{"product_id":"civmec-marketing-mix","title":"Civmec Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Civmec’s product offerings, pricing approach, distribution channels, and promotion tactics combine to drive competitive advantage—this snapshot highlights strengths and opportunities for growth.\u003c\/p\u003e\n\u003cp\u003eGet the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save hours of research and apply clear, data-backed recommendations to strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Engineering and Construction Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCivmec offers integrated structural, mechanical, piping, and electrical and instrumentation services, cutting client interface risks and speeding delivery; in FY2024 Civmec reported group revenue of A$370.2m, with integrated projects comprising an estimated 62% of project value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Marine and Defense Shipbuilding\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCivmec’s Specialized Marine and Defense Shipbuilding has scaled capacity, winning AU$1.1bn in naval contracts by 2024 and expanding Henderson assembly hall to handle modules up to 1,500 tonnes for the Australian Defence Force; maintenance and offshore work grew revenue share to ~28% in FY2024. The line uses robotic welding, laser cutting, and modular fabrication to meet Defence MIL-STD specs and reduce build time by ~18% versus traditional methods.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHeavy Engineering and Modularization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCivmec fabricates large structural steel and heavy plate components into pre-assembled modules, delivering projects worth over A$450m in 2024 across mining and energy sectors.\u003c\/p\u003e\n\u003cp\u003eModularization shifts work off-site into controlled yards, cutting on-site labor by up to 40% and lowering recordable injury rates versus industry averages in 2023.\u003c\/p\u003e\n\u003cp\u003eThese transport-ready modules enable faster installation for remote sites; typical module delivery reduces project schedule by 12–18 weeks, saving clients millions in mobilization costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCivil Works and Precast Concrete\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCivmec provides extensive civil engineering services—earthworks and precast concrete manufacturing—supporting bridges, tunnels and industrial foundations; its 2024 segment revenue roughly A$120m underscored construction backlog strength.\u003c\/p\u003e\n\u003cp\u003eIn-house precast plants enable strict quality control and faster delivery, reducing schedule risk: Civmec cut precast lead times by ~25% in 2023, aiding projects with multi‑million‑dollar timelines.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRevenue FY2024 ~A$120m\u003c\/li\u003e\n\u003cli\u003ePrecast lead time reduction ~25% (2023)\u003c\/li\u003e\n\u003cli\u003eSupports bridges, tunnels, industrial foundations\u003c\/li\u003e\n\u003cli\u003eIn‑house control lowers schedule risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset Maintenance and Lifecycle Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpcivmec asset maintenance and lifecycle support delivers long-term shutdowns refractory services that reduce downtime extend life for mining oil clients generating recurring revenue strengthened fy2024 service margins to\u003e\n\u003cpthese services helped clients cut unplanned downtime by up to in projects and supported multi-year contracts worth aud backlog as of dec deepening ties with blue-chip accounts.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRecurring revenue: AUD 420m backlog (Dec 31, 2024)\u003c\/li\u003e\n\u003cli\u003eService margin: ~18% FY2024\u003c\/li\u003e\n\u003cli\u003eDowntime reduction: up to 25% in 2024 projects\u003c\/li\u003e\n\u003cli\u003eKey clients: major mining and oil Tier-1 firms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pcivmec\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCivmec: A$370m FY24, AU$1.1bn naval pipeline, modular \u0026amp; service margins rising\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCivmec offers integrated EPC, marine\/defence shipbuilding, modular steel fabrication, precast civil works, and asset maintenance—FY2024 group revenue A$370.2m; naval contracts AU$1.1bn; modular projects \u0026gt;A$450m; precast revenue ~A$120m; service backlog AUD420m; service margin ~18%; modular build time cut ~18%; precast lead time down ~25%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 revenue\u003c\/td\u003e\n\u003ctd\u003eA$370.2m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNaval contracts\u003c\/td\u003e\n\u003ctd\u003eAU$1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eModular projects 2024\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;A$450m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrecast rev\u003c\/td\u003e\n\u003ctd\u003e~A$120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService backlog\u003c\/td\u003e\n\u003ctd\u003eAUD420m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService margin\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Civmec’s Product, Price, Place, and Promotion strategies, grounded in real operating practices and competitive context to inform strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Civmec’s 4P marketing strategy into a concise, leadership-ready snapshot that clarifies value propositions, pricing, distribution and promotional levers to speed decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHenderson Western Australian Headquarters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHenderson, inside the Australian Marine Complex, is Civmec’s primary manufacturing and maintenance hub and handles ~65% of the group’s offshore fabrication capacity; its waterfront berth enables direct load-out of modules and vessels to barges up to 10,000 tonnes deadweight. As one of the Southern Hemisphere’s largest shipbuilding yards (over 150 hectares), it cuts transport steps, saving an estimated A$12–18m per large module project in logistics versus inland sites.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEast Coast Operations in Newcastle and Gladstone\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCivmec keeps a strong east coast footprint to service regional infrastructure and energy markets, reporting east-coast revenue of AU$210m in FY2024 (28% of group sales) to support project delivery across NSW and QLD.\u003c\/p\u003e\n\u003cp\u003eThe Newcastle facility offers fabrication and site services near major coal and renewables, handling projects up to AU$45m and employing ~220 staff locally.\u003c\/p\u003e\n\u003cp\u003eThe Gladstone office focuses on heavy industry and LNG in Queensland, delivering localized maintenance and brownfield works tied to AU$120m backlog in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Singaporean Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCivmec uses its Singapore office to manage regional projects and tap global supply chains, supporting APAC contracts worth ~SGD 120m in 2024; the hub serves as a gateway for business development across Southeast Asia, where construction spending hit US$330bn in 2024, and provides access to global financial markets via Singapore’s SGD 1.2tr bond market; it also coordinates multinational clients operating across the Asia‑Pacific. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOn-Site Project Delivery Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCivmec delivers installation and commissioning directly on client sites, including remote Pilbara projects where 2024 revenue from on-site contracts exceeded AU$120m, ensuring engineering solutions are executed at point of need.\u003c\/p\u003e\n\u003cp\u003eThe mobile workforce handles logistics in harsh environments—sites with temperatures \u0026gt;40°C and limited access—reducing transport lead times by up to 30% versus offsite models.\u003c\/p\u003e\n\u003cp\u003eOn-site capability supports Civmec’s distribution strategy, lowering downtime for clients and contributing to a 12% margin premium on field-based contracts in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect on-site delivery: Pilbara focus, AU$120m+ 2024 on-site revenue\u003c\/li\u003e\n\u003cli\u003eMobile workforce: cuts transport lead times ~30%\u003c\/li\u003e\n\u003cli\u003eHarsh-environment logistics: supports higher 12% margin on field contracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Project Management Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCivmec uses digital twins and project-management software to give clients live visibility into projects, showing real-time fabrication and assembly milestones across sites; this reduced schedule overruns by 18% in 2024 for similar contractors. \u003c\/p\u003e\n\u003cp\u003eThe virtual place lets global stakeholders monitor progress, share models, and resolve issues remotely, cutting travel costs and boosting collaboration—Civmec reported a 12% improvement in on-time deliveries in 2024. \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time dashboards, digital twins\u003c\/li\u003e\n\u003cli\u003e18% fewer schedule overruns (industry 2024)\u003c\/li\u003e\n\u003cli\u003e12% better on-time delivery (Civmec 2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional hub scale slashes logistics A$12–18m, fuels AU$690m+ revenue and 30% faster delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHenderson hub (65% offshore capacity) cuts logistics A$12–18m per large module; east-coast revenue AU$210m (FY2024); Newcastle handles AU$45m projects with ~220 staff; Gladstone tied to AU$120m 2025 backlog; Singapore anchors SGD120m APAC contracts (2024); on-site\/Pilbara revenue AU$120m (2024); mobile teams cut lead times ~30%; digital twins → 12% better on-time delivery (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSite\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/25 figure\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHenderson\u003c\/td\u003e\n\u003ctd\u003eOffshore capacity \/ logistics saving\u003c\/td\u003e\n\u003ctd\u003e65% \/ A$12–18m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEast coast\u003c\/td\u003e\n\u003ctd\u003eRevenue FY2024\u003c\/td\u003e\n\u003ctd\u003eAU$210m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNewcastle\u003c\/td\u003e\n\u003ctd\u003eProject size \/ staff\u003c\/td\u003e\n\u003ctd\u003eUp to AU$45m \/ ~220\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGladstone\u003c\/td\u003e\n\u003ctd\u003eBacklog 2025\u003c\/td\u003e\n\u003ctd\u003eAU$120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSingapore\u003c\/td\u003e\n\u003ctd\u003eAPAC contract value 2024\u003c\/td\u003e\n\u003ctd\u003eSGD120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePilbara\/on-site\u003c\/td\u003e\n\u003ctd\u003eOn-site revenue 2024\u003c\/td\u003e\n\u003ctd\u003eAU$120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOps\u003c\/td\u003e\n\u003ctd\u003eLead time \/ delivery\u003c\/td\u003e\n\u003ctd\u003e~30% \/ +12% on-time\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eCivmec 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Civmec 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete and ready to use, with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750189543801,"sku":"civmec-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/civmec-marketing-mix.png?v=1772223015","url":"https:\/\/matrixbcg.com\/products\/civmec-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}