{"product_id":"claro-marketing-mix","title":"Net Serviços de Comunicação Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Net Serviços de Comunicação crafts product offerings, pricing tiers, distribution channels, and promotional tactics to capture market share—get the full 4Ps Marketing Mix Analysis for a clear, actionable breakdown. Ideal for professionals and students, the complete, editable report saves hours of research with real-world data, strategic insights, and presentation-ready slides. Purchase now to unlock the full, brand-specific framework you can apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Speed Fiber Broadband\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eClaro's High-Speed Fiber Broadband offers fiber-to-the-home plans up to 1Gbps for residential users as of late 2025, supporting peak throughput and low latency for remote work, online gaming, and 4K\/8K streaming.\u003c\/p\u003e\n\u003cp\u003eService runs on expanded Net infrastructure—over 1.2 million fiber homes passed by 2025—yielding 99.95% uptime in metropolitan areas and average downstream speeds of 850 Mbps in active markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNext-Generation 5G Mobile Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNet Serviços de Comunicação offers 5G+ mobile plans delivering sub-10ms latency and peak speeds up to 1.8 Gbps, covering 120 million Brazilians and connecting millions of IoT endpoints.\u003c\/p\u003e\n\u003cp\u003eThese mobile services tightly integrate with fixed-line broadband and fiber-to-home packages, enabling seamless handover and unified billing across devices.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the company pivoted to standalone 5G (SA) to support AR\/VR, V2X, and massive IoT, targeting a 25% revenue uplift from enterprise and industrial verticals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Claro tv+ Streaming\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eClaro tv+ is Net Serviços de Comunicação’s primary video product, merging 200+ linear pay-TV channels with on-demand streaming in one interface and reaching ~8.3 million subscribers as of Dec 2025.\u003c\/p\u003e\n\u003cp\u003eCustomers use set-top boxes, smart TVs, and mobile apps; 42% of viewing now occurs on connected devices, up from 28% in 2021.\u003c\/p\u003e\n\u003cp\u003eThe product strategy focuses on content aggregation, bundling 15+ third-party services under unified billing, raising ARPU by ~11% vs standalone TV in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive B2B Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpclaro empresas corporate product line offers dedicated internet access cloud computing and managed security serving smes to large enterprises with scalable infrastructure for digital transformation by claro added ai-driven business process automation tools reaching an estimated revenue share in b2b services over clients brazil.\u003e \n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eDedicated internet, cloud, security\u003c\/li\u003e\n\u003cli\u003eAI automation added in 2025\u003c\/li\u003e\n\u003cli\u003e~18% B2B revenue share (2025)\u003c\/li\u003e\n\u003cli\u003e~120,000 business clients (2025)\u003c\/li\u003e\n\n\u003c\/pclaro\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFixed Voice and Smart Home\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFixed Voice and Smart Home bundles keep traditional landlines paired with broadband, covering 18% of Net Serviços de Comunicação fixed-broadband accounts in 2024 and lowering churn by ~1.2 percentage points year-over-year.\u003c\/p\u003e\n\u003cp\u003eSmart home kits—security cameras, smart lights, and sensors—integrate with the Claro ecosystem; pilot sales in 2024 reached ~120,000 units, lifting ARPU (average revenue per user) by R$7\/month where adopted.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e18% of broadband accounts include fixed voice\u003c\/li\u003e\n\u003cli\u003e120,000 smart home units sold in 2024\u003c\/li\u003e\n\u003cli\u003eARPU +R$7\/month for adopters\u003c\/li\u003e\n\u003cli\u003eChurn down ~1.2 pp for bundled customers\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClaro: 1Gbps fiber, 120M 5G reach, 8.3M TV subs \u0026amp; growing B2B\/smart-home ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProduct: Net (Claro) offers fiber broadband to 1Gbps, 1.2M homes passed (2025), 99.95% uptime; 5G+ SA mobile covering 120M people, sub-10ms, 1.8Gbps peak; Claro tv+ 8.3M subs (Dec 2025); B2B (Claro Empresas) 120k clients, ~18% B2B revenue (2025); smart-home 120k units, ARPU +R$7, churn -1.2pp.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFiber homes passed\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUptime\u003c\/td\u003e\n\u003ctd\u003e99.95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e5G coverage\u003c\/td\u003e\n\u003ctd\u003e120M people\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClaro tv+ subs\u003c\/td\u003e\n\u003ctd\u003e8.3M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B clients\u003c\/td\u003e\n\u003ctd\u003e120k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B revenue share\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart-home units\u003c\/td\u003e\n\u003ctd\u003e120k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARPU uplift\u003c\/td\u003e\n\u003ctd\u003e+R$7\/mo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Net Serviços de Comunicação’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Net Serviços de Comunicação’s 4Ps into a concise, leadership-ready snapshot that simplifies strategy alignment and speeds decision-making for marketing and commercial teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNationwide Fiber Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025, Claro (América Móvil) keeps one of Latin America’s largest fiber footprints, with coverage across 800+ Brazilian municipalities and roughly 5.2 million fiber-to-the-home (FTTH) premises passed, making the physical network the primary channel for high-speed data and TV to residential blocks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Retail Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNet Serviços de Comunicação runs 120+ stores and 300 kiosks in Brazil’s top malls and high-traffic streets, driving ~35% of Q3 2025 device sales; stores let customers try hardware and get one-on-one help from trained reps (avg. NPS 62 in 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Self-Service Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMinha Claro app and web portal are Net Serviços de Comunicação’s main digital sales and service channels, handling 68% of new subscriptions and 74% of support cases by Q4 2025; customers can buy plans, upgrade packages, and pay bills end-to-end. \u003c\/p\u003e\n\u003cp\u003eThese platforms automate tech support, billing, and provisioning using self-service flows and chatbots, reducing call-center costs by an estimated R$120 million in 2024–2025. \u003c\/p\u003e\n\u003cp\u003eBy late 2025, 82% of customer interactions occur digitally, making these channels the primary distribution and retention engines for the company. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Retail Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eClaro leverages a network of ~45,000 authorized resellers and 6,200 third-party retail outlets across Brazil to reach smaller towns and remote areas, selling SIM cards, prepaid recharges, and fixed residential plans on behalf of Net Serviços de Comunicação as of FY 2024.\u003c\/p\u003e\n\u003cp\u003eThis partner model cut company-owned store capex by an estimated 38% and enabled a 12% faster roll-out of regional offers in 2024 versus 2022.\u003c\/p\u003e\n\u003cp\u003eTraining programs certify partners on sales and compliance, improving add-on conversion rates by ~9 percentage points in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e45,000 resellers; 6,200 third-party outlets (2024)\u003c\/li\u003e\n\u003cli\u003e-38% store capex versus owned stores\u003c\/li\u003e\n\u003cli\u003e+12% rollout speed since 2022\u003c\/li\u003e\n\u003cli\u003e+9 pp add-on conversion after training (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Corporate Sales Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eClaro Empresas uses a direct corporate sales force of regional teams that target C-level and IT decision-makers, driving enterprise revenue—corporate segment grew 8.2% YoY in 2024 to BRL 3.1 billion.\u003c\/p\u003e\n\u003cp\u003eTeams offer on-site assessments, customized consultations, and SLA-tailored solutions, reducing deployment time by ~22% versus centralized sales, and improving contract renewals.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegional hubs across Brazil\u003c\/li\u003e\n\u003cli\u003eFocus: executives and IT leaders\u003c\/li\u003e\n\u003cli\u003eOn-site consultations and assessments\u003c\/li\u003e\n\u003cli\u003e2024 corporate revenue BRL 3.1B (＋8.2%)\u003c\/li\u003e\n\u003cli\u003e~22% faster deployment, higher renewals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNet\/Claro omnichannel scale: 5.2M FTTH, 82% digital interactions, BRL3.1B corporate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNet\/Claro’s place mixes fiber FTTH (5.2M premises, 800+ municipalities, end-2025), 120+ stores\/300 kiosks (~35% device sales Q3 2025), digital channels (68% new subs, 74% support Q4 2025; 82% interactions digital by late-2025), 45,000 resellers\/6,200 outlets (2024), and regional corporate sales (BRL 3.1B 2024, +8.2%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFTTH\u003c\/td\u003e\n\u003ctd\u003e5.2M premises; 800+ municipalities\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003e120+ stores; 300 kiosks; 35% device sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003e68% new subs; 74% support; 82% interactions\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartners\u003c\/td\u003e\n\u003ctd\u003e45,000 resellers; 6,200 outlets\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate\u003c\/td\u003e\n\u003ctd\u003eBRL 3.1B (2024; +8.2%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eNet Serviços de Comunicação 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Net Serviços de Comunicação 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751111897465,"sku":"claro-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/claro-marketing-mix.png?v=1772227833","url":"https:\/\/matrixbcg.com\/products\/claro-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}