{"product_id":"ckh-marketing-mix","title":"CK Hutchison Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCK Hutchison’s marketing mix reveals a diversified product portfolio, value-driven pricing, extensive omnichannel distribution, and targeted promotions tailored to regional markets—insights that hint at why the group sustains competitive advantage. Unlock the full 4Ps Marketing Mix Analysis to see granular data, strategic implications, and editable slides ready for presentations, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePort and Related Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHutchison Ports, the world’s largest port investor, manages 51 ports across 27 countries and handled ~84.3 million TEU in 2024, offering cargo handling, inland logistics, and end‑to‑end supply‑chain solutions across key Asia‑Europe and transpacific routes. Revenue from port services contributed roughly HKD 22.6 billion to CK Hutchison in FY2024. By end‑2025 the group is scaling automated quay cranes and IoT platforms to lift throughput 12–18% at targeted hubs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and Consumer Goods\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA.S. Watson Group, CK Hutchison’s retail arm, sells health and beauty through 16 brands including Watsons, Superdrug and Kruidvat, operating 15,000+ stores across 27 markets and generating about HKD 80 billion revenue in 2024.\u003c\/p\u003e\n\u003cp\u003eThe product mix blends global third‑party names with high‑margin private labels, which made up roughly 22% of sales in 2024 and boost gross margins by ~4 percentage points.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 AWG expanded pharmaceuticals and wellness—now 12% of sales—to capture rising preventative healthcare demand, with over 1,200 in‑store clinics and a 35% year‑on‑year growth in wellness category online sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTelecommunications Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe telecommunications division of CK Hutchison (3 brand) delivers mobile data and fixed-line services across Europe and Asia, serving ~33 million mobile customers and ~5 million fixed broadband lines as of YE 2025.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the portfolio centers on 5G connectivity and advanced IoT for consumers and enterprises, with 5G now 62% of mobile data traffic and IoT revenue growing 28% YoY.\u003c\/p\u003e\n\u003cp\u003eServices are bundled with digital content and value-added features to sustain ARPU near HKD 165 per user in competitive markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfrastructure and Energy Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpck infrastructure holdings manages global electricity gas and water distribution assets serving millions delivering stable demand regulated returns revenue from was about hkd billion operating profit billion.\u003e\n\u003cpthe group is expanding renewables and smart-grid tech: as of end-2024 it owned gw renewable capacity invested hkd billion in digital grid upgrades to meet climate targets.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStable cashflows: regulated returns, long contracts\u003c\/li\u003e\n\u003cli\u003e2024 revenue ~HKD 34.2bn; op profit ~HKD 12.1bn\u003c\/li\u003e\n\u003cli\u003eRenewables ~3.6 GW (end-2024)\u003c\/li\u003e\n\u003cli\u003eHKD 4.8bn invested in smart-grid (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pck\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Green Initiatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpck hutchison has folded green energy and decarbonization into core services investing in hydrogen fuel infrastructure electrifying port terminals to meet tightening regulations cut emissions.\u003e\n\u003cpthese moves help corporate clients lower scope emissions across global supply chains hutchison ports reported a reduction in site co2 intensity vs after electrification pilots.\u003e\n\u003cpclassified as a market differentiator these services tie to class=\"lst_crct\"\u003e\u003cli\u003eHydrogen pilots and shore-power rollouts\u003c\/li\u003e\u003cli\u003e12% CO2 intensity drop 2024 vs 2019\u003c\/li\u003e\u003cli\u003eElectrified terminal equipment lowers diesel use ~40%\u003c\/li\u003e\u003cli\u003eSupports clients' scope 3 targets and regulatory compliance\u003c\/li\u003e\n\u003c\/pclassified\u003e\u003c\/pthese\u003e\u003c\/pck\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCK Hutchison: Ports, Retail, Telecoms \u0026amp; Infra—HKD137bn+ revenue, 3.6GW renewables\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cphutchison ports a.s. watson telecoms and cki form ck hutchison product mix: teu hkd22.6bn fy2024 retail stores hkd80bn private labels mobile arpu hkd165 infrastructure rev renewables end greening cut port co2 intensity vs electrified equipment cuts diesel\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003e2024\/YE2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePorts TEU\u003c\/td\u003e\n\u003ctd\u003e84.3m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePorts rev\u003c\/td\u003e\n\u003ctd\u003eHKD22.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail rev\u003c\/td\u003e\n\u003ctd\u003eHKD80bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate labels\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile subs\u003c\/td\u003e\n\u003ctd\u003e33m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARPU\u003c\/td\u003e\n\u003ctd\u003eHKD165\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInfra rev\u003c\/td\u003e\n\u003ctd\u003eHKD34.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewables\u003c\/td\u003e\n\u003ctd\u003e3.6GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/phutchison\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into CK Hutchison’s Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers needing a clear breakdown of its marketing positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes CK Hutchison’s 4Ps in a concise, structured snapshot to speed decision-making and align leadership quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Global Port Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe ports division operates in over 50 ports across 25 countries, positioning CK Hutchison as a central node on major East‑West and North‑South trade corridors and handling roughly 120 million TEU of throughput capacity equivalent by 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Retail Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWith over 16,000 stores in 2025, CK Hutchison’s retail arm leverages a massive physical footprint to capture high-traffic urban and suburban customers, driving steady front-store sales and repeat visits.\u003c\/p\u003e\n\u003cp\u003eA robust logistics network supports \u0026gt;98% in-stock rates across markets from Europe to mainland China, cutting out-of-stock losses and enabling rapid replenishment.\u003c\/p\u003e\n\u003cp\u003eStore placement targets neighborhood hubs, positioning outlets as local centers for health and beauty needs and supporting same-store sales growth of low-single digits in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEuropean and Asian Telecom Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCK Hutchison Telecom operates in the UK, Italy, Sweden, Denmark and multiple Asian markets, generating about HKD 14.8 billion in telecom revenue in FY2024 and using scale to cut procurement costs by an estimated 6–8% through group contracts.\u003c\/p\u003e\n\u003cp\u003eCross-border tech sharing and roaming deals reduced capex per site; by end-2025 strategic mergers and network-sharing pacts in Europe lifted market share in targeted jurisdictions by roughly 2–4 percentage points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and O plus O Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Offline plus Online (O plus O) strategy is CK Hutchison’s main distribution, linking 2,300+ physical stores with its e-commerce and mobile apps so customers browse online, order via app, and pick home delivery or store pickup.\u003c\/p\u003e\n\u003cp\u003eThis hybrid boosts convenience and reduced cart abandonment; omnichannel sales made ~42% of retail revenues in 2024, helping capture shoppers across channels.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math: faster fulfillment and pickup options cut delivery costs ~12% per order in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2,300+ stores integrated\u003c\/li\u003e\n\u003cli\u003e42% omnichannel share (2024)\u003c\/li\u003e\n\u003cli\u003e12% lower fulfillment cost\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Infrastructure Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe infrastructure division spans Hong Kong, Mainland China, the UK, Continental Europe, Australia and North America, holding essential utilities that generate stable fees and concession revenues.\u003c\/p\u003e\n\u003cp\u003eThis geographic spread hedges CK Hutchison against regional downturns and local regulatory shifts; 2024 segment EBITDA from infrastructure was about HKD 9.8 billion, supporting steady cash flows.\u003c\/p\u003e\n\u003cp\u003ePlacing assets in mature economies boosts long-term operational security and lowers volatility, with ~60% of revenue from OECD markets as of 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGeographies: HK, Mainland China, UK, Europe, Australia, North America\u003c\/li\u003e\n\u003cli\u003e2024 infra EBITDA: ~HKD 9.8bn\u003c\/li\u003e\n\u003cli\u003e~60% revenue from OECD markets (2024)\u003c\/li\u003e\n\u003cli\u003eProvides hedge vs regional downturns and regulatory risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCK Hutchison: Omnichannel reach—ports, retail, telecom \u0026amp; infra fueling steady cash flow\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlace: CK Hutchison uses 50+ ports (120m TEU cap by 2025), 16,000+ retail stores, 2,300+ O+O-integrated outlets, telecom in multiple EU\/Asia markets (HKD 14.8bn revenue FY2024), and infrastructure across OECD (60% revenue, infra EBITDA ~HKD 9.8bn 2024) to drive omnichannel reach and stable cash flows.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003eKey metric (2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePorts\u003c\/td\u003e\n\u003ctd\u003e50+ ports; 120m TEU cap (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003e16,000+ stores; 2,300 O+O; 42% omni rev (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTelecom\u003c\/td\u003e\n\u003ctd\u003eHKD 14.8bn revenue (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInfrastructure\u003c\/td\u003e\n\u003ctd\u003e~HKD 9.8bn EBITDA; 60% OECD rev (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eCK Hutchison 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual CK Hutchison 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750191247737,"sku":"ckh-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ckh-marketing-mix.png?v=1772223040","url":"https:\/\/matrixbcg.com\/products\/ckh-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}