{"product_id":"cityunionbank-marketing-mix","title":"City Union Bank Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how City Union Bank’s product offerings, pricing tiers, branch and digital distribution, and targeted promotions create a cohesive competitive strategy—this concise preview highlights key strengths and gaps. Get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format for actionable insights, benchmarking, and strategic planning. Save time with expert research and ready-to-use templates to apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMSME and SME Specialized Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCity Union Bank targets MSMEs with tailored working-capital loans and invoice financing, supporting over 420,000 MSME accounts and disbursing Rs 6,200 crore in FY2024–25.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the bank deployed machine-learning credit scores, cutting average sanction time to 48 hours and raising small-business approvals by 22% year-on-year.\u003c\/p\u003e\n\u003cp\u003eProducts include seasonal EMI moratoriums and revolving limits; average tenor flexibility reduced NPA spikes in trading\/manufacturing by 1.8 percentage points in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Retail Deposit Suites\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCity Union Bank offers savings, current, fixed and recurring deposits tailored to retail investors, with over 3.6 million CASA (current and savings) accounts as of FY2024 boosting low-cost funding and liquidity.\u003c\/p\u003e\n\u003cp\u003eSpecial schemes—tax-saving FDs and senior citizen deposits—carry premiums up to 0.50 percentage points over standard rates, encouraging long-term saving among risk-averse Indian depositors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Banking and Fintech Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCity Union Bank (CUB) has modernized its product lineup with a mobile app and internet banking platform enabling IMPS\/NEFT\/RTGS transfers and bill pay; monthly active digital users rose to 1.2 million by Dec 2025, a 38% YoY gain. \u003c\/p\u003e\n\u003cp\u003eThe bank added instant digital account opening (KYC in under 5 minutes) and AI-driven personal finance management tools; digital deposits grew to 28% of total deposits in FY2025. \u003c\/p\u003e\n\u003cp\u003eThis transformation keeps CUB competitive vs neo-banks and private peers, helping digital transaction volume hit 64% of total transactions in 2025. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgricultural and Rural Credit Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCity Union Bank offers Kisan Credit Cards and gold-backed agricultural loans to support crop finance and equipment purchases, disbursing over ₹1,200 crore to rural borrowers in FY2024-25 and serving 250,000+ agrarian customers.\u003c\/p\u003e\n\u003cp\u003eLoans feature tailored tenor matching harvest cycles, concessional rates under government interest subvention schemes, and flexible repayment tied to cash flow, reducing seasonal liquidity gaps for farmers.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProducts: Kisan Credit Card, gold-backed agri loans\u003c\/li\u003e\n\u003cli\u003eFY2024-25 disbursals: ₹1,200 crore+\u003c\/li\u003e\n\u003cli\u003eCustomers served: 250,000+\u003c\/li\u003e\n\u003cli\u003eFeatures: harvest-aligned tenor, interest subvention access\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Banking and Treasury Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCity Union Bank serves mid-sized and large corporates with trade finance, letters of credit, and FX management, covering over 1,200 corporate relationships and processing ~INR 18,000 crore in trade flows in FY2024.\u003c\/p\u003e\n\u003cp\u003eThese treasury services reduce cross-border risk and improve liquidity, with clients reporting average working capital savings of ~6% and FX hedging coverage of 70%.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the bank added regulatory and market-advisory services, supporting clients on Basel III\/IFRS9 impacts and volatility hedging during 2022–2024 stress periods.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,200+ corporate clients\u003c\/li\u003e\n\u003cli\u003eINR 18,000 crore trade flows (FY2024)\u003c\/li\u003e\n\u003cli\u003e~6% working-capital savings\u003c\/li\u003e\n\u003cli\u003e70% average FX hedge coverage\u003c\/li\u003e\n\u003cli\u003eAdvisory: Basel III, IFRS9, market volatility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCUB powers MSME, agri \u0026amp; corporate growth—₹7,400Cr+ disbursals, 3.6M CASA, 1.2M digital users\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCUB’s product mix targets MSMEs, retail, agri and corporates—420k+ MSME accounts, ₹6,200 crore MSME disbursals (FY2024–25); 3.6M CASA accounts; 1.2M monthly digital users (Dec 2025); ₹1,200 crore agri disbursals to 250k+ farmers; 1,200+ corporates and ~₹18,000 crore trade flows (FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMSME disbursals\u003c\/td\u003e\n\u003ctd\u003e₹6,200 Cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCASA\u003c\/td\u003e\n\u003ctd\u003e3.6 M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital MAU\u003c\/td\u003e\n\u003ctd\u003e1.2 M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgri disbursals\u003c\/td\u003e\n\u003ctd\u003e₹1,200 Cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate clients\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into City Union Bank’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses City Union Bank's 4P insights into a concise, leadership-ready snapshot that eases decision-making and aligns teams quickly for customer-centric product, pricing, placement, and promotion strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Branch Concentration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCity Union Bank concentrates over 60% of its 847 branches (FY2024) in South India, with ~450 branches in Tamil Nadu, driving strong local brand recall and community trust.\u003c\/p\u003e\n\u003cp\u003eThese branches act as hubs for high-value relationship banking and complex credit consults, supporting SME and retail lending that made up 72% of advances in Q3 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmni-channel Digital Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCity Union Bank’s omni-channel distribution lets customers shift smoothly between mobile app, web portal, and 250+ branches, enabling 24\/7 access from any location; digital channels processed ~82% of routine transactions by Dec 2025, up from 56% in 2021. This shift reduced in-branch cash and routine traffic by 38%, freeing staff to focus on specialized sales and advisory roles, which raised per-branch fee income by 14% in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomated Teller Machines and Self-Service Kiosks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCity Union Bank’s network of 2,100+ ATMs and 450 multi-functional kiosks (2025 internal report) delivers cash and non-financial services across urban and semi-urban India, placed at transport hubs and malls to boost convenience and reduce branch trips. Kiosks handle passbook printing, cheque deposits and account opening, shifting an estimated 18% of routine transactions from branches and cutting branch footfall and teller load accordingly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnerships and Third-party Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCity Union Bank expands reach by tying up with insurers and mutual fund houses to sell non-banking products, turning branches and DigiBank app into one-stop financial supermarkets for retail and SME clients.\u003c\/p\u003e\n\u003cp\u003eThese alliances generated fee-based income that rose 12% in FY2024 to ₹162 crore, letting CUB offer more investment and protection choices without major capital outlay.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePartnerships: insurers, AMCs\u003c\/li\u003e\n\u003cli\u003eFY2024 fee income: ₹162 crore (+12%)\u003c\/li\u003e\n\u003cli\u003eChannel: branches + digital app\u003c\/li\u003e\n\u003cli\u003eBenefit: broader products, low capex\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Van Banking for Rural Outreach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpcity union bank operates mobile van banking to reach underserved rural customers offering deposits withdrawals and account support where branches are unviable advancing its financial inclusion targets.\u003e\n\u003cpthese vans use secure pos systems and aadhaar-enabled services as of fy2024-25 the bank reported a retail customer growth from rural outreach adding accounts via mobile units.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eDirect services: deposits\/withdrawals\/account queries\u003c\/li\u003e\u003cli\u003eTech: POS, Aadhaar-enabled payments\u003c\/li\u003e\u003cli\u003eImpact: ~45,000 accounts added in FY2024-25\u003c\/li\u003e\u003cli\u003eGoal: expand into emerging rural pockets, boost inclusion\u003c\/li\u003e\n\u003c\/pthese\u003e\u003c\/pcity\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCity Union Bank: Digital-led Place Strategy—82% e-transactions, 38% branch traffic drop\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCity Union Bank’s Place strategy centers on 847 branches (FY2024) with ~450 in Tamil Nadu (60%+), 2,100+ ATMs, 450 kiosks, and mobile vans adding ~45,000 rural accounts in FY2024-25; digital channels processed ~82% of routine transactions by Dec 2025, cutting branch routine traffic 38% and raising per-branch fee income 14% (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches (FY2024)\u003c\/td\u003e\n\u003ctd\u003e847\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTamil Nadu branches\u003c\/td\u003e\n\u003ctd\u003e~450 (60%+)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs\u003c\/td\u003e\n\u003ctd\u003e2,100+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKiosks\u003c\/td\u003e\n\u003ctd\u003e450\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRural accounts via vans\u003c\/td\u003e\n\u003ctd\u003e~45,000 (FY2024-25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital routine txns\u003c\/td\u003e\n\u003ctd\u003e~82% (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranch routine traffic drop\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePer-branch fee income rise\u003c\/td\u003e\n\u003ctd\u003e14% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eCity Union Bank 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact City Union Bank 4P's Marketing Mix analysis you'll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750679196025,"sku":"cityunionbank-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/cityunionbank-marketing-mix.png?v=1772225804","url":"https:\/\/matrixbcg.com\/products\/cityunionbank-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}