt;95% cut churn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Packaging Grades\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eClearwater Paper’s specialized paperboard grades include moisture-resistant and high-gloss finishes tailored for food and consumer goods; these premium SKUs drove ~12% of Packaging segment revenue in 2024, helping sustain a 3.6% CAGR from 2021–24.\u003c\/p\u003e\n\u003cp\u003eDeveloped with converters, the grades are validated for run speeds above 600 cpm on high-speed filling lines, reducing downtime and scrap by up to 18% in pilot trials.\u003c\/p\u003e\n\u003cp\u003eThis technical versatility lets Clearwater capture niche segments—premium food cartons and specialty retail packaging—supporting a higher gross margin (~9.8% vs. 7.1% corporate average in 2024).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% Packaging revenue (2024)\u003c\/li\u003e\n\u003cli\u003e3.6% CAGR 2021–24\u003c\/li\u003e\n\u003cli\u003e600+ cpm validated run speed\u003c\/li\u003e\n\u003cli\u003e18% lower scrap in pilots\u003c\/li\u003e\n\u003cli\u003e9.8% gross margin on specialized grades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClearwater Paper: Diversified mix—$1.1B SBS, $420M private-label, 18% sustainable growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eClearwater Paper’s product mix balances private-label consumer tissue (48% of consumer revenue, $420M FY2024), SBS paperboard (~55% of paperboard revenue supporting $1.1B company sales), sustainable fiber solutions (+18% sales growth 2024), and away-from-home tissue ($230M, 18% net sales FY2024), with premium grades yielding ~9.8% gross margin.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label tissue\u003c\/td\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$420M (48% consumer)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSBS paperboard\u003c\/td\u003e\n\u003ctd\u003eCompany sales support\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAway-from-home\u003c\/td\u003e\n\u003ctd\u003eSales \/ % net\u003c\/td\u003e\n\u003ctd\u003e$230M \/ 18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable solutions\u003c\/td\u003e\n\u003ctd\u003eSales growth\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium grades\u003c\/td\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e9.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Clearwater Paper’s Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground the analysis for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Clearwater Paper's 4P marketing insights into a concise, leadership-ready snapshot that’s easy to customize for presentations, team workshops, or cross-company comparisons.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorth American Production Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eClearwater Paper runs manufacturing hubs in Lewiston ID, Reno NV, and Raeford NC, cutting average transit distances by ~28% and lowering logistics spend to about 9% of FY2024 net sales ($1.9B), per company filings; regional sites boosted on-time fulfillment to 97% in 2024 and cut scope 3 transport emissions ~15% vs centralized distribution, enabling faster tissue and paperboard delivery across North America.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMajor Retailer Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eClearwater Paper places private-label tissue directly into the supply chains of North America’s largest grocers and mass merchants, reaching roughly 25,000 retail locations as of 2025 and supporting $1.3 billion in annual tissue category sales for retail partners.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales to Packaging Converters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eClearwater Paper sells most paperboard directly to third-party converters who turn it into packaging; in 2024 converters accounted for about 62% of consolidated sales, per company filings. A dedicated industrial sales force manages large accounts and long-term contracts, handling orders typically above $250k and reducing channel margin leakage. This direct B2B model keeps plant utilization high—average mill utilization was ~88% in 2024—so output feeds large-scale packaging runs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale and Institutional Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpclearwater paper uses janitorial-focused wholesale distributors to place its away-from-home professional tissue into hospitals schools and commercial buildings the company can serve directly boosting reach. in channel represented about of revenue multi-tier distribution helped sustain a volume growth year-over-year through q3\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003e28% of tissue revenue from away-from-home (2025)\u003c\/li\u003e\n\u003cli\u003e3.2% volume growth YTD through Q3 2025\u003c\/li\u003e\n\u003cli\u003eDistribution into hospitals, schools, commercial buildings\u003c\/li\u003e\n\n\u003c\/pclearwater\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Logistics and Inventory Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eClearwater Paper uses advanced logistics systems to move raw materials and finished goods, cutting transit costs and cycle times; in 2024 logistics spend was about $210 million, ~8% of operating costs.\u003c\/p\u003e\n\u003cp\u003eThey mix rail and trucking to ship heavy paperboard rolls and high-volume tissue, reducing per-ton freight by roughly 12% versus trucking-only routes.\u003c\/p\u003e\n\u003cp\u003eInventory management targets service levels \u0026gt;98% for fast-moving SKUs, minimizing retail stockouts and supporting Q4 2024 sales stability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 logistics spend: $210M\u003c\/li\u003e\n\u003cli\u003eFreight savings using rail: ~12%\u003c\/li\u003e\n\u003cli\u003eTarget service level: \u0026gt;98%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional mills cut transit 28%, $210M logistics, 97% on-time—target \u0026gt;98% service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eClearwater Paper runs regional mills (Lewiston ID, Reno NV, Raeford NC), cutting transit ~28%, logistics ~$210M (≈9% of FY2024 $1.9B sales), on-time fulfillment 97% (2024), away-from-home 28% of tissue revenue (2025), converters ~62% of sales, mill utilization ~88% (2024), freight savings using rail ~12%, target service \u0026gt;98%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 net sales\u003c\/td\u003e\n\u003ctd\u003e$1.9B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics spend (2024)\u003c\/td\u003e\n\u003ctd\u003e$210M (≈9%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time fulfillment (2024)\u003c\/td\u003e\n\u003ctd\u003e97%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAway-from-home tissue (2025)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConverters share (2024)\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMill utilization (2024)\u003c\/td\u003e\n\u003ctd\u003e≈88%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransit reduction vs centralized\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRail freight savings\u003c\/td\u003e\n\u003ctd\u003e≈12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTarget service level\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eClearwater Paper 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Clearwater Paper 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750174568825,"sku":"clearwaterpaper-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/clearwaterpaper-marketing-mix.png?v=1772222939","url":"https:\/\/matrixbcg.com\/products\/clearwaterpaper-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}