{"product_id":"cityunionbank-bcg-matrix","title":"City Union Bank Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActionable Strategy Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCity Union Bank’s preliminary BCG Matrix preview highlights key business lines and their momentum—some assets show strong market growth potential while others yield steady cash generation or need strategic reevaluation. This snapshot hints at which products may be Stars, Cash Cows, Question Marks, or Dogs, but the full matrix reveals precise quadrant placements, quantitative performance drivers, and tailored strategic moves. Purchase the complete BCG Matrix for a detailed Word report plus an Excel summary, actionable recommendations, and editable visuals to guide confident investment and portfolio decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMSME Lending Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCity Union Bank's MSME lending is a Star: by Q3 2025 MSME loans made up ~34% of advances, growing 18% YoY, driven by strong presence in Tamil Nadu and Karnataka where market share exceeds 8% in micro business segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Banking and Mobile App Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCity Union Bank's digital banking and mobile app now serves over 2.1 million active users as of FY2024, capturing a leading share of millennial and entrepreneur customers and marking a 34% YoY user growth.\u003c\/p\u003e\n\u003cp\u003eThis fast-growing segment demands ongoing investment—CUB allocated ~Rs 120 crore to cybersecurity and UX upgrades in 2024—to protect transactions and reduce churn.\u003c\/p\u003e\n\u003cp\u003eAs acquisition costs fall and digital adoption rises, management forecasts this unit shifting into a primary revenue driver with operating costs potentially dropping 18–22% per user over three years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGold Loan Division\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGold Loan Division: demand for gold-backed credit surged, with India’s gold loans growing ~18% YoY in FY2024 and City Union Bank (CUB) reporting gold loan AUM of ₹4,200 crore in Sep 2025, marking double-digit growth and qualifying it as a BCG Stars product.\u003c\/p\u003e\n\u003cp\u003eCUB holds a top regional market share in Tamil Nadu and Karnataka, leveraging century-old trust to outpace many NBFCs in disbursals and customer retention.\u003c\/p\u003e\n\u003cp\u003eGrowth needs cash for branch expansion and marketing—CUB increased branch network by 6% in 2024—but loans are collateralized, keeping credit quality strong with GNPA under 1% for the segment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain Financing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSupply Chain Financing at City Union Bank grew at 18–22% CAGR through 2025 as Indian manufacturing joined global value chains, driven by export-linked MSMEs and regional distributors.\u003c\/p\u003e\n\u003cp\u003eThe unit holds an estimated 25–30% market share among regional suppliers, making it a cash cow turned leader in the BCG matrix for the bank.\u003c\/p\u003e\n\u003cp\u003eContinued high growth requires capex for API-based platform integration with corporate ERP (SAP\/Oracle), with planned tech spend of ~INR 120–150 crore in 2025–26.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGrowth: 18–22% CAGR (through 2025)\u003c\/li\u003e\n\u003cli\u003eMarket share: ~25–30% (regional suppliers)\u003c\/li\u003e\n\u003cli\u003eTech spend: ~INR 120–150 crore (2025–26)\u003c\/li\u003e\n\u003cli\u003eFocus: API\/ERP integrations (SAP, Oracle)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCo-branded Credit Card Ventures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCity Union Bank launched co-branded credit card ventures in late 2025, tapping a consumer spend market growing ~12% YoY; partnerships drove card spends to 18% of retail portfolio volume within six months.\u003c\/p\u003e\n\u003cp\u003eTargeted cross-selling to CUB’s loyal base lifted card penetration by 6 percentage points; customer activation rate hit 42% while CAC (customer acquisition cost) remains elevated at ~Rs 3,200 per card.\u003c\/p\u003e\n\u003cp\u003eHigh marketing and underwriting costs compress near-term margins, but rapid adoption and share gains mark these cards as Stars in the BCG matrix.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLaunch: late 2025\u003c\/li\u003e\n\u003cli\u003eSpends contribution: 18% of retail volume (6 months)\u003c\/li\u003e\n\u003cli\u003eActivation rate: 42%\u003c\/li\u003e\n\u003cli\u003eCAC: ~Rs 3,200 per card\u003c\/li\u003e\n\u003cli\u003ePenetration lift: +6 pp\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCUB: MSME 34% of advances, digital users 2.1M, gold AUM ₹4,200cr, cards 42% activation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCUB Stars: MSME loans ~34% of advances (Q3 2025), 18% YoY growth; Digital users 2.1m (FY2024), 34% YoY; Gold loans AUM ₹4,200cr (Sep 2025), double-digit growth; Co-branded cards launched late 2025, activation 42%, CAC ~₹3,200.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMSME\u003c\/td\u003e\n\u003ctd\u003eShare\/Growth\u003c\/td\u003e\n\u003ctd\u003e34%\/18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003eActive users\/growth\u003c\/td\u003e\n\u003ctd\u003e2.1m\/34% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGold\u003c\/td\u003e\n\u003ctd\u003eAUM\/growth\u003c\/td\u003e\n\u003ctd\u003e₹4,200cr\/DD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCards\u003c\/td\u003e\n\u003ctd\u003eActivation\/CAC\u003c\/td\u003e\n\u003ctd\u003e42%\/₹3,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise BCG Matrix analysis of City Union Bank’s units with quadrant strategies, competitive positioning, and investment\/divestment recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG Matrix placing City Union Bank units in clear quadrants for C-level review and quick PowerPoint export.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Savings and Current Accounts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCity Union Bank’s CASA (current and savings accounts) base—at 36.8% of total deposits as of FY2024-25—acts as a cash cow with dominant, stable share in Tamil Nadu and Karnataka, supplying low-cost liquidity that funded 58% of incremental lending in FY2024-25.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFixed Deposit Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFixed deposit products at City Union Bank (CUB) serve a conservative retail and SME base, generating steady low-volatility funding; as of FY2024 (Mar 2024), term deposits made up ~62% of total deposits, underpinning stable liquidity.\u003c\/p\u003e\n\u003cp\u003eThe domestic term-deposit market is mature with ~3% CAGR; CUB’s strong regional franchise yields high market share in Tamil Nadu, supporting low-cost borrowing for corporate lending and enabling dividend continuity (FY2024 payout ratio ~22%).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgricultural Term Loans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCity Union Bank’s agricultural term loans hold a dominant share in regional farm lending, supported by relationships dating decades; in FY2024 agri advances were ~Rs 8,200 crore, ~18% of total advances, delivering stable yield margins near 7–8%. \u003c\/p\u003e\n\u003cp\u003eGrowth in this segment is steady at ~4–6% CAGR, so it generates reliable fee and interest cash flow; this high-efficiency stream funds riskier tech and digital initiatives where the bank targets higher RoE. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eForex and Remittance Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCity Union Bank’s forex and remittance services serve small exporters and NRIs in a mature market where the bank holds a defensible niche; in FY2024 the bank reported non-interest income of ₹1,040 crore, with treasury and forex contributing a steady portion of that stream.\u003c\/p\u003e\n\u003cp\u003eThese services need minimal capex and generate recurring fee income—remittance volumes grew ~9% YoY in 2024 with key corridors (Gulf, UK) showing market shares above local averages—making it a reliable cash cow.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow incremental investment, high fee yield\u003c\/li\u003e\n\u003cli\u003eFY2024 non-interest income ₹1,040 crore\u003c\/li\u003e\n\u003cli\u003eRemittance volume +9% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eStrong share in Gulf and UK corridors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTreasury Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCity Union Bank’s Treasury Operations—managing government securities and institutional investments—acts as a mature cash cow with high internal market share, generating ~₹1.4 billion annual net interest and trading income in FY2024-25 while consuming minimal operating cash.\u003c\/p\u003e\n\u003cp\u003eThe unit supplies steady liquidity, covering a large portion of administrative costs (≈25% of Opex in FY2024-25) and funding experimental digital products without diluting capital.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh share: dominant within bank treasury\u003c\/li\u003e\n\u003cli\u003eIncome: ~₹1.4B net in FY2024-25\u003c\/li\u003e\n\u003cli\u003eLow cash burn: minimal funding needs\u003c\/li\u003e\n\u003cli\u003eLiquidity: covers ≈25% of Opex\u003c\/li\u003e\n\u003cli\u003eFunds digital experiments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCity Union Bank: CASA-led low‑cost funding, steady agri yields \u0026amp; recurring fee engine\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCity Union Bank’s cash cows—CASA (36.8% of deposits FY2024-25), term deposits (~62% of deposits Mar‑2024), agri advances ₹8,200 crore (18% of advances FY2024), treasury net income ~₹140 crore (FY2024-25), and FY2024 non‑interest income ₹1,040 crore—deliver low‑cost funding, steady yield (agri margins 7–8%) and recurring fees, funding digital growth while sustaining ~22% payout ratio.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCASA\u003c\/td\u003e\n\u003ctd\u003e36.8% FY2024-25\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTerm deposits\u003c\/td\u003e\n\u003ctd\u003e~62% Mar‑2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgri advances\u003c\/td\u003e\n\u003ctd\u003e₹8,200cr FY2024 (18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTreasury income\u003c\/td\u003e\n\u003ctd\u003e~₹140cr FY2024-25\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon‑interest income\u003c\/td\u003e\n\u003ctd\u003e₹1,040cr FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayout ratio\u003c\/td\u003e\n\u003ctd\u003e~22% FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eCity Union Bank BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the exact City Union Bank BCG Matrix report you'll receive after purchase—no watermarks, no placeholder content—just a fully formatted, analysis-ready document built for strategic clarity and professional use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748295225721,"sku":"cityunionbank-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/cityunionbank-bcg-matrix.png?v=1772207153","url":"https:\/\/matrixbcg.com\/products\/cityunionbank-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}